Page 1 Helping students help others Report based on independent research undertaken by York Consulting, September 2013

Sponsored by

Giving Nation’s ‘remarkable support for schools’ Nick Hurd MP Minister for Civil Society For more than a decade Giving Nation has provided remarkable support for schools to encourage charitable giving and volunteering. Three years ago we embarked on a mission to grow the civic core of this country; the group of people who make a disproportionate and exceptional contribution to their communities. If we are to do this we must create a generation who value participation and look outwards at the needs of others. That is why the work of organisations like the Citizenship Foundation is so important, connecting young people with the opportunity to make a difference and showing them how rewarding it is.


I am pleased to continue supporting Giving Nation, through the Office for Civil Society and Social Action Fund, on their mission to help more young people benefit from social action. Finally, I would like to thank and congratulate all the teachers and students who took part this year.

Youth Social Action: bringing hope to life Andy Thornton CEO, Citizenship Foundation This report comes at the end of a dramatic year for citizenship education and young people’s social action. The global financial crisis has impacted in ways that few have recognised: • There has been a measurable rise in hardship in the UK • Charities across the country are struggling to sustain their activities • Expenditure on support for local youth participation has fallen Alongside that the position of citizenship in the curriculum has been in doubt, leaving schools less sure about their classroom teaching in relation to charitable support.

“For every £1 we entrust to a young person they raise £5 for charity and give 5 hours out of school time.”

But in this time Giving Nation has made great strides in engaging schools and alternative education settings, ending the year with almost twice the activity than at the beginning. This has to be a sign that young people are recognised as part of the solution to our problems – that we need to get their input as concerned innovators who have a critical role to play in society, today and tomorrow.

During the year the government announced a new cross-party initiative: the Campaign for Youth Social Action. This new scheme will support young people to recognise how much they have got to offer the world around them. It will help them see that education is not just simply about learning what I can make for myself, but also what I can bring to others, through sharing my own means and capabilities. At the end of the year we had confirmation that the citizenship curriculum has been retained. It requires schools to support volunteering, both in school and in the community, as they help young people progress into active citizens. The preservation of this aspect of citizenship education has much to do with the successes and exemplars of Giving Nation. These have been made possible through the support that we have had from the Cabinet Office. Similarly Santander has stepped up to help Giving Nation thrive over these past years such that despite the recession, and in some ways in the teeth of it, we are able to let loose the hope that young people bring to our country.

Andy Thornton, CEO, Citizenship Foundation 3

Giving Nation: inspiring generosity since 2002 The Citizenship Foundation’s Giving Nation programme has helped over a quarter of a million young people to give their time, energy and voice to improve other people’s lives. It challenges them to take action on issues they care about, as social entrepreneurs, fundraisers, campaigners and volunteers. We work through secondary schools (Giving Nation Challenge) and alternative education settings (Giving Nation Spirit). We provide training, resources and seed-funding to start projects that are led by their students, usually through activities that meet objectives in the citizenship curriculum. The young people learn about the role of charity in society and strengthen their connection to chosen causes.


Giving Nation encourages and celebrates young people’s efforts to challenge injustice, strengthening community connections based on empathy and solidarity.

“I really enjoyed Giving Nation. I learnt a lot, the kind of stuff you don’t learn in an average class.” Emily, year 8, Lincolnshire

A year of achievements We doubled our membership

We motivated tens of thousands of young people

We increased the members subscribing from 300 schools and alternative education settings to 660.

We trebled the level of participation

Altogether, we engaged approximately 75,000 young people and 660 schools in Giving Nation. Young people’s empathy has increased, as has their belief that they can change people’s lives for the better.

We increased the level of projectgenerating schools from 184 in the previous academic year.

We trained hundreds of teachers

“Start-up capital helps to get things to happen and gets more students involved that wouldn't otherwise occur…staff tend to fund other things themselves from their own pocket, but there are limits to this.” Philippa Grant, Head of PSHE, Anthony Gell School, Derbyshire

We visited schools on more than 500 separate occasions, to train teachers and support student activities.

We are increasing schools’ appetites for social action Because Giving Nation is an established and trusted educational product, teachers have witnessed a two-fold increase in the profile of social action within schools in a single year.

We reached out beyond secondary schools We recruited over 100 alternative education settings to our Giving Nation Spirit programme. Spirit participants include special schools, pupil referral units, hospitals, psychiatric units, youth offending teams and a young offender institution.

We granted more than £75,000 this year For every £50 that we granted, £272 was generated for causes that young people care about.


In six years, we have reached over a quarter of a million young people We’re proud of what has been achieved.

Over 250,000

Nearly 3,500

students involved in Giving Nation Challenge since 2007.

charities and other organisations have benefited from Giving Nation activities over the past six years.

1,390,000 hours of extra-curricular volunteering since 2007.

£1,430,000 raised for good causes since Giving Nation Challenge began.

£276 is generated for social causes from every £50 of start-up funding we give to schools.


1 in 6 Schools ran follow-on activities over the past three years, inspired by their involvement with Giving Nation. • Tackling homelessness; • Students participating in the Diana Award anti-bullying Ambassador training; • Creating wider links between the schools and the local community, local businesses, and in one case, a hospital in Tanzania; • Continuing to raise money through student companies.

Giving Nation often prompts a sense of citizenship within the students involved.

“Giving Nation is great and it makes me want to help other people in the world.” Ashlea, year 10, Derbyshire

“Gives students the knowledge that they can make positive changes for their own futures.” Natasha Bell, Vocational Education Coordinator, Agincourt House PRU, Camden

Our model for success

£50 start-up

Students devise a project to support a social cause

Young people inspired and motivated to support social causes Young people develop skills

“I have enjoyed taking part in raising money and awareness about the charity we have chosen. As a form, we worked well together as a team.”

“Giving Nation activities create a real ‘buzz’ around the school. Pupils responded enthusiastically to being given ownership of projects.” Sue March, Deputy Head, Epinay Business and Enterprise School, South Tyneside

Rachel, year 9, Leicestershire

Voluntary and community organisations benefit from volunteering and philanthropic donations

£50 is fed back in for future cycles

We give free resources and £50 of seed-funding to each school group involved with Giving Nation Challenge (secondary schools) and Giving Nation Spirit (alternative education settings). Each must use the money to develop a project led by the student group and enrolling their peers in support. In doing this they get to emulate many activities of a charity and learn from the process.


We influence attitudes 93%

I would like to take part in volunteering schemes organised by my school

of Giving Nation’s young people think giving money to charity is a good thing.

we should all try to help those who are 87% believe worse off than ourselves.


said everyone should give a little time to others on a regular basis.


stated they feel good when they see people donating to charity/collections.

79% 72%

think it’s cool to volunteer to help other people.


agreed that generally, most charities use donations wisely.

would like to give their time to help others if there was an opportunity.

Based on a survey of 612 young people in 2012-13

Everyone should give a little of their regular income to charity

Giving money to charity is a good thing

We should all try to help those who are worse off than ourselves I feel good when I’ve given money to charity

95% 90% 85% 80% 75% 70% 65% 60% 55% 50%

I feel guilty if I don’t give money to charity when someone asks me for it

I don’t mind giving my money to charity when I’m asked, providing I have some spare cash I am pretty sure that the charities I give to know what they are doing

Generally, most charities use donations wisely

I would like to give my time to help others if there was an opportunity

I would do more for charity given the chance It’s cool to volunteer to help other people

I feel good when I see people donating to charity/ collections

Everyone should give a little time to others on a regular basis

2011-12 2012-13 Based on a survey of 612 young people in 2012-13

“In a world where everything is about material possessions it encourages young adults to develop a sense of empathy and understanding.” 8

Denise van Dorland, HLTA, Adelaide School, Cheshire

We develop skills for social action This year, Giving Nation improved the teamwork of over two-thirds of participants, and gave them essential skills for community leadership.

71% 43% 40% 39%

Teamwork ‘We had to work as a group to be successful’

Confidence ‘I learnt to speak in front of other people’

Presenting ‘Giving presentations is nerve-wracking but I now know I can do it!’

Problem-solving ‘We all had to work out how to buy the materials at the best price to make money for our good cause’

“Giving Nation helps to build self-esteem.” Mike Gaffin, Assistant Headteacher, Beechwood School, Slough

“It gives students a chance to change their initial perceptions of volunteering, and the grant allows them to be creative with the project they want to carry out.” Charlotte Taylor, Student Citizenship Teacher, Cardinal Langley RC High School, Rochdale

“It builds students’ confidence, team work and skills in working independently for a common cause.” Dave Doubtfire, Headteacher, Walkwood CofE Middle School, Worcestershire

Based on a survey of 612 young people in 2012-13


We teach about civil society Giving Nation is as much about understanding how to be effective as it is about action. The responses from this year’s participants are encouraging:


‘I understand the role of charities and social enterprises’


‘I understand that they can create a positive difference’


‘I have greater empathy for other people’


‘I have a greater awareness of local issues in my community’

Based on a survey of 612 young people in 2012-13


“Giving Nation is a brilliant way to empower students and develop social awareness and global citizenship.” Karen Whitehead, SPL International Studies, Swanwick Hall School, Derbyshire

“We’ve been able to show ourselves as giving citizens, not as students with special needs.” Paul Bray, Behaviour lead, PSHE & Citizenship lead, Doubletrees School, Cornwall

We help schools to improve

What was the profile of the Giving Nation programme across your school?

Teachers and school managers love Giving Nation because it helps them to meet social objectives, from ASDAN to SMSC. Its profile is high in most participating schools, and more than three quarters of teachers find it easy to persuade colleagues to get involved. Source: School coordinators’ survey 2011-12 (Base=79), 2012-13 (Base=140)

This year, participating schools have reported a rise in their own promotion of the programme to the wider school, signifying greater confidence in delivering it and in gaining school-wide benefit.

“Giving Nation helped students see the link between business and the theory they have been learning” Roisin McKeever, Subject Leader of Business and Economics, The Chase School, Worcestershirey

What other curriculum aspects has the Programme contributed to? 67% Spiritual, Moral, Social & Cultural (SMSC) Better Links with the Wider Community Community Cohesion Personalised Learning & Thinking Skills Every Child Matters Project-based Learning Employability Skills Social and Emotional Aspects of Learning (SEAL) GSCE Citizenship ASDAN [see note 1] Certificate of Personal Effectiveness (COPE) None Don’t Know

48% 46% 38% 36% 45% 28% 36% 11% 8% 3% 2% 1%

Source: School coordinators’ survey, 2012-13 Base=140 Note 1: Awards Scheme Development and Accreditation Network (ASDAN)


We benefit communities Over £1million has been raised by Giving Nation Programme since 2007. Nearly 3,500 charities and other good causes have benefited in the past six years. In the last six years, students gave more than 1.4 million hours of their own time for community volunteering. Around 1,800 charities were involved this year alone (2012-13). Nearly 356,000 hours were volunteered this year, an average of nearly five per student. Amounts raised by each school 40% 35% 30% 25% 20%

10% 5%

His classmates rallied round him and, with £50 of seed-funding from Giving Nation Challenge, together they raised more than £1,000 for Cancer Research UK. They sold sweets for Christmas, Easter and Valentine’s Day. They got themselves onto local radio and into the local newspapers, and secured donations from Asda, Tesco and local businesses.

0+ 00


‘It was important to do something like this for my dad and it's given me something to concentrate on,’ says Lewis.



9 £2

99 £1



49 00 £5

-£ 00






Source: School coordinators’ survey 2012-13 (Base=140)


A few years ago, Lewis lost his mother in a car accident. Then, tragically, last year his father died of cancer. Lewis directed his anger at fighting the disease.



This year, £444,000 was raised for good causes. After operational costs, that’s £272 for every £50 of seed-funding that we gave away – an average increase of more than 400 per cent per project.

Lewis’ story: Mobilising classmates to fight cancer

The charity values all contributions which help to fight cancer and they were impressed by the commitment of the student and his class.

“The project gives pupils a context for their learning. Pupils realise that they can make a difference and do not have to wait around for others to do it.”

“Giving Nation helped us to value students’ achievements in a different way.” Stephanie Underwood, Respect Coordinator, Winstanley Community, Leicestershire

Paul Sowerby, Teacher, Catcote Academy Business and Enterprise College, Hartlepool

“As it stands it gives a format and vehicle to enable our pupils to see what others are doing, it raises expectations, feelings of self-worth and enables them to demonstrate empathy and compassion.” Iain Butler, PSHCEE Coordinator, Pencalenick School, Cornwall


Students support others in a number of ways Schools running Giving Nation have supported nearly 3,500 charities and other good causes since 2007. They reached 1,800 this year alone, an average of four per school. Approaches differ widely between schools, though: some (26 per cent) concentrate on a single cause, while others (6 per cent) spread their work between ten or more.

“Pupils are more aware of issues and have participated in more young leaders activities as a result.� K Coleclough, Head of PSHE, Sir Thomas Boteler, Warrington


This year, A third of classes (67%) concentrated on raising funds, 18% on raising awareness, 11% on social enterprise and 4% concentrated solely on volunteering. Source: Citizenship Foundation data, 2013

The most popular causes were children and health. A quarter of the young people’s projects were for local causes, nearly a fifth for national causes and the rest were for a mixture of both.

Percentage of charity types chosen by participating schools 46%

Mix of local, national and international issues 25%

Local charities and causes National charities and causes International charities and causes

19% 7% Source: School coordinators’ survey 2012-13 (Base=140)

75% of schools are accessing our online resources. Nearly half (46%) of participating schools ran Giving Nation programmes as part of citizenship lessons. 32% ran them in PSHE lessons and 22% in tutorial time. School projects supported around 1,800 good causes, an average of four per school. Uptake in the programme was generated through improvements to the website and resources which were communicated through extensive outreach activities, visiting many new schools.

Source: Citizenship Foundation data, 2013

“Giving Nation allows staff and pupil cohesion.” Louise Oxley-Parnell, Teacher, Meade Hill School, Manchester

“It’s an excellent programme that has really motivated students and raised the profile of charity work across the school.” Mark Lawrenson, Head of Ethics, Meadowhead School, S. Yorkshire


Giving Nation reaches a good balance of schools across England There is good representation across the regions of England. Half the schools involved in Giving Nation are in the South East, Eastern Region and London. Compared to the population, the East Midlands and East of England are slightly overrepresented; London and the South East are slightly under-represented. 16% of all English secondary schools were registered to run Giving Nation programmes in 2012-13. This has increased from 13% in 2011-12. 9% of all English alternative settings are involved in Giving Nation Spirit. This demonstrates that Giving Nation has been an attractive offer for secondary schools and alternative education settings across England.

In total 131 local authorities are represented by Giving Nation schools. Most schools (90%) are mixed, with 6% girls schools and 4% boys schools. Most schools (80%) are nondenominational; 6% define themselves as Church of England, 7% Roman Catholic, 1% Muslim, others are ‘Christian’. In terms of the establishment type of schools; 28% are Academy Converters, 18% community schools, 10% community special schools, 10% academy sponsor led 8% foundation schools, 7% independent schools, 7% voluntary aided schools.




North East North West Yorkshire and the Humber


12% 16%

East Midlands


West Midlands

East of England


6% South West

London South East



Source: Based on Edubase data for Giving Nation schools, 2013


Who are the schools?

“It’s good to feel part of a wider giving movement and to receive outside recognition for our efforts.”

Just over a third of schools (35%) do not have a defined area of specialism. The main areas of specialism were technology (11%), arts (10%), business and enterprise (10%), science (8%), sports (8%), maths and computing (6%) and special educational needs (4%).

Diane Formoy, PSHE Co-ordinator, Fordwater, West Sussex

Most schools are in urban areas (80%), with 11% in towns, 3% in villages and 3% in hamlets.

Maria Greenoff, KS3 Applied Learning, De Lisle College, Leicestershire

35% 30% 25% 20% 15% 10% 5%

-9 %

0% % -10



0% 81

% -8 71


-7 0% % 61

-6 %

0% % -5


0% 41


-4 % 31


-3 % 21

-2 11%




0% 0%

“Instead of just giving money which is a kind act in itself, but can almost be thoughtless, students really had to engage with their charity and think of ways to inform others.”

Percentage of pupils with free school meals

Percentage of schools

The average percentage of pupils on free schools meals was 18% overall. For Giving Nation Challenge schools this was 16%, exactly in line with the 16% for all secondary schools in England based on 2013 government data. The percentage for Giving Nation Spirit schools was 31%, a little under the national averages for special schools (38%) and pupil referral units (40%).

Percentage of students accessing free school meals Source: Based on Edubase data for Giving Nation schools, 2013


Flexibility leads to uptake Many have run Giving Nation programmes for several years, although not every school has been able to sustain involvement year-on-year. Reasons cited by schools who do not continue include the distribution of original grant to charities, students’ making a loss through their activities, school closures and teacher changes. The change in schools’ status to academies has been a major

challenge for Giving Nation staff and schools themselves. For example with past seed capital lost as schools closed their books to re-open as academies. Most schools (62%) have between 6 and 10 classes involved in Giving Nation. A third (33%) has between 1 and 5 classes. 5% of schools have between 11 and 20 classes involved. Schools have employed the Giving Nation programme across all secondary-age and post-16 year groups; from Year 7 to Year 13.

In 2012-13 over half of schools entered at least one class from years 7, 8 and 9 into the programme, with 65% of schools entering at least one class from year 8. In 2011/12 Giving Nation was most commonly run with year 8 and year 9 students as well, although there has been an increase in participating year 10 students in 2012-13 (44%), up from 34% in 2011-12.

“The fact that they made the decisions encouraged all to become engaged!” Peter Perry, Subject Leader for Citizenship, Strood Academy, Medway


Partnership with local council strengthens community links Cumbria County Council is regarded highly for its work on social enterprise. In June 2013, Cumbrian town Alston Moor won the honour of becoming the UK's first Social Enterprise Town.

The most outstanding projects pitch their business to a ‘Dragon’s Den’-style panel of local experts in a bid to be crownded Cumbria’s best social enterprise in school.

“It fosters better relationships with local businesses. It creates a greater affinity and support network for the school and local community.” Krysia Pantechis, Director of KPI Solutions Ltd, mentor for Queen Katherine School

The council also understands how important schools are in developing socially conscious young people. So, through Giving Nation, it helps them to develop social enterprises. Many schools have no links to social enterprise, so local social entrepreneurs are encouraged to step in, to advise and support schools and to mentor their students.


School curriculum leaves legacy to local community Anthony Gell School is a specialist sports college in the Peak District. With Giving Nation support, its students are raising money to buy sports equipment for poorer schools. ‘I’m helping someone not as lucky as me,’ said one. Anthony Gell is big on social action and has a strong ethos of charitable giving. Giving Nation stood out to them as a flexible programme that embedded well into the curriculum and into programmes such as ASDAN.

They wanted something they could deliver in small, frequent chunks, and which would evolve over time; unlike campaigns such as Children in Need, which were concentrated into a single day once a year. Since the project began, students have even started volunteering in their own right, independent of school. They said they enjoyed learning from doing ‘practical things rather than studying from books’. Giving Nation has given the students a stake in their community’s future. ‘It leaves a legacy,’ said one.

“Giving Nation provides the structure for project based learning.” Angela Naish, Head of RE, Huntcliff, North Lincolnshire 20

What we’ve learnt

Next steps

Giving Nation projects last much longer than their initial grant Most schools continue to run projects after the first year of receiving funds. This suggests it engenders a long-term sense of ‘giving’ within these schools. In some schools the event has become an annual feature in the calendar, ‘almost a tradition’.

We need investment to develop and expand the programme. We must continue the trend of take-up in schools to prepare young people for further social action.

The more we can put in to schools, the more the country gets out of them Student outputs have improved this year, as a direct result of increased investment. The level of uptake and the profile of Giving Nation within participating institutions is proportionate to the amount of in-school training and support that we’ve been able to deliver.

“Raises the importance of thinking of other people who are less fortunate, gives the students practical ways to help.” Rebecca Simmons, Teacher, Abbey Hill School, Stockton On Tees

Flexible format promotes creativity and stimulates uptake Delivery timeframes and range of year groups involved highlights the versatility of Giving Nation. It is being used in teaching Key Stage 3 and Key Stage 4, as well as post-16, and some schools even included primary classes in the programme.

We want to: Develop the website to increase the peer-to-peer advocacy of social action by young people. Create tools that reduce the amount of contact teachers have with cash, so they are freer to concentrate on important project work. Build a system to link school students with further social action opportunities, such as through initiatives like the National Citizen Service and Do-It. Increase Giving Nation’s partnership with local authorities and social entrepreneurs, to bring the opportunities in Cumbria (page 19) to other areas of the country


How it all began It all started in 2002. Back then, Giving Nation was part of the national Giving Campaign, a Home Office initiative to develop a culture of giving in the UK. It was only supposed to run for three years, but was so successful that people wanted it to continue. So it moved home to the Citizenship Foundation.

In 2007, the Cabinet Office helped us start a new, hands-on element: Giving Nation Challenge. This challenged school students to deliver sustainable social action projects. We trained their teachers and gave them comprehensive resources: more importantly, we gave them seedfunding to start their student-led projects. The Challenge was to become central to Giving Nation’s work. Since then, Giving Nation has evolved. It is now a suite of curriculum-focused programmes that stimulates enterprising activity in local communities. Central are Giving Nation Challenge, which is still the programme for secondary schools, and Giving Nation Spirit, a programme developed specially for alternative education settings.


“It gives pupils a launch pad from which to get their own ideas up and running. It also puts the activities on a more formal footing.” C Warburton, Teacher, Balshaw's CE High School, Lancashire

Why it’s still going

Partnership Opportunities

The Citizenship Foundation is extremely grateful to the Cabinet Office for their continued support and appreciation of our vision and strategic role.

The Citizenship Foundation’s Giving Nation programme has established a nationally recognised and trusted brand within the education sector.

Much of the success that has been achieved over the past year has been made possible thanks to Santander’s investment. We look forward to building on this success in the year ahead.

Our extensive experience of developing understanding of charitable giving and social action has built a formidable national network of committed, loyal teachers and inspired and empowered young citizens. If you have interest in sponsorship opportunities or partnering with the Foundation, then we would be delighted to hear from you.

“It gives a supported and structured way for students to get involved in charity and community understanding.” Rina Ramrekha, PSHEE and Coordinator, Soar Valley College, Leicester

Research The underlying impact analysis was conducted by York Consulting working closely with the Citizenship Foundation using co-production techniques. Research involved a survey of teachers, a survey of young people following their Giving Nation activities, review and analysis of G-Blogs and case studies of schools participating in the Giving Nation Challenge and Giving Nation Spirit.

“Our shared goal is to encourage and support young people as agents of change on their community. We recognise the benefits of developing an entrepreneurial spirit in young people that can be utilised for wider society.” Sharon Squire, Head of CSR, Santander UK plc. 23

Giving Nation is a programme of the Citizenship Foundation

The Citizenship Foundation is a charity. We inspire people to take part in society as equal members of it. We help them to understand the law, politics and public life. To do this we: promote participation; help teachers to teach citizenship; work with young people on issues that concern them. Citizenship Foundation First Floor 50 Featherstone Street London EC1Y 8RT Charity Reg. No 801360 Company Reg No. 2351363 Registered in England Registered Office as above

“Giving Nation gives staff great resources for citizenship.” Mike Porteous, PSHE Coordinator, Royal Latin, Bucks

“Giving Nation gave our students the opportunity to lead projects about things they cared about.” Emma Bullock, Head of Year, Whitmore High School, Harrow

Giving Nation Impact Report 2013  

Copyright Citizenship Foundation, Charity Reg No 801360

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