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THE

MAGAZINE TRAVEL. DISCOVER. HELP. by GIOVANNI NAPPO GDMA 2012 THE

MAGAZINE TRAVEL. DISCOVER. HELP.


CONCEPT STATEMENT

Given the proven fact that there is a huge interest into travelling and also a strong desire to be able to be an active part into solving social issues, I want to create a multi-magazine, “The Link�, that connects global travellers to activities and opportunities related to key social issues in the world, offering an alternative way to make tourism.

THE

MAGAZINE TRAVEL. DISCOVER. HELP.


BACKGROUND

The world is a wonderful place. Travelling gives the opportunity to discover and celebrate differences, variety, cultures (with its hidden sides) and to be in touch with locals. This is a whole process that allows travellers to gain knowledge and see things in another perspective. But everywhere, everyday, social issues are present and can’t be ignored: lots of people are concerned about and would like to give their opinions, help and solidarity. So why don’t combine these two factor and create a link between them? Travellers can discover a new face of the world and in the same time help locals to solve social issues.

THE

MAGAZINE TRAVEL. DISCOVER. HELP.


IS THIS A GOOD MARKET?

Canada populations is about 33 million.

Every year, more than 35 million people visit Canada. (Source: Citizenship and Immigration Canada)

WHAT IF...

Out of these 35 million visitor, only the 10% would come to Canada experimenting an alternative tourism?

THE

MAGAZINE TRAVEL. DISCOVER. HELP.


OBJECTIVES

Create a new tourism market aimed to hit the large audience of people interested in traveling and/or help others. “The Link magazine� gives the opportunity to have access to news, projects and apply for volunteer or paid positions, focused on hot-button social issues.

THE

MAGAZINE TRAVEL. DISCOVER. HELP.


AUDIENCE

The primary target audience are worldwide travellers (from 18 above or more generally people into travelling) who would like to put an effort in helping local people to solve social issues and experience an alternative tourism.

THE

MAGAZINE TRAVEL. DISCOVER. HELP.


SPECS

The magazine is 8.5x11�, 4 colours, cost of $6. Has different release in each country and each city involved. An online magazine will be created as support of the paper edition, where users can browse and apply for job, leave their opinions, create event, workshops and arise new problematic and create public opinion.

THE

MAGAZINE TRAVEL. DISCOVER. HELP.


ADVERTISER

Travel agencies: selling travel packages Charities: fundrising and offering jobs and volunteer positions Green organization: offering jobs and volunteer positions Flight companies: offering cheap flights or packages Universities: create awareness among students about new opportunities

THE

MAGAZINE TRAVEL. DISCOVER. HELP.


DELIVEREBALES - Paper magazine - E-zine - Posters: to promote and create awareness of the upcoming website. - Stickers: A fun, informal way to promote both website and app and placing these stickers in different cities. - Social network. - QR Code

THE

MAGAZINE TRAVEL. DISCOVER. HELP.


USP

Based on involving travellers into helping local people to solve social issues promoting a different tourism.

THE

MAGAZINE TRAVEL. DISCOVER. HELP.

Introduction to The Link Magazine  

Concept, objectivies, target audience, USP and other important facts.