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CASSIE YOW


01 EDITORIAL DESIGN 04-18

04 ADVERTISING 34-40

CONTENTS

02 BRANDING & PACKAGING 19-24

07 PHOTOGRAPHY 52-58


05 WEB DESIGN 41-46

03 CAMPAIGN 25-32

08 WORKS 59-62

06 PRODUCTIONS 47-51


01 EDITORIAL DESIGN


Editorial Design

GET LOST Book Concept Designed 62 pages book for Jeff Yanxi with his travel diary and photography.

Book cover

06 | 07


Editorial Design

Content page

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Editorial Design

08 | 09


Editorial Design

CASSIE YOW | PORTFOL IO


Editorial Design

10 | 11


Editorial Design

CASSIE YOW | PORTFOL IO


Editorial Design

12 | 13


Editorial Design

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COMMUNIQUE

Newsletter

A newsletter design for Department Communication and Liberal Art in Sunway University.

14 | 15


Editorial Design

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Editorial Design

16 | 17


Editorial Design

K AT E S PRedesign ADE A school assignment to redesign a double page magazine layout for Kate Spade.

18 | 19


02 BRANDING & PACKAGING


REBRANDING

Primary logotype

Nationwide Express

An assignment to rebrand the corporate identity of Nationwide Express.

Brandmark

20 | 21

Wordmark


Branding & Packaging

Brand Identity MockUp

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PACKAGING SOMI

An assignment to combine three product in to a set and design the packaging of it. The packaging design included the wooden box, soy sauce label and recipe.

22 | 23


Branding & Packaging

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Branding & Packaging

Final packaging outlook

24 | 25


03 CAMPAIGN


IF I COULD S P ESPCA AK A campaign created for SPCA by designing magazine advertisement,web design and brochure.

Magazine Advertisement

26 | 27


Campaign

Web Design

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Campaign

Brochure with postcard

28 | 29


Campaign

Brochure (front and back)

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STOP KILLING YOUR C R E AT I V I TILOY A campaign created for ILO by designing ads series and bookmarks.

30 | 31


Campaign

Posters

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Campaign

Bookmarks

32 | 33


04 ADVERTISING


HARD TO R E SKEWPIE IST An advertisement series designed for roasted sesame dressing from Kewpie.

34 | 35


Advertising

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Advertising

36 | 37


Advertising

DON’T S H AV E I T VEET IT! VEET

An advertisement series designed for Suprem Essence In-Shower Hair Removal Cream from Veet.

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Advertising

38 | 39


Advertising

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Advertising

40 | 41


05 WEB DESIGN


MEDIA TECH Web Design

An assignment for designing a website by using Adobe Dreamweaver.

Home page

42 | 43


Web Design

About page

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Web Design

Photography page

44 | 45


Web Design

Portfolio page

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Web Design

Contact page

46 | 47


06 PRODUCTIONS


SOCIAL COMMERCIAL PSI

A social commercial of postpartum depression for Postpartum Support International.

48 | 49


Productions

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COMMERCIAL DCLA

A commercial for introducing the three majors under BA (Hons) in Communication in DCLA for Sunway University.

50 | 51


Productions

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07 PHOTOGRAPHY


Photography

54 | 55


Photography

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Photography

56 | 57


Photography

CASSIE YOW | PORTFOL IO


Photography

58 | 59


08 WORKS


Works

Illustration

60 | 61


Works

Illustration

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Works

Postcards

62 | 63


CASSIE YOW Tel: 019-2622728 Email: cassieyow95@gmail.com website: http://vsco.co/cassieyow

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