Things to keep in mind when it comes to fundraising for Nonprofits in 2018. GiveCentral discusses. 2017 has been a great year for nonprofits. But all the hits have been combined with a few misses. So it’s a great opportunity to learn from the mistakes and have a renewed approach when it comes to fundraising for nonprofits. This is just the beginning of the new year. It’s the time to focus on the mistakes and think on ways to improve. But despite focussing on all the misses, it is extremely important to have the basics in mind. These form the core of every fundraising strategy when it comes to the nonprofit space. So here are a few things that one needs to keep in mind when it comes to fundraising for nonprofits in 2018. Set your Goals This has to be the first thing when it comes to a fundraising strategy. It is only when one is clear about their goals could they have a fair idea of how much money is needed to attain those goals and by when they need that money. After one is clear about all these things could they go to the donors asking for funds. It is important to give the donors some time. But at the same time there is a need to create some urgency in the appeals so that the donors don’t get complacent. Make it Donor Centric It is really important to know the donors first before going out to ask them for funds. Using data analytics one could figure out their donor’s preferences and expectations, when they give and how much do they usually donate. Combining all these data the donors could be divided into different groups and could be targeted accordingly. One needs to make it palatable for them to be able to connect to it. Engage with them on a personal basis. Share a Story Data suggests that donors seem to connect better with stories rather than numbers. One needs to pick something from their past results and articulate a beautiful and touching story around it. If one is a first timer when it comes to fundraising for nonprofits, then they could simply select a story of how they are going to make a difference. Once the donors are able to feel passionately about a cause, the donations would just come pouring in. Social Media Marketing
Social media could come really handy for a nonprofit by helping it to reach a large audience spread across a wide geographical area. One could market their campaign across the various social media platforms and the different communication channels that they offer. The messages must be articulated well and tailored appropriately based on the platform that one intends to use them in. All the volunteers and supporters should be asked to share all the messages to their contacts on their individual social media accounts. This way oneâ€™s message could reach to a huge number of people. These were a few things that every nonprofit must keep in their minds. Fundraising for Nonprofits isnâ€™t a rocket science. But there are a few things which must be done well to be able to live up to oneâ€™s potential and do well amidst all the competition.
Published on Jan 31, 2018
Published on Jan 31, 2018
It’s the time to focus on the mistakes and think on ways to improve. But despite focussing on all the misses, it is extremely important to h...