REWARD & DEVELOP
strong sense of excitement surrounding the campaign, motivating staff to reach their targets. Setting achievable targets is also a key factor in motivating teams to meet the company sales goals, and generating excitement around a trip to an exotic
destination keeps the momentum alive and the sales growing.
Reputable service providers When developing a travel incentive campaign, a knowledgeable incentive operator is an Zambia
When it comes to motivational travel strategy design, there is a simple yet important factor to consider: the participant’s choice for engagement. Participants not only make a conscious choice during the launch of an incentive travel programme but throughout the entire experience: before, during and after. At any point, they can choose to engage or disengage. This is the reality of any promotional programme, but it should never discourage adoption or support. Travel can significantly yield targeted values and benefits for which there are simply no substitutes or alternatives. Source: The Participant’s Viewpoint study, jointly sponsored by the Site International Foundation and the Incentive Travel Council of the Incentive Marketing Association.
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MEETINGS SA | MAY/JUN 2012
important partner to include from the initial planning stages. The vast experience of reputable service providers can short-circuit your preparation by assisting with: • determining the objective of the incentive programme with achievable targets • duration of the incentive campaign, allied to the time of travel • budget setting and monitoring • destination management and activity options • demographic of participants. The demographic of the participants is a key factor in determining the type of travel incentive. As wonderful as a Caribbean cruise may sound, a young group of sales people under the age of 35 are not going to enjoy it as much they would a New York or Las Vegas action-packed journey. Before offering suggestions on incentive destinations and activities, a detailed overview of participants is obtained to ensure the travel experience is matched with the traveller. A successful incentive campaign is the result of thorough research and local knowledge. So choosing an incentive partner with a good