WHAT IS GLASGAY! INTRODUCTION
Glasgay! is Scotland's annual celebration of LGBT culture. It is an annual arts festival founded in 1993 and incorporated as GALA Scotland Ltd in 1995. The Company operates from its Glasgow city centre base at 27-29 Trongate, located in the heart of the Merchant City and a growing cultural quarter.
The Glasgay! festival is presented annually from mid-October to midNovember. The festival presents a professional programme of top acts and new artists with events spanning comedy, music, film, theatre, visual art, performance art, literature, club nights, education events, community celebrations. The programme is a balance of both popular and esoteric work. The festival enjoys a high press profile garnering upwards of £500k of col cm’s in advertising equivalent spend.
EVENT OVERVIEW The festival is led by Producer, Steven Thomson, who has since his appointment has grown the festival from a small fortnight long festival to a month long celebration at nearly 20 venues now attracting up to 25,000 visitors. The festival enjoys regular public funding, increased private sponsorship, and has a diverse income base. The festival continues to be a strong seasonal player for Glasgow, generating £1.2 million of economic impact in a key shoulder season. The festival attracts up to 44% of its audience as overnight/short stay visitors.
PAST ARTISTS In its 20 year history the festival has worked with many of the top gay and lesbian artists in the world. Artists such a Sir Ian McKellan, Craig Hill, Jackie Kay, Neil Bartlett, Bette Bourne, Penny Arcade, Annie Sprinkle, Robert Pacitti, Ursula Martinez, Lois Weaver, Tim Miller, Horse MacDonald, Diamanda Galas, Alan Carr, Scott Capurro, Pam Ann, Four Poofs and a Piano, Lypsinka amongst many others.
TARGET AUDIENCE Our marketing campaigns are aimed towards the following demographic profiles: • • • • • • • • • •
Glasgow LGBT community UK LGBT community Theatre enthusiasts Glaswegians Day trippers Scotland Overnight visitors within UK 18-45 year olds as the dominant segments. Women Those in further study Town Centre singles
SPONSORSHIP Sponsors will benefit from a range of options designed to communicate with audiences in a creative and engaging manner. While there are a set number of packages available we are always seeking to deliver tailored packages with specific sponsor objectives in mind. Benefits: • • • • •
Enhancement of your company profile. Brand presence throughout the entire marketing campaign. Promotion in print materials. Showcase your products and services, in a relevant environment. Increase business potential.
MARKETING AND ADVERTISING To ensure maximum attendance Glasgay! is promoted both locally and nationally. The campaigns consist of: • • • • •
Online marketing. Direct email marketing. Social Media Campaigns on a variety of platforms Print advertising in relevant newspapers, magazines and journals. Promotion at industry related events.
REACH • • • • •
Website Mailing List Youtube Twitter Facebook
Over 40,000 monthly visits 4,893 recipients 4,000+ views 2,000 followers 2,530 friends+fans
Campaign Reach over 6 months (July – Nov) • • • • •
Programmes, leaflets, flyers E-flyers Print Advertising Street Advertising Poster Advertising
100,000 20,000 40-50,000 500,000 500 – 1,000
Feature your company throughout our social media campaigns.
Four strands of sponsorship partners are sought:
Name an event after your company/brand.
Feature your full page or half page advert in our Events Brochure.
Offer Complimentary tickets to events & parties.
Arrange a hospitality package for your guests.
We will also hyperlink to your website to boost your traffic.
Agree an appropriate event with LGBT interest/context.
Agree a form of words for the association.
Feature co-promoted events, branding, logos in our websites and social media.
Offer appropriate events to co-present with LGBT interest/context.
Offer media coverage of our events in your publication, website or social media portfolio.
HOSPITALITY PARTNER Offer room nights, accommodation or hospitality packages for guests, visitors and artists.
HEALTH & WELLBEING
Work together to support healthy living outcomes for diverse communities.
Of course we need £ support too and can tailor our packages to a number of your needs. Broadly we feature a sponsor in our work in the following ways: •
Place your logo and list you in our Events Brochure.
Place your logo and list you in our posters, leaflets and flyers.
TO DISCUSS: Steven Thomson, Producer Glasgay! t/a GALA Scotland Ltd 27-29 TRONGATE, Glasgow, G1 5EZ Tel: 0141 552 7575 Fax: 0141 548 5157 A Company Limited by Guarantee Registered in Scotland No. 157153 Registered Charity SCO 23620 VAT Registration 797 3863 59