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W K S P # 4 UNIWISH PROJECT MASTER IN VISUAL BRAND DESIGN 2013 DIRECTOR : STEFANO CARDINI

Gisella Cianci

Lauren McCullough

Tapana Choochartpong


RESEARCH forecast store closings BESTBUY gameshop radioShack

200 - 250 500 - 600 450 - 550

“The more visible UniEuro is online, the more people will visit their physical and online store, which will boost sales revenue.”

01


WHAT IS UNIWISH PrOJECT ? The main propose of the UniWish Project is to expand Unieuro, an Italian electronic department store, through social media by using personalized customer photos. Since the use of photos has taken an important step in the Virtual World, we came up with the idea of using a personal wish list. It combines a photo of the customer and selected products that would be displayed across multiple social media platforms.

YES MAIN WEBSITE

YES

YES

NO

NO


HOw to join UNIWISH

FIND A UNIWISH PHOTO BOOTH

CHOOSE desired PRODUCT AND icons FOR TAKING PHOTO

TAKE A PHOTO

SHARE WITH FRIENDs AND RECEIVE NEWSLETTER


SYSTEM OVERVIEW

I

OTH O B O

II E

T PHO

OR T S IN

Customer will be asked to ďŹ ll their name, email, choose which catagory they identify with and pick a product they wish to purchase.

The store will display a picture of the customer according to the following facts.

III

IA D E LM

IA

SOC

Once the photo is taken it will be sent out to anyone they desire. Then Unieuro will send them Newsletter which includes a real photo ďŹ le, a photo for Pinterest and a photo for instagram for them to share on any social media platform.

1. Live feed will be display on televisions which is close to Photobooth and on Photo-

WEB 2.Slide show gallery will show on all televisions around the store.


VIDEO SCENARIO

VIDEO SCENARIO1

02


O T O H P NEY J O U R PLAN SYS T

TORE

ORE IN ST BOOTH O PHOT

IA

IN S

SOC

1.

EM

AL DIGIT FILE O PHOT

2.

wish il e-ma

LIKE

D E FEE

LIV

W E SHO

send can to r e om ist Cust r wish l ter i e th ectly af o ir ot ds d a ph frien ey take th

i

n atio n m r itio nfo

ond nd c e-mail a s e& erm ad t 2. nam tagories e R . 1 s ca mer n & item o t s e cu e ico . send 5 hoos . choos c . 3 4

SLID

IA D E LM

for SIZE EST R PINTE

TAG

all ed on tore t a c Lo ns ens i scre

nk ct li dire ct u prod

ns cree ooths n o d b o te Loca the phot r a ne

BADG

hat ple t ct o e p rodu er of umb r that p erest n e o h st d” f om pint SHow “wishe fr

uni

p euro

cust

ome

ou ost t

st t r Po

S NEW ER LETT

nieu

o th

cco ro a

cco eir a

ES

to

MAIN WEBSITE

RE OF ICTU THAT P A E LAY DISP E WHO LIK ncept o L c P PEO CT AS a view U e PROD tomer r s u c of

for SIZE ram g insta

unt unt

are to sh IME T REAL

02


PHOTOBOOTH SKETCH

Back

Fro nt


PHOTOBOOTH

Back

Fro nt

Back


INTERFACE IN PHOTOBOOTH

1

“First Display”


2

“Terms & Conditions”


3 “Fill your presonal info” - Name - E-Mail - Catagory -

02


4 “Select product you desire”

02


5 “Pick an icon”


6 “Share with your family and friends�


CATEGORIES AND ICONS GIFT FOR HIM

GIFT FOR HER

KID

GEEK CHIC

STUDENT

+A

A B C

HOUSE HOLD


NEWSLETTER Most Liked!

599

Most Liked Badge and QR code that links the website

200 PEOPLE LIKED THIS 4.8” WIFI

SCREEN

ANDROID

4

10 MESI 59.90E SAMSUNG SMARTPHONE GALAXY S3

The email that is sent to your family and friends.

Newsletter with photo file, instagram and Pinterest with suggestion products.


UNIWISHES

VIDEO 2


POTeNtiAL Keep conversation active on Facebook, Twitter, Instagram, and Pintrest Launch contests through social media Build up a database of customers and continue to keep in touch Photo booth can be used in pop up markets, tents, or events to attract new customers

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THANK YOU MASTER IN VISUAL BRAND DESIGN 2013 DIRECTOR : STEFANO CARDINI Gisella Cianci Lauren McCullough Tapana Choochartpong


Uniwish