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the power of connection

the company’s journey to success


14 years of service based on trust and quality

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

Content 3 Overview

15

Etisalat division

25 Warranty

4

Quality standards

16

Customer care

26

Mobile customisation

5

Vision, mission, values and objectives

17-18 Mobile phones

27

Gift-wrapping service

6-9 Strategy

19 Accessories

28

050 Technologies

10 Resources

20

050 Express

29

What makes 050 different?

11

Operatiional procedure

21

Mobile wholesale

30

Retail presence

12

Organisational operations

22

Trade mobiles for cash

31 Branches

13

Organisational chart

23

Mobile entertainment

32

14

Strategic partnetship

24

myphonecare

Contact us

2


050 telecom: an overview

050 telecom is not only the leader among

carving a niche in the telecom sector

the telecom service providers! It also leads the road to follow…

050 telecom was founded in 1997 with

which speak volumes of its quality,

the aim of becoming one of the leading

management and professionalism.

providers of telecom products and services guaranteed by quality and

The Dubai-based company is aiming

based on customer care. The company’s

to reach its target of 30 branches in the

strategies are formulated according

country by 2011. Further expansion, up to

to its vision, as a result of which it has

50%, will be made by 2012 to increase its

witnessed phenomenal growth – from a

reach and enhance services.

single retail shop to a dominant enterprise.

050 telecom independently works with 050 telecom has a dominating presence

Etisalat Corporation, the leading telecom

in UAE’s major shopping malls, and an

service provider in the UAE, Middle East

ever-expanding client base thanks to

and Asia. 050 telecom branded products

optimum customer satisfaction, outreach

and services are exclusive and unique.

programmes and a range of products

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quality standards

050 telecom is a retail concept devoted

050 telecom is the culmination of

to delivering excellence. Products and

experiences in a unique telecom

services include:

operations accumulated over the years.

l

Etisalat products and services

Our unique experience in telecom

l

All branded mobile phones with 24

operations over the years ensure our

months warranty

success, and our comprehensive

Mobile awareness and training (It is

professional practices fulfil the satisfaction

a part of our objectives to widen our

of clients and allies.

l

customers’ notion about their phones, features, functions, safety and security standards) l

Mobile Entertainment

l

Engraving & Customisation

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Maintenance desk

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Unlimited range of original accessories

A series of successes in all areas of operation such as management, distribution, sales, customer care and other business to business relations earned the company an ISO 9001-2008 certification in 2008 from GCAS.

ISO 9001-2008

and quality items

4


vision

values

objectives

To become one of the leading

The company’s values have been

innovative approach and sound

providers of consumer telecom

recognised by customers and

business management. The company

professional team ensuring TQM

products & services, acknowledged for

strategic partners alike. The following

leads through its teamwork and

and quality assurance standards

our quality and customer care

decisions and actions put into practice

competence.

l

l

by management demonstrate these values.

mission

management, marketing, investment, and development

The company strives to strike a

resources

balance between cultures, customs

050 telecom’s key strengths

and values in order to optimise its

The company is dedicated to satisfying

organisation capabilities.

l

of our customers as convenient as

their expectations.

in the field, such as ISO, TQM and Excellence Module l

050 telecom takes responsibility

resources and development through

for quality

market research as well as experience.

We deliver high-class products and

To remain one of the leading providers of consumer telecom

possible and will devote our resources towards improving high technology

To prove excellence by obtaining international and local certificates

its customers. It respects them, listens to their requests and gives priority to

To adopt latest technology,

050 telecom follows business ethics

Customer satisfaction is one of

050 telecom wants to make the life

To surge ahead driven by a

products acknowledged for quality and customer care l

To exchange experience

services as well as value for money

and knowledge with leading

and are committed to delivering quality

international organisations in the

service, excellence, and continuous

field as strategic allies

improvement.

l

To extend the boundary of the mobile phone trade through

050 telecom provides leadership Talented employees are the foundation of the company as it effectively applies 5

quality and innovation


Yearly growth - 050telecom

050 telecom’s outlook and strategy general l

Clients are its prime capital

l

Creativity and quality are the key to clients’ satisfaction

l

Time is valuable

l

Ensuring quality is the shortest route to earning and retaining clients’ loyalty

l

Employ professionals, train them and reward their performance

l

Creating products and services that make the company stand out in the market

6


050 telecom’s outlook and strategy

employees

management

operations

marketing

l

l

l

l

l

Our employees have a continuous

The team is dedicated to solid

access to information resources

formulation and smart implementation

the horizon through continuous

Professional training is provided

of entire system

innovation

to enrich employees’ skills and

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knowledge

l

A rich MIS (Management Information

l

and value-added services l

Its strategies assure the fact that the

All deals adopted are equal in terms

market always has an opportunity to

of market value, client’s relations,

invest

and implement its reaction to market

successfully and professionally carried

trends and components

out

Quality assurance application of

l

The company competes by creativity

System) will evaluate, control, direct

procedures and systems guide the

l

l

with the biggest and successful

The team tries to achieve its objectives through exchange of creative ideas

It builds a wide network of relations companies

l

It seeks opportunities through

total process to a recognised model of

latest resources to develop the best

excellency of performance

practices in marketing

Each member of the team plays a crucial role in implementing the company’s performance objectives

7

The company strives to look beyond


050 telecom’s outlook and strategy business development

client servicing

l

l

050 telecom with a commitment to deliver is gaining better market share and it

with the company’s valuable clients

has set up branches all over the UAE to

and having them as one of its

compete and beat l l

performance indicators

The company follows its successful

l

To satisfy client needs

development model

To communicate continuously with

Efficiency and effectiveness are the objectives that it intends to achieve in its

clients l

Translating local and international best practices into action must be one of the

To deploy all modern tools of customer care and services

business l

To invest in the long-term relations

l

To provide quality and value-added service to clients

business development results

8


corporate 050 telecom has initiated measures to provide priority services to its customers in every segment of the market, such as banks and other financial institutions, aviation, government and public sector as well as SMEs across the UAE. Its corporate sales team is dedicated to providing special services to the corporate sector, government and SMEs. The team strives to provide services beyond the clients’ expectation. It fulfils its objective by offering them the following services and solutions:

9

l

Branded mobile phones

l

Blackberry and iPhone devices

l

Etisalat products and services


resources

In developing its mission, vision, values and objectives, 050 telecom has relied on various resources such as: l

Company guide for quality system

l

Strategic partners

l Creativity l

Human and financial resources

l

Market knowledge

l

Profit orientation

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Productivity development

l

Management development programmes

l

Labor improvements

l

Latest technology

l

Competitive tools in the company

l

Rich experience in the communication market

l

Market research

l

Effective investment of time and assets

10


operational procedure

11

Our resources

Criteria

Our tools

l

Data bank

l

Client needs

l

Field visits

l

Strategic allies

l

Market trends

l

Internet

l

Professional experiences

l

Market rates

l

Periodical assessment

l

Creative methodology

l

Competitors performances

l

Surveys

l

Theory

l

Legal atmosphere

l

Cold Calls

l

Excellency standards

l

Costing analysis

l

Questionnaires

l

Client outputs

Recognition of clients

Assessment report

Remedy plan

Following up

l

Needs

l

Analyis

l

Structuring

l

Report analysis

l

Forces

l

Competitive report

l

Strategies

l

Profitability

l

Expectations

l

Solutions required

l

Procedures

l

Market fame

l

Time frames

l

Process of application

l

Systems

l

Re-Training

l

Resources

l

Costing

l

Training

l

Plans modifications

l

Internal scanning

l

Expected outputs

l

Evaluation

l

Providing resources

l

External Scanning

l

KPIs

l

Control systems

l

Control systems


organisational operations

050 telecom adopts a simple and smooth

l

Flexibility of modification of authorities

organising system that facilitates the

l

Supportive complementary interactivity

flow of managerial orders and feedback

within the organisation

reporting. b The organisational structure consists a The organisation’s structure is made as flat as possible to provide coherent

of six main administrations, each with its own divisions and units

internal and external communication and decision making systems such as: l l

c All administrations are controlled by

Clear description of departmental

the CEO, who leads the department

duties

heads

Independence of administrational unit operations

l

Flexibility of modification of authorities

l

Supportive complementary interactivity within the organisation

12


organisational chart

CEO

Consultants Administration Development

Legal

COO

Administration

Office Management

Purchase

Finance

Logistics

HR

IT

P Accounts

Internal Audits

Marketing

Collection

Etisalat Accounts International

Local

External Auditors Quality Assurance / Auditors

Training

Stock Control

R&D

Media

Promotion

Events

Customer Service

PR

Branding

Call Centre

Sales Accounts

Benefits Recruitment

Customer Care

Support

Business Development Sales

Retail

Trade Shows

Branches

Corporate Sales

Service Centre

Etisalat Sales

Documentation

Operations Audit

Wholesale

Submissions

Export

Local Planning

Abu Dhabi

Al Ain

Dubai

Sharjah

Ajman

UAQ

RAK

TQM

R&D

Fujeirah

Reporting

Follow Ups

Data Bank Control

Feasibility

Quality Rewards

Internal Audits


strategic partnership

050 telecom proudly announces long-term

sub-distributors and resellers has made

business ties with Etisalat, the leading

tremendous contribution towards the

telecom service provider in the region. The

company’s achievement of this honour

company’s role as a ‘regional principal

that put it at the leading position.

reseller’ entitled it to sell and distribute Etisalat’s services and products through

050 telecom’s dedicated distribution

its distribution channel all over the UAE.

channel for Etisalat services and products is well equipped to cope with any

The company’s outstanding performances

challenges and has the ability to deliver

reflect its successes including its

according to market demands.

consistent target achievements, countrywide top performances recognised

Further to the pursuit of the selling cycle,

by Etisalat through the ‘best distributor

the company’s state-of-the-art call centre

award’. 050 telecom’s massive chain of

is dedicated to Etisalat SIM activation and other services. The activation team has been set up to provide quality and prompt services to customers. The cycle is supported by quality assurance criteria which reflect the company’s philosophy of creating qualitative working environment.

14


etisalat division

CEO

Etisalat Business Division

Distribution

Logistics

Inventory Management

Retail

Channel Distribution

Outlets

Customer Care

Customer Service

Call Centre

Activation

Document & Submissions

15

Accounts

IVR

Tele Sales


customer care

The company’s commitment to standard

Employees are assigned to keep an

customer care is reflected in the way the

eye on the database. Similarly, the

company provides services. It is, however,

document control team organises and

committed to improving its customer care.

manages database on the information about customers, Sim cards and other

050 telecom’s state-of-the-art call centre is

documents, supported by quality

run by trained professionals who address

assurance criteria.

customers’ problems. The company’s activation team can activate the SIM cards

The company measures its performance

in less than a minute. The dedicated

against these actions and criteria. By

team maintains a database, while the

taking these aspects into consideration,

submission team receives and ensures

the organisation also tries to improve itself

proper documentation of the application

wherever necessary.

of SIM card and inquiries.

16


mobile phones

Mobile phone brands are the speciality

products. The offers and prices of

of 050 telecom. Its growing number

products at 050 telecom outlets

of outlets showcases a wide array of

are unmatched in the market, a

mobile phone brands – from basic and

phenomenon that sets it apart from

simple to latest and trendy models.

its competitors and the mainstream dealers.

The company’s retail customers may enjoy:

Geminating warranty and service Products purchased from 050 telecom

Mobile phones from all major brands

(either have regional or myphonecare

Various models in vogue such

warranty), complete attention is

as Blackberry, i Phone, Nokia,

given to customers through the

SonyEricsson, Motorola, LG, Samsung,

company’s service workshops and

and Siemens are available in 050

service centres at its retail stores that

telecom’s outlets. In addition, iPad and

provide necessary support in case

iPod are also sold.

of troubleshooting and software or hardware malfunctioning. Whether a technical or mechanical problem,

Competitive and flexible rates

under warranty or not, the customer

050 telecom offers flexible and

support is on hand for assistance.

competitive rates on its range of

17


mobile phones

People to guide you and make things

about the features, functions, safety

easy for you

and security standards of their

Efficient and knowledgeable salesmen

purchases. The employees help buyers

are ready to assist customers to select

to familiarise themselves on operation

right products and provide necessary

and care of their mobile phones, so

information about products.

as to help them avoid damage of their new purchases while trying and

Original and guaranteed accessories

experimenting with various features

and gifts come with every purchase. In

and functions of a unit.

addition, free gifts are often offered to

convenience.

customers as a token of appreciation. Standby training and awareness point One of the 050 telecom’s objectives is to widen its customers’ knowledge

18


war

accessories

ty an r

war

ty an r

Accessories have a three-month replacement guarantee.

050 telecom outlets sell the entire

selected keeping customers’ needs and

range of phone accessories for

demand in mind. All 050 telecom brands

Blackberry, i Phone, Nokia, SonyEricsson,

are Carrying Quality certification as per

Motorola, LG, Samsung, and Siemens

the standards. These branded products

including all the brands. Customers can

carry with 24 months warranty. Its ‘zfz’

enjoy a wide range of mobile phone

and ‘smart case’ product line come

accessories, such as cases, covers,

with leather cases, covers, headsets,

batteries, chargers, car chargers, mobile

batteries and chargers.

phone data cables, memory cards, emergency chargers and many more.

050 telecom also sells its own range of mobile phone accessories under its brand name. These products are carefully

19


050 express is a minimised retail concept

Purpose

intended exceptionally to deliver a particular range of products and services

l

in shopping centers, shop in shop concept and community malls through

Managed and supervised under 050 telecom management

l

customised kiosks.

Same quality of products carried at 050telecom

l

To provide enough range of telecom

Kiosk is assumed to deliver the same

products to meet your telecom needs

range (as a) store but in minimized level:

nearby your home l

l

Mobile phones

l

Accessories and quality items

l

Etisalat products

l

Entertainment desk

Attractive offers to target the consumers needs

20


mobile wholesale

Company with its telecom specialty intends to cover the whole arena of telecom products and services. It has a dedicated wholesale division for mobile phones that meets all the market needs within and across UAE. Our huge network of buyers across GCC & African countries gives us another reason to be entitled as a leading telecom entity. The brands that we are dealing with are as follows:

21


trade mobiles for cash

050 telecom also offers trade-ins to

industry standards. These products are

its customers. This scheme keeping

nevertheless guaranteed on quality.

its commitment to the environment,

Parts that are not repairable are turned

050 telecom has launched a recycling

into plastic or metal for reuse, ensuring

service at its outlets. People doing so

environmental protection. Refurbished

can receive cash for working and non-

items are sold at reasonable prices so as

working handheld devices including

to make them affordable for low-income

mobile phones, laptops, digital cameras,

individuals looking to buy devices that are

MP3 players and gaming consoles. The

reliable and long-lasting.

company also allows one to trade in old gadgets for a new one. This scheme is

For those on a shoestring budget, buying

designed to help customers responsibly

or swapping a used item could be a great

dispose their old electronic items and

deal. Money can be saved by buying pre-

purchase new more affordable.

owned or trading old for new.

Recycled items are reconditioned by qualified technicians to the highest

22


mobile entertainment

At 050 telecom outlets, customers are offered a wide range of registered applications, games, music and movie downloads for free. Customers can download Mac games and applications for iPhone, iPods, iPad, PS3 & PSP, htc, palm pockets, Windows mobiles , Nokia and BlackBerry. They can also switch between options and choose whatever they like from a great collection of songs, videos, backgrounds, themes and latest hit films in best quality formats.

23


myphonecare service center

my

ar

e

tre en

horised ut

rvice se C

phone

c

The mobile solution center with 24 hours repair program

050 telecom has established its service

Hardware and software for all mobiles

centre myphonecare, to fulfill the popular

are available, including downloads in

demand for a reliable mobile phone

most languages and unlocking of various

repair service. myphonecare delivers

brands of mobile phones.

professional service for brands such as Blackberry, i Phone, Nokia, SonyEricsson,

Rest assured

Motorola, LG, Samsung and Siemens.

Customers can rely on 050 telecom’s service and expect to get their items back

l l

Extensive workshop facility for phones.

in perfect condition within a maximum

It caters to diverse brands

time of 24 hours, unless there is a major

Comprehensive store of spare parts

problem.

and a well-equipped service area l

A centre that ensures fast diagnosis of faults

l

Full support 24 hours a day

l

Competent software and hardware technicians

l

Nonstop update for the latest software and technology

l

Quality service

24

A


24 months warranty

A part of 050 telecom’s commitment is to honour the after-sales service with extended warranty period and service.

050 telecom provides 24 months’ warranty with every mobile phone purchased at its retail outlets. Other value-added services include l l

A temporary mobile phone for use

myphonecare offers a one-hour

while the phone is being repaired

service, exclusively to 050 telecom

Data support specialist to ensure

customers.

privacy and safety of personal data l

One-hour service priority

Come with a faulty mobile phone

l

Free delivery at your doorstep

and get it repaired within an hour. If you don’t get it in an hour,

050 telecom will deliver it at your doorstep without any charge.

25


Swarovski instant skin and mobile customisation

At 050 telecom, buyers can customise their devices.

Personalised Designs

The company offers a custom-made

Customising mobile phones and

high-end transformation service for mobile

accessories with skin or crystals is

phones, thereby turning technology into

the ultimate way to express one’s

chic accessories. A mind-blowing range of

personality. 050 telecom offers this

designs cater to an individual’s needs and

exclusive service.

choice. Customised mobile phone skin serves a practical purpose: it protects a device from nicks and scratches. Skins can be easily replaced for new and better looks.

26


gift-wrapping service

050 telecom offers gift-packing service to its valued customers. This is a unique service which is dedicated for your loved ones to present them mobile phone device in a very delicate and nice gift wraps. So, come to us, shop and turn it into a gift. This is an unmatched complimentary service that no one offers. With the season of gift giving never ending, the company has service. To make it exceptional, 050 telecom complements it with

050

a free delivery service.

050

27

050

050

0

introduced this one-of-a-kind


050 technologies provides a variety

The company’s specialities lie in the

of IT solutions to meet all IT and

following areas:

telecommunications requirements for enterprises. Its professionals have rich

l

needs of IT infrastructure.

Local area networks / wireless solutions

experience in respective fields to meet the l

Intranet / Internet / Extranet solutions

l

Microsoft Windows server

050 technologiess helps design

l

Microsoft Exchange server

and implement best solutions for IT

l

Microsoft SQL server

infrastructure. Not only does it provide the

l

Microsoft Proxy server / Internet information server

set up, but qualified technicians help the system keep running at peak efficiency 24

l

Virtual private networks

hours a day.

l

Voice over IP communication solutions

l

Low-voltage cabling

l

Security system

l

Central emergency battery system

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Building management system and security systems

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what makes 050 telecom different from the rest

l

90 days of immediate replacement

l

services, all under one roof

guarantee for products under the company’s brand name.

l

Guarantee for accessories

l

Help in finding a product of choice

l

High quality customer service

l

A 24-month warranty. For mobile

l

Training and awareness service

phones, the company offers a two-

l

Competitive rates

year warranty or as specified by manufacturers l

Customer will enjoy the utility of the purchased phone through technical support.

l

Technical support of 14 hours a day by experienced experts

l

The service centre offers promising 24-hour repair facility with warranty

l

Offers and promotions throughout the year like Magic Card programme enables customers to win gifts

29

Collectivity of products and diversity of

050 at gitex


retail presence

050 telecom has outlets at all major malls

050 telecom will open

in the UAE, including:

11 new branches soon at

l

Dubai Mall

l

Mall of Emirates

l

Ibn Battuta Mall

l

City Center, Fujairah

l

Mirdif City Center

l

Matajeur Mall

l

Deira City Center

l

City Center, Ajman

l

DWTC Metro Station

l

City Center, Sharjah

l

Aswaaq Mall Umm Suqeim

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Mega Mall, Sharjah

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Bawadi Mall, Al Ain

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Al Wahda Mall, Abu Dhabi

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Aswaaq Mall, Nad Al Hamar

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Khaldeyah Mall, Abu Dhabi

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Aswaaq Mall, Al Mizhar

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RAK Mall

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Aswaaq Mall, Al Warqa’a

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Al Manar Mall, RAK

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Abu Dhabi, Defence Road Outlet

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Al Ain Mall

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Al Ain outlet

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Jimmy Mall, Al Ain

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Dubai, Deira outlet

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Sharjah, Qasmia outlet

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recognition

Another feather in our cap Mohammad Bin Rashid Award for best retailer

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contact us Corporate Office Unit 264, 2nd Floor, The Galleria Hyatt Regency, Al Khaleej Road Deira PO Box 87050 Dubai, UAE Tel +971 4 2722226 Fax +971 4 2711511

Operations Office Unit 101, 1st Floor Al Ain Ahlia Insurance Bldg. Al Khaleej Road, Deira PO Box 87050, Dubai, UAE Tel +971 4 2711999 Fax +971 4 2721666

Email: info@050telecom.com Website: www.050telecom.com For Customer Service 600 523336 Call Center (Activation) 800 800 050

branches Dubai Mall Tel +971 4 339900 7 Fax +971 4 339900 8

Aswaaq Nad Al Hamar Tel +971 4 284 5000 Fax +971 4 284 5050

Matajer Mall Tel + 971 6 5614242 Fax +971 6 5616868

Sharjah Tel +971 6 561 4242 Fax +971 6 561 6868

Mirdif City Center Tel +971 4 284 5600 Fax +971 4 284 5881

Aswaaq Al Mizhar Tel +971 4 284 5665 Fax +971 4 284 5656

Metro - Trade Center Tel +971 4 339900 7 Fax +971 4 339900 8

Abu Dhabi Tel +971 2 642 1116 Fax +971 2 642 1050

Deira City Center Tel +971 4 2943 999 Fax +971 4 2943 888

Aswaaq Al Warqa’a Tel +971 4 280 4555 Fax +971 4 280 4554

Bawadi Mall Al Ain Tel +971 3 784 0295 Fax +971 3 784 0395

Al Ain Tel +971 3 72 19171 Fax +971 3 721 2399

Ibn Battuta Mall Tel +971 4 4390200 Fax +971 4 4390201

Aswaaq Umm Suqeim Tel +971 4 3284 111 Fax +971 4 3284 222

Dubai Tel +971 4 272222 1 Fax +971 4 272 8050

Dubai Wholesale Tel +971 4 27 111 00 Fax +971 4 2731 888

32

050telecom  

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