Project delivery
BELL ARTICULATED DUMP TRUCKS
Bell and Deere remain firm partners Bell Equipment and its American strategic alliance partner, John Deere, will no longer collaborate on the manufacture of articulated dump trucks in the Americas, but the relationship between the two companies remains solid in all other regions and aspects.
B
ell and John Deere have been strategic alliance partners since 1996 when Bell was signed on as John Deere’s construction and forestry dealer for Southern Africa. Later, Deere acquired a stake in the South African manufacturing company. Underpinning the shareholders’ agreement was a supply and distribution agreement that gave Deere the exclusive right to distribute and support Bell-designed articulated dump trucks (ADTs) in certain markets, including North and South America, under an exclusive distributor mandate. Deere’s launch earlier this year of its own range of ADTs and confirmation by Bell that it will continue with the design and manufacture of its own successful range of ADTs led to a revisit of the various agreements between the companies. The new agreement also allows Bell access to the American markets. Bell chief executive, Gary Bell, believes his company is well positioned going forward. “Apart from our long-standing partnership with John Deere, we have also aligned with other leading manufacturers, including
Bomag and Liebherr, to offer our customers a one-stop shop for quality products. “We are currently gearing up for the release of our E Series range of ADTs. The B30E and smaller truck models will be released in 2013, with the higher capacity trucks following in 2014. The B30E was previewed at Intermat showing significant technological advancements to deliver better customer value.” He adds that the company is continuing to do leading research and development. “The design is what gives us our edge in an environment where customers are facing increased competition and rising fuel costs. New and upgraded products will ensure that we maintain our technological advantage in the market and give our customers the added benefits of higher productivity, greater durability and lower lifetime operating costs.”
Bell chief executive, Gary Bell …we are currently gearing up for the release of our E series range of ADTs. The B30E and smaller truck models will be released in 2013 with the higher capacity trucks following in 2014