Issuu on Google+

FALL - WINTER | 2012


The DE

Story

Ein Bedarf erzeugt eine Idee …

IT

Auf ihrem Nachhauseweg von der Arbeit im Herbst 2004 passierte Michelle Romero etwas, das wahrscheinlich den meisten Frauen schon einmal erlebt haben – sie bekleckerte ihre Lieblingstasche. Entnervt von dem Gedanken, jetzt überall nach einem Ersatz suchen zu müssen und dann den gesamten Inhalt umräumen zu müssen, wünschte sie es gäbe eine Möglichkeit, nur die äussere Hülle der Tasche tauschen zu können. So kam sie auf die Idee, eine Handtasche mit wechselbaren Aussenhüllen zu entwerfen. Sie unterbreitete dem Unternehmer Corbin Church das Konzept. So entstand ein neues und einzigartiges Unternehmen mit dem Namen Miche® Bag

Und das alles begann mit einem Missgeschick! Sich nicht entscheiden zu können war noch nie so

FR

A l’automne 2004, de retour du travail, Michelle Romero fait ce qui arrive à beaucoup de femmes: elle renverse du café sur son sac à main préféré. Contrariée à l’idée de devoir le remplacer et d’en transvaser tout le contenu, Michelle préfèrerait pouvoir n’en changer que l’extérieur. C’est là qu’elle imagine un sac avec des covers interchangeables. Le concept fut ensuite confié à l’entrepreneur Corbin Church, et c’est ainsi qu’est née une nouvelle société, ayant pour nom Miche® Bag.

Et dire que tout a commencé par une tache de café ! Jamais l’indécision n’a été aussi

FALL - WINTER | 2012

stylée

Nell’autunno del 2004, al rientro dal lavoro, a Michelle Romero capita ciò che probabilmente è accaduto alla maggior parte delle donne: rovescia del caffè sulla sua borsetta preferita. All’idea di doverla sostituire e di togliere il contenuto, Michelle avrebbe desiderato che ci fosse un modo per cambiare solo la parte esterna della borsetta. L’idea di creare una borsa con cover intercambiabili le venne subito in mente. Il concetto è stato sottoposto all’imprenditore Corbin Church, ed è così che nasce la nuova società che prende il nome di Miche® Bag

E pensare che tutto ciò è iniziato da una macchia di caffè! L’indecisione non è mai stata così

stylish

Quand le Besoin Crée l’Idée…

Quando un bisogno crea l’idea …

EN

elegante

A Need Creates an Idea… On the way home from work in the fall of 2004, Michelle Romero did something most women have done—she spilled on her favorite handbag. Frustrated by the thought of hunting for a replacement bag and then transferring all the contents, she wished there were a way to change just the outside of the bag. The idea immediately popped into her mind to create a bag with changeable covers. The concept was pitched to entrepreneur Corbin Church, and a unique new company named Miche® Bag was born.

And to think, it all started with a spill! Indecision has never been so

stylish


3rd Project: Nepal 2013

 

Millions of good people throughout the world are suffering under the burden of extreme poverty, need and disease. Miche Home Office employees as well as the other coworkers internationally are rolling up their sleeves and making a difference in the lives of those less fortunate. Beginning in 2011 Miche is sponsoring a program called Project 6, an ambitious effort to do a yearly on-location humanitarian project in six continents over six years. In June, 2012, we headed to Ghana, West Africa to help complete a middle school for teenagers that we also funded. Thanks to the cooperation, the support and the conspicuous donations, we were able to make this project possible! The joy of the children, parents and the whole population was great!

Millionen von guten Menschen auf der ganzen Welt leiden unter extremen Armut, Not und Krankheit. Die Miche Mitarbeiter sowie die anderen internationalen Mitarbeiter machen den Unterschied im Leben der Leute, die unglücklich sind. Seit 2011 sponsert Miche ein Programm namens Project 6, ein ehrgeiziger Versuch, einen jährlichen Vor-Orthumanitäres Projekt in sechs Kontinenten zu tun in 6 Jahren. Im Juni 2012 fuhren wir nach Ghana, West Afrika zur Vollendung eine Mittelschule für Jugendliche, dass wir finanziert haben. Dank der Zusammenarbeit, der Unterstützung und den auffälligen Spenden konnten wir dieses Projekt verwirklichen! Die Freude der Kinder, der Eltern und der gesamten Bevölkerung war grossartig!

Thank you all for your support!

Vielen Dank für Ihre Unterstützung!

FALL - WINTER | 2012


MB7560 MB1176

Want One? check out our web site: www.michebags.ch FALL - WINTER | 2012


FALL - WINTER | 2012


Base Miche Bag 30”

30”

16.5”

30”

16.5”

16.5”

14.5”

14.5”

14.5”

Classic Base Bag Black

Classic Base Bag Brown

Classic Base Bag White

MB4001

MB4000

MB4003

38” 35.5”

20”

30.5” 24” 15”

18”

13”

10”

Prima Base Bag Black

Demi Base Bag Black

Petite Base Bag Black

MB7002

MB3001

MB5006

FALL - WINTER | 2012


“Different Styles different sizes”

FALL - WINTER | 2012


These are our

Red Hope charm

Premium Shells

MB9701

we simply call

Hope Red Prima MB7566 P

In 2010, Miche Chief Design and Production Officer, Jennie Platt, was deeply inspired by the strong, courageous patients she met at the Huntsman Cancer Institute in Salt Lake City. She set out to create a chic line of Shells that would reflect the spirit of hope she saw in so many survivors’ faces as well as their families’ and friends’—and the Hope Shell was born!

Hope Red Classic

Hope Red Demi

MB1182 P

MB3109

P

Hope Red Petite

Jennie PlattChief Design Officer

MB5126 P

FALL - WINTER | 2012

C Classic

P Premium

L Luxe

! Limited

O october

N november

D december


JOIN MICHE IN THE

FIGHT AGAINST CANCER

It’s a beautiful way to make a difference!

Each Hope Shell comes with a hang tag containing an original inspirational quote from a courageous Miche Representative facing the adversities of serious illness with strength and grace. This quote sustains and carries her through even the darkest times. It is our sincere hope that these quotes will uplift you and your loved ones as you face and overcome your own challenges— whatever they may be! The following six women’s quotes were selected to appear on Hope Bag hang tags in 2012, and their stories—in their own words—appear below. “Hope Lives” in each of these amazing ladies, and the Miche community thanks them for sharing with all of us.

Hope Prima MB7516

P

Hope Classic MB1120

P

A portion of our proceeds on every Hope Shell sold is donated to cancer research. FALL - WINTER | 2012


Demi Shell Collection NEW

CLASSIC

PETITE

DEMI

NEW

Margaret

Ivy MB3120 P O

MB3119 P

NEW

NEW

ACCESSORIES

PRIMA

NEW

Kinsley

Beverly

MB3108 C O

FALL - WINTER | 2012

C Classic

P Premium

L Luxe

Harlow

MB3116 C N

! Limited

O october

N november

MB3121 C D

D december


Demi Shell Collection DEMI PETITE

Deidre

MB3112

MB3111

P

Janet C

CLASSIC

Joyanna

MB3105 C

PRIMA ACCESSORIES

Kris MB3115

Summer P

MB3117 C

Megan MB3122 P

FALL - WINTER | 2012


Gentry MB3113

Dawn

Ceceila P

MB3107 P

P

MB3106 P

Reyna

MB3101 C

MB3110 P

ACCESSORIES

PRIMA

CLASSIC

PETITE

DEMI

Demi Shell Collection

Martha MB3114

Karie

FALL - WINTER | 2012

C Classic

P Premium

Lisa

Sharon

MB3104 P

L Luxe

! Limited

O october

MB3103 P

N november

D december


Petite Shell Collection NEW

DEMI

NEW

PETITE

Skylar

MB5138 P

NEW

CLASSIC

Margo

Cindy

MB5141 P O

MB5129

C

NEW

PRIMA

Alice

MB5128 C D

Camila

MB5132 C

FALL - WINTER | 2012

ACCESSORIES

Cole

MB5139 C N


Jean

Vera

MB5131 C

Mollie

MB5130 C

MB5135

Mekenna MB5134

P

ACCESSORIES

PRIMA

CLASSIC

PETITE

DEMI

Petite Shell Collection

Anjali

Lily

MB5133 C

FALL - WINTER | 2012

C Classic

Clarissa

MB5140 C

P Premium

L Luxe

! Limited

MB5136 P

O october

N november

D december

P


Classic Shell Collection NEW

NEW

DEMI PETITE

Ashton

MB1190 C O

P

MB1196 P

ACCESSORIES

Harper

NEW

Claire N

MB1183

PRIMA

NEW

CLASSIC

Riley MB1194

P

D

FALL - WINTER | 2012


PETITE

DEMI

Classic Shell Collection

Stella

MB1187 P

MB1154

Silvia L

MB1180 C

!

ACCESSORIES

PRIMA

CLASSIC

Janelle

Sherry

Cinthia

MB1188 P

FALL - WINTER | 2012

MB1185

C Classic

P Premium

Raquel P

MB1164

L Luxe

! Limited

O october

P

N november

D december


Classic Shell Collection DEMI PETITE

Janine

MB1186

MB1189

P

C

Carlie

Reese

Tammy

Ebony

MB1192 C

MB1181 C

CLASSIC

Veronica

PRIMA

MB1191

C

Nicole MB1195

P

MB1174 P

MB1184

P

FALL - WINTER | 2012

ACCESSORIES

Eliana


Prima Shell Collection NEW

NEW

CLASSIC

PETITE

DEMI

NEW

Robie

Parker

MB7583 C

MB7575

Amanda P

MB7577 C N

O

NEW

ACCESSORIES

PRIMA

NEW

Adrianna MB7567

FALL - WINTER | 2012

C Classic

P Premium

L Luxe

Katy P

D

! Limited

MB7581 P D

O october

N november

D december


Prima Shell Collection DEMI PETITE

Danielle

MB7534 P

MB7553 P

MB7517

Raegan P

MB7552

P

CLASSIC

Karen

Valerie

PRIMA

Shawna MB7501 P

Tereasa MB7568

ACCESSORIES

Lacy

MB7506 C

C

FALL - WINTER | 2012


Janice MB7572

Donna

Kendal

MB7562 P

P

MB7571

Rihanna MB7569 P

P

ACCESSORIES

PRIMA

CLASSIC

PETITE

DEMI

Prima Shell Collection

Erin MB7511

FALL - WINTER | 2012

Melanie MB7578

P

C Classic

P Premium

L Luxe

Farrah

C

! Limited

MB7580

O october

N november

C

D december


Prima Shell Collection DEMI PETITE

Hillary

MB7510 C

MB7512 C

Jocelynne

Natasha

MB7563

MB7535

P

P

CLASSIC

Deanna

PRIMA

Rosalyn MB7570 P

ACCESSORIES

Lexi

MB7503 C

Neisha MB7573 P

FALL - WINTER | 2012


CLASSIC

PETITE

DEMI

Prima Shell Collection

Oakley

Morgan

MB7504 C

P

ACCESSORIES

PRIMA

MB7565

Grace

Laney Pink

MB7522 C

FALL - WINTER | 2012

MB7514

C Classic

P Premium

L

L Luxe

! Limited

O october

N november

D december


GYM-BABY BAG

S

DEMI PETITE CLASSIC

Chelsey

Laurie L

MB7557 L

PRIMA

MB7558

ACCESSORIES

Diaper included

When you add an Urban Shell to a standard Big Base—voilà! You now have an Urban Bag—wear it back-pack style or over the shoulder. It’s as beautiful and flexible as you are! VERSATILITY NEVER LOOKED SO CHIC!

Delilah MB7525 P

FALL - WINTER | 2012


Basic care instruction Die Miche Bag Tasche wurde nicht nur entworfen, um den Look der Tasche verändern zu können, sondern auch damit mal die Hülle bei Verschmutzungen austauschen zu können. Uns ist bewusst, dass nicht jede kleine Verschmutzung den Kauf einer neuen Hülle erforderlich macht. In einem solchen Fall können Sie die Tasche oder die Hülle einfach mit einem feuchten Tuch abwischen. Der Miche Organizer ist die beste Möglichkeit, Ihre Hüllen aufzubewahren! Sie können Hüllen einmal falten (wie in der Originalverpackung) oder liegend aufbewahren. Falten Sie die Hüllen bitte nicht weiter, da dies Falten im Material und ein Spalt am Boden verursacht. Wechseln Sie beim Stapeln Ihrer Hüllen die Ausrichtung der Metallfüsse, um Druckstellen an den angrenzenden Hüllen zu vermeiden. Die Miche Bag ist so konstruiert, dass sie sich dehnen kann. Wenn Sie aber feststellen, dass die Seiten Ihrer Tasche die Form verlieren, überlasten Sie die Tasche. Einige Miche-Hüllen bestehen aus PU-Material. Dieses Material kann Farbe von einer Hülle auf eine andere übertragen. Wir empfehlen, beim Stapeln der Hüllen jeweils ein Taschentuch oder ein Stofftuch als Schutz dazwischen zulegen. Diese Hüllen können auch durch Hitzeeinwirkung und Feuchtigkeit beschädigt werden und sollten daher bei Zimmertemperatur aufbewahrt werden.

FALL - WINTER | 2012

Le Miche Bag a été créé non seulement pour pouvoir modifier l’apparence du sac, mais aussi pour pouvoir changer le cover lorsqu’il est sale. Chaque tache ne requiert pas forcément l’achat d’un nouveau cover, donc lorsque celui-ci est un peu sale, vous pouvez nettoyer le sac ou son cover à l’aide d’un linge humide. Le Miche “Organizer” est la solution idéale pour ranger vos covers! Vous pouvez plier vos covers en deux (comme dans leur emballage d’origine) ou les laisser à plat. Ne les pliez pas en trois car le matériau gondolerait et cela ferait un creux au niveau de la base. Rangez vos covers en alternant le sens des pieds métalliques, afin d’éviter toute marque sur le cover voisin. Le Miche Bag est conçu pour se détendre ; toutefois, si vous trouvez que les bords de votre sac se déforment, cela signifie que vous le remplissez trop. Certains covers Miche sont fabriqués en PU (similicuir), un matériau qui peut facilement des traces de couleur sur les autres covers. Ainsi, lorsque vous les rangez, placez une protection entre chaque cover (par exemple une serviette en papier ou un tissu doux). Les covers sont également sensibles à la chaleur et à l’humidité, c’est pourquoi il est important de les conserver à température ambiante.

Miche Bag è stata creata non solo per poter cambiare l’aspetto della vostra borsetta, ma anche per poter cambiare la cover qualora quest’ultima si fosse sporcata. Certo, non ogni piccola macchia richiede necessariamente l’acquisto di una nuova cover. In un simile caso, puoi pulire la borsa o la cover con un panno umido. Miche: il modo migliore per conservare le vostre cover! Piegate le cover una volta (come nel loro imballaggio originale) o riponetele in posizione piatta. Non piegatele in tre parti, poiché ciò causa ondulazioni al materiale e creerebbe uno spazio sul fondo a livello della base. Quando accatastate le vostre cover, alternate la direzione dei piedini di metallo, per evitare rientranze sulla cover adiacente.

The Miche Bag was created so that consumers could not only change the look of their bag, but could also switch out their shell if it became dirty. We realize that not all spills require the purchase of a new shell, so if your shell becomes slightly soiled, you may wipe the bag or shells with a damp cloth.

La borsa Miche Bag è concepita in modo che si possa estendere. Tuttavia, se constatate che i lati della vostra borsa si deformano, significa che la riempite in modo eccessivo. Le borse Miche sono realizzate con un materiale chiamato PU (similpelle). Una delle caratteristiche di questo materiale è la potenzialità di trasferimento di colore da una cover all’altra. Nel riporre le vostre cover, vi consigliamo di inserire un fazzoletto o un tessuto come protezione tra una cover e l’altra. Le cover possono anche essere danneggiate dal calore o dall’umidità. Assicuratevi quindi che siano conservate a temperatura ambiente.

The Miche Bag is designed to expand, however, if you find the sides of your bag are losing shape, you are overstuffing your bag.

The Miche Organizer is the best way to store your shells! When storing your new shells you will want to fold them over once (as they were in the original packaging) or lay them flat. Do not fold them in thirds as this will cause the material to ripple and create a gap at the bottom edge of the base. You will want to alternate the direction of the metal feet when stacking your shells to avoid any indentations on the adjacent shell.

Some Miche shells are made with a material called PU, one of the characteristics of this material is the potential to transfer color from one shell to another. You will want to place a protective barrier such as tissue paper or fabric in between shells when stacking. These shells can also be affected by heat and humidity so make sure that you store them at room temperature.


PUBLIC PRISE LIST ITEM N° DESCRIPTION CHF 4000 / 4001 / 4003................................................................................Classic Bag Base (Black, Brown, White) 57.00 5006........................................................................................................ Petite Bag Base Black 28.00 3001........................................................................................................ Demi Bag Base Black 62.00 7002........................................................................................................ Prima Bag Base Black 59.00 ITEM N° DEMI COVER CHF C.............................................................................................................. Cover Classic 62.00 P.............................................................................................................. Cover Premium 69.00 L.............................................................................................................. Cover Lux 76.00 ITEM N° PETITE COVER CHF C.............................................................................................................. Cover Classic 19.50 P.............................................................................................................. Cover Premium 25.50 ITEM N° CLASSIC COVER CHF C.............................................................................................................. Cover Classic 35.00 P.............................................................................................................. Cover Premium 39.00 L.............................................................................................................. Cover Lux 49.00 ITEM N° PRIMA COVER CHF C.............................................................................................................. Cover Classic 59.00 P.............................................................................................................. Cover Premium 64.00 L.............................................................................................................. Cover Lux 69.00 ITEM N° ACCESSORIES CHF 9001C..................................................................................................... Short Handles 17.00 5300........................................................................................................ Long Handle 10.00 9012 / 9013............................................................................................ Chain Handles black/brown (pairs) 23.00 9016........................................................................................................ Purse Organiser 15.00 9022 / 9023............................................................................................ Long Strap black/brown (pairs) 15.00 9027........................................................................................................ Carabiner kit (6 pcs) 17.00 9028........................................................................................................ Caribiner big (pairs) 12.00 9029 / 9030............................................................................................ Adjustable Long Strap black / brown 25.00 9031........................................................................................................ Quick Clip Shoulder Strap 19.00 9032........................................................................................................ Closet Organizer 41.00 9038 / 9039 / 9040................................................................................ Cream / Croc / Knot Fashion Handles 24.00 9046........................................................................................................ Closet Organizer Big 49.00 “9085 / 9086 / 9088 / 9701 / 9702 / 9704”......................................... Charmer 22.00 9096........................................................................................................ White Linked Handles 21.00 9098........................................................................................................ Rope Handles 21.00 “9104 / 9105/ 9106/ 9107/ 9108/ 9109/ 9110”.................................. Wallets 39.00 “9250/9251/9252/9253/9255/9256/9257/9258/9259”...................... Coin purses 16.00 “9301/9302/9304/9305/9501/9502”................................................... Hip bag 55.00 9601........................................................................................................ Black Pockette 18.50

FALL - WINTER | 2012


Storm

Raven

Carmen

Mystic

Tiger

MB9085

MB9704

MB9702

MB9088

MB9086

Coin Purse

ACCESSORIES

PRIMA

CLASSIC

PETITE

DEMI

Charmer

Karen

Robin

Lola

Kiki

MB9251

MB9252

MB9256

MB9259

Skylar MB9257 D NEW

NEW

Abbie

Lisa

Karie

MB9250

MB9255

MB9253

Margo

MB9258 O NEW

FALL - WINTER | 2012

C Classic

P Premium

L Luxe

! Limited

O october

N november

D dicember


Wallet MB9106

DEMI

Fuchsia

Yellow MB9109

Neutral Snake

MB9110

PETITE CLASSIC

Bronze Leopard

MB9108

PRIMA

Black

MB9105

MB9104

FALL - WINTER | 2012

ACCESSORIES

Bone


PETITE

DEMI

The New MICHE Hip Bags

Nina N

NEW

O

NEW

Jayla

Aimee

MB9305

MB9502

ACCESSORIES

PRIMA

CLASSIC

MB9304

Willow MB9501

FALL - WINTER | 2012

C Classic

P Premium

L Luxe

Morgan

Stella

MB9301

MB9302

! Limited

O october

N november

D dicember


Accessories 20 cm

DEMI

13 cm

PETITE CLASSIC

Purse Organizer MB9016

NEW

PRIMA

MB9601

Closet Organizer

Closet Organizer

(stores 6 Prima/Demi Shells)

(stores 13 Classic/Petite Shells)

MB9046

MB9032

FALL - WINTER | 2012

ACCESSORIES

Pockette Black (only for Classic base bag)


Accessories

75 cm

DEMI

NEW

FASHION HANDLES 50 cm

CLASSIC

PETITE

50 cm

Carabiner Big (5 cm)

Cream Fashion Handles

Croc Fashion Handles

MB9096

MB9038

MB9039

50 cm

ACCESSORIES

120 cm

50 cm

PRIMA

MB9028

White linked Handles

Carabiner kit (3,5 cm)

rope handles black

Knot Fashion Handles

Long Handle

MB9027

(black)

(red)

MB5300

MB9098

MB9040

FALL - WINTER | 2012


117 cm

57 cm

Accessories

57 cm

41 cm

DEMI

(black)

Chain Handles

(black)

(brown)

(black)

MB9012

MB9013

MB9001C

117 cm

75 cm

Short Handles

75 cm

CLASSIC

MB9029

Chain Handles

PETITE

Adjustable Long Strap

107 cm

PRIMA

Quick Clip Shoulder Strap

(brown)

Long Strap

Long Strap

(black)

(black)

(brown)

MB9030

MB9031

MB9022

MB9023

FALL - WINTER | 2012

ACCESSORIES

Adjustable Long Strap


FALL - WINTER | 2012


FALL - WINTER 2012