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Kathmandu: Survey April 08 NZ

http://www.kathmandu.co.nz/144.html

KATHMANDU SALE - TELL US WHAT YOU THINK 1. Please select the following that apply to you: 1.a. Gender

Male

Female

1.b. Age 16-19 1.c. Income: $0-$24,999 2. What advertising did you receive or see from Kathmandu during the Easter Sale? The Easter Sale ran 14 March to 13 April 2008 Please tick all boxes that apply. Summit Club member mail out (brochure and letter) Summit Club email TV ad Word of mouth Newspaper Insert (The Easter Sale brochure) Newspaper ad. If yes, please specify newspaper titles below Kathmandu website In Kathmandu stores (window displays) Other website (e.g. salefinder.co.nz) None Other (please specify)

3.a. Did you visit a Kathmandu store during The Easter Sale? Yes

No

3.b. If you answered no, please skip to 7. If yes, which Kathmandu store or stores did you visit?

4. Did you purchase anything from a Kathmandu store during The Sale? Yes

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No

18/04/2008 9:57 a.m.


Kathmandu: Survey April 08 NZ

http://www.kathmandu.co.nz/144.html

If yes, how much did you spend?

5.a. In your opinion, how competitive were The Sale discounts? extremely competitive

very competitive

average

not very competitive

not at all competitive

5.b. How would you rate The Sale on ‘value for money’? extremely good

good

average

poor

extremely poor

Any comments:

5.c. How would you rate the level of customer service during The Sale period? extremely good

good

average

poor

extremely poor

Any comments:

5.d. Were all advertised products available for purchase in-store during The Sale? Yes

No

If not, please tell us which products were not available

6.a. Do you attend Summit Club days? Never

sometimes

always

6.b. If you answered yes, please go to 8. If you answered no, why don’t you attend Summit Club Days?

7.a. How many times a year would you visit a Kathmandu store? Once a month

4-5 times a year

2-3 times a year

Once a year

Less often

7.b. What is it that prompts you to visit a Kathmandu store? Please tick all boxes that apply. Summit Club member mail out (brochure and letter) Summit Club email Letterbox (The Easter Sale brochure) Newspaper ad. If yes, please specify newspaper titles below

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Kathmandu: Survey April 08 NZ

http://www.kathmandu.co.nz/144.html

TV ad Word of mouth Kathmandu website In Kathmandu stores (window displays) Other website (e.g. salefinder.co.nz) None Other (please specify)

8. What other outdoor stores do you visit? Bivouac Mountain Designs Snowgum Fairydown R&R Sports Columbia Other (please specify)

9. Overall how would you rate the quality of Kathmandu products? extremely good

good

average

poor

extremely poor

Any comments:

10. What is it that Kathmandu does best?

11. What is it that Kathmandu most need to improve?

Submit

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