W K S P # 4 UNIWISH PROJECT MASTER IN VISUAL BRAND DESIGN 2013 DIRECTOR : STEFANO CARDINI
RESEARCH forecast store closings BESTBUY gameshop radioShack
200 - 250 500 - 600 450 - 550
“The more visible UniEuro is online, the more people will visit their physical and online store, which will boost sales revenue.”
WHAT IS UNIWISH PrOJECT ? The main propose of the UniWish Project is to expand Unieuro, an Italian electronic department store, through social media by using personalized customer photos. Since the use of photos has taken an important step in the Virtual World, we came up with the idea of using a personal wish list. It combines a photo of the customer and selected products that would be displayed across multiple social media platforms.
YES MAIN WEBSITE
HOw to join UNIWISH
FIND A UNIWISH PHOTO BOOTH
CHOOSE desired PRODUCT AND icons FOR TAKING PHOTO
TAKE A PHOTO
SHARE WITH FRIENDs AND RECEIVE NEWSLETTER
OTH O B O
OR T S IN
Customer will be asked to ďŹ ll their name, email, choose which catagory they identify with and pick a product they wish to purchase.
The store will display a picture of the customer according to the following facts.
IA D E LM
Once the photo is taken it will be sent out to anyone they desire. Then Unieuro will send them Newsletter which includes a real photo ďŹ le, a photo for Pinterest and a photo for instagram for them to share on any social media platform.
1. Live feed will be display on televisions which is close to Photobooth and on Photo-
WEB 2.Slide show gallery will show on all televisions around the store.
O T O H P NEY J O U R PLAN SYS T
ORE IN ST BOOTH O PHOT
AL DIGIT FILE O PHOT
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IA D E LM
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INTERFACE IN PHOTOBOOTH
“Terms & Conditions”
3 “Fill your presonal info” - Name - E-Mail - Catagory -
4 “Select product you desire”
5 “Pick an icon”
6 â€œShare with your family and friendsâ€?
CATEGORIES AND ICONS GIFT FOR HIM
GIFT FOR HER
A B C
NEWSLETTER Most Liked!
Most Liked Badge and QR code that links the website
200 PEOPLE LIKED THIS 4.8” WIFI
10 MESI 59.90E SAMSUNG SMARTPHONE GALAXY S3
The email that is sent to your family and friends.
Newsletter with photo ﬁle, instagram and Pinterest with suggestion products.
POTeNtiAL Keep conversation active on Facebook, Twitter, Instagram, and Pintrest Launch contests through social media Build up a database of customers and continue to keep in touch Photo booth can be used in pop up markets, tents, or events to attract new customers
THANK YOU MASTER IN VISUAL BRAND DESIGN 2013 DIRECTOR : STEFANO CARDINI Gisella Cianci Lauren McCullough Tapana Choochartpong