Search Engine Optimization: What is it?
SEO or Search Engine Optimization is a broad term that gives a description to all of the essential elements of a web page or a website and actions that help accomplish top slots in the search engine result lists. Eventhough there are many resources on the web that talks about SEOand much speculation about the algorithms that the search engines use for ranking a site, we can't be sure for certain. However, we have a choice. And that is to improve our search engine ranking by employing different and essential SEOstrategies and ideas to get that top #1 position in Google, Yahoo or MSN. Since search engines use very complicated math to judge what sites should appear in search results and what sites get to be on the first page, you should be able to take your website to new heights using these different SEOtechniques: On PageOptimization: Keyword Research Title T ags Generation Meta Tags Generation ALT TagsOptimization Content Optimization Sitemap Generation Website Friendliness Linking Structure Off PageOptimization: Link Popularity Analysis Competition Analysis Link Building (One way and Reciprocal Linking) Article and Directory Submission Social Media Keyword Research Keyword research is an important aspect of achieving search engine optimization success. It is the practice of finding quality and goal-producing new keyword opportunities for competitive advantage. Thus, keyword research is considered a supporting piece of one's overall search marketing and keyword management efforts that ultimately leads more businessprofits. Title Tags Generation Most people may agree that the title tag is very important for any SEM campaign. Thus, it needs to be carefully constructed in such a way that it influences your websites position in the search engine result, but should also be attractive enough to encourage a web surfer to click on your link.
Meta Tags Generation Meta tags are designed to provide search engines instructions on what your page is about and how they should treat it. These tags can be used to influence the way your site appears in the search results. Though it has never been a sure way to get that top position on crawler-based search engines, it can still provide some benefits. ALT Tags Optimization Alt tags are another place where you can include your keywords to improve your rankings in SERPs that, in turn, can reinforce the search terms and phrases you want to rank for. Therefore, it is recommended to use keywords in Alt Tags, but should never overdo it. Content Optimization Our goal is to create and optimize websites that will rank well on the major search engines and stick to those rankings amidst the frequent changes in search engine algorithms. Thus, it is extremely important to write and offer quality content to your visitors and most importantly, to word it well by using proper keyword techniques. Sitemap Generation Creating a sitemap of your website allows easier indexing of your site by the search engines. Aside from the benefit of usability and site navigation, it also provides link popularity to all pagesit links to. Website Friendliness What makes a website "search engine friendly"? Does it entail having an all text site because search engines adores content? Or does it mean sacrificing your site's appearance because graphics get in the way of search engines? Or does it mean stuffing your pages with repetitive keywords or employing sneaky tricks? Of course not! The ingredients of a friendly website can be summed up in this sentence. -- "Your web site is for the end user, not the search engines!" Linking Structure One of the most important aspects of a website's infrastructure is its internal linking structure. Linking structure include the elements of page depth, quantity of internal links and its quality. You really need to give it some thought as to how to make the most use of your internal links if you want your site to be at least 90%optimized. Link Popularity It is significantly important to analyze your competitorâ€™s site while finding more high quality potential link partners. In addition, a link's PageRank and anchor text can help increase your siteâ€™s link popularity and search engine ranking. That's how link popularity analysis can help. Competition Analysis
Have you ever thought about exactly how a certain competitor always does better than you do in the search engines or online overall? A competitor analysis is an extremely effective approach to deconstructing your competitor's online marketing strategy to find out how they are doing so well. Link Building Link Building is the process of creating inbound links to one's website. It is considered one of the most difficult and time consuming aspects of search engine marketing. Today, links have become important for all websites that some chose to do reciprocal link exchanges. In most cases,solid link popularity can literally make or break a site with the search engines. Article and Directory Submission Do you have a great web site, but no one knows it even exists? There are free and paid online tools available to submit your site and articles to many directories all at the same time. These techniques assists to increase you site's backlinks, enable regular bot visits to your site, increase brand awareness and excellent link exchange popularity. You may also choose to submit your site and articles manually. Social Media For some people, social media sites could be just a great place to express your voice or have some fun. For others, it could mean serious business. Social media best suits your need for communication, brand exposure and more traffic to your site. In addition, they could bring your message to the right people way better than directories. Owndomain1 is a total solutions provider dedicated to implementing professional web based solutions to small and medium sized businesses. Visit http://www.owndomain1.com for your web development, seo, social media and paid search marketing needs.
Published on Jul 4, 2010
Published on Jul 4, 2010
Owndomain1 is a total solutions provider dedicated to implementing professional web based solutions to small and medium sized businesses. Vi...