Page 1


CONTENT About A design studio company based. The background is about a place for designers who want to be on their independent thinking and sharing each other’s creativity and comfortability towards their goal and fun at the same time. This is part of the essentials for a designer as this company’s background is about achieving great things for each other but not only one person. It is also to make sure everybody gathers with joy and showing its recognition with fair and pride. To the appearance, it is based with industrial appeal and has an artistic feel of the theme.

4


1

Introduction

Brand Movement Concept & Rationalise . . . . . Page: 4 - 11

2

Brand Paths

Inspired & Reference Process Items . . . . . Page: 12 - 35

3

Portfolio Advertise Website . . . . .

Page: 36 - 39

5


6


Authenticity noun [ U ] UK /ˌɔː.θenˈtɪs.ə.ti/ US /ˌɑː θenˈtɪs.ə.t̬ i/ The quality of being real or true: The poems are supposed to be by Sappho, but they are actually of doubtful authenticity. The authenticity of her story is beyond doubt.

7


8


Our Values Be Authentic: For clients and the company staff of the aspect of a design concept. Makes it more profound and well known for everyone to glimpse on the brand. A guarantee of quality and friendly services. The importance is to show the client with values, appearance, and uniqueness which is rare for others.

9


10


MOVEMENT Minimalism; Unique, simple and smart. These have been core elements in great graphic design for many decades. In fact, like other cultural norms, design often follows trends. This is not unusual. As we observed in talking about logo design trends: When it comes to design, especially for business, trends and fads can be confusing. Some are useful but others can be distracting and counter-productive.

11


INSPIRED

%%%%%%%%%%%%%%%%%%

When it comes to logos, less is more. This might be counter-intuitive for someone who wants to get an effective logo designed for his brand, but not for the conscious designer. A Logo makers know that designs that look “busy� barely attract attention for long enough and are easy to ignore. A Minimalistic logo is far more attractive and successful. For an outsider, it may seem like the bigger is better. That is, however, not what works in reality.

12


13


14


Identity Elements Often judge a person’s authenticity by the passion and commitment they have for what they say and do. For sure, our part of being authentic is standing up for what you believe in and speaking the truth as it seems to you, even if it is not what others want to hear.

15


COLOR

PANTONE + Solid Coated Global Color 7 . PANTONE P 100-9 C

100

70

16

50


Sofia Pro MillerText

Typeface .

.

.

.

.

.

HEADER

BODY WHY THE

F*CK

ARIAL

Medium

17

Light Regular

originals originals originals


The Process

To be themselves–skillfully–smart leaders first recognize that authenticity is not about behaving in the exact same way, regardless of context.

You may be a casual person, but dressing in shorts when other people expect suits sends a message of disrespect.

The modern workplace is more informal and less hierarchical than in the past. Command-and-control management doesn’t fly with people hired for their creative brainpower.

They want leaders who inspire them, and give them reasons for working beyond a paycheck.

18


19


Experimentation

20


Be Authentic.

Be Authentic.

Finalization

21


Idendity Sign Label

22


100% originals Be Authentic

Primary

Secondary

23


Initially, the design agency company was name originals in the first step of the process. However, the name was improvised and made it to it’s new path and more conceptralise into the details.

Giving to its deeper meaning, there is a solution besides having the meaning of ‘originality’.

There must be guarentee and quality. Most importantly, is a inspiration and a good sensation that one man’s choices for his or her needs is in a great sensational

‘100%’, the essentials of a person’s value and choice is inclusive.

24


Fonts Choices

Title: Sofia Pro Semi-Bold

originals Be Authentic

Slogan: Serif Type Miller Text Roman

25

Small Caps


26


ITEMS In order for so-called “brand authenticity” to work, panelists noted that the way authenticity is manifested must align with the company’s established core values. Showcasing the promotional items and its items. To that end, panelists reminded marketers to ask themselves the tough questions: What is the core reason the brand was created? What is my brand’s universal truth? Once this North Star has been identified, then and only then should it craft marketing campaigns that promote those beliefs and mission.

27


Custom Sticky Note Brand Package

28


Transport & Services

Personalize Tote Bag

29


Brand Labeled Stamp

30


Stationery Set

31


Space-Free Card

32


100% originals

AUTHENTICITY AUTHENTICITY AUTHENTICITY AUTHENTICITY AUTHENTICITY AUTHENTICITY AUTHENTICITY 100% originals

AUTHENTICITY AUTHENTICITY AUTHENTICITY AUTHENTICITY AUTHENTICITY AUTHENTICITY AUTHENTICITY

Graphics

originality what’s new?

you notes:

33


100% originals Be Authentic

Profile

www.100originals.sg

Co-Founder . Director Jake Anderson 4991 Larry Street Newton, SG 53221 T. +65 8185 5134 emailadress@originals.com

Design

Multi-Disciplinary & Strategies

Studio Glenn Howell • Co-Founder 2946 Lake Road Trenton, SG 08608 H. +65 6584 9044 originals100@outlook.com 100.originals.com.sg

Namecard

34 34


Be Authentic

2946L akeR oad Trenton, SG 08608

35

100% originals

Multi-Disciplinary& Strategies

Design

Envelope


36


100% originals Be Authentic

Glenn Howell • Co-Founder Design - Multi-Disciplinary & Strategy H. +65 6584 9044

originals100@outlook.com 100.originals.com.sg

2946 Lake Road Trenton, SG 08608

37

Be Authentic


Marketing Materials

Clients

38


Designers

39


Website

.

.

.

40

UI/UX Interface


41


42


100% original Be Authentic

Profile for Glen Ho

100% Originals  

A Design Agency Brand Book Concept.

100% Originals  

A Design Agency Brand Book Concept.

Advertisement