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Attributes of luxury buyer today…

By Giulia C.


Luxury buyer: • High quality oriented • Wealthier and overall trends

• Wants privacy and confidentiality • Personalized service and extra attention


Affluent buyer: • Young and open to cultural awareness • Animal care and children protection • Environment care involved and green oriented

• Optimistic, realistic and always informed: mobile


Luxury brands…today • • • • •

engage for “save the world” programs appreciation for the environment and eco-friendly ethical behaviour and share experiences look back to the origins and protection offered development of economy for the countries affected by global warming • attention and analysis of raw materials sources • partnership with the charity programs and events


Looking toward a luxury future… • Gucci is getting more eco-friendly • luxury brands are more interested then ever to communicate and show their reputation and contribuition at the «make the world a better one»

• Gucci, Alexander McQueen, Sergio Rossi, Bottega Veneta, and Yves Saint Laurent are going green and organic cotton tea


At Bottega Veneta, customers who spend more than $1,500 at the label's Paris, Milan, and New York stores will receive an exclusive tote, and Yves Saint Laurent devotees can expect to see co-branded T-shirts, tanks, and bags in organic cotton...

"Earth provides enough to satisfy every man's need, but not every man's greed."


Attributes of luxury buyer  
Attributes of luxury buyer  

about eco friendly and green work

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