the monthly newsletter for the Australian PR industry JULY 2012 1.
Charlie Beale (pic, right) joins Impact Communications Sydney as Senior Account Manager
Project PR (pic, below left: Alicia Hall & Lainie Blusztein) wins two new accounts: Spotlight and The Good Guys
Porter Novelli hires Brandon Philips to the role of Investor Relations Lead (pic, below centre)
ZING win prestigious USA “Stevies” award (pic, right below, shows Robert McEwen, CEO of US office based in NY and Kelly Taylor, Zing’s Senior Account Manager based in LA office)
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Rio Tinto: best online newsroom in Australia Australian based Comnicate Media’s research into ASX100 companies PR and comms teams and how they use digital and social media found a large gap between best and worst usage of online newsrooms, with mining giant Rio Tinto awarded top slot. Comnicate looked at two aspects of corporate PR for the top 100 companies on the ASX: 1. How do Australian ASX100 companies compare with each other in providing news and media content to journalists, the media, and industry analysts via their websites? 2. How well do the ASX100 compare with their overseas competitors? The survey researched content, distribution and user experience (ie what news is online, how easy it is to access, can news be shared), and found large differences between the best and worst online media newsrooms for ASX100 companies. The research produced some interesting results about the ASX100 companies as to how well they communicate their news. The highest score was achieved by Rio Tinto at 91, and the mean average score for the ASX100 was 52. Here are the results:
Result Highlights Average score for the ASX100 companies Highest score ‐ Rio Tinto Lowest score ‐ Bank of Queensland
52/100 91/100 30/100
The top 10 “Best Australian newsrooms” for the ASX100:
Best 10 newsrooms Rio Tinto AMP Telstra ANZ Banking Group Woodside Petroleum Origin Energy Treasury Wines Commonwealth Bank Qantas Iluka Resources
91/100 82/100 82/100 76/100 75/100 74/100 73/100 72/100 70/100 70/100
Sector comparisons The research data enabled assessment of how well the ASX100 companies compared with their peers in major categories (mining/resources, banking, retail). Benchmark overseas companies were also included (listed on the top line of each of the following tables) to see how well Australian companies compare with their offshore peers.
Anglo American Mining (benchmark) Rio Tinto Woodside Petroleum Iluka Resources BHP Billiton Alumina
94 91 75 70 65 64
Barclays Bank (Benchmark) ANZ Banking Group Commonwealth Bank Suncorp NAB Westpac Banking Corporation Bendigo Bank Bank of Queensland
98 76 72 57 56 53 47 30
Retail Wal‐Mart (Benchmark) Myer Wesfarmers Woolworths Harvey Norman JB Hi Fi David Jones
75 68 52 45 42 39 38
Full report here: http://www.comnicate.com/images/comnicate_asx100_research.pdf
Snippets Jessica De Boer leaves Hausmann Communications to join Edelman; De Boer will be working on clients including Hilton Hotels, Samsung, KFC and Gumtree. n2n was named Australian Consultancy of the Year 2012 by the Holmes Report. Text100 was named Digital Consultancy of the Year by The Holmes Report. CPR written up in Crikey newsletter as going from around 50 consultants last year to around 10+ now PR freelancer Kylie Johnson has started with online services provider Bang The Table in a BDM role. BTT offer a variety of hosted/moderated online community engagement services Departures: Toby Hemming, Corporate Affairs Manager at News Digital Media One Green Bean win Cannes Bronze for Pacific Brands campaign ‘Search for Australia’s Well Worn Volleys’
According to an article in Crikey, Vic Police have ditched their computer database used by the media to follow incidents. National Times article: Law and PR in the spin dryer: http://www.nationaltimes.com.au/opinion/law‐and‐pr‐in‐the‐spin‐ dryer‐20120626‐210nv.html GRUEN SWEAT: 4 part Olympic special; starts Wednesday, July 25 at 8:30pm AEST. GRUEN PLANET: 10 part series; starts Wednesday, August 22 at 8:30pm AEST Government Relations: Andrew Bradley has left APA to start his own consultancy; Hold Fast Communications. Email email@example.com Porter Novelli Melbourne is a finalist in the PR News Platinum PR Awards, for its work with Alzheimer’s Australia on the Fight Dementia campaign Mango PR’s Tina Alldis’ opinion article on changes at News and Fairfax gets Journalists fired up. http://mumbrella.com.au/how‐prs‐will‐need‐to‐adapt‐to‐the‐fairfax‐and‐news‐limited‐upheavals‐98657 The article attracted a large number of negative comments, although most are anonymous, so it’s impossible to tell who posted them. What is evident is that journalists preferred to use Twitter, rather than the original website (Mumbrella), to further the online conversation about the issue; clearly proving it’s not journalists who don’t understand digital media at News and Fairfax, it’s their bosses and boards. Examples of tweets from journalists, right:
UK MP slams Google for tax avoidance: http://www.telegraph.co.uk/finance/budget/9163750/Budget‐2012‐Google‐operates‐a‐magic‐roundabout‐of‐tax‐ avoidance‐in‐Britain‐says‐Tory‐MP.html#
Coalition speaking notes available online Canberra based Government Relations expert, David Kingdom, of Ethical Advocacy, has posted the Coalition’s speaking notes on his website. The notes set out the Coalition's position as well as their views on the ALP and Greens comparable positions. http://www.davidkindon.com.au/Coalitionspeakersnotes.pdf
Don’t be Liberal Party members and lobbyists, says Palmer Billionaire mining magnate and Queensland Liberal Party Member and benefactor, Clive Palmer, has slammed the Liberal Party leadership for allowing senior Liberal Party office holders to also be paid lobbyists, calling the situation a conflict of interest. Mentioned in an ABC AM radio interview is Alexander Downer, who is a director of a lobbying firm as well as Vice President. Downer’s clients include Chinese telco equipment provider, HwaWei, who tried to sell equipment to the NBN, but were blocked by the Government following advice from ASIO. http://www.abc.net.au/news/2012‐06‐28/tensions‐over‐ethics‐test‐liberal‐supporters/4097248
Rowland celebrates 20th birthday
Photo; left‐to‐right: The Hon. Tim Nicholls MP (Qld Treasurer), Geoff Rodgers (Chair, Rowland), The Hon. Campbell Newman MP (Qld Premier), Helen Besly (MD, Rowland), Alasdair Jeffrey (Exec Dir, Rowland) Rowland celebrated their 20th birthday with guest of honour The Premier of Queensland, the Hon. Campbell Newman MP. Geoff Rodgers established Rowland in 1992 and has grown the business into one of the largest communication consultancies in Australia with over 100 people on staff. Rowland works with US owned Fleischman‐Hillard on certain projects and accounts, but is not owned by FH. Rodgers said Rowland had been involved in some of the most significant projects in Australia over the past 20 years, including: ● Major resource projects including expansion of the Gove alumina refinery for Alcan and McArthur River Mine for Xstrata
Zinc, BHP Billiton’s Iron Ore operation at Port Hedland in Western Australia. ● Infrastructure projects with a combined value in excess of $30 billion including the Southern Regional Water Pipeline,
Gateway Bridge duplication, eight laning of the Pacific Motorway and ongoing expansion of Dalrymple Bay Coal Terminal. ● Financial transactions – IPOs, capital restructurings, M&A – valued at more than $13 billion. ● Major issues and crisis response assignments such as the Herron paracetamol recall, introduction of new gun control legislation, Brisbane River oil spillage, and a dairy product recall in Vietnam.
● Business continuity strategies for organisations throughout Australia and in Chile, the Philippines, Indonesia and Vietnam. ● Consumer marketing strategies for some of the world’s biggest brands including McDonalds, Toyota, Vodafone and Coles. ● Major public sector communication campaigns such as the Federal Government’s Job Network, Go Career, Farmbiz and
Their Service, Our Heritage and the pre‐commercialisation of the TAB for the Queensland Government.
Saltwater and Sandman offer global alliance Global marine marketing firm Saltwater Communications has formed a strategic alliance with Australian‐based marine PR/media specialist Sandman Public Relations. The relationship gives UK‐based Saltwater a solid anchor in the Asia Pacific region – and likewise Sandman throughout Europe, the Middle East and the US – bringing with it numerous benefits for both companies’ high‐profile leisure and commercial marine client bases. The alliance provided a global solution for the recreational boating, commercial marine and superyacht industries. Photo: Sandman director Jamie Millar (centre) seals the deal with Saltwater directors Georgina and Clive Bartlett at Southampton Quay Marina in the UK
Hausmann Group launches new website, FB page Hausmann Group MD and Founder, Judi Hausmann, usually a very private and “behind the scenes” person, has jumped on Facebook to build followers as part of a new look and outreach for the agency.
CTC expands into Africa Change the Conversation (CTC) has entered into a strategic partnership with South African based public relations company, The Firehouse Communications. As part of the partnership the two entities will form a new full service digital agency, based in Johannesburg, South Africa. The South African partners will adopt the Change the Conversation name. This will boost the staff globally to twenty‐six members with expertise in digital, social media, advertising and PR. The South African client base includes some blue chip global brands, such as PwC, UPS, Thai Airways, Mutual & Federal to name a few. GM and director Stephen Hale said: “The Australian operation has already expanded into internal communications, PR, research and enhanced our core digital and advertising strengths.”
Ogilvy PR Launches OgilvyEngage
Ogilvy Public Relations has launched the agency’s corporate social marketing practice, OgilvyEngage, in Australia. OgilvyEngage develops strategies and communication campaigns that enable companies to motivate and assist consumers and stakeholders to adopt socially‐beneficial behaviours that are good for individuals, good for society, and good for business.
STW’s Bohemia launches PR division Bohemia Group has launched an in‐house public relations function off the back of winning strategy, media, digital and PR work for two new clients. Bohemia has appointed Ross Purdy to the newly created role of Public Relations Manager with a key responsibility to drive Bohemia’s PR business. Purdy joins from in‐house PR roles with Take 2 Interactive Label, 2K and Namco Bandai Partners. “Bohemia will design communication strategies to encompass the entire product life cycle and customer journey,” says Ross Purdy, PR Manager, Bohemia Group. “The life cycle of a product begins a long time before bought media so it makes complete sense to join the two functions at the inception of a campaign to ensure the desired outcome is reached.” The launch of Bohemia’s PR function heralds from two new business wins. Namco Bandai Partners, marketers of interactive gaming titles from Square Enix, Codemasters and Namco including Tomb Raider, Hitman, Tekken, Deus Ex and Formula 1 and GWA Bathrooms and Kitchens who market products under the Caroma, Fowler and Clark brands. Photon tries to forget the past; renames as Enero (Spanish for January, apparently). On the bright side, the ASX ticker is “EGG” – hopefully not on face this time.
KPMG forms strategic alliance with SR7 The strategic alliance will see SR7 provide social media intelligence and research services to KPMG clients. SR7 will assist the KPMG Management Consulting practice in leveraging social media for productivity gains and competitive advantage for their clients and the marketplace. Management consultants have quietly been positioning themselves as being capable advisors to their corporate clients in the areas of Government relations/comms, investor relations and corporate communications. The PR Report expects this to be a growth area, and has previously covered the issue in the Top 20 Trends annual report in 2012. Does this make KPMG a PR agency?
AMPR Group: new clients, staff & ownership Following AMPR’s recent partnership with Charlie Goldsmith, Managing Director of Cassette, and Sarah Gale, Managing Director of AMPR, the business has picked up new clients and staff. New clients to the lifestyle and consumer department include Kraft Foods’ Cadbury seasonal campaigns for Easter and Christmas as well as European premium chocolate brand Suchard which will be launching into the Australian market for the first time for Christmas. Maison Davis joins the portfolio with one of a kind hospitality venues across Melbourne including Touché Hombre and the soon to be launched Claremont Tonic. AMPR also welcome two additional brands under the Fiat Chrysler umbrella including Fiat and Alfa Romeo together with the Van Haandel Group’s new venue Trocadero at the Melbourne Arts Centre. AMPR also continue to strengthen its fashion offering with renowned bridal wear designer Mariana Hardwick’s ready to wear collection ‘Hardwick’, which was launched at the recent Mercedes‐Benz Fashion Week Australia, and global online destination for luxury childrenswear AlexandAlexa.com. To manage the new client wins, AMPR has recruited six staff. Annabelle Jones joins the team as Account Director in the lifestyle and consumer department. Charis McKittrick has joined the team as an Account Manager working across lifestyle and consumer clients. AMPR have also hired Sarah Edgar, who will replace Chiara Butler as Senior Account Manager. Having spent most of her career in the fashion industry Edgar brings a wealth of experience to AMPR together with the recently appointed Tessa‐Jay Slight who commenced as Account Coordinator earlier this year. Amy Willis has been appointed full‐time as Finance Manager and Jessica White joins the team as Strategy Director.
LEWIS PR wins MyNetFone account ASX listed VoIP & broadband provider appoints LEWIS PR as PR agency. LEWIS PR, the global digital communications agency, has been appointed as PR agency by provider of hosted voice and data communications services, MyNetFone.
Magnum PR wins three new clients Gaming publisher, 2K, has hired Magnum PR on a retainer basis to provide PR support for three game releases – Borderlands 2 and NBA 2K13 in Spring 2012 and BioShock Infinite in early 2013. Magnum PR will handle the launch activation and manage the consumer media for each title release. Magnum PR has started working with Australian Herbs and Spices experts Gourmet Garden. Magnum PR will be providing PR support for Gourmet Garden’s blogger initiative, Blog Off / Cook Off alongside support for the brand and product range. Magnum PR has expanded its client base in the health sector, having just been appointed by Passion Projects to manage the consumer and business PR for their range of Superfood products and Vitamin Waters.
Maxted Thomas wins Clairol Professional account Clairol Professional has appointed Maxted Thomas PR on a retainer basis to launch its new range of colour, care and styling products. The new line, which features a salon‐exclusive formula, comprises of 8 care lines, 23 styling products, 90 permanent and 41 demi‐permanent colours. Maxted Thomas PR will launch Clairol Professional to the hair trade media initially, with a consumer launch event and campaign to follow shortly after.
BlueChip wins Mortgage Choice account Mortgage broker, Mortgage Choice, has appointed BlueChip Communication as its retained communication consultancy. The financial services specialist was selected following a competitive pitch process. BlueChip Communication will support the in‐house Corporate Affairs team in boosting the profile of the Company to consumers and investors in mainstream and business media. Mortgage Choice’s national franchise network offers loans from a panel of 25+ lenders. BlueChip will also help the in‐house team to raise the profile of two businesses recently acquired by Mortgage Choice, LoanKit, their new aggregation arm and HelpMeChoose.com.au , one of the top home loan, health insurance and life insurance comparison websites in Australia. The BlueChip team will be led by BlueChip founder, Carden Calder and supported by Account Director, Holly Clark, Account Manager, Michelle Ryan and Account Assistant, Alicia Eu.
Project PR wins The Good Guys and Spotlight accounts Project PR & Media has won the PR account for The Good Guys’ twenty four Victorian Stores as well as one new store in Tasmania. The Melbourne based consultancy is also responsible for a national Christmas in July event for Australia's Largest Chain of Fabric, Craft and Home Interiors, Spotlight. After opening its doors with two foundation clients in April, new agency Project PR & Media now represents five retainer clients. Project PR & Media continues to represent mobile app developer, b2cloud and new Human Resources marketplace website, FIFObids, which now has over 18,000 job seekers signed up. A new website making art affordable and accessible to Gen X and Y, artFido (http://www.artfido.com/) is the agency’s fourth client. Another addition to Project PR & Media’s portfolio is NowLearning, a new online initiative that matches people who want to be re‐trained or want to update their skills.
Red Agency wins Mitel account Mitel, a provider of unified communications and collaboration (UCC) software solutions, has appointed Red Agency Sydney (www.redagency.com.au) to provide public relations services in Australia. The Red Agency’s technology team will focus on Mitel’s portfolio of virtualised and unified communications and collaboration solutions. Red Agency was selected as Mitel’s preferred PR representation in the Asia Pacific region following a competitive three‐way pitch undertaken to Mitel in Sydney and via video conference with their International Marketing team in Europe. The account will be headed by Elizabeth McKenzie, Senior Consultant at Red Agency.
Spectrum Communications wins 2 new clients Spectrum has been appointed by EMC Australia and BT Australasia to manage their public relations programs for Australia. In addition, Spectrum will manage Analyst Relations for EMC and contribute to its internal communications program. Spectrum has hired four members to its team: Stuart Finlayson, Emilie McGree, Sophie Lewis and Luke Sutton. Emilie McGree joined the team earlier in 2012 as an Account Executive, after completing her degree in Marketing Communications/PR at QUT. Emilie takes the AE reigns from Sabine Leroy, who has been promoted to Consultant after 2 years at Spectrum. Jessica Tubnor has been promoted to Senior Account Manager after two years as a Spectrum Account Manager. Prior to Spectrum, Jessica worked in an in‐house communications role for Cancer Council QLD, after beginning her career as an Account Executive for Max Australia. Jennifer Jefferys has moved through the ranks at Spectrum Communications over her tenure and is now Account Director for Intel and a number of other clients.
Splendid Communications wins Logitech Global consumer technology company, Logitech, has appointed Splendid Communications to manage public relations for the Australia and New Zealand market based on a one‐year retainer.
Stellar* Concepts wins Star’s new nightclub, Marquee Stellar* Concepts has been appointed to manage the public relations strategy for Sydney’s newest nightclub, Marquee, located within The Star, Sydney. Marquee is a joint partnership between The Star owners, Echo Entertainment and the US based Tao Group – the company behind Marquee New York and Las Vegas.
Taurus Marketing wins 2 new clients Australian owned independent agency, Taurus Marketing, has picked up two new accounts. Golf Buddy is a developer of golf distance measuring devices, and East River Software; a software solution that allows you to track, monitor and manage your carbon footprint and energy spend.
Verve and Mango NZ win Tourism Fiji account Tourism Fiji has appointed two new PR partners: Sydney‐based Verve Communications and the Auckland‐based Mango Communications for Fiji’s traditional short‐haul markets of Australia and New Zealand, respectively. The appointments follow an extensive destination marketing audit completed in late 2011 that concluded there was a pressing need for a globally standardized Fiji brand that could be adopted and implemented in local markets. Tourism Fiji is also currently in the process of reviewing social media partners in Australia, New Zealand, North America and Greater China. Verve Communications is co‐owned by Prue MacSween and Louise Di Francesco. Its clients include Travelex, AAPT, IMB Building Society, Sydney Olympic Park Authority, Rendezvous Hospitality Group, Lenard’s Australia, the Foodco Group and Grocon. Mango Communications is a full service agency which specialises in public relations, experiential and events. Its clients include Specsavers, Qantas, Lion, Cadbury, McDonald’s and Tourism Holdings Limited.
Buchan appoints Blasing as head of Innovation Buchan Consulting has created a new senior role in its Sydney office, to lead Innovation, as it continues to invest in expanding its Technology and Healthcare practices. Buchan has recruited Sara Blasing (pic, right) from its business partner, Waggener Edstrom, where she most recently led the Microsoft Mobility Consumer team in the United States. She now leads the Technology and Healthcare practices in Australia, comprising Buchan’s Innovation Group. Blasing also brings significant digital communication expertise to Buchan, having led a range of industry leading digital campaigns for Microsoft and other Technology clients in the US. Her focus at Buchan will be on business and strategy development for the technology and healthcare practices with a number of additional appointments planned for this year.
BBS appoints for QLD growth BBS Communications Group has opened a Gladstone office and recruited returning local resident Marlene McKendry to launch the venture. The Gladstone office offers a full range of services, with back‐up from BBS’s Brisbane team, which has serviced clients throughout Australia over the past 22 years. “The enormous growth occurring in Central Queensland and particularly Gladstone meant BBS felt the time was right to have a local office and the move back to Gladstone suited me perfectly,” McKendry said. McKendry has more than two decades’ experience in media and communications, including as a journalist with The Observer, marketing officer at the Gladstone Entertainment Centre and as Community Relations Specialist at Boyne Smelters Ltd. She is also a former director of the Gladstone Area Promotion and Development Limited. BBS Communications Group was founded by Chairman and Chief Executive, Lady Jane Edwards, in 1989. The agency has delivered communications solutions for large and small organizations across regional Queensland including, Ergon Energy, Carabella Resources, Origin Energy, Arrow Energy, Rio Tinto, Australia Pacific LNG (Origin CONOCO Phillips), Idemitsu, Stanwell, Queensland Gas Company, Discovery Metals, Queensland Rail, Leica Geosystems, BHP, Urban Land Development Authority developments (Townsville, Mackay, Gladstone, Moranbah, Roma, Blackwater); Mackay Convention Centre and the Department of State Development.
Capstone Hill Search appoints MD for UK office Jamie McLaughlin is the new MD for Capstone Hill’s UK operation. The PR Report asked Jamie for his views on the opportunities for both Australian candidates in the UK, and vice versa. By Jamie McLaughlin (pic, right), MD Capstone Hill Search Limited: There are numerous factors that are making PR/Comms a more globalised career stream. Not the least of which is the digital revolution – which has rapidly added to, and altered traditional communications channels (take the job losses at News and Fairfax as a prime example). At the same time this changing landscape within our profession is diminishing traditional barriers and opening up a globalised career marketplace. Increasingly we see clients and candidates alike looking beyond boarders to fulfill talent demands or career ambitions. We feel that there is significant opportunity in each of the local markets we operate in from a perspective of offering a higher degree of service and greater professionalism and insights. Beyond just the local market opportunity however, we believe that unified international offer can offer significant upside to clients and candidates alike Consequently we’re answering these demands and creating opportunity and continue to grow our international network and broaden our market presence in order to secure the best available talent and best available opportunities regardless of geographic boundaries.
Chieftain Comms recruits for growth Experiential agency Chieftain Communications has recruited of two new staff; Michal Frydrych as Activations Manager and David Twyman as Producer. The new pair have produced events for new clients, Singapore Tourism’s ‘GET LOST’ campaign, and UBank’s ‘Since Today’ campaign, bringing space legend Buzz Aldrin to Australia. Michal brings with him knowledge of events, which is complemented by his background in set building and supersized structures. David has 11 years experience in events. His knowledge and experience in production design, set builds and digital content make him the perfect fit for Chieftain’s creative team.
College Hill opens Melbourne office; focus on health comms International communications consultancy College Hill has opened an office in Melbourne. The office will be headed by Senior Consultant, Dr Douglas Pretsell. Dr Pretsell has over 15 years’ experience in life science communications and is experienced across corporate, financial and product communications working with listed and private company clients. College Hill began its expansion in Australia by serving the life sciences industry, with Sue Charles, Managing Partner of College Hill Life Sciences based part‐time in Sydney, as well as London.
College Hill Life Sciences advises some 60 life science clients through teams in Europe, the USA and Australia. Its particular expertise is being able to advise clients across the full communications mix, on an international basis, through one integrated global team. College Hill will work with clients to communicate their science and innovation to stakeholders through the most relevant channels: crafting PR, IR and design solutions that showcase each company, product or technology. The consultancy’s clients include biotech, pharma, medical device and diagnostic companies and companies that enable scientific research through the supply of technologies, services or laboratory supplies. In the last two years College Hill has provided communications counsel to a wide spectrum of ANZ‐based life science clients including Mesoblast (ASX: MSB; OTC ADR: MBLTY), Bioxyne (ASX: BXN), Phylogica (ASX:PYC), Benitec (ASX:BLT), Living Cell Technologies (ASX: LCT), Immune System Therapeutics, Hatchtech, and Cancer Therapeutics CRC.
Sefiani hires stockbroker Shapiro as Senior Advisor Sefiani Communications Group has hired one of Australia’s leading stockbroking identities, Harold Shapiro (pic, right), to the firm’s panel of Senior Advisors. With over 40 years of stockbroking experience in Australia, South Africa and the United States and as founder and former Managing Director of Shaw Stockbroking, Shapiro has a wealth of expertise in capital markets. He was voted Stockbroker of the Year and a Member of the Australian Stockbrokers’ Hall of Fame by the Australian Stockbroking Foundation in 2009. Sefiani Managing Director Robyn Sefiani said: “Harold brings outstanding capital markets and investor relations knowledge and contacts to Sefiani for the benefit of our clients seeking to expand their shareholder register, or planning an IPO or capital raising in Australia or overseas.”
IMPACT hires Beale IMPACT Communications Australia has appointed a new Senior Account Manager from the UK’s top PR agency, Bell Pottinger Group. Charli Beale joins IMPACT’s growing team of public relations experts based in Pyrmont, Sydney. Beale will work with the consumer team on clients including Chux, New Zealand Avocados, AvoFresh and Horticulture Australia. Beale joins IMPACT after 5 years as a B2B, B2C and internal communications specialist and events manager. She has devised and delivered a diverse range of strategic publicity campaigns and events for high profile international clients and personalities.
LEWIS PR appoints Director of Digital Marketing in Asia Pacific Global PR and digital communications agency LEWIS PR has appointed Sanjana Chappalli as director of digital marketing, Asia Pacific. With 10 years of experience in digital marketing, Sanjana Chappalli moves from Ogilvy and Mather Worldwide office in Bangalore. In her new role, Sanjana will be based in Singapore and will report to Andy Oliver, senior vice president at LEWIS PR. Her duties include providing senior counsel to clients on digital marketing strategies across online and mobile platforms.
Porter Novelli Melbourne two senior level hires Porter Novelli has strengthened its Melbourne team with two new senior appointments. Rebecca (Beck) Brownhill and Brandon Phillips have joined Porter Novelli as Senior Brand Specialist and Corporate and Investor Relations Lead respectively. Brownhill has spent the past decade working in UK PR agencies on global beauty and luxury brands. Her experience includes leading VS Sassoon and Max Factor’s sponsorship of London Fashion Week, and work for brands including Pantene, Herbal Essences, Olay, Tampax, Gillette Venus, dunhill fragrances, Wella, Warner Home Video (Entertainment), UNICEF, Philips, Epson, and Barbie Consumer Products (Mattel). Brandon was most recently Group Manager, Corporate Communications at NAB and the bank’s principal media spokesperson for nearly a decade. He brings experience in senior corporate affairs and has a background in journalism which includes reporting on Victorian and Federal Parliaments, and his tenure as deputy editor of Business Review Weekly.
ALP launches first survey of members and supporters The Australian Labor Party (ALP) is conducting its first ever survey of members and supporters. The survey was recommended by the 2010 Review of the ALP by Steve Bracks, John Faulkner and Bob Carr. To access the survey click here: http://www.alp.org.au/survey2012
Sanofi launches social media campaign for Betadine Sanofi Consumer Healthcare introduced its first social media campaign for the Betadine brand with the launch of a new competition, Guess That Gargle. The competition gives Australians the chance to win $1,000 every week by guessing the national anthem being performed. With one twist, the anthems will be gargled, not sung. The national tunes, some well known and others not so well known, will be performed by two classically trained Sydney based opera singers, Blake Fischer and Rebecca Currier. As well as Guess That Gargle, Betadine Sore Throat Gargle is targeting busy urban professionals through an integrated campaign including, digital, TV and out of home. Haystac are managing the PR for the campaign. To enter Guess That Gargle, www.facebook.com/betadineAU
BTS campaigns for a Sydney Taxi Revolution The “Driving a Sydney Taxi Revolution” campaign was developed by Beyond The Square Communication to build brand awareness for client ingogo’s three core target audiences.
ingogo, a taxi hailing smartphone application, required a strategic, creative and effective media relations campaign to ensure a successful launch in Sydney. Beyond The Square Communication executed a five‐month, three‐phase media relations strategy. Media relations focussed on one‐to‐one media briefings, clever angles and media trial opportunities. The campaign was created to recruit taxi drivers, incite passenger downloads and usage of the app as well as engage potential investors. The campaign, from launch to December 2011, generated positive media coverage with 74 features achieved. As a result of the wide‐spread publicity, 1,000 Sydney taxi drivers were recruited, 35,000+ passenger downloads were recorded and two additional major investors were secured.
CHOICE campaign calls on ACCC to reject Egg Corp’s free range chicken definition Consumer campaigner Choice has handed a petition to the Australian Competition and Consumer Commission (ACCC) from over 3,000 consumers calling on the ACCC to reject the Australian Egg Corporation Limited’s proposal to raise the quota on the definition for free range stocking densities. According to Choice, The Egg Corporation is seeking approval for rules which include a free‐range maximum stocking density of 20,000 birds per hectare, whereas the current maximum under the voluntary ‘Model Code of Practice for the Welfare of Animals: Domestic Poultry’ is 1,500 birds per hectare and is reflected in Queensland legislation and existing certification schemes.
Toothpaste marketing is “spin” says CHOICE Choice says consumers are paying more for marketing spin than real benefits when they buy higher priced toothpaste. Self styled as “The people’s watchdog”, Choice reviewed 17 toothpaste products ranging in price from $1.27 to $7.99, comparing the ingredients and product claims of each concluding that the toothpaste market is ‘market segmentation’ at its most successful. According to Choice: “Terms like ‘advanced‐whitening’, ‘multi‐action,’ ‘enamel‐lock,’ and ‘micro‐cleaning crystals’ give the impression that the large range of toothpastes all do something different, with the expensive items doing something more than a basic product,” said CHOICE spokesperson Ingrid Just. “In reality, you’re paying extra for essentially the same product.” CHOICE’s review found most toothpaste products contain the same ingredients such as fluoride, a mild abrasive (such as calcium carbonate or hydrated silica) along with humectants to help the paste retain water. Thickeners, sweeteners, lathering agents and flavours are also added. “Brands are constantly searching for a point of difference to market their products, but the ingredients speak for themselves. All toothpastes do basic jobs – they polish teeth and dislodge particles of food to avoid cavities and plaque,” says Just. Colgate Palmolive and GlaxoSmithKline, control 92% of the Australian toothpaste market says Just. According to Choice, despite the dominance of teeth whitening products in the oral care market, none of the whitening toothpastes investigated contained a bleaching agent – an ingredient required to physically alter the colour of teeth. Experts told CHOICE that the fine print covers the lack of a bleaching agent by saying that the toothpaste will remove stains.
“Whitening toothpastes are not an overall whitening treatment. In fact, of the 13 adult toothpastes we looked at, there was very little difference in the active ingredients, regardless of how cheap or expensive they were,” says Just. Colgate Advanced Whitening toothpaste ($3.99 for 110g) and Woolworths Home brand Freshmint toothpaste ($1.27 for 150g) contain many of the same ingredients. White Glo Extra Strength Coffee & Tea Drinkers Formula at $4.69 for 150g costs more than three times as much as Coles Smart Buy regular toothpaste at $1.27 for 150g. “The only real difference is that the White Glo product contains rosehip oil and a carnauba wax sourced from a Brazilian palm tree. Experts we spoke to believe this wax would have little impact on removing stains,” says Ms Just. CHOICE says marketing spin isn’t confined to toothpastes for adults, with sophisticated marketing just as prominent in children’s toothpaste. Many products use packaging that features popular children’s characters such as Spiderman and the Wiggles, with others containing coloured stripes and sparkles. “While dental experts recommend special low‐fluoride toothpastes for very young children, those aimed at children over seven are nothing more than toothpaste manufacturers creating a niche market segment. That’s not a problem for the child’s teeth but it does potentially confuse parents who think they should buy special toothpaste for older children,” says Just.
Opinion & Articles
A word with you The magic of words When we have to write every day as part of our work, it is easy to become blasé about the process and to forget the satisfaction that can come from words assembled into a powerful whole. Words are at the very heart of what makes us human. Without language, we would have no culture, we would not be human. Here are a few quotes about words to remind you of their magic. “Words should be an intense pleasure, just as leather should be to a shoemaker.” (Evelyn Waugh, The New York Times, November 19, 1950) “Uttering a word is like striking a note on the keyboard of the imagination.” (Ludwig Wittgenstein, Philosophical Investigations, 1953) “Words aren't only bombs and bullets – no, they're little gifts, containing meanings.” (Philip Roth, Portnoy's Complaint, 1969)
This monthly writing guide is provided by Tony Spencer‐Smith of the corporate editorial consultancy Express Editors (www.expresseditors.com). Contact him on firstname.lastname@example.org if you want to comment or find out more about his writing, editing and training services.
Plenty of comms career opportunities in Asia By: Lauren Goble, Account Director, Ryan Financial Communications, Hong Kong (photo, right) Aussies seeking international experience in corporate communications have traditionally eyed established markets of the UK and the U.S. Both offer exciting opportunities to build a career in mature markets where dynamic, savvy English‐ speaking expats are in demand. However, the opportunity scale is now tilting to Asia and the region is fast becoming a first choice for many seeking a dynamic career. For one, English remains in demand across much of the region, including in fast‐ growing South East Asia. International financial institutions, for example, continue to enter the region as they seek new buyers for their products and services. In the case of our clients, which are largely financial services and multinationals, they are predominantly from the U.S., Europe and Australia. Ongoing strategic counsel is conducted in English where daily emails and weekly conference calls ‐ with NY, London or Sydney ‐ require confident English skills. Execution of strategy is often completed in tandem with local language colleagues, who may speak dialects of Chinese, Korean, Japanese, Indonesian or Malay. The Australian PR and communication’s industry, both mature and sophisticated, has also proven an excellent training ground for executives. The quality of tertiary education is world‐class and industry standards remain high. In my case, it provided a quality undergraduate and masters’ degree in Melbourne and strong industry experience. This was effectively a passport to travel and secure work in London, Los Angeles and now Hong Kong, where I am challenged in my role each day by highly strategic and complex issues. The Asia press industry, across wires, financial, many local papers, regional broadcast and trade press, remains largely English, which supports expat correspondents. It also means relationships can be quickly formed by sharp practitioners. Communication with non‐media stakeholders such as governments, regulators, investment banks ‐ certainly in SE Asia and Hong Kong ‐ can also be conducted in English. Engaging directly with consumers, local press ‐ or much of NE Asia ‐ naturally requires local language capabilities. High‐level relationships in these markets will typically be held by local executives. Australia is also closely tied to Asia’s development. It means Aussies tend to have an appreciation of the realities of Asia’s economic rise, which is impacting corporate communication activity on a daily basis. This innate understanding is an asset and transferrable across the region. Let’s not forget that Asia’s growth story is contrasted to what’s happening in Europe or the U.S. There are simply more jobs on offer in the region as domestic economies continue their rise. The regional story is also fast‐paced and dynamic, which is highly rewarding professionally. Asia does not just hold opportunities for communications professionals. Australian PR and communications agencies are also finding that they are in demand. This is partly as they support Australian companies in outbound activity, including expansion into China. As this continues, domestic agencies are finding they need either a presence or strategic alliance in the Asia region to support this demand. The moral of the story is this ‐ Asia’s transformation will continue to have a positive impact on the Australian PR and communications industry for many years to come. The author is an Account Director with Ryan Financial Communications in Hong Kong, which provides strategic communications counsel to financial services companies and corporations across Asia.
Sentiment is King Miss the webinar with Thomas Tudehope on social media? If you missed tuning in to last month’s webinar on the salient points for a sound social media strategy, you can revisit the recording (see link below)... in the meantime, our thanks to Sarah‐Jane Shaw, Corporate Affairs & Government Relations at Launch Two, who has provided this summary of the top issues.
Thomas Tudehope on the Top 5 PR Issues in Social Media By Sarah‐Jane Shaw (pic, right), Corporate Affairs & Government Relations at Launch Two Stripped back, boiled down and simplified to cater for the attention span of a social media butterfly or for those of us bewildered by its ever evolving world, Thomas tipped us off with 5 golden issues to be on top of: 1. Need to understand 24x7 global nature 2. Need to monitor 3. How you monitor is important (free vs paid) 4. How you work with your CEO and marketing is crucial 5. How you engage online is crucial But the critical call to action has to be that unequivocally, social media has a material impact on revenue and reputation. Take Queensland Police, one of the best examples of social media engagement, where lives were saved during last year’s floods as a result of its social media strategy. Commercial enterprises looking to enhance the value of the customer experience can take note of JetStar’s recent Facebook engagement which yesterday updated customers on missed flights within four minutes of a mobile enquiry. Here’s the links to the recordings Recording (file download, no registration required) http://mfile.akamai.com/23543/wmv/citrixvar.download.akamai.com/23543/www/306/209/5210724625871306209/3‐ 5210724625871306209‐1374ea93fd9.asx Or, if your IT department blocks file downloads, here is a registration (sign‐in required) where you are sent an email that links to the file. https://www3.gotomeeting.com/register/755048454
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What’s the impact of changes at Fairfax and News Corp? Will retrenched journalists move into PR? Journalist Matthew Knott, writing in Crikey on 21/6/12 suggested that around 20% of the 1900 redundancies at Fairfax (over three years) will be editorial, so that’s a potential 380 journalists/Editors coming onto the employment market. Let’s assume the percentages will be similar for the 900 retrenchments at News Corp. Historically, journalists entering PR have moved into mid to senior level in‐house PR positions, such as “media relations manager” or “media advisor” if entering Government (Ministers offices or Govt Department), as well as into the agency business. An example of a senior journalist moving in‐house is Neil Shoebridge moving to Ten Network this year, and of the latter, Sam North, who went from a sterling 25+ year career at Fairfax to a senior level role as Director of Media at Ogilvy PR. To help understand the key trends in the Australian media (and PR/comms) landscape, The PR Report posed two questions to two industry experts. 1. Why did this happen? 2. What is the effect on PR? To answer these questions, The PR Report spoke to Graham White, MD of Howorth/Ogilvy and Peter Witts, founder of Agenda PR. Graham is a former in‐house practitioner who moved to the agency side, and Peter is a former journalist, who went in‐house, then started his own agency.
Graham White: ““There are lots of opinions flying around at the moment regarding the structural changes at Fairfax and content moving behind pay walls and what all of this means to the PR industry at large. I’m confident our cousins in advertising and digital are also having similar conversations on what these changes mean for their industries too. These are fundamental shifts that have been coming for some time and everyone is evolving their business to ensure they remain relevant, and in business. For PR agencies more specifically, and depending which sector you specialise in , I’m sure we can all point to changes in the media landscape over the past few years e.g. less pages, mastheads closing, a move to online, less reporters, less specialised reporters, etc. The main impact of those changes is a more competitive media landscape to actually get editorial. At the end of the day, one thing hasn’t changed ‐ if you do your homework (which every savvy PR person should do), have built productive working relationships with reporters where there is trust and mutual respect, and you have developed a strong and timely pitch, good newsworthy content will always get considered. Whether it gets across the line though, well that depends on the reporter. But that is the way it has always been and the way it should continue to be – we have to build our reputation for sharing newsworthy content. It’s when we try and peddle rubbish that we let the industry down. But what has changed in today’s environment to address some of the editorial pressures, is that content can be expressed and shared beyond words. For example, if you have video, infographics, images and other supporting collateral that is editorial quality, if that bit of content helps tell a story and is something a publish could use, the feedback from reporters is that they will consider using such materials.
But of course there is no guarantee and we shouldn’t think that just because news rooms have contracted that this gives PR an opportunity to spin more content. Quite the opposite in fact and more fool any PR practitioner that thinks otherwise.”
Peter Witts: “Beyond the unfortunate reality that there will be job losses from the consolidation of the media industry in Australia, the more astonishing fact about the recent events is that it took so long for it to happen in the Australian industry. Given that the internet phenomenon is global, it is fascinating and perhaps strange that a trend which emerged in the US and Europe more than five years ago ‐ ie news moving to digital platforms ‐ only really bit hard here in the past six months. I recall, in a former life, telling my US PR colleagues for year after year that the media players who really mattered in this country still worked mostly in print. The US guys were amazed by this as they saw THEIR journalist contacts‐print publications going to digital on masse as early as 2002. So, given that this is the case, the question is...why? Personally I believe it's about the lack of competition in the media industry. This fosters slow decision making and margins which are ultimately unsustainable ‐ particularly when a massively disruptive technology comes along to spoil the party. I also note that the clever print organisations in the US such as the NYT, are actually managing to succeed in the print and digital worlds...” As to the second question, the impact on the PR industry, and the possibility of reporters moving into PR, Graham White has this to say:
Graham White: “Good PR people have a raft of skills ranging from the craft, to interpersonal skills, to client relationship skills (external and internal), to their ability to handle pressure, to creativity, and so the list goes on. People often ask me the question – do reporters make the transition to PR. The answer is yes and no, but that would be the case regardless of which industry you are moving away from. The real answer depends on some of the skills just mentioned. But you definitely see reporters make transitions to in‐house press teams and into the political arena – they have a range of skills that PR definitely benefits from. But agency life is quite different from in‐house positions and has been a tougher transition for some reporters. But there are good examples as well. Agency life brings different skills, such as strong business development and client relationship skills. At the end of the day, there are a lot of variables in hiring and you judge every candidate based on their experience and their potential. I’ve heard that due to the volume of retrenchments currently underway at Fairfax may mean a number of them will consider PR as a future career. If that happens, that’s great for the PR industry as I’m sure there are some very talented individuals that would transition to PR, in‐house or agency, extremely well. The PR industry's job is to influence and change behaviour of people ‐ consumers, business folk and other stakeholders. Often this can be achieved without media coverage, and that is the impact that digital and social media is having on the traditional media and is another contributing factor that is disrupting business models. A real problem for the PR industry is that it thinks, or other people think, our job is just media coverage. The truth is that it's just a sub‐set of PR. Whilst the media landscape is going through major change, our industry has to evolve and continue to address the marketing and business needs of the organization(s) it is supporting. Some if the time that will be via media relations, but increasingly it will be direct to the target audience, via social, via web, via face to face and so the list goes on."
eHarmony and ninemsn enter into new relationship Mi9 has announced the formation of a new strategic partnership with matchmaking website eHarmony. The alliance will bring the dating service to Australia’s largest online audience. The two‐year relationship will see the eHarmony brand integrated into the ninemsn homepage and across the network. The relationship will also see the introduction of a dedicated eHarmony and ninemsn co‐brand site hosted within the ninemsn network.
ninemsn unveils Nine's new social media app: Jump‐in ninemsn and Nine launched a Twitter based app for their coverage of the London 2012 Olympic Games, Jump‐in. Jump‐in is a free TV companion app experience that complements existing television viewing by turning viewers into active TV show participants whilst shows are on air. Fans can connect with the TV show and their friends, and immerse themselves in behind the scenes information. Jump‐in phase one will be unveiled just before the Olympics, featuring an interactive TV guide for all free‐to‐air channels, as well as interactive support for the Games.
ABC3’s first science quiz show Produced by Beyond Productions for ABC3, Steam Punks is a fast, furious and funny science based quiz show hosted by comedian Paul Verhoeven (Triple J’s Breakfast’s Nerdy By Nature segment). During each episode two teams of two contestants, aged between 12‐15 years‐old, find themselves trapped in a subterranean Steampunk world ruled by the malevolent ‘Machine’. The ‘Machine’ uses her minion, Paul, to quiz the contestants on their scientific knowledge, problem solving and ability to interact with technology in order to win their freedom.
Editorial appointments for News Ltd in Victoria Peter Blunden has taken on a new role of managing director editorial for Victoria, Damon Johnston, currently editor of the Sunday Herald Sun, has been appointed editor of the Herald Sun. Phil Gardner remains as editor in chief of the Herald Sun and will continue to lead the transformation of the newsroom to a seven‐day, multi‐channel operation. Herald Sun editor Simon Pristel has resigned. Pristel was editor of Australia's largest‐selling daily newspaper for four years, as well as overseeing the digital integration of the newsroom, launch of the digital paywall, iPad app and mobile site. Before editing the daily Herald Sun, Pristel was editor of the Sunday Herald Sun.
Wotnews ceases operation Wotnews, funded by the founder of Wotif Group, Graeme Wood, will cease trading at the end of July. Wotnews offered a free media monitoring service, delivered by email or via the website wotnews.com.au Prior to being funded by Wood, the site was called Plugger.com; the name change to Wotnews was because of Wood’s funding, although a spokesperson for Wotif stated that Wotnews was not now part of the Wotif Group of companies. Wood still has an interest in Australian media and politics; he recently funded the online news service Global Mail and was a large donor to The Greens.
NewsLifeMedia has appointed Melissa Hoyer as entertainment editor‐at‐large for news.com.au
RT’s Max Keiser “most dangerous man” in fin media Keiser tops the list of “25 Most Dangerous People in Financial Media,” which was composed by Joshua M. Brown, a financial blogger for The Huffington Post, and contributor to the Wall Street Journal, CNBC and Forbes. The Keiser Report is a finance‐ and markets‐focused program that has aired on RT since 2009. Max Keiser is a former Wall Street stockbroker, inventor of the virtual specialist technology, broadcaster and journalist. RT’s The Keiser Report, which earned Keiser and the show’s co‐host Stacy Herbert the top spots on Brown’s list, is a no‐holds barred look at the shocking scandals behind the financial headlines. The program focuses on the hottest topics in the global economy, from the collusion between Wall Street and Capitol Hill to the latest banking crime wave, from bogus government economic statistics to rigged stock markets. The PR Report offers PR interns the opportunity to discuss their intern experience with a wider audience. Our thanks this month to Christopher Birch, who interned at Trumpet Marketing & PR. We have another article for the August issue, however, please contact us for the September issue.
Intern experience Giving reaps rewards for Monash intern By Christopher Birch Not every internship provides the opportunity to gain hands‐on PR experience while contributing towards an important cause, but this is the amazing experience that my internship with Trumpet Marketing and PR has provided me. As a final year Professional Communication student at Monash University, I wasn’t sure where I wanted to complete my internship, so when I heard about an opportunity to work on the ‘Buy Noting New Month’ campaign, I knew that it was the right internship for me. ‘Buy Nothing New Month’ encourages people to recycle and buy secondhand goods instead of buying brand new ones. I have been able to contribute to the campaign by completing a range of tasks such as writing media releases, designing campaign elements and creating campaign goals and objectives. I have also learned a lot about the importance of building strong databases that increase the accessibility of media contact information.
The best part of my internship at Trumpet has been gaining a strong understanding of how PR practitioners work, and how this knowledge can be used in a positive and fun environment whilst making a real difference to the world around us. I have really enjoyed working on a campaign with The Brotherhood of St. Laurence called ‘The Story of Stuff’ where we have been working on repositioning the way people perceive second hand materials in a more positive light through emotional cues. The most challenging task at my internship has been adapting my writing style from one of a student to one that suits the working environment. Writing clearly, yet intriguingly enough to capture the attention of journalists and other media gatekeepers was the real challenge. My internship enabled me to learn a lot about PR practice before entering the workforce. Taking on ‘real world tasks’ taught me the standard that is expected once leaving university in terms of deadlines, research methods and presentation. I highly recommend completing an internship in an environment similar to one where you would like to work in after university. It provides students with relevant work experience in a safe and enjoyable learning environment with less pressure than you would receive if walking straight into the workforce.
TRC wins BRW Award PR recruitment agency, TRC Group, ranked #10 in BRW Top 50 Best Places to Work in Australia and is the only recruitment agency to have made it to the top 10. TRC Group has been named one of the 50 best places to work in Australia by the Great Place to Work Institute’s 2012 survey, published in BRW magazine. The accolade has placed the Australian recruitment company amongst the exclusive ranks of the country’s largest and leading workplaces such as OBS (1st), NetApp Australia (2nd) and Google (3rd). Photo: the TRC team at the award drinks function
The PR Report: lucky draw book prize Congratulations, you’ve won our lucky draw prize: “Think, Write, Grow” by Grant Butler Our winner is: Anne Savage from Cancer Council Queensland
Job of the Month
PR: Senior Advisor – Government Relations – SYDNEY ‐ $150k • • •
Highly credentialed team Mature environment Reputation for excellence
This issues management focused consultancy has an exceptional reputation in the industry for providing first class, bespoke, solutions to a range of high profile clients in support of complex corporate and public affairs programs. As part of the consultancy’s ongoing growth the company is looking to appoint a Senior Advisor, Government Relations, to the Sydney practice. The team is small but well credentialed and very well‐established, delivering exceptional results to a range of issues‐rich clients across broad industry sectors. This is a senior position within the consultancy and as such the successful candidate will need to demonstrate very strong local market and NSW State Government and Federal Government connections across the current political spectrum. You have genuine gravitas, natural relationships skills and sound commercial acumen. You are able to operate with a high degree of autonomy but are equally comfortable playing a team orientated role. You should also demonstrate ability/experience to advise senior corporate clients on key issues and can competently navigate complex departmental, agency and regulatory environments. The consultancy offers a highly supportive culture, a mature environment and attractive remuneration package. This is a rare opportunity to join this very highly regarded team. For more information regarding this role contact Jeremy Wrench at Capstone Hill Search, Sydney on (02) 8249 4636 or email: email@example.com To learn more about similar roles or about Capstone Hill Search go to: W: www.capstonehillsearch.com Twitter: @prjobsaust
SYDNEY / MELBOURNE / LONDON Capstone Hill Search (CHS) provides specialist permanent recruitment services to the Public Relations, Corporate Affairs and Marketing Communications industry. CHS is led by Jeremy Wrench, MPRIA, and guided by his 16 years of experience in international PR consulting and senior management. With offices in Sydney, Melbourne and London CHS, takes a truly international approach and utilises decades of practical experience to successfully provide guidance to, search for, select and appoint high quality practitioners with first class clients. Below is a few of the roles we have currently available:
Account Executive, B2B, $50k ‐ $60k SYDNEY ROLES: This is an ideal opportunity for a high performing Account Executive looking to further build on their corporate & b2b client experience and seeking an opportunity learn from highly experience colleagues within highly supportive team environment. You have strong organisational, client relationship, research and analytical skills. You also have strong understanding and experience in social media, a natural interest in commerce and public affairs and have a mature approach. Account Manager, Consumer, 60k‐70k+ A truly exciting role with one of Sydney’s most dynamic and creative PR consultancies. You should have impressive local media knowledge and contacts and possess outstanding organisational skills. Experience across high profile brands and/or travel/tourism would be a distinct advantage. You should also have natural relationship skills and pride yourself on your creative ability. Local market experience within consultancy environment preferred. Account Manager B2B, $70k‐$85k+ Our client is looking for a grounded, ambitious and experienced Account Manager with polished client relationship management skills to manage a range of high profile corporate accounts on a day‐to‐day basis. You must have strong writing and media relations skills and the ability to think on your feet and problem solve. With proven consulting experience in a similar role would be advantageous, strong written and oral skills and a hunger for success. Senior Account Manager, Corporate Affairs, 80‐95k This very highly regarded, strategic and boutique Sydney consultancy is looking to appoint a senior practitioner further strengthen its offer in the corporate comms/issues management space. You will have a proven track record of proving senior counsel and insights at the highest level and sound ability to strategically navigate difficult and challenging issues.
Senior Account Manager, (Consumer) ‐ $75k‐$85k+ MELBOURNE ROLES An exciting and challenging SAM role in a local consultancy with national presence – this is a genuine opportunity to transition into a AD and/or office leadership role in the near future. You have proven strategic and creative ability and a strong track record in tactical delivery and client relationship development. You should have proven experience in consultancy, and be looking for a clear path to leadership, local market experience and contacts required. Senior Account Manager, (Financial / Wealth Management), $80k‐ $90k+ This role is an exceptional opportunity to join a respected and well established national consultancy. With a very high profile client list, friendly and engaged team, excellent systems and processes and a very strong track record of high quality results. You have strong strategic ability, and proven experience in financial transactions, broad understanding of markets, regulatory reporting and IR. Account Manager, (Financial – Global City Agency), £40,000 – £50,000 LONDON ROLES You are looking for that next big step in your career. You want to join the elite tier, working for the world’s largest brands and with a team that will keep pushing you. Our client is the best in the business, offering senior level consultation to blue chip companies. Based in London but with an international presence in the world’s leading financial centres, they are the place to be when it comes to M&A and IPO. As an Account Manager you will have a strong grounding in Financial and Corporate PR or will have worked and excelled in The City. In‐House Comms Manager, (Consumer Technology), £45,000 – £55,000 Our client is a cutting edge technology company, a household name renowned for excellence. You will conceive and implement innovative PR campaigns across traditional and new media platforms. Driving forward an international team. This global technology brand is both established and pioneering. The dynamic communications team has won awards for its inventive approach to PR – and they wish to build on this success. You will have proven Agency or In‐house PR credentials, ideally in the Consumer Tech arena. Enquiries and applications should be directed to: E: firstname.lastname@example.org T: Melbourne: +61 (0) 3 9827 7277 / Sydney +61 (0) 2 8249 4636 / London: +44 0207 887 6526
Account Director, Consumer and Consumer Lifestyle Great opportunity to join an amazing Sydney agency Work on exciting brands Manage a range of client teams and projects Share your passion for the consumer lifestyle sector
Ike Levick 0405 218 626 email@example.com
“I was impressed with the help I received from Salt & Shein. I felt positive that my best interests were at heart … I had someone friendly to advise me through the daunting process of job hunting … and secured an ideal job through them …” “Their service is honest, fast, and on-brief every time ... They know our company culture well and take the time to fully understand our requirements … Plus, they’re just straight up nice people to work with.”
Senior Account Manager, Consumer Health IMMEDIATE START! Work with a great team at a fab location Work on interesting and large brand consumer health clients Be part of a small team alongside several other larger teams – share ideas, resources, and have fun! Senior / Account Manager, Consumer Do you have 3 -4 years’ experience? Do you want to join an exciting start-up? Work on some exceptional foundation client projects Enjoy working with fun and talented founders Mining & Resources - Corporate Communications Specialist This is a senior role designed for someone with this sector or wider corporate communication expertise You must be able to run accounts and help win new business You’ll be experienced in communicating company news and performance in order to enhance reputations An understanding of key business terms in the coal or gold sectors – and related technical terms – is ideal Account Executive / Account Manager, Consumer Gaming Do you love gaming as a hobby? This is a great opportunity to work on global consumer tech and gaming clients whilst developing your consumer PR skills Ate least one year’s experience is essential for the AE role Great agency, fantastic benefits and a large, happy team! Freelance – Account / Senior Account Manager, Integrated Consumer IMMEDIATE START! This is a unique agency which specialises in delivering integrated consumer campaigns Work on two huge consumer clients aiming to achieve exceptional consumer reach Learn more about how PR works alongside related disciplines Account Manager, Consumer and Consumer Lifestyle IMMEDIATE START! Great opportunity to join a lovely mid-sized team Develop your career and learn great skills Work on feel-good and healthy clients
Level 3, 20 Bond Street, Sydney www.saltshein.com.au
Business Director (Sydney) – Consumer/Brand • Fantastic opportunity to join this global agency in a newly created role • Managing two key clients within the agency and their respective teams • Seeking strategic operator who loves championing brands and nurturing a team • Make this role your own and hit the ground running from day one
General Manager (Sydney) – Finance/Corporate • Rare opportunity for skilled senior practitioner • Ideally you will have relevant category experience but this is not essential • Highly respected independent agency • Skilled practitioners, enviable culture and solid client base
Head of Digital (Sydney) – Tech/Corporate • Award winning independent agency looking to secure a passionate senior team player • This is a stand out agency role, and offers a fantastic opportunity • Fantastic client roster, with unrivalled and inspiring culture • You must have extensive knowledge and detailed experience within the digital sector
Account Manager/Senior Account Manager (Sydney) – online $75K incl. • Global agency looking for a senior team member to work on online clients • Must live and breathe digital space, and have a real passion for online • Jump at the chance to work in a great agency, but on some quite diverse and unique clients • Be mentored by one of the greats and hit the ground running
Account Manager (Sydney) – Consumer Lifestyle • Ideal role for great mid-level candidate looking to work on some unique clients • Large agency with great support network and unrivalled benefits • Buoyant culture and nurturing environment • Great rewards on offer for candidates with at least three years relevant experience
Senior Account Manager (Sydney) – Finance/Corp $95K incl. • Global agency seeking a key team member • You will be responsible for team management, senior stakeholder liaison, media work & new bus • Excellent written & verbal communications skills required, as well as the ability to work autonomously at a high level
• You will be a bright, enthusiastic individual with at least five years PR experience Senior Account Executive – Travel/Lifestyle
• Great opportunity to join a specialist travel PR agency • You will have at least three years PR experience, a proven track record in media relations and experience working on editorial content briefs for broadcast • Excellent copywriting skills are a must, as well as a great attitude and willingness to work well within a team
PR Account Manager Summary LEWIS PR is a global boutique agency, with over 25 offices and 300 people around the world - we pride ourselves on having a global outlook yet being small enough to know what matters in each market. The account manager role is one of the most critical jobs in the entire agency: client facing, it demands quick but creative thinking, team management, effective time management and delegation. The successful account manager will clearly understand their clients’ requirements and objectives, clearly understand the commercial terms of the retained accounts, and work with all team members to exceed the clients’ expectations while managing the team resource effectively. Content creation is another key responsibility of the account manager, and advanced writing, proofing and editing skills are highly desirable. We offer a competitive salary; 23 days leave per year, birthday off, private health insurance and a number of other benefits, including training and the possibility of international secondments. Responsibilities The account manager owns the client relationship. He or she is responsible for meeting client expectations and ensuring the client is kept fully up to date with activity on the account. In addition he/she is responsible for developing that relationship by identifying and selling additional services, either as a value add, or on top of the retainer. The account manager is responsible for managing the team, coaching junior members of staff, ensuring individuals have the right skills, and that the team works together effectively. What you can offer us We’d love you to have three to four years of relevant B-2-B public relations experience, preferably in Enterprise Technology (software / hardware), and hope you will be articulate, detail-oriented, creative, energetic and ambitious. Oh, and a strong sense of humour is key. Note: You must have the right to work in Australia to apply for this position.
Want it? Then get in touch: Apply at firstname.lastname@example.org or contact Jayashree Velupillai on +65 6571 9166 Visit us: http://www.lewispr.com Follow us on Twitter: @lewispr_anz / @lewisprcareers Read our blog: http://www.lewis360.com Friend us on Facebook: LEWISPR
Correction: In The PR Report’s June issue, an article on NRMA stated that current NRMA President, Wendy Machin, had been a member of the Liberal Party; this is incorrect, Machin was a member of, and serving MP for, the Nationals. Our apologies. The article also discussed the NRMA’s position on the use and adoption of speed cameras in NSW during the period of Labour Government as well as the current Liberal Government. The number of mobile speed cameras, the fines obtained from the public, and what the fine money is used for are all contentious issues, and issues that the NRMA regularly lobbies the NSW Government on. To ensure the NRMA’s position on this matter is clear, the following quote from Group CEO, Tony Stuart, in the July/August issue of the NRMA company magazine, Open Road, states the NRMA’s position: “We accepted the rationale for the introduction of these cameras by the previous Labor Government, and continue in that position, especially seeing as the government agreed to our calls to display larger warning signs to let motorists know the speed cameras are in use.”
Government relations, Afghan style New book: “Ballots, Bullets & Kabulshit: An Afghan Election” by TOBY RALPH Ahead of the 2009 presidential elections in Afghanistan, Australian electoral advisor and Gruen Planet panellist Toby Ralph joined a UN team to assist local authorities unused to free and fair democratic processes – and in some cases, not keen on adopting them. Amid the 'War on Terror', resistance ranged from corruption and bureaucratic ineptitude to lethal violence. Ralph's diarized account is a rare glimpse into the day‐to‐day experiences of those charged with delivering the freedom and democracy Western leaders promise the disenfranchised. With the wry humour of a seasoned politico (or someone trying to distract themselves from the very real dangers of their situation), he provides snapshots of life in Kabul, a primer in the political shambles of a failing state, and the reflections of a non‐combatant working in a war zone in a suit and tie. He is whisked between meetings in armoured cars, tries to avoid sitting on the AK‐ 47 down the back of the couch at his lodgings, dines with colleagues in sandbagged candlelit restaurants, and attempts to convince the Electoral Commission chairman – and friend of President Hamid Karzai – that having an election is a good idea. The ebook is for sale through itunes, Kindle and Amazon and Penguin etc… https://www.penguin.com.au/products/9781742537108/adventures‐democracy‐notes‐kabul‐penguin‐specials
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About The PR Report Advertise in The PR Report: http://tinyurl.com/7gb6mhp Have you got news for The PR Report? Contact email@example.com • Copy deadline 10th of each month • Over 7000 PR people read The PR Report. Subscriber list: http://www.theprreport.com.au/who‐reads‐the‐pr‐report Previous issues available as high resolution PDF: http://issuu.com/glenfrosttheprreport
July 2012 issue of The PR Report; Australia's PR newsletter