PACAKGING FOR FRESHNESS
Maxime Busseau says he is extremely proud of receiving the Silver Award in Sustainable Packaging category of the PAC Canadian Leadership Awards national packaging competition earlier this year for the new recyclable stand-up pouches, custom developed by TC Transcontinental Packaging, used for some 65 different Jardi Foods products.
(ethylene vinyl alcohol) barrier for optimal oxygen resistance. According to TC Transcontinental Packaging’s business development account manager Roberto Travaligni, “Until this development, a multilayer PE/ EVOH flexible packaging barrier film was not currently commercialized for a food product anywhere in Canada. “Until now, such as structure could not have been recycled because of the durability of the polymers involved and the incompatibility of the polymers in the structure,” Travaligni adds. To overcome this limitation, Transcontinental worked closely with renowned industry partners Dow Chemical Company and Charter NEX Films to incorporate Dow’s proprietary RETIN resin technology into the fiIm in way that would make the EVOH barrier compatible with existing recycling streams. “Blending art, science and technology, we were able
to develop one of the first commercialized package for food that hits all the notes: 100-percent recyclingready, EVOH barrier for product preservation, superior seal strength, and optimal durability,” Travaligni states. Says Travaligni: “Our collaboration was the perfect match for our commitment to sustainability and innovation that runs deep throughout our organization, both in our operations and our partnerships. “This multilayer recyclable pouch with barrier brings an innovative new sustainable product to the industry, while still protecting the flavor and the freshness of the products,” Travaligni states. “All suppliers have sustainability commitments and at this point in time,” Travaligni points out, “and this breakthrough technology can open doors for a lot more food packaging applications that require barrier properties for freshness and to be recyclable now.” Having secured the authoritative third-party ecocertification from the Sustainable Packaging Co-
alition (SPC), the sturdy bags can be recycled in all Canadian municipalities that accept the HDPE #2 type plastics, meaning that all components in the package are recyclable once product has been evacuated. “By promoting and supporting innovation in flexible packaging, we encourage more businesses to develop better eco-responsible solutions,” says Travaligni, crediting Jardi Foods for its enthusiasm in bringing this new flexible packaging innovation to market with such award-winning aplomb. Not surprisingly, Busseau is happy to confirm his fondness for the new stand-up package, decorated with a splash of sunny-yellow dropback and a cleverly designed brand logo stylized into a ‘smiley face’ letter J graphic that was created by local graphic designers Bingo Design. The top left tearoff corner of the package also boasts the easily recognizable arrowed triangle recycling symbol to reinforce the brand’s sustainability credentials and to sway consumers to make an environmental choice right at the shelf level. With the clear bottom half of the front panel allowing consumers to have a thorough look of the product inside that package, “This package is as transparent as it is sustainable, Busseau notes. “We intentionally wanted to keep the graphics simple but also playful,” Busseau says, “the reinforce the ‘treat’ factor of our products. “It’s supposed to be a fun product that people can enjoy without having to feel guilty a out it,” he says, and he environmental message of our packaging is a key part of that appeal. “It is an inherently sustainable design in many other ways as well, he adds. “It is lightweight, allowing for reduction in fuel use for transportation; it preserves product freshness to mitigate food waste; and it can be reused for refills for other products or for storing small items,” he notes. “Also, it is important that this still performs exceptionally well on the filling equipment, so that production and machinability are optimized, and has exceptional seal strength,” says Busseau, noting the new pouches provide the products inside with six- to nine-month shelf-life, depending on the product, and up to a full year for snacks with minimal moisture content. According to Busseau, the success of the new standup pouch has already prompted him to look for similar eco-friendly packaging options to replace the nonrecyclable plastic pillow bags the company runs on two its five lines for candy treats and other products. “Now that we know what’s available out there in terms of technology and feasibility, we can feel confident about moving forward and making all of our packaging more recyclable for the benefit of our customers, the consumers and the environment,” he states. “All our plastic bowls and caps are already made from fully-recyclable PET (polyethylene terephthlate),” he explains, “so after having done this conversion to recyclable stand-up pouched from Transcontinental, we are eager to make all our product packaging truly sustainable. “And while we will consider all the options available in the market for doing so,” he concludes, “I am looking forward to see what the good folk at Transcontinental can come up for us to make it happen.
SUPPLIERS TC TRANSCONTINENTAL PACKAGING A sampling of some of the attractive multipack packaging created by Jardi Foods for some of it retail customers.
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CANADIAN PACKAGING • SEPTEMBER 2019