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GIULIA MENASPÀ PORTFOLIO

VIDEO MAKER > GRAPHIC DESIGNER


//EDUCATION

//SKILLS

Civica Scuola di Teatro Paolo Grassi_2019 I attended a preparatory drama course about Stage Direction

Adobe Photoshop

IULM University_2018 I am gradueted in Communication, Media and Avertising from IULM University in Milan (110/110 e lode) Art School_2015 I studied Audiovisual and Multimedial Arts at the Nuovo Liceo Artistico Nani-Boccioni of Verona (100/100).

Adobe InDesign Adobe Illustrator Adobe Premier Pro Wordpress Videomaking Photography Freehand drawing


MAY //2016 During my first year at university, for the Multimedial Communication course, four collegues and I took parte in a project: we opened a site blog in which we talked about some topics exploiting social media networks. My main task was to create some illustrations and to be responsible for the appearance of the site.


DECEMBER //2016 In December 2016 I created and laid out six hadmaden illustrations for the wedding favors. I even designed the layout of other elements of the ceremony (like the weeding book, menu, invitation cards, etc.).


APRIL //2018

While working for Eyedrone S.r.l., I created brochure and business cards for the company. I even laid out their site and some social media pages.


TIT

da wIllIam Sh

Un progetto del Laboratorio di Re collaborazione con il Centro Teatro GARAVAGLIA, FAbIO Che

MAY //2018

Fo the play “TITUS” directed by Fabio Cherstich (in collaboration with IULM University, Centro Teatro Attivo School and Teatro Franco Parenti) I created the poster and the brochure for the event.

In scena gli allievi diplomandi dell’Accademia di Formazione per attori del CTa: Francesca Bernardi, riccardo Camporini, diego Carpentieri, maurizio Cattaneo, Ilaria Cominelli, Cristiana D’Aniello, Valentina Alice Grecchi, Sarah Macchi, Davide Mariani, Maria Cristina Peli, Oscar Pongolini, Michele Rossetti, lorenzo Scarsellini, laura Traina e con gli allievi del primo anno: erika Baini, maya Castellini, alessandro Conversano, Stefano D’Ippolito, Ilaria Felter, Sara Fiandaca, marta Giuffra, Silvia Iacobucci, antonino lo Giudice, Ginevra masini, Giovani moreddu, angelica polli, Ilaria ruotolo,Giulia Sciarrabba, Nicola Soldani

20 maggio 2018 ore 2 Sala Grande - Teatro

Biglietto 10 € prenotazioni e informazioni presso il Cent Via Ampère, 30 - Milano tel. 02 2663973/02 2666450


TUS

hakeSpeare

egia Teatrale dell’Università IULM in o attivo, coordinato da VALenTInA eRSTICh e aNNINa pedrINI.

Coordinamento artistico FABIO CHERSTICH Cooreografie CRISTINA SFORZINI Cori ELOISA FRANCIA Organizzazione SARA PEREGO

In scena gli allievi diplomandi dell’Accademia di Formazione per Attori del CTA: Francesca Bernardi, Riccardo Camporini, Diego Carpentieri, Maurizio Cattaneo, Ilaria Cominelli, Cristiana D’Aniello, Valentina Alice Grecchi, Sarah Macchi, Davide Mariani, Maria Cristina Peli, Oscar Pongolini, Michele Rossetti, Lorenzo Scarsellini, Laura Traina

TITUS DA wILLIAM SHAkESPEARE

e con gli allievi del primo anno: Erika Baini, Maya Castellini, Alessandro Conversano, Stefano D’Ippolito, Ilaria Felter, Sara Fiandaca, Marta Giuffra, Silvia Iacobucci, Antonino Lo Giudice, Ginevra Masini, Giovanni Moreddu, Angelica Polli, Ilaria Ruotolo,Giulia Sciarrabba, Nicola Soldani

Un progetto del Laboratorio di Regia Teatrale dell’Università IULM in collaborazione con il Centro Teatro Attivo, coordinato da Valentina Garavaglia, Fabio Cherstich e Annina Pedrini. Coordinamento Artistico FABIO CHERSTICH Cooreografie CRISTINA SFORZINI Cori ELOISA FRANCIA Organizzazione SARA PEREGO Collaboratori alla regia gli studenti del Laboratorio di Regia Teatrale IULM: Fabio Mauro Angeli, Marta Bison, Matteo Colombo, Alessia La Manna, Giulia Menaspà, Giulia Negretto, Emanuele Porta, Martina Strada, Jennifer Valero

Centro Teatro Attivo via Ampère, 30 20131 – Milano Infoline 022666450 / 022663979 info@centroteatroattivo.it

Collaboratori alla regia gli studenti del laboratorio di regia Teatrale IUlm: Fabio mauro angeli, marta Bison, matteo Colombo, alessia la manna, Giulia Menaspà, Giulia negretto, emanuele porta, martina Strada, Jennifer Valero

21.00 o Franco parenti

tro Teatro attivo

IL PROGETTO Prosegue per il quarto anno con lo spettacolo Titus la collaborazione tra il Centro Teatro Attivo, l’Università IULM e l’Accademia Teatro alla Scala e che vede coinvolti 40 giovani futuri professionisti (attori, registi e fotografi). Il progetto è coordinato da Fabio Cherstich - diplomato Paolo Grassi e regista di numerosi spettacoli teatrali e opere liriche di successo internazionale - dalla Prof. ssa Valentina Garavaglia coordinatore del Corso di Laurea in Comunicazione, Media e Pubblicità della IULM e responsabile del Laboratorio di Regia Teatrale dello IULM – e

da Annina Pedrini - attrice e direttrice del Centro Teatro Attivo. Il complesso lavoro d’insieme ha contribuito a sviluppare in tutti i partecipanti competenze e conoscenze nuove. Da un lato gli studenti hanno sperimentato dal vivo il mestiere della regia teatrale, scoprendodiversi linguaggi artistici (la parola, il movimento e il gesto, la coreografia, la scenografia, l’illuminotecnica, ecc…); dall’altra gli allievi attori del CTA hanno appreso l’importanza del mettersi al servizio dell’opera e della visione del regista che la sta costruendo. La speranza è che questo processo creativo di apprendimento sia solo il primo passo verso la realizzazione dei sogni professionali di chi vi ha preso parte.

L’OPERA La drammaturgia è il risultato di un processo creativo condiviso dal team di lavoro. Parte da Tito Andronico di Shakespeare e da testi contemporanei, inserti poetici, canzoni, riferimenti cinematografici e letterari e cenni storici. Le opere creano insieme una sinergia potente, necessaria per riscrive nella contemporaneità i temi forti dell’opera originaria. Uno dei temi più roventi è quello della nascita di una generazione di figli senza padri, abbandonata a una vita senza valori o miti collettivi a cui aggrapparsi.

In Titus, infatti, Tito si polverizza e scompare. Diventa un padre inafferrabile, ma al tempo stesso potente quanto basta da non permettere ai figli di vivere fuori dalla sua ombra. Centrale è una riflessione su Roma, città-metafora del potere corrotto e violento. La disfatta degli antichi sistemi di regolazione civile, come le leggi, la morale o la religione, avanza per tutto l'arco della vicenda. In questo scenario emerge con forza la brama insaziabile di potere: ogni sorta di violenza è legittimata, e quella sulla donna assume in questa drammaturgia un ruolo centrale.


NOVEMBER //2018

For a university project of a colleague I designed the logo and then some sketches of the restaurant chain they had to create. They gave me some information about what they wanted and I tried to develope their idea.


MAY //2019

For a university project of a colleague about Moleskine I designed the layout and some illustration for a poster. I tried to organize evrything in the tidiest way. I even created illustrations and profiles of some personas for the strategy.


PERSONAS

Strategic Communication Course of Brand, Identity and Reputation – Prof. Francesco Massara

Moleskine case study

Andrea Campo / Laura De Boni / Martina Pellegrini / Anselmo Prestini / Sara Qevani / Yusuf Nadir Sebik

into students’ life

gets

We let them spend more time travelling PROBLEM After associating Moleskine to a lifestyle brand, we checked if the brand was linked to the values that it wants to convey. As it is reported within the market analysis section, in England Moleskine partly failed in directing its main purpose: driving creativity and a sense of adventure. The problem lies in a lack of engagement because the public gets in touch with the brand only by purchasing specific products. The connection of Moleskine with the digital discourse on topics such as art, travel or lifestyle seems to be missing.

We asked ourselves: Who loves travelling and always seeks for adventure? and the answer was: Us! Based on this assumption, we suggest a niche market which will fully reflect and share the brand values and purposes. Starting from students aged 18-25 as our main target – who, in our view, will soon become future entrepreneurs –, we propose an omnichannel marketing strategy which mainly focuses on online touchpoints in order to better orchestrate the customer experience and to direct traffic into the Moleskine stores. However, it’s not only a matter of increasing the brand awareness or the revenue. Basically, Moleskine has to actively intervene into the public debates concerning the British educational system by raising public awareness, by discussing the funds allocated by the government for the students and the bond of the latter to the professional world.

SOLUTION

MARKET ANALYSIS Trends and Buyer Personas the words are related only to products. Using Google Trends, we explored the market in England by analysing some keywords. First, we investigated where Moleskine was searched for the most. The results showed that in the top-3 positions the locations were Cambridge, Oxford, and London. It’s interesting to notice that the brand is searched where well-known colleges are based, which reinforces the path we want to follow. Secondly, we found out what associations are linked to Moleskine. As we can see from the infographic below,

Budget € 100.000

Moleskine moleskine notebook notebook notebook diary moleskine diary paper moleskin diary format moleskine uk

Bearing in mind that one of the main customers of the brand are mainly well-travelled professionals related to intellectual, artistic or creative fields, we introduced also a younger target May 2018 May 2019 for addressing our strategy. In fact, we Finally, we wanted to understand if there After assessing the target and the main segmented the market of potential buyers was a correlation between “Study in topics related to it, we examined some of Moleskine in two different groups: London” and “Loans for students”. The additional associations in order to explore students aged 18-25 and entrepreneurs data revealed a significant trend: in most if they could move the brand closer to the aged 35-50. of the cases, a peak which regards the item digital environment and be coherent with The variables we took into consideration “study in London”, corresponds to a peak a possible strategy. We investigated some are four: geographic, demographic, matched by the trend “Loans for students”. keywords such as “augmented reality”, psychographic and lifestyle variables. The This means that, whenever a student is “technology” and “hunt” and they all segment that emerged from this analysis searching about “study in London” they are resulted in high-frequency rates. As to the consists in people who are living in London interested in loans too. keyword “hunt”, it is related to a specific who share the Moleskine values while Moreover, the frequency of the search is tactic which is explained in the strategy embedding them into their everyday life. medium-high. For this reason, we can say section.

focusing on an ongoing issue in the UK and communicate it in order to contribute to solve a specific problem or, at least, take part into the social debates.

strategy

1. WORKSHOP/SCHOLARSHIPS

offline Having a student loan kills productivity and creativity and increases students’ debts up to €50.000. This creates debates among public concerning the British education system and the fundings allocated by the government for the students This important social issue can be addressed by Moleskine by showing its support to students and displaying that the brand stands by them. It is no more a matter of tangible goods - such as its products but involves intangible attributes such as identity, culture and values – namely trust, confidence, reliability and reliance with current and future university students. conferences in universities

Activities by MOLESKINE

that the topic regarding “students” and “loans” is appealing to the public.

2. INFLUENCERS CAMPAIGN

offline We selected 20 influencers on items as travel and adventure, all based in London. We will offer them a 2-month contract. Each influencer will update twice their Instagram feed showing Moleskine products and inviting followers to join an event in the shop. Thus, they are required to create four Instagram stories with a call to action to go to the store and join the event with them. This strategy will engage a large extent of young people and we expect: - an increase of the brand awareness - the enhance of the traffic in physical stores by providing a direct CTA/invitation

around the UK with the participation of non-profit think tank organizations

workshops in their stores

in order to support students in paying back their loans (like life coach sessions)

a funding campaign

to help students to full-fill their studies offering promotions/ donations for each Moleskine product bought in a UK store

3. TREASURE HUNT

? arden

G e ovent go ther Why Clar and peopleember that m pu it’s po they will re perience by ex so often, retrieve the back. d day an anting to go w

online and offline

The theme treasure hunt - “An Artistic Journey” - will be held in April 2020 in the Covent Garden Area. Passing by some monuments and landmarks in the heart of the city, it will end at the Moleskine Shop in Covent Garden. The game consists in finding clues, following a given path. Participants will register on the “Treasure Hunt Landing Page” and then play on an augmented reality app. The treasure hunt will bring in the store both the participants that have to conclude the contest, and many other people, curious to follow them, to have a look and find out about the price. Promotion: Moleskine social media channels (#artisticjourney), newsletters, banner ads


FEBRUARY/ MAY //2018/19

I work as Graphic Designer for CEST association in Turin. I create posters, Facebook covers and other images for their events. I even designed their press-kit and their gadget (folder, pen and block notes).

MARIANNA CONTESA

Conversazione sulla Francia a partire da "La Republique jupitérienne" (Editoriale scientifica, 2018)

12 dicembre 2018, ore 20.30 Aula Magna storica - Scuola Superiore Sant’Anna Piazza Martiri della Libertà 33, Pisa Intervengono:

ANDREA GORINI

Scuola Superiore Sant’Anna

MORENO STAMBAZZI

Università di Torino – Università di Firenze

SORINA CRISTINA SOARE Università di Firenze

UGO FARAGUNA

Associazione ex Allievi Scuola Sant’Anna

GIUSEPPE LAURI Università di Pisa

PAOLO PASSAGLIA Università di Pisa

Presiede:

MASSIMILIANO MALVICINI Scuola Superiore Sant’Anna

Per info: associazioneallievi@santannapisa.it | Responsabile scientifico: dott. Massimiliano Malvicini


Giulia MenaspĂ mobile 3463164258 email giulia.menaspa@outlook.it

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