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Brand Manual


Corporate Profile

Profile

Mission

BreadTalk Pte Ltd, is a private limited company incorporated in Singapore under the Companies Act on 24 April 2000. It was founded by the current managing director, Dr. George Quek and his wife, Executive Director, Katherine Lee

Leading a new lifestyle culture with new, innovative changes and creative differentiation to craft products with passion and vibrancy Vision Establish BreadTalk as the foremost international, trendsetting lifestyle bakery brand


Brand Platform

Brand Values

Brand Positioning

Creative Differentiation: BreadTalk provides quality products with a tinge of vibrancy, youth, and creativity.

Consumers would be able to experience BreadTalk’s vibrancy and creative differentiation not only in their products, but also in their packaging outlook.

Brand Personality

Brand Narrative

Fun, Modern, Creative, Vibrant, Adaptable

Fun, Creative Bread Boutique Trend-Setting Bread Bouqiue

Brand Style Colour Scheme: Distinctive orange and grey to be retained Graphic Elements: New graphic elements are introduced


Logo

Dos The logo should only be used in this format and colour

Don’ts


Colour Palette

C MY K -

0 72 100 0

Colour Palette These colours in the colour palette are mainly the primary colours used. This includes the distinctive orange and gray in the logo, and cream for the pattern base.

C MY K -

63 55 56 31

C MY K -

2 20 63 0


Primary Typeface

Meta Plus Bold Roman abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVQXYZ 1234567890 !@#$%^&*()


Secondary Typeface

Meta Plus Medium Roman abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVQXYZ 1234567890 !@#$%^&*()


Graphic Elements

Pattern The repititive pattern introduced generates novelty, fun and familiarity with different BreadTalk bread styled graphically.


Application

Carrier


Application

Small Paper Bag


Application

Cake Box

Breadtalk Brand Manual  
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