HISTORY OF MUSIC VIDEO
BACKGROUND A music video is a videotaped performance of a recorded song, originally accompanied by dancing and visual images interpreting the lyrics. They are often produced for promotional or artistic purposes. Music videos in the modern day are often used primarily as a source of marketing and promotion Overtime, the use of music video have changed, with their use now being common place
In 1926, many musical short films were produced. Vitaphone shorts (produced by Warner Bros.) featured many bands, vocalists and dancers. Spooney Melodies in 1930 was the first true musical video series. The Panoram jukeboxs were popular in taverns and night spots, but the fad faded during World War II. In the late 1950s the Scopitone, a visual jukebox, was invented in France and short films were produced by many French artists to accompany their songs.
THE BEATLES In 1964, The Beatles starred in their first feature film A Hard Day's Night, directed by Richard Lester. Shot in black-and-white and presented as a mock documentary ďƒ’ The musical sequences furnished basic templates on which countless subsequent music videos were modelled. ďƒ’
THE INTRODUCTION OF THE MUSIC VIDEO The first music video released was a 1966 clip for Bob Dylan's "Subterranean Homesick Blues" filmed by D. A. Pennebaker The clip shows Dylan standing in a city back alley, silently shuffling a series of large cue cards, showing song lyrics The Who featured in several promotional clips in this period, which took the form of videos with music attached
TOP OF THE POPS Top of the Pops began playing music videos in the late 1970s, although the BBC placed strict limits on the number of 'outsourced' videos TOTP could use. ďƒ’ A good video would increase a song's sales as viewers hoped to see it again the following week. ďƒ’
MTV In 1981, the U.S. video channel MTV launched, airing "Video Killed the Radio Star“, by The Buggles and beginning an era of 24-hour-a-day music on television. With this new outlet for material, the music video would, by the mid-1980s, grow to play a central role in popular music marketing. Many important acts of this period and they owed a great deal of their success to the skilful construction and seductive appeal of their videos.