R y u ( L o u i e ) G i u n g / M A Po r t f o l i o
Searchable Work 00
Studentwork 202 2
S e a r c h a b l e Wo r k
R y u ( L o u i e ) G i u n g / M A Po r t f o l i o
Searchable Work
00
Studentwork 202 2
S e a r c h a b l e Wo r k
00
Introduction
Concept People go to the internet to search for answers to their questions. They also surf the web to discover new artists, new ideas, new experiences. The search bar is the gateway to this world of information; all you need to open the door is the keyword. I see my portfolio book as a collection of designs, waiting to be discovered. By using a search bar as my cover image and in my chapter openers, I want to evoke a sense of exploration and discovery.
00
1/8 page 10 2/8 page 26 3/8 page 38
4/8 page 58 5/9 page 70 6/8 page 82 7/8 page 92
8/8 page 102
Table of Contents
Fraser Tea Scuba Diving School We are Cut Off Kim Cogan Gallery Master of the Camera Cage Fight A Moment to Remember World Wide Fund for Nature
R y u ( L o u i e ) G i u n g / M A Po r t f o l i o
S e a r c h a b l e Wo r k
01
Course Semester
Fraser Tea
Digital Design Studio 1 Fall 2021
Deliverable Instructor
UX/UI Lloyd Mitchell
Objective Fraser Tea is an herbal tea company based in Livonia, MI, which serves its tea in cafes across the country. Due to COVID-19, more people prefer to order online, rather than purchasing products in-store or visiting a physical location to order tea. Therefore, Fraser Tea also sells fresh herbal teas to customers online. The goal of this project is to re-design the Fraser Tea website for desktop and mobile platforms.
Approach The concepts I have chosen to market these herbal teas are clarity and conciseness. Compared to consumers of other beverages, the average tea customer is older, so I chose to make the UX/UI easy to understand and as clear as possible. Also, the stable and warm imagery was created by using soft pastel greens and light blues, rather than dull colors.
F r a s e r Te a
Pr o j e c t 1 / 8
R y u ( L o u i e ) G i u n g / M A Po r t f o l i o
10
S e a r c h a b l e Wo r k
F r a s e r Te a
Pr o j e c t 1 / 8
11
R y u ( L o u i e ) G i u n g / M A Po r t f o l i o
12
S e a r c h a b l e Wo r k
F r a s e r Te a
Pr o j e c t 1 / 8
13
R y u ( L o u i e ) G i u n g / M A Po r t f o l i o
14
S e a r c h a b l e Wo r k
F r a s e r Te a
Pr o j e c t 1 / 8
15
19
20
R y u ( L o u i e ) G i u n g / M A Po r t f o l i o
18
S e a r c h a b l e Wo r k
F r a s e r Te a
Pr o j e c t 1 / 8
19
R y u ( L o u i e ) G i u n g / M A Po r t f o l i o
21
S e a r c h a b l e Wo r k
F r a s e r Te a
Pr o j e c t 1 / 8
22
R y u ( L o u i e ) G i u n g / M A Po r t f o l i o
23
S e a r c h a b l e Wo r k
F r a s e r Te a
Pr o j e c t 1 / 8
24
R y u ( L o u i e ) G i u n g / M A Po r t f o l i o
02
Course Semester
S e a r c h a b l e Wo r k
Scuba Diving School
Visual Thinking Summer 2021
Deliverable Instructor
Brand Visual System Jeremy Stout
Objective SSI (Scuba Schools International) is one of the world’s largest store-based scuba diving training agencies. Despite their efforts to promote this activity, many people avoid scuba diving for safety reasons. However, scuba diving is easy to learn and safer than almost any other sport. Thus, the goal of this project is to emphasize the safety of scuba diving and attract more beginners to this recreational activity.
Approach Because many people think that scuba diving is dangerous, the concept I chose to embody are accessible (easy to learn) and active. Rather than using dull blue and dark green tones, I employed a yellow and orange color palette to create lively images of a fun and safe activity.
Scuba Diving School
Pr o j e c t 2 / 8
R y u ( L o u i e ) G i u n g / M A Po r t f o l i o
27
S e a r c h a b l e Wo r k
R y u ( L o u i e ) G i u n g / M A Po r t f o l i o
29
S e a r c h a b l e Wo r k
Scuba Diving School
Pr o j e c t 2 / 8
30
R y u ( L o u i e ) G i u n g / M A Po r t f o l i o
31
S e a r c h a b l e Wo r k
Scuba Diving School
Pr o j e c t 2 / 8
32
R y u ( L o u i e ) G i u n g / M A Po r t f o l i o
33
S e a r c h a b l e Wo r k
Scuba Diving School
Pr o j e c t 2 / 8
34
R y u ( L o u i e ) G i u n g / M A Po r t f o l i o
35
S e a r c h a b l e Wo r k
Scuba Diving School
Pr o j e c t 2 / 8
36
R y u ( L o u i e ) G i u n g / M A Po r t f o l i o
03
Course Semester
S e a r c h a b l e Wo r k
We Are Cut Off
Type Systems Fall 2021
Deliverable Instructor
Layout System Hunter Wimmer
Objective The goal of this project is to re-design an episode from the podcast. This American Life, a weekly public radio program and podcast, into a coffee table book. I chose “ The Walls,” which aired on March 16, 2018, a series of vignettes (or “acts”) that explores the theme of walls. I selected keywords, created mood boards, and designed layouts that express the stories of people living in border communities and the walls that divide them.
Approach I used two completely different colors and fonts to express the concept of confrontation and the conflict that often occurs in border regions. I also used diagonal lines across the layout to highlight the images of countries and borders.
We A r e C u t O ff
Pr o j e c t 3 / 8
38
Ry u ( L o u i e ) G i u n g / M A P o r t f o l i o
40
Search My Design
We A r e C u t O ff
Pr o j e c t 3 / 8
42
39
R y u ( L o u i e ) G i u n g / M A Po r t f o l i o
43
S e a r c h a b l e Wo r k
We A r e C u t O ff
Pr o j e c t 3 / 8
44
R y u ( L o u i e ) G i u n g / M A Po r t f o l i o
45
S e a r c h a b l e Wo r k
We A r e C u t O ff
Pr o j e c t 3 / 8
46
R y u ( L o u i e ) G i u n g / M A Po r t f o l i o
47
S e a r c h a b l e Wo r k
We A r e C u t O ff
Pr o j e c t 3 / 8
48
R y u ( L o u i e ) G i u n g / M A Po r t f o l i o
49
S e a r c h a b l e Wo r k
45
R y u ( L o u i e ) G i u n g / M A Po r t f o l i o
51
S e a r c h a b l e Wo r k
We A r e C u t O ff
Pr o j e c t 3 / 8
52
R y u ( L o u i e ) G i u n g / M A Po r t f o l i o
53
S e a r c h a b l e Wo r k
We A r e C u t O ff
Pr o j e c t 3 / 8
54
R y u ( L o u i e ) G i u n g / M A Po r t f o l i o
55
S e a r c h a b l e Wo r k
We A r e C u t O ff
Pr o j e c t 3 / 8
56
R y u ( L o u i e ) G i u n g / M A Po r t f o l i o
04
Course Semester
S e a r c h a b l e Wo r k
Kim Cogan Gallery
Type Systems Fall 2021
Deliverable Instructor
Brand Visual System Hunter Wimmer
Objective Kim Cogan is a San Francisco-based painter who held exhibitions at Hashimoto Contemporary art gallery in August and September 2021. The purpose of this project is to promote and produce deliverables (posters, banners, chapbook, and website) for a gallery exhibition of the artist's work.
Approach Cogan process is fluid and spontaneous. Definition emerges over layers of board and dark pastel tones brushstrokes. That is why his works are somewhat disturbing, but there is also has a sense of cozy and warmth. The overall approach also maintains the disturbing but friendly, dark but comfortable concept.
Kim Cogan Galler y
Pr o j e c t 4 / 8
58
R y u ( L o u i e ) G i u n g / M A Po r t f o l i o
S e a r c h a b l e Wo r k
Kim Cogan
HASHIMOTO CONTEMPORARY
HASHIMOTO CONTEMPORARY
October 15-November 21 804 Sutter Street San Francisco, CA 94109
HERE NOR THERE Hashimoto Contemporary
61
Kim Cogan
October 15-November 21 804 Sutter Street San Francisco, CA 94109
HERE NOR THERE Hashimoto Contemporary
HASHIMOTO CONTEMPORARY October 15-November 21 804 Sutter Street San Francisco, CA 94109
HERE NOR THERE Hashimoto Contemporary
Kim Cogan
R y u ( L o u i e ) G i u n g / M A Po r t f o l i o
19
S e a r c h a b l e Wo r k
Kim Cogan Galler y
Pr o j e c t 4 / 8
64
R y u ( L o u i e ) G i u n g / M A Po r t f o l i o
56
S e a r c h a b l e Wo r k
Kim Cogan Galler y
Pr o j e c t 4 / 8
57
R y u ( L o u i e ) G i u n g / M A Po r t f o l i o
Search My Design
05
Course
Master Of The Camera
Type Composition
Semester
Spring 2021
Deliverable Instructor
Layout System Anthony Palmer
Objective The goal of this project is to design a coffee table book using the photos of photographer Robert Beresford. I used my design skills to convey the content and meaning of text organization, hierarchy, layout, and grid system.
Approach Because most of the photos are of plants, I used gray and beige tones to convey a calm and stable feeling. In addition, I increased the spacing of the title to express a soft and elegant feeling, and I chose a pastel-toned background throughout.
Master Of The Camera
Pr o j e c t 5 / 8
70
Master Of The Camera
Pr o j e c t 5 / 8
72
R y u ( L o u i e ) G i u n g / M A Po r t f o l i o
73
S e a r c h a b l e Wo r k
Master Of The Camera
Pr o j e c t 5 / 8
74
R y u ( L o u i e ) G i u n g / M A Po r t f o l i o
75
S e a r c h a b l e Wo r k
Master Of The Camera
Pr o j e c t 5 / 8
76
Master of the Camera
Pr o j e c t 5 / 8
78
R y u ( L o u i e ) G i u n g / M A Po r t f o l i o
79
S e a r c h a b l e Wo r k
Master Of The Camera
Pr o j e c t 5 / 8
80
R y u ( L o u i e ) G i u n g / M A Po r t f o l i o
06
Course Semester
S e a r c h a b l e Wo r k
CaseFight Fight Cage
Visual Thinking Summer 2021
Deliverable Instructor
UX/UI Jeremy Stout
Objective Cage Fight is an application based on mixed martial arts (MMA), such as boxing and UFC. Users can use the app to look up match schedules, purchase tickets, view upcoming events, and read or watch MMA-related news and videos.
Approach The logo references the shape of a hexagonal cage, where mixed martial arts take place. In addition, the intense and colorful imagery is effectively expressed using a deep purple.
Case Fight
Pr o j e c t 6 / 8
85
F r a s e r Te a
Pr o j e c t 6 / 8
86
RY U ( LO U I E ) G I U N G / M A PO RT FO I LO
19
Case Fight
Pr o j e c t 6 / 8
88
R y u ( L o u i e ) G i u n g / M A Po r t f o l i o
89
S e a r c h a b l e Wo r k
Case Fight
Pr o j e c t 6 / 8
90
R y u ( L o u i e ) G i u n g / M A Po r t f o l i o
07
Course Semester
S e a r c h a b l e Wo r k
Fight A MomentCase to Remember
Type Experiments Spring 2022
Deliverable Instructor
Layout System David Hake
Objective In this project, we redesign a movie poster using only typography. In this project, we redesign a movie poster using only typography. The movie was chosen A Moment to Remember, it's a romance about Alzheimer's and a lover.
Approach The overall concept is that the typography is erased with an eraser with the concept that memories disappear like Alzheimer's disease. This method directly and straightforwardly makes people aware of the subject matter of the film.
A Moment to Remember
Pr o j e c t 7 / 8
R y u ( L o u i e ) G i u n g / M A Po r t f o l i o
S e a r c h a b l e Wo r k
A Moment to Remember
Pr o j e c t 7 / 8
96
R y u ( L o u i e ) G i u n g / M A Po r t f o l i o
08
Course
S e a r c h a b l e Wo r k
Case Fight World Wide Fund for Nature
The Nature of Identity
Semester
Spring 2022
Deliverable Instructor
Brand Visual System Hunter Wimmer
Objective The World Wide Fund for Nature is a global eco-friendly environmental organization. Their efforts ensure that the value of nature is reflected in decision-making from a local to a global scale. In this project, we redesign the logo for this WWF.
Approach The current WWF logo uses a panda logo that doesn't fit their mission. I designed a logo that embodies a tree that is suitable for the harmony between humans and nature, suitable for their mission. The color is green, which symbolizes nature.
Wo r l d W i d e Fu n d f o r Na tu r e
Pr o j e c t 8 / 8
R y u ( L o u i e ) G i u n g / M A Po r t f o l i o
104
S e a r c h a b l e Wo r k
Wo r l d W i d e Fu n d f o r Na tu r e
Pr o j e c t 8 / 8
105
R y u ( L o u i e ) G i u n g / M A Po r t f o l i o
106
S e a r c h a b l e Wo r k
Pr o j e c t 8 / 8
Wo r l d W i d e Fu n d f o r Na tu r e
32X
1X
1X
1X 32X
1X
5X 3.5X
9.5X
2X 2X
107
R y u ( L o u i e ) G i u n g / M A Po r t f o l i o
110
S e a r c h a b l e Wo r k
Special thanks to my family, to my friends, and to my instructors.
00
Special Thanks
To My Friends and Family Thanks you from my bottom of my heart for your constant support and the countless inspirations you gave me over years. My identity of professional self and personal self were enriched because of you, and I want to appreciate all the experiences you experienced with me. I am sincerely glad to thank you here in my portfolio book where all of my inspirations from you are expressed in the form of design that I love. Thank you again, for being part of my life.
To My Instructors Thank you Mary Scott, for your support and David Hake, Hunter Wimmer, Jeremy Stout, Anthony Palmer, Lloyd Mitchell, Erin Kristine Canoy, Kevin Kidwell for sharing your knowledge, and guiding me through design journey. You are the first instructors who gave me the educational enviromment I always wanted since I was in Korea. I appreciate that you valued my works and encouraged me to constantly challenge harder. Thank you from bottom of my heart for forming who I am as a designer.
00
Title Course
Email Typography
Colophon
Searchable Work MA Portfolio
todawy6240@gmail.com Acumin Variable
School
Academy of Art University
Instructor
Website Print
Mary Scott
giungryu.com Blur Book
Copyright © 2022 by Giung (Louie) Ryu All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording and other electronic or mechanical methods, without the prior written permission from the publisher. Some images and text are used exclusively for inspiration and educational purpose only.
Email Website
todawy6240@gmail.com giungryu.com