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Manila Auction Catalog • May 2015

The first initiative in the GKonomics DESIGN SERIES M AY 2015


the social enterprise initiative of Gawad Kalinga, announces the launch of the GKonomics Designer Series with SILYA, a collection of iconic chairs contributed by 5 top designers and architects following three design guidelines: the use of sustainable materials; the promotion of Filipino identity; and ease of production by GK communities.

The GKonomics Designer Series aims to bring together the country’s best in various design disciplines from interiors, industrial design, architecture, fashion, photography, branding, advertising to unleash the potential of the less fortunate and help them carry their own weight in society.

Through the GKonomics Designer Series, design is used as a solution to the nation’s problems of poverty by creating livelihood opportunities. Joey Yupangco of the College of St Benilde, says that one of the advantages Filipinos have is that we like working with our hands. He says there is a premium put on products made by

the hand and we can benefit greatly from this. If the Gawad Kalinga citizenry of about 1 million residents all over the country can be harnessed to become world class producers, the economic and social effects can be staggering. Bra nd St rateg i s t s Se rgio Boero and Michelle Barretto agree that using design to help

communities while also making social change is very much possible. That design is not only on the surface but should be and is, a way of thinking, a solution and a way of life. “With SILYA, everybody involved already has that in mind,” says Michelle. Ivy Almario, the originator of the project explains the ration-

ale behind the formation of the GKonomics Designer Group and her passion in this unique initiative, “what I like about our group is we’ve already reached a point in our careers where we can make the correct phone calls to the correct people and it creates a chain of events and sets things in motion. The basic reality is that if you want to help, just do it – give back and help, it’s that simple.” Her sis-

ter and business partner Cynthia adds, “There are no more excuses.” Tobi as Guggenheimer of the School of Fashion and the Arts shares his point of view, “My thought was two-fold: how can I as a designer get involved and have fun with it and how can the process help the people in GK villages both from a tangible economic perspective and also from an educational point of view.”

Ed Calma adds, “I know what design can do, and there have to be more industries like this that need to be propagated to improve the lives of people. So that’s what attracted me to the program.” There will be a launch event on October 16 at the Greenbelt 5 Gallery, where each of the chairs will be auctioned off. The event itself promises to be offbeat with a surprise spin on the proceed-

ings — it will be an intimate gathering of design enthusiasts who also enjoy participating in philanthropic ventures that inspire social change. Proceeds will go toward the seed capital of the GKonomics Trade School — a joint venture of GKonomics and the Design Group that aims to develop master craftsmen and revive dying Philippine traditions while meeting world

class standards and aesthetics. Th i s event a l so ser ves to launch a massive platform for design lovers to participate in the GKonomics Designer Series. So that more individuals can promote the culture of productivity and creativity with and among those lacking in opportunities. Chiqui Lara, CEO of Y&R explains, “Our dream is to establish a solid foundation of using de-

sign as a solution to the country’s problem of poverty. The key word here is ‘sustainable’. This can have long-term implications for GKonomics as a group, as well as of course the communities that we strive to serve. This is just the beginning and we’re very positive and driven to continue on with more ideas for our GKonomics Designer Series in the months and years to come.”

GKonomics Vision: A prosperous Philippines where no citizen is in need and no one is left behind.

The Designers

ED CALMA “I wanted to design a chair that’s simple, but would be an object that one can always expand. Like beginning from a chair, you can add an ottoman. Attach one more piece and it becomes a lounge chair, then a sofa, even a bed.� He talks about how his chair is shaped like an eye and how easy it is to build on the original chair

and make it into something bigger and something completely different. One can sit on both sides of the chair and turn and shift it according to preference. Further it can be used commercially as a bench for an airport or a waiting area. The seat cushion is detachable and opens to concealed storage.

Materials: paper twine, fabric, metal With backrest: 27 x 41 x 24 in. Seat height 16 in Ottoman: 16 x 41 x 24 in.

ivy almario

ivy & CYNTHIA almario The sisters say that their chair design was inspired by a trip to India. Ivy says, “I purchased a necklace and thought ‘We can do this.’ They talked about using recycled materials and were happy to find Invisible Sisters (a GKonomics social enterprise partner) was using recycled plastic bags as

crochet material. Cynthia says, “We involved Milo Naval, a friend of ours. Because he already manufactures chairs, he pointed us in the right direction, saying ‘let’s design it this way so it actually moves, it’s more practical, and a lot of people can actually buy it and it can be manufactured.’”

Materials: recycled plastic, cotton, metal Square Chair: 33 x 36 x 43 in. Rectangular Chair: 33 x 42 x 43 in. Seat height 11 in. Table: 14 in. diamter / 21 in. height

ivy & CYNTHIA almario In this multi-tasking world, where space has become a premium, we designed 1+1 equals 1: chairs and a

table that turn into a console and storage shelf. In vibrant green, it’s fun and functional.

Materials: paper twine and wood Chair: 61 x 45 x 79 cm. Table Base: 45 x 45 x 76 cm base only, together 158 x 45 x 79 cm

cynthia almario

toby GUGGENHEIMER Guggenheimer decided to create two chair designs for the project—one woven series and the other, bamboo (to be used in the future). The materials used and the manner of construction both proudly showcase Filipino

craftsmanship. “The woven series, the inspiration was a traditional basket,” he explains. Another factor that went into Guggenheimer’s decision-making process was the people who were going to be making the chairs. “In both cases,

I wanted to employ shapes, materials and technologies, which could be easily understood and mastered by the GK villagers”

Materials: rattan, fabric, metal, wood Lozenge Chair: 18 x 65 x 36 in. | 20,000 Php Apple-shaped Chair: 22 x 12 x 12 in. | 6,000 Php Egg-shaped Stool: 19 x 17 x 17 in. | 6,500 Php

MILO NAVAL Known for his work with recycled materials and simple lines, it was no surprise that Naval makes use of them again for the GKonomics SILYA Auction, creating something truly innovative: “My chair is a modified version of the swan chair. Using cotton t shirt fabric and used tarpaulin.� Because GK residents are used to working with these materials, they will surely be able to construct these with ease. Materials: woven cotton, wood 29 x 33 x 28 in. | 25,000 Php [ Milo has unselfishly opened his production facility for Gawad Kalinga and GKonomics to learn the basics of finishing. Skilled artisans mentoring GK residents is the winning formula for this auction collection. ]

JOEY YUPANGCO Yupangco says that there was “no direct inspiration” when it came to his chair design, but instead was a result of his playing with ideas related to the use of furniture. “I had started to do furniture that was spatial and performative, which I wanted to work with a metal fabricator and sell as an art piece,” he explains. He mentions that his design focuses on the idea of sitting and adds, “It can be spatial and one can casually use it not just [by] sitting on them, but [it becomes] almost like an object that you can, lean on.” One key feature of his chair is its ability to roll out like a banig, something Yupangco believes is very Filipino as it is something people use in the provinces and is thus a cultural reference. Materials: abaca, metal, rattan, woven cotton Short cylinder: 17 x 20 x 17 (diameter) in. Long cylinder: 17 x 25 x 17 (diameter) in. Mat: 59 x 118 in. | 25,000 Php

“The best for the least is a sound business philosophy that drives the most privileged in our society to invest their time, talent and treasure to unleash the potential of the poor and the idle to produce quality products and provide excellent service. GKonomics is about creating wealth at the bottom of the pyramid with GK communities as a massive platform for social enterprise.�

- Tony Meloto GK Founder

The Collaborators

01 | chiqui lara


03 | ed calma

Chiqui Lara, who is the current CEO of the Y&R advertising agency, first started in market research. She then moved on to advertising where she was part of the training program at JWT, then eventually went to NYU to study Marketing and Advertising. She has worked at Lintas Manila (what is now Lowe Inc.), Basic/ FCB Advertising, Jimenez/D’Arcy and is now on her 10th year at Y&R. She was one of the founders of the Advertising School of Basic, which now has notable alumni heading various advertising agencies. Additionally, She has held various positions at the AAAAP (Association of Accredited Advertising Agencies of the Philippines) and is a member of the Advertising Board of the Philippines. Chiqui was the catalyst in connecting the designers with GKonomics.

Boero works as a consultant in the field of fashion and furniture. Originally from Italy, his first job was at a PR company as an Account Executive. He then entered the fashion industry and tried his hand at advertising and teaching. He also helped launch a fashion design school in Milan. He moved to China in 2006 and was the General Manager of an Italian accessories manufacturer called Latitude Girl. After working in China, he moved to the Philippines where he has been working for the last 4 years, with one of his employers being esteemed fashion designer Lulu Tan Gan.

Ed’s path to architecture was not instinctual as one might have assumed. Though his heart wasn’t into it, he studied architecture because nobody else in the family would continue his father—the living legend—Lor Calma’s office. “But going to school changed my perspective. The professors were so inspiring. And then it changed me,” he says. Ed’s vast portfolio includes such exceptional structures as the College of St. Benilde, the Metropolitan and National Museums. However the new Mind Museum in Bonifacio Global City is one of the projects he’s proudest of, saying, “It’s geared for education and not for commerce or a return on investment. It is a worthwhile institution that will outlast everyone.” Ed was schooled in Architecture at Columbia University and the Pratt Institute in New York, USA. He has won several international awards and his works are featured in numerous international design books. He brings prestige to the Philippines through his recognition in Expo 2008 in Zaragoza, Spain and Expo 2005 in Aichi, Japan. For Gawad Kalinga, Ed will co-design the future GKonomics Trade School and intends to collaborate with the same group for a Gawad Kalinga model living community.

04 | milo naval

05 | ivy almario

Milo Naval has had a long love affair with furniture and the passion he has for it is extremely evident in his work. He studied Architecture at the University of Santo Tomas then went on to take Interior Design at the Philippine School of Interior Design. After 15 years of doing interiors, he set up his own company called Evolve Designs where he manufactures furniture for export to Europe, the USA, Australia, the Middle East, South America, and Asia. He is also one of the founders of Movement 8, which celebrates Filipino design and talent and promotes it around the world. His collections have been featured in shows around the world and he is a member of the Board of Trustees and the Vice President for Design of the Chamber of Furniture Industries of the Philippines (CFIP).

Beneath the surface of the headturning delightful personalities of the Almario sisters, lies a solid work ethic and untold generosity. They have established a very well-regarded reputation in interior design — creating polished interiors for homes, restaurants, hotels here, in the region and internationally. Ivy was one of the Top Renderers in the United States and had a flourishing career designing luxury homes in Southern California for 20 years. Then she and Cynthia returned home to setup Atelier Almario. Ivy’s is gifted with creating one of a kind concepts and can sketch ideas as quickly and naturally as the rest of us write down our own names. She has the ability to work on a myriad of projects, each bearing the Almario X factor, yet each project remains distinct from the other. The sisters’ partnership is a perfect marriage of concept and execution. Schooled in St Theresa’s College and UST, they are also promoting design education via the SoFA Interior Design Program at the School of Fashion and the Arts.

06 | TOBy GUGGENHEIMER Tobias Guggenheimer finished his first college degree in Literature from SUNY Binghampton, but had always been interested in design. Upon the urging of a friend, Guggeinheimer left Switzerland and took his Swiss francs to the United States where he purchased a piece of land at the top of a mountain in Colorado. There he spent 5 years building his own sustainable house out of recycled materials. He took his Masters in Architecture at the University of Colorado and founded Tobias Guggenheimer Architect, PC in 1991 and the GDM Design Outsourcing Group in 2007. His expertise has been sought after in various educational institutions and he has served as professor at the Pratt Institute and the Parsons School of Design (as well as being Assistant Chair of its Interior Design Department). He is also the current Executive Director of the School of Fashion and the Arts and is a Principal of GA Global Design.


08 | cynthia almario


As the current dean of De La Salle-College of Saint Benilde, Joey Yupangco is as busy as ever making sure that everything is running smoothly under his watch. Being surrounded by creativity and design is nothing new for Yupangco as he too went to design school, though his students probably had a much earlier start than he did. He calls himself a “late bloomer” who started working in a bank and eventually entered design school at the age of 29. He studied Interior Design at the Philippine School of Interior Design, then entered the Pratt Institute in New York for Industrial Design Honors, went on to Parson’s for Masters in Lighting Design, took a Diploma Masters at the Domus Academy in Milan, and eventually took his Graduate Studies at the Architectural Association School of Architecture in London. He is also an acclaimed writer and has written numerous articles for The Philippine Star. He has had his work published in various design books and foreign magazines. He founded JY + A which is a “small collective intelligence design and research laboratory on design and allied environmental spaces.”

Beneath the surface of the headturning delightful personalities of the Almario sisters, lies a solid work ethic and untold generosity. They have established a very well-regarded reputation in interior design — creating polished interiors for homes, restaurants, hotels here, in the region and internationally. Cynthia collaborates and designs with Ivy, ensuring that the smallest details is well played out - from furniture selection, coloration, fabric, textures, accessorizing and floral design. All are accomplished exquisitely. Amidst a high flying 20-year career in the United States, the sisters decided to come home and setup Atelier Almario. They bring a force of beauty and elegance to our shores. The sisters’ partnership is a perfect marriage of concept and execution. Schooled in St Theresa’s College and UST, they are also promoting design education via the SoFA Interior Design Program at the School of Fashion and the Arts.

Michelle Barretto holds degrees in both finance and interior design. Initially she “couldn’t find the right balance for that” but eventually realized that brand strategy was a way for her to “balance out the left and right brain.” She was also Program Manager at BBDO where she established a brand consultancy unit called Brand Lab for their Philippine office. Prior to establishing her own boutique agency, ThreeSixty, Inc., Barretto worked with brands such as Jollibee, San Miguel Corporation, Mead Johnson, and SM as Country Manager of Addison Design Consultants Pte.

Absentee Bidding

If you can’t attend the auction in person, don’t miss out. Leave a written bid and we’ll do the rest – BID NOW, it’s quick, convenient and confidential DE TA I L S Title : SILYA Date/Time : 16 October 2012 at 6pm Manila Time TO BI D NOW 1. DECIDE ON YOUR MAXIMUM BID



We will bid on your behalf up to your limit in order to buy the lot for you at the auction. Your Final Invoice will include charges, (e.g. taxes and freight) where applicable.

Complete the form by filling in the item and your maximum bid together with your contact details. Email this form to info@ We will confirm receipt of your bid. Bids must be received by 15 October 2012 6PM Manila Time.

To find out if you have been successful, you can check the day after the Auction.

A B SE N T E E BI D Item Maximum Bid (PhP) excluding applicable charges


I M PORTA N T I N FOR M AT ION 1. All written bids are binding. 2. Purchases must be paid within seven days of the sale, after which handling and administration fees may accrue. 3. If we receive written bids on a particular item for identical amounts, and at the auction they are the highest bids for the item, it will be sold to the person whose written bid was received and accepted first.

CON FOR M E Signature over Printed Name BIDDER


1. All Bidders Must Register a. Before being allowed to bid, all bidders must register, presenting identification. Bidders will in turn be issued a number and a paddle with which to bid.

2. Only Paddle Bids Will Be Recognized a. Only those bidders holding paddles will be allowed to place bids. Please hold them in a way visible to the auctioneer.

3. All Items Sold “As Is” a. All items are generally sold “as is,” without guarantee made to their value or function. Please conduct an inspection prior to bidding.

4. The Auctioneer Determines Bidding a. The auctioneer is the only party allowed to determine that a bid has been placed. If an auctioneer misses a bid, the missed party has no right to have the bid reinstated.

5. Absentee Bids will be accepted until 15 October 6PM. a. They will be recognized as a valid bid during the Live Auction.

6. Items may or may not be displayed at CITEM FAME after the SILYA Exhibit. a. Winning bidder agrees that their item may be transferred for show to the CITEM FAME Design & Lifestyle Event at the SMX Convention Center 17-20 October. Items will be available for delivery within 7 days thereafter.

7. Payment must be made immediately a. Otherwise handling and administration fees may accrue. b. Checks must clear in order for the item to be released to the winning bidder.

8. The Auctioneer Has Final Say a. All disputes over matters related to bidding are referred to the auctioneer, who has final say.


produced by

GKonomics International Inc

Rose Cabrera, Divine Duran, Cecilia Manheimer, Marivic Pineda, Pinky Poe all photography


Design for Tomorrow

with the generous support of

Adora Department Store Ayala Land Corporation Bleeding Heart Rum Chef Jessie Marciano’s Pizza Pasta Steaks Manny O Wines Moise OMO Furniture & Accessories PLA Events Planners Station C Events

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