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// Portfolio //

Giulio Waller Graphic Designer


Giulio Waller Graphic Designer

giulio.wall@gmail.com Phone – UK +44 7453 268 418

// Portfolio //

Phone – CH +41 79 235 40 90


Giulio Waller / Graphic Designer / All Rights Reserved Š 2013

Autogesty – Circo lime 2011 Cultural activities programme, March 2011


Giulio Waller / Graphic Designer / All Rights Reserved © 2013

An integral part of our business is our commitment to flexibility. We believe we operate in a continuously evolving and changing market that requires a flexible business model in order to achieve truly optimised campaign performance. We do this by not committing to a set inventory source, a static targeting strategy or a static pricing strategy. This allows us to achieve true performance optimisation.

FLEXIBILITY

SECTOR KPI’S

RIGIDITY PREVENTS

RAISING THE BAR

PERFORMANCE OPTIMISATION

THE DIGITAL TRADING LANDSCAPE HAS EVOLVED, AND THESE CHANGES POSE NEW REQUIREMENTS OF ALL DIGITAL TRADERS.

In order to achieve efficiency in the digital trading process and maximum campaign ROI, MEDIA iQ maintains flexibility on:

PERFORMANCE TRADING INNOVATION

WHERE TO BUY

WHEN TO BUY

WHAT TO BUY

HOW MUCH TO BUY

WHO TO BUY FROM

HOW OFTEN TO BUY

PERFORMANCE TRADING INNOVATION

ND FOCU DEMA SE DT RA D

AN EVOLVED DNA CH CS TE NOLOGY YTI AL AN

FLEXIBILITY

TRANSPARENCY

Y

CUSTOMISATION

ILIT XIB

CY

PERFORMANCE TRADING INNOVATION

INCREMENTAL PERFORMANCE POWERFUL INSIGHT

EN

Pag. 4

Pag. 3

HOW DO WE DO IT

AiQ PR OP RI ET AR

R PA

PERFORMANCE TRADING INNOVATION

L DE MO

S AN

PEOPLE (DIGITAL TRADING SPECIALISTS) Computer and fixed formulas alone are not enough to maximise the effectiveness of a campaign. At MEDIA iQ 4 specialists will be working on your campaign at any one time.

G IN

TR

PROPRIETARY CUSTOMISED TECHNOLOGY AiQ is a proprietary analysis platform that gathers and stores raw data from multiple technology partners. A continuously growing insight bank and analysis tool, used to guide our traders with immense precision on trading tactics. Combine this with our ability to build Customised Bidding Algorithms (CBA) for each client, MEDIA iQ has the unique ability to customise both the planning and buying process.

PERFORMANCE TRADING INNOVATION

Y

ROI FOCUSED TRADING MODEL Our entire business model is based on identifying and reaching the most effective audiences to maximise client’s ROI. This requires flexibility and customisation. We achieve our highly flexible model by not committing to a set inventory source, a static targeting strategy or a fixed pricing strategy. This allows us to achieve true performance optimisation.

MEDIA iQ are Next Generation Performance Trading Specialists, leading the global market in delivering optimised ROI through continuous trading innovation. This ensures each and every digital display ad is seen by the most valuable audiences, to generate maximum ROI.

Optimised ROI and Performance Transparency and knowledge share Flexibly Customisation Human & Technology collaboration

CUSTOMISATION

NEXT GENERATION DIGITAL TRADING

As leading innovators in digital display trading, it is up to us to identify and address the flaws within the sector, preventing clients and advertisers achieving the performance levels they require from their campaigns.

Performance abilities Insight abilities Technology capabilities Service levels Knowledge of sector Knowledge of advertiser

MEDIA iQ demonstrate the importance of these elements in optimising campaign performance, and how these elements have been incorporated in to the company DNA to produce next generation performance traders.

Pag. 8

WHAT WE DO

NEXT GENERATION DIGITAL TRADING

BUT THE NEW LANDSCAPE NOW ALSO REQUIRES US TO DEMONSTRATE

FL E

WHAT WE DO

THE OLD LANDSCAPE REQUIRED US TO DEMONSTRATE

PEOPLE Having sophisticated and cutting edge tools alone, does not give us a sophisticated and cutting edge product. How we use these tools and the values that we imbed in our processes is how we create high performance digital display campaigns.

IT IS NOT ONE, BUT THE COMBINATION OF THE THREE TOOLS THAT GIVES US OUR NOTICEABLE PERFORMANCE ADVANTAGE OVER OUR COMPETITOR.

OUR THREE CORE VALUES OF CUSTOMISATION, FLEXIBILITY AND TRANSPARENCY DIFFERENTIATE US IN HOW WE ACHIEVE OUR MARKET LEADING CAMPAIGN ROI’S.

Pag. 5

PERFORMANCE TRADING INNOVATION

Pag. 6


MEDIA iQ – Rebranding Corporate Identity, October 2012 Project with Fabrizzio Spindola

CORE VALUE DIFFERENTIATORS

PERFORMANCE TRADING INNOVATION

Pag. 7

INSIGHT PROACTIVE & REACTIVE

TRANSPARENCY KNOWLEDGE SHARE IS KEY

con

tinu ou insi s in-D ght epth feed

HISTORICAL INSIGHT

INCOMPARABLE DEPTH OF CAMPAIGN,

INSIGHT BANK

CONTRIBUTING TO OPTIMAL ROI

PERFORMANCE TRADING INNOVATION

TRADITIONAL SUPPLY SIDE INVENTORY FOCUS

Pag. 11

The traditional trading network focuses on providing a strong, fixed portfolio of inventory, pricing strategy and technology partners. Whilst this fixed format may suit some advertisers; this may not fulfil the varying digital display requirements of others.

Pag. 12

CUSTOMISED PROPRIETARY TECHNOLOGY

AN PL

NING

BETTER PERFORMANCE AND INCREASED ROI

CUSTOMISED BID ALGORITHM

CUS

PERFORMANCE TRADING INNOVATION

Pag. 13

PERFORMANCE TRADING INNOVATION

Pag. 14

CU S

ED IS

MEDIA iQ’s next generation trading model focuses solely on the clients ROI, and works backwards to construct the most effective solutions to hit ROI targets. This may vary each time and so the company maintains this flexibility by taking an agnostic approach to publishers, targeting strategies and pricing strategies. Not being committed to a fixed ‘supply’, and having the flexibility to employ varying technologies increases the depth of insight MEDIA iQ are able to extract, and so creating market leading performance.

AiQ is a proprietary analysis platform that gathers and stores raw data from multiple technology partners, to then link this data and build the most complete analysis of the campaign. With every campaign MEDIA iQ runs, this data bank is continuously expanding, allowing for deeper insight and analysis each time. As the insight bank deepens, the efficiency and effectiveness of the campaign is increased to maximize performance. This new insight is then fed back in to AiQ to maintain this cyclical optimising process.

ANALYSIS PLATFORM WITH A CONTINUOUSLY EXPANDING INSIGHT BANK

M TO

SIDE ROI FOCUS

CORE PRODUCT DIFFERENTIATORS

epth in-D ous ed tinu t fe con insigh

PERFORMANCE TRADING INNOVATION

EVOLUTION DOES NOT STOP

VS

VS EVOLVED DEMAND

CAMPAIGN INSIGHT

REACTIVE APPROACH TO INSIGHT We optimise performance by incorporating live campaign insights. This allows us to amplify the aspect of the campaign that are delivering a high ROI, and reduce the elements that are not as effective. This highly dynamic two-tiered approach, combined with our incomparable campaign insights provides our digital traders with the optimum tools they require to deliver marketleading ROI.

FE ED

ROI FOCUSED TRADING MODEL

PROACTIVE APPROACH TO INSIGHT We proactively use in-depth historical campaign, market and user insights we have gathered within our AiQ insight bank to ensure accurate decision-making and high performance from the onset of the campaign.

INS IG H

CLIENT BUSINESS INSIGHT + OBJECTIVES

CLIENT

When it comes to performance and insight, at MEDIA iQ our ambition is to empower our clients by gathering and sharing our in-depth campaign insights. Transparency of insights and strong communication links with our clients to provide full visibility of our processes, are fundamental to our success and the success of our partners.

NEW

With each campaign, we are constantly growing our insight bank and evolving our understanding of both the market and users. This knowledge pool and increasing depth of insight is regularly shared with our clients to help them achieve the best results for the advertiser. This high level of transparency has positioned us as strategic partners for the clients we work with.

TRANSPARENCY

MARKET AND USER INSIGHT As one of our three core values, transparency of insight is fundamental to our processes and the relationships we hold with our clients.

TOMISED BUYING

PERFORMANCE TRADING INNOVATION

Pag. 15

AiQ IN DETAIL

CASE STUDIES

PREDICTIVE PLACEMENT

ONE IMPRESSION ONE CONVERSION ONE USER

MULTIPLE LICENSED TECHNOLOGY PARTNERS

PROPRIETARY TECHNOLOGY IDENTIFYING COMMON VARIABLES

STATISTICAL MODELLING

EXCEEDING OUR CLIENTS EXPECTATIONS

A DEMONSTRATION OF OUR SUCCESS ASSUMTIVE PLACEMENT

PERFORMANCE TRADING INNOVATION

Pag. 16

PERFORMANCE TRADING INNOVATION

CLIENTS CHALLENGE The client set us a cost per lead target of £70 per test drive or brochure request.

CLIENTS CHALLENGE The client set us a ROI target of 75:1

WHAT WE DID Instead of developing a brand targeting strategy, MEDIA iQ developed a bespoke targeting strategy per Honda model, allowing for much more focused targeting and indepth insight. The client was provided with a separate Reach, Audience and Context targeting strategy for each specific model. This identified users with the maximum propensity to purchase, not only a Honda, but a specific model.

WHAT WE DID We devised and implemented customised targeting strategies that focused on high net worth individuals and users with a high propensity to purchase Net-A-Porter products. Key additional targeting tactics included: •

On-going testing of general demographic groups such as age, income, etc to identify most responsive audience groups. Targeting domains with high density of keyword related to the brands available on Net-A-Porter.

WHAT WE ACHIEVED The highly successful campaign lead to continued client investment through the next 12 months, and MEDIA iQ then became the first point of call the clients ‘model specific campaigns’ due to the unprecedented level of in-depth insight.

WHAT WE ACHIEVED MEDIA iQ exceeded the clients ROI target by achieving consistent ROI levels ranging between £130 – £300:1 MEDIA iQ was also able to gather high value market and users insights which were then used to leverage for additional product launches.

PERFORMANCE TRADING INNOVATION

Pag. 17

Pag. 24

PERFORMANCE TRADING INNOVATION

Pag. 23

PERFORMANCE TRADING INNOVATION

Pag. 18

CONTACT US FOR NEXT GENERATION DIGITAL TRADING

LONDON

MANCHESTER

NORTH AMERICA

GERMANY

INDIA

MEDIA iQ Head Office 12-14 Whitfield Street London, W1T 2RF

Ian Vint Director

Scott Ashby Managing Director North America

Buelent Caki & Christian Ratsch

Anupama Managing Director India

Altonaer Poststraße 9a 22767 Hamburg

No 36 Vikas Towers Castle Street Ashok Nagar Bangalore: 560025

+44 (0) 207 290 0460 info@mediaiqdigital.com

Greg’s Building 5th Floor No.1 Booths Street Manchester M2 2HA

261 5th Avenue Suite 1600 New York NY 10016

ian@regital.com

scott@mediaiqdigital.com

07740 265077

+1 917-544-8438

PERFORMANCE TRADING INNOVATION

b.cakir@ecomcon.de c.ratsch@ecomcon.de

anu@mediaiqdigital.com

+49 40 609 409 820

+91 8904481658 +91 8041139285

Pag. 27


Giulio Waller / Graphic Designer / All Rights Reserved © 2013

VISUAL BRANDING GUIDELINES

MEDIA iQ / Visual Identity Guidelines

/ Introduction /

These guidelines explain the rules for reproducing the MEDIA iQ Digital identity. In order to gain maximum benefit, all elements must be applied consistently as even small variations will undermind the impact of the identity.

1.0

Your clear understanding and the consistent application of these guidelines are central to acheiving the key brand design objectives:

/

2.0

Brand Elements

Stationery

1.1 / Logotype

2.1 / Letterhead

1.2 / Corporate Colours

2.2 / Businesscard Compliments slip

» Maximisation of the MEDIA iQ identity branding without compromising creativity and flexibility

1.3 / Typefaces

2.3 / Keynote

/ Brand Elements / Logotype /

1.1

/ Brand Elements / Corporate Colours /

1.2

MEDIA iQ / Visual Identity Guidelines

To the right are the various MEDIA iQ Digital logos.

/

» Achieving a high standard of brand image and recognition

» Maintaining a consistent brand look across all media and markets

0.0

All logotypes are available as orginals in eps and png format,CMYK, RBG, and Greyscale. The orginals must always be used and never modified. For copies of the original logotypes please contact the MEDIA iQ Digital offices. All MEDIA iQ Digital word-marks and division names have been specially drawn and no other letterform should be used. In order to maintain the integrity of the logotype, the letterforms, specific typestyle, visual relationships and colour must never be alterd, distorted or adjusted in any way.

1.4 / Logotype Rules

For further information about our brand and advice about the reproduction of the MEDIA iQ Digital Corporate Identity please contact the MEDIA iQ Digital Marketing Department. Please note The logotype and brand personality in this document are the copyright of MEDIA iQ Digital . In all cases of logotype reproduction the artwork should be seen and approved by the MEDIA iQ Digital Marketing Department.

MEDIA iQ Digital –

Visual Identity Guidelines – Version 1.0 / 2013 – Designed by Brown Paper Bag / © All rights reserved

MEDIA iQ / Visual Identity Guidelines

MEDIA iQ Digital –

/ Brand Elements / Logotype /

1.1

Visual Identity Guidelines – Version 1.0 / 2013 – Designed by Brown Paper Bag / © All rights reserved

MEDIA iQ / Visual Identity Guidelines

Below are the logos for: AiQ CBA

The MEDIA iQ Digital corporate colours are divided into primary, secondary and tertiary colour groups.

All the logos must used in the same manor as the MEDIA iQ Digital logos.

Specifications are provided here for the PANTONE®, 4 colour process (CMYK) and RGB. Please note The process colour breakdowns specified are not necessarily recommended by Pantone Inc, they are preferred breakdowns. Please always use the breakdowns specified here. The coated versions of the colours have been chosen for their brightness and are to be used for colour matching. The colours shown to the right are for guidance only. When printing the PANTONE® colours the printer must match to accurate PANTONE® colour chips.

MEDIA iQ / Visual Identity Guidelines

Visual Identity Guidelines – Version 1.0 / 2013 – Designed by Brown Paper Bag / © All rights reserved

MEDIA iQ / Visual Identity Guidelines

MEDIA iQ Digital –

/ Brand Elements / Typefaces /

To the right are the two typefaces used across MEDIA iQ Digital logos.

RGB – For on screen

Pantone Coated – 346C

Cyan Magenta Yellow Black

Red Green Blue

/ BLUE /

CMYK – For print

RGB – For on screen

/ PRACTICE SALES /

CMYK – For print

RGB – For on screen

/ LOANS /

CMYK – For print

Pantone Coated - 3115C

Cyan Magenta Yellow Black

Red Green Blue

Pantone 7655C

Cyan Magenta Yellow Black

Red Green Blue

Pantone 714 C

Cyan Magenta Yellow Black

/ PRACTICE PURCHASE /

CMYK – For print

RGB – For on screen

/ RECRUITMENT /

CMYK – For print

RGB – For on screen

Pantone 7688 C

Cyan Magenta Yellow Black

Red Green Blue

Pantone 486 C

Cyan Magenta Yellow Black

Red Green Blue

/ EVALUATIONS /

CMYK – For print

RGB – For on screen

/ FINANCIAL SERVICES /

CMYK – For print

RGB – For on screen

Pantone 7446 C

Cyan Magenta Yellow Black

Red Green Blue

Cyan Magenta Yellow Black

Red Green Blue

55 0 55 0

76 3 21 0

143 202 154

95 190 213

/ LIME GREEN /

CMYK – For print

RGB – For on screen

Pantone Coated - 584C

Cyan Magenta Yellow Black

Red Green Blue

26 0 85 0

204 218 92

ABCDEFGHIJKLMNOPQRSTUVWXYZ

The minimum exclusion zone is shown above. The size of the exclusion varies in direct proportion to the size of the logotype. In each case it is determined by the xheight as shown.

1234567890.,()*@%&:;/?!

MEDIA iQ Digital –

MEDIA iQ / Visual Identity Guidelines

The MEDIA iQ Digital logotype must always be surrounded by an area which is entirely clear.

abcdefghijklmnopqrstuvwxyz Primary Typefaces

1.3

Visual Identity Guidelines – Version 1.0 / 2013 – Designed by Brown Paper Bag / © All rights reserved

/ Helvetica Bold /

/ Helvetica Regular /

/ Brand Elements / Logotype Rules /

X

1.4

X

X

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Secondary Typefaces

0 70 35 0

Red Green Blue

/ Brand Elements / Logotype Rules /

/ 1 / X

/ 3 / X

/ 2 / X

/ 3 / X Orientation

11 mm

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890.,()*@%&:;/?!

/ 4 / X

/ Univers Bold-Light Condensed /

abcdefghijklmnopqrstuvwxyz

iQ

ABCDEFGHIJKLMNOPQRSTUVWXYZ

MEDIA

1234567890.,()*@%&:;/?!

MEDIA iQ Digital –

Pantone 177 C

7 53 48 0

RGB – For on screen

/ 4 / X Typeface

21.5 mm

abcdefghijklmnopqrstuvwxyz

137 133 199

MEDIA iQ / Visual Identity Guidelines

/ 2 / X Distort

Below is the MEDIA iQ logo in the smallest size that can be produced

/ Century Gothic /

50 49 0 0

100 141 200

0 35 70 0

/ 1 / X Repositionate elements

X

1234567890.,()*@%&:;/?!

70 35 0 0

153 103 167

To the right are examples how the logotype must NOT be used.

X

X

35 70 0 0

Visual Identity Guidelines – Version 1.0 / 2013 – Designed by Brown Paper Bag / © All rights reserved

MEDIA iQ Digital –

Visual Identity Guidelines – Version 1.0 / 2013 – Designed by Brown Paper Bag / © All rights reserved

MEDIA iQ Digital –

232 176 102

216 143 124

214 113 126

Visual Identity Guidelines – Version 1.0 / 2013 – Designed by Brown Paper Bag / © All rights reserved

The MEDIA iQ Digital logotype must always be reproduced from the orignal artwork provided and should not be redrawn, distorted or modified in any way.

X

X

X

abcdefghijklmnopqrstuvwxyz

1.2

CMYK – For print

IMPORTANT NOTE Please use the following where possible: PANTONES: For Printing (CMYK if not). CMYK: For printing inf not using spot colours. RGB: For screen use only.

MEDIA iQ Digital –

/ Brand Elements / Corporate Colours /

Below are the secondary and tertiary colour groups.

/ GREEN /

Visual Identity Guidelines – Version 1.0 / 2013 – Designed by Brown Paper Bag / © All rights reserved

1.4


mediaiqdigital.com

MEDIA iQ / Visual Identity Guidelines

/ Stationery / Letterhead /

27 mm

All business units should use the standard letterhead template design allowing for local variations.

7.5 mm

51 mm 

Letters should be typed using Century Gothic.

To Whom It May Concern: Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

19 mm

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Eodem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Eodem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum.

Sincerely, MEDIA iQ Digital Ltd



19 mm 12 mm

MEDIA iQ Digital –

Visual Identity Guidelines – Version 1.0 / 2013 – Designed by Brown Paper Bag / © All rights reserved

19 mm

2.1


Giulio Waller / Graphic Designer / All Rights Reserved Š 2013


£1.00

The Links Times . ROUND 3 .

Daily News & Order of Play

Amazing Grace

PRO LEADERS

south africa’s branden graceit maio volorro riore, tendit, omnis moluptatur?ceatur, volo estrum eumque id moditi cus ut prat omnis moluptatur?ceatur, volo estrum eumque id moditi cus ut prat By Gaye Wolfson correspondent 17th hole

DOLUPTIBUS, PROREMPORIO EOS ES SIMUS DUCIA DOLO OMNIM EUM NOBISTIA DOLORER NATUR, CORUPTIOS SEQUAM.

nullessit oditaep ellores res iusosam doluptia niene posapient reptat di num et est, qui consed ut dendanis volorro eum eaqui occum corerci unduciamus del et re,Musdae officae prenien diosandi beat intem fugit mo destibus, Sed quiatur apelibus molo enditatum haruptiosa dolores istiani nis estio. Ita cuptatur? Evel moluptati-

Inside...

Alfred Dunhill Links Championship Revision of the global graphic image for the tournement 2013 in Scotland, September 2013 Project with mindcorp.co.uk

Saturday 28 September

Branden Grace

-11

Thorbjorn Olesen

-08

Stephen Gallacher

-06

Shane Lowry

-05

TEAM LEADERS Grace / Murray Olesen / Rupert

-11 -08

Gallacher / Coonerty Jnr -06

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oditae naturibus eossitium que ditia accus doluptas estis magnim Lit ut re nus iliqui quo optate sit, ipid quo is sitatur? Qui occuptatur aut minvernat et assumquae quidis es et repedig endandi dolorae precturion cum eos eaquiam autem litatempori ut iunt pa nonse pratem ad ea volore, et volupti as et aut idest, omnis cullores demod

rum qui iusandae omnis consequi auditaquodi tet lati repe pores audae. Exerspi destecatis moluptis ulpaharit milluptatem ipid Exrspi tinobino auditaquodi tet lati repe pores audae.

rum qui iusandae omnis consequi auditaquodi tet lati repe pores audae. Exerspi destecatis moluptis ulpaharit milluptatem ipid Exrspi tinobino auditaquodi tet lati repe pores audae.

“et eum acessec nectasimus moluptati ut quas asperorerio. Roratint evernam, si quila bella vita adia”

Lowry / Grant

-0.5

rum qui iusandae omnis consequi auditaquodi tet lati repe pores audae. Exerspi destecatis moluptis ulpaharit milluptatem ipid Exrspi tinobino auditaquodi tet lati repe pores audae.


Giulio Waller / Graphic Designer / All Rights Reserved Š 2013


Kingsbarns_1.pdf

C

M

Y

CM

MY

CY

CMY

K

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23/07/2013

09:49


Giulio Waller / Graphic Designer / All Rights Reserved Š 2013

Conflitti? Broken typography ATME, Bus Advert, March 2010


Giulio Waller / Graphic Designer / All Rights Reserved Š 2013

MEZCAMAICA - New Mezcal Branding November 2012, Project with Fabrizzio Spindola


Giulio Waller / Graphic Designer / All Rights Reserved Š 2013

www.theaoi.com


Giulio Waller / Graphic Designer / All Rights Reserved Š 2013


Eames 50째 Plasctic Chair - Exam Project Poster F4, Newspaper insert & Technical sheet, June 2010


Giulio Waller / Graphic Designer / All Rights Reserved © 2013

Eames Plastic Armchair / Eames Plastic Side Chair / Charles & Ray Eames, 1950

RAR

ROCKING ARMCHAIR ROD BASE

DAW

DAW Basamento acero, con imbottitura Misure 805 x 625 x 600 mm Articolo Nr. 440 112 00 02 Prezzo CHF 569.-

DINING HEIGHT ARMCHAIR R-WIRE BASE Materiale Colori Colori stoffa imbottita Colori piedi

Scocca in polipropilene colorato.

DAR, Basamento cromato, senza imbottitura Misure 805 x 625 x 600 mm Articolo Nr. 440 111 00 01 Prezzo CHF 362.DAR, Basamento cromato, con imbottitura Misure 805 x 625 x 600 mm Articolo Nr. 440 111 00 02 Prezzo CHF 441.- DAR, Basamento stratificato, senza imbottitura Misure 805 x 625 x 600 mm Articolo Nr. 440 111 00 31 Prezzo CHF 362.DAR, Basamento stratificato, con imbottitura Misure 805 x 625 x 600 mm Articolo Nr. 440 111 00 32 Prezzo CHF 441.-

Plastic Armchair fu presentata per la prima volta al concorso “Low Cost Furniture Design” del Museo d’Arte Moderna di New York. La scocca ergonomica in materiale sintetico rinforzato con vetroresina fu successivamente abbinata a diversi basamenti, come ad esempio il basamento con pattini di RAR e prodotta in milioni di esemplari. La loro versione attuale in polipropilene dona a queste sedute un comfort ancora maggiore.

Scocca in polipropilene colorato.

DAW, Basamento acero, senza imbottitura Misure 805 x 625 x 600 mm Articolo Nr. 440 112 00 01 Prezzo CHF 490.-

RAR, Basamento cromato, senza imbottitura Misure 670 x 625 x 690 mm Articolo Nr. 440 113 00 01 Prezzo CHF 526.-

DAR

DINING HEIGHT ARMCHAIR WOODEN BASE Materiale Colori Colori stoffa imbottita Colori piedi

Materiale Scocca in polipropilene colorato, basamento a quattro gambe in fili di metallo rinforzato su due elementi basculanti laccati chiari. Colori

DAX

DINING HEIGHT ARMCHAIR X-BASE Materiale Colori Colori stoffa imbottita Colori piedi

Scocca in polipropilene colorato.

DAX, Basamento cromato, senza imbottitura Misure 795 x 625 x 600 mm Articolo Nr. 440 110 00 01 Prezzo CHF 329.DAX, Basamento cromato, con imbottitura Misure 795 x 625 x 600 mm Articolo Nr. 440 110 00 02 Prezzo CHF 407.- DAX, Basamento stratificato, senza imbottitura Misure 795 x 625 x 600 mm Articolo Nr. 440 110 00 31 Prezzo 329.DAX, Basamento stratificato, con imbottitura Misure 795 x 625 x 600 mm Articolo Nr. 440 110 00 32 Prezzo CHF 407.-


DSR

DINING HEIGHT CHAIR ROD BASE Materiale Colori Colori stoffa imbottita Colori piedi

PSCC

Scocca in polipropilene colorato.

DSW

DSX

Scocca in polipropilene colorato.

PSCC, Basamento lucidato Misure 760 x 465 x 550 mm Articolo Nr. 440 026 00 01 Prezzo CHF 512.-

DSR, Basamento cromato Misure 810 x 465 x 550 mm Articolo Nr. 440 111 22 02 Prezzo CHF 271.DSR, Basamento stratificato Misure 810 x 465 x 550 mm Articolo Nr. 440 111 22 03 Prezzo CHF 271.-

PIVOT SIDECHAIR CAST BASE ON CASTORS Materiale Colori scocca Colori ruote (dure/soft)

PACC

PIVOT ARMECHAIR CAST BASE ON CASTORS

DINING HEIGHT CHAIR X-BASE

Materiale Colori scocca Colori stoffa imbottita Colori ruote (dure/soft)

Materiale Colori Colori stoffa imbottita Colori piedi

Scocca in polipropilene colorato.

PACC, Basamento alluminio lucidato senza imbottitura Misure 755-890 x 625 x 600 mm Articolo Nr. 440 114 00 01 Prezzo CHF 609.-

DSW, Basamento acero Misure 810 x 465 x 550 mm Articolo Nr. 440 123 00 01 Prezzo CHF 402.-

PACC, Basamento alluminio lucidato con imbottitura Misure 755-890 x 625 x 600 mm Articolo Nr. 440 114 00 02 Prezzo CHF 687.-

Scocca in polipropilene colorato.

DINING HEIGHT CHAIR X-BASE Materiale Colori Colori stoffa imbottita Colori piedi

Scocca in polipropilene colorato.

DSX, Basamento cromato Misure 810 x 465 x 550 mm Articolo Nr. 440 024 00 02 Prezzo CHF 236.DSX, Basamento stratificato Misure 810 x 465 x 550 mm Articolo Nr. 440 024 00 03 Prezzo CHF 236.-

Eames Plastic Side Chair è la moderna reintepretazione della leggendaria Fiberglass Chair. Nata dalla collaborazione con Zenith Plastics per il concorso Low-Cost Furniture Design del Museum of Modern Art di New York, è stata la prima sedia in plastica prodotta in serie.La scocca di Plastic Side Chair, dalle caratteristiche forme organiche è stata abbinata fin dagli anni 50 a basamenti diversi e prodotta in milioni di copie. L’attuale versione in polipropilene offre un livello di comfort ancora più elevato. Con PSCC, Side Chair si trasforma in sedia girevole per ufficio.


Giulio Waller / Graphic Designer / All Rights Reserved Š 2013

White Night Locarno 2013 First place concourse Poster F4, February 2012


Giulio Waller / Graphic Designer / All Rights Reserved Š 2013


Tongue – Twister Book illustated, May 2010


Giulio Waller / Graphic Designer / All Rights Reserved © 2013

‘nam

Photographic book, February 2012 photo © Philip Jones Griffiths


Giulio Waller / Graphic Designer / All Rights Reserved Š 2013


Giulio Waller – Photographies Selection of Photos, 2008 – 2013 www.flickr.com/photos/giuliowaller/


Giulio Waller Graphic Designer giulio.wall@gmail.com Phone – UK +44 7453 268 418 Phone – CH +41 79 235 40 90


Giulio Waller Portfolio 2013