Attributes of luxury buyer today…
By Giulia C.
Luxury buyer: • High quality oriented • Wealthier and overall trends
• Wants privacy and confidentiality • Personalized service and extra attention
Affluent buyer: • Young and open to cultural awareness • Animal care and children protection • Environment care involved and green oriented
• Optimistic, realistic and always informed: mobile
Luxury brands…today • • • • •
engage for “save the world” programs appreciation for the environment and eco-friendly ethical behaviour and share experiences look back to the origins and protection offered development of economy for the countries affected by global warming • attention and analysis of raw materials sources • partnership with the charity programs and events
Looking toward a luxury future… • Gucci is getting more eco-friendly • luxury brands are more interested then ever to communicate and show their reputation and contribuition at the «make the world a better one»
• Gucci, Alexander McQueen, Sergio Rossi, Bottega Veneta, and Yves Saint Laurent are going green and organic cotton tea
At Bottega Veneta, customers who spend more than $1,500 at the label's Paris, Milan, and New York stores will receive an exclusive tote, and Yves Saint Laurent devotees can expect to see co-branded T-shirts, tanks, and bags in organic cotton...
"Earth provides enough to satisfy every man's need, but not every man's greed."