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Table of Contents Executive Summary||||||||||||||||||01 About Recrear||||||||||||||||||||||||02 Organizational Structure||||||||||06 Opportunities Challenges of|||||| Recrear Strategies||||||||||||||||||10 & 3 Year Plan|||||||||||||||||||||||||||||11 Projects||||||||||||||||||||||||||||||||13 2011/12 Scheduled Projects||||||19 Recrear International Annual|||||||| Conference|||||||||||||||||||||||||||20 Recrear Local Chapter|||||||||||||||| Development Workshop|||||||||||||22 Marketing and Media Strategy|||31 Financial Strategy||||||||||||||||||34 Executive Board||||||||||||||||||||||35


ExECUTIVE SUMMARY Recrear is an organization mandated to support youth-inspired community development projects internationally. Recrear aims to provide a platform for young people to develop their ideas into implementable projects and bring fresh energy to the field of international development. At Recrear we want young people to take engagement with society to the next level, yet, we recognize that a lack of skills, support and inspiration are obstacles to reaching our true potential. We are striving to create a platform to connect a self-sustaining network of young people to get their ideas off the ground. Recrear believes in the potential of young people and aims at developing an inclusive, collaborative dialogue between different organizations and cultures. We cherish diversity, reflexivity and value collaborative exchange and cooperation among our stakeholders. We work together to transform ideas into bold initiatives. Recrear was launched in August 2010 out of Recrear.beta, an international conference hosted in Berlin, Germany. During the first year of operation Recrear successfully implemented two projects in Palestine and the Dominican Republic, launched its first local chapter in New Orleans and completed its second annual conference in Ottawa, Canada. In the second year of operation, Recrear aims at consolidating our networks and increasing our visibility and scope by developing relevant partnerships around the world. Our strategies for 2011/12 can be summarized under the headlines of Projects, Consulting Network, CSR Strategy and Network Development. In 2011/12 Recrear will be incorporating as a non-profit and registering for charitable status in Canada, launching two local chapters in New Orleans and Ottawa, as well as implementing at least four projects in Ecuador, Russia and Bangladesh. In 2011/12, in addition Recrear will be launching a young consultant online portal to spark new ideas. For Recrear, reaching and interacting with a growing number of passionate young people is essential; we plan to use social media, partnership building and local chapters to increase our networks and expand our capability to operate in different communities.

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01


ABOUT RECREAR Mission:

Recrear’s mission is to create and support an intercultural network of innovative professionals, consultants, students, and entrepreneurs who are prepared to transform ideas into bold initiatives, contributing to the well-being and development of their local and global communities.

Vision:

Recrear envisions an intercultural world where young people are connected and mobilized, recreating their communities and world at large through innovative community development projects, inspired dialogue, and bold initiatives.

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Principles:

Inclusiveness : We feel that every person has valuable insight and skills that can be applied to the development of our global community and society. We will be a platform that includes people from all ages, races, sexes, religions, and backgrounds who are seeking to make an impact in the world. Diversity : We operate under the premise that cultural diversity is imperative to yielding creative and powerful initiatives that have the potential to transform a community and society. We encourage diversity in experience, personality, nationality, and beliefs within our networks. Collaboration : We believe in the importance of bridging the missions of like-minded individuals and organizations to work together in fulfilling our shared visions. We see ourselves as being on equal footing with all of our stakeholders, and we are approachable, resourceful, and fun. Community : We regard the engagement with our networks as powerful learning experiences, and utilize this community to maximize all of our projects’ effectiveness and impact. Rodin Factor : We don’t just do, we think and reflect on every step we take. We strive to be an organization that can contribute critically to the international development discourse. We are an echo chamber for young people’s visions and ideas.

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///////////////////// History: The term ‘recrear’, Spanish for Recreate, initially suggested the founders’ desire to recreate the powerful sense of belonging and cooperation experienced on The Scholar Ship, a transatlantic oceanic university developed by a consortium of 7 universities from every continent. In an extraordinary inaugural voyage, 200 students from 35 countries lived, studied, and travelled the world together for 16 weeks training on intercultural competencies. The Ship was a laboratory of ideas! To start an organization with a sound vision, Recrear needed the same intercultural energy boost. Recrear.beta was launched with the vision that cohabiting in an intercultural environment pushes creative boundaries and generates more inclusive, powerful reflections. In August 2010, 16 talented people from 10 different nationalities, skills and perspectives lived and worked together in Berlin for 21 days to launch Recrear. The conference, Recrear.beta set the tone for an organization that is youthdriven, horizontal, and flexible. In 2010/2011, Recrear successfully implemented two projects, (one in Palestine (http://recrear2.wordpress.com/ ) and one in the Dominican Republic (http:// recrearparticipacion.wordpress.com/ )), and launched a local chapter in New Orleans(http://recrearparticipacion.wordpress.com/2011/07/09/recrear-neworelans-launching-a-new-chapter-of-recrear/) . In August 2012 Recrear had its second annual conference, RecrearMagnify (http://recrearmagnify.org/ ), in Ottawa, Canada. Today, Recrear thrives and focuses on the creative power of intercultural dimensions. The name ‘Recrear’ suggests our vision to bring fresh energy to the field of international development with young and innovative ideas. Recrear also means ‘to entertain’. Our projects aim to be energizing and fun. We want young people to take engagement with society to the next level; yet we recognize that a lack of skills, support and inspiration are obstacles to reaching our true potential. We are striving to create a platform to connect a self-sustaining network of young people to get their ideas off the ground.

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Objectives:

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Apply : Recrear encourages young people everywhere to apply thier knowledge,

skills and desire for change to create and support community based projects. Moreover, we are committed to applying ourselves to utilize our skills and networks to realize reflective and inspired community projects.

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Participate : Recrear facilitates young people’s participation in international

development projects. We facilitate participation in intercultural dialogue and exchange in order to support knowledge transfer. Morever, Recrear encourages and supports young people in taking a proactive role in the international development debates.

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Magnify : Recrear aims at magnifying individuals, ideas and skills. We want to

enlarge the opportunities for the youth in developing countries to engage and mobilize. Recrear aims at amplifying the collective voice of youth. Moreover, we want to widen our perception, perspectives and dreams by expanding our networks, sense of community, and skills. We also invite young people to join us in looking closer and analyzing carefully the development field; we want to keep being a fresh and reflective organization.

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STRUCTURE

Recrear Internal Communication strategy: Human Resources Department

Director of M & M

Director of P.M.

Project Management Department

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Department

Director of HL

the Executive Board Executive director Moderator

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Finance & & ---Legality -Media--

Marketing

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ORGANIZATIONAL

Department

Director of F & L

Director of L.C.D.

Local Chapter Develompment Department

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... .. ..

The current communication strategy is broken down below:

Recrear International

All meetings arranged via skype. Meetings times can be arranged through doodles. http://www.doodle.com/ All important documents are stored on mail.google.docs. All work related communication is send via recrear.info accounts. Events and promotional material distributed via website, facebook and twitter.

Local Chapter Communication

The Local chapter is responsible for updating HR’s membership tracker tool. Once a month a member from local chapters will provide an update for the executive board.

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. .

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/

Within one month of joining new members are given opportunity to speak with International Staff.

Human Resources Collection

Monthly a member of H.R. will collect a short update from every member on their activities to put into a Member Memo. Upcoming Events Listed: ie. Project Forums

Strategies: Projects:

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Recrear is an action-oriented organization dedicated to developing and implementing sustainable international development projects by: Implementing Signature Projects in order to leverage our current networks to bring about community development. Developing innovative projects by leveraging on our networks and knowledge (Project Lab).

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Reviewing and supporting other projects proposed by our network to provide a platform for engaged young people to implement and realize their ideas.

Developing a young consultants network in order to access knowledge to improve our projects and to provide support for individuals and organizations active in social projects.

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///////////////////// Networking:

Recrear commits itself to developing and maintaining a broad network of young individuals and organizations passionate about international development by:

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Building Partnerships with like-minded organizations in order to broaden the platform for project launch. Hosting Annual conference to train and integrate passionate and dynamic individuals into the network of young professionals working with Recrear.

Developing local chapters in order to establish a greater presence in specific communities or regions. The chapters will be run at the local level and adhere to international guidelines. Leveraging Social Media and Online Platforms to keep our stakeholders up to date and engaged with the organizational development. Recrear utilizes Social Media to provide increased visibility and gain support for project developers, to raise funds, and to expand the organizations’ network. Cultivating our engagement in the sphere of international development by ensuring a strong Recrear presence in relevant networking opportunities.

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Human Resource Development: Recrear strives to nourish its global community of young professionals by providing training opportunities and leadership development to improve the quality of our service. We achieve this objective specifically by:

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Fostering collaborative exchange among different stakeholders by organizing workshops to gain the know how to provide effective capacity building at the community level. Hosting annual conferences to evaluate and assess Recrear’s yearly progress and plan for the following year of operation, to strengthen Recrear’s culture and to improve team building. Planning Local Chapter Development conferences to help expand Recrear’s international base.

Corporate Social Responsibility Program: Recrear aims at becoming financially sustainable. We believe that the private sector should invest and contribute to development efforts. Recrear provides companies and organizations the opportunity to outsource their social responsibilities funding providing:

-

Cost-efficient projects, provided by young, highly skilled individuals committed to development work. Youth-oriented projects that have minimal overhead costs. Publicity benefits for our sponsors. Consultancy to develop a youth based corporate social responsibility programs. Free consulting services in developing an efficient CSR strategy capitalizing on the knowledge of our young consultnats network. Offer focus-groups for measuring impact on young people in social campaigns for organizations and development agencies.

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OPPORTUNITIES & CHALLENGES of Recrear STRATEGIES SWOT Analysis:

v vv v

v

The development of local chapter initiatives could cause human resources to be stretched and not meet their mandate; Lack of commitment on the part of Recrear members could slow the growth of the organization; A greater number of staff means a bigger need for human resources management at an international level; The lack of a stable financial flow could slow the growth of the organization.

v

v v v

v

v

v

v

v

Building key partnerships with all relevant stakeholders internationally; Recrear in 2011 has the opportunity to grow through two local chapters in Ottawa and New Orleans; We have no geographic limitation; with every year our global networks expand therefore allowing us to be more far reaching. Following our non-profit incorporation and charitable status registration in Canada, we will be able to apply for relevant national grants; Recrear has the opportunity to become financially sustainable by implementing Corporate Social Responsibility projects for the private sector.

The internationality of Recrear means that often work is done remotely: this can create communication breakdowns; Unpaid staff; The only opportunity for the international staff to all meet is during the annual conference which is straining for an organization in its key stages of development;

v

Strengths

Recrear is enriched by a very international pool of members and staff with different educational backgrounds and experiences; We are able to maximize the financial resources we have to deliver projects. Each young professional we engage has been a credit to the organization through their skill sets as we tap into their wide reaching networks. Our youth driven mandate speaks to one of the most capable age groups for making a positive impact on society.

Weaknesses

Opportunities

Threats 10


3 YEAR PLAN

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first year plan: an effective internal communication system for Recrear International +Establish and for its local chapters. as a non-profit and gain charitable status through registration in +Incorporate Canada. local chapters in Ottawa and New Orleans. ++Launch Deliver 4 internal projects in Ecuador, Bangladesh and Russia. Consultancy portal online. ++Launch Launch online forum to engage young people in the international development debate. 10 partnerships with like minded NGOs and NPOs. ++Form Host Recrear Annual Conference for 2012.

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second year plan: the CSR Program. ++Develop Implement a ‘project line’ - where in the span of a month Recrear does a series of projects in a country/or region. an advisory board. +Develop Expand the young consultants network. ++Deliver 3 internal projects. 2 external projects. ++Support Secure 1 grants in Canada. 1 local chapter. ++Launch Hire 3 part time paid staff. Recrear Annual Conference for 2013. ++Host Increase number of organizations providing annual funding to Recrear.

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third year plan:

local chapter/national chapters host regional training sessions. +Have Deliver 3 internal projects. ++Support 4 external projects. 1 external project. ++Sponsor Launch 1 Local Chapter. +Host Recrear Annual Conference for 2014.

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PROJECTS

At Recrear we are action oriented. We utilize our networks to improve project ideas and launch initiatives designed and managed by young people. Our projects all start in Project Lab where we develop ideas and test projects in pilots. Once a project is tested, it becomes a Signature Project if we think the initiative can be replicated and adapted in other contexts. Recrear currently has one project in Project Lab, 100 Voices (Link to 100 Voices) and two signature projects, RecrearApply and RecrearParticipate.

SIGNATURE PROJECTS:

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/

Recrear Apply: The vision: Recrear believes in the power and value of intercultural exchange. We provide targeted skills training to enable young people in the developing world to be build their professional profile in order to increase their international mobility.

The workshop:

... .. .. .

RecrearApply is a two-week workshop providing training and assistance to students in developing countries to empower them to study or get training abroad. The workshop includes training on: Utilizing online research tools effectively; Writing their English resume/C.V.; Writing international applications; Developing research proposals; Writing essays for scholarship applications; The workshop will also provide: Counseling concerning Visa issues; Tips about coping with cultural differences and studying abroad; Introduction/Presentation of partner universities’ academic offer.

Objectives:

.. ..

The objectives of RecrearApply include:

Provide information on university admission standards; Improve students’ intercultural skills; Increasing students’ self-confidence; Discuss the international opportunities available to students. Project Specifications Workshop Duration: Two weeks Pilot Project Details: to read about our pilot project delivered in Nablus, Palestine in January 2011 visit recrear2.wordpress.com

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Recrear Participate:

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Vision: Community
development
is
most
effective
when
those
instigating
the
projects
are the
ones
who
understand
best
the
challenges
that
the
idea
attempts
to
address. Community
projects
represent
an
act
of
empowerment
at
the
level
of
the
individual carrying
out
the
project,
as
well
as
for
the
community
they
are
impacting.
Recrear Participate was created as a workshop that allows youth to explore how to tranform their ideas into tangible community development projects.

Overview: The workshop seeks to empower individuals with knowledge on basic project design. Through exercises centered on defining the project objectives, strategies, programs and project timeline, the groups’ work eventually culminates in a project proposal. Along the way participants are engaged on topics such as team building, effective communication and goal setting and how that relates to their ability to collaborate together on the proposed project.

-/

Objectives:

.. ...

The objectives of RecrearParticipate include:

Understand
the
basic
principles
of
developing, managing
and
implementing
 sustainable projects; Practice
English
and
public
speaking
skills; Learn
how
to
effectively
identify human resource capacity; Become familiar with
presentation
software
(Power
Point
and
Prezi); Build Leadership skills; Project Specifications Workshop Duration: Two weeks Pilot Project Details: To read about our pilot project delivered in Esperanza and Santiago the Dominican Republic in July 2011 visit http://recrearparticipacion. wordpress.com/

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PROJECT LAB:

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Vision: 100 Voices is Recrear’s first experimental research project. As an innovative and reflective organization, Recrear believes in the need to explore and better understand young people’s perception of development efforts. We also believe that research should be presented in a more accessible way; we explore alternative means of publishing our results in an inclusive, interactive form.

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Overview: 100 Voices is research experiment that will be carried out through a month-long field research scheduled for March 2012. The experiment will engaging 100 young people in interactive exercises (e.g. development theater) to gather ‘stories’ answering the following research questions:

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What determines young Ecuadorians’ level of engagement with the work of NGOs? How do Ecuadorians interact with the different actors in their community?

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Objectives:

.. ..

The objectives of 100 voices include:

Produce a publication providing a summary, review and commentary on the experiment; Provide recommendations on how Recrear as an NGO can develop innovative means to engage with young people; Share the stories of Ecuadorians interfacing with NGOs active in their community across the country; Launch an online tool exploring alternative ways of presenting qualitative data. By creating a visually pleasing and interactive system to manage qualitative data, results are more accessible and engage a larger audience in the discussion. Project Specifications Workshop Timeline Background Research and Strategy testing: Oct 2011 Online forum trial launch: Jan 2012 Field work: March - April 2012 Location: Quito, Guayaquil and Cuenca (Ecuador)

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Estimated cost of delivery: $5000 covering expenses of three Recrear staff members (detailed budget available upon request).

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Other Projects:

... .

Recrear also supports projects designed and implemented by non-Recrear staff. When approached with proposals, Recrear: Interview the person/group submitting the proposal. Review proposals. Provide feedback and advice on the feasibility of the project. Clearly discuss and define Recrear’s level of commitment to the project.

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2011_2012 SCHEDULED PROJECTS

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ReCrear Participate Dhaka, Bangladesh December 13th to 21th, 2011 Partner Institutions: YPSA

100 Voices

ReCrear App ly Kazan, Russia December 5th to 16th, 2011 Partner Institution: Kazan National Research Technological University, Department of Conflict Studies

Ecuador, various locations January to April 2012, Summary and report will be published in May 2012

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Recrear INTERNATIONAL ANNUAL CONFERENCE

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-///////////////////// ------------ The Recrear’s annual conference is a three weeks full immersion in the world of Recrear. We use the annual conference to recruit and train new staff, further develop our culture (for a taste of that click here) and plan for the activities of the following year. We organize our annual conference in a different location every year. So far we have landed in Berlin, Germany ( Recrear.beta http://www.recrear.org/beta/RecrearBeta/About_Recrear.beta.html ) and Ottawa, Canada ( RecrearMagnify, http://recrearmagnify.org/about/ ) During the annual conference, participants receive specialized training in areas such as nonprofit management, objectivity in the field of international development and social entrepreneurship from professionals working in the civil society, public and private sector. With an informed view and the support of a dynamic international membership, each participant becomes an active contributor in shaping Recrear’s future.

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Pilot Conference: Recrear.beta: Berlin, Germany For three weeks in August of 2010, a group of 16 individuals from around the world came to Berlin, Germany to participate in Recrear.beta. The goal of this series of seminars, workshops, and conferences was to bring to life a new non-profit organization dedicated to promoting youth-developed and implemented public benefit projects. Through this intensive program, Recrear.beta also sought to provide its participants with a unique educational experience and an opportunity to build leadership skills and teamwork in an intercultural environment. Collaborating in Berlin for three weeks with a unique and passionate group of young people, all sharing the goal of positive social change, was truly unforgettable for both the participants and organizers of Recrear.beta. Although everyone returned to his or her respective life and country at the end of the program, the bond that formed between us has kept us committed to further developing our organization together.

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Recrear LOCAL CHAPTER DEVELOPMENT Workshop Pilot Conference: New Orleans, USA July 2011

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///////////////////// ------------ In this conference, staff from Recrear International and selected passionate individuals grounded in the local community will be working together to launch a local chapter. By kick starting a local chapter with an intensive workshop, interested members will have the opportunity to bond, understand Recrear’s mission and culture and define the goals and strategies for the new Recrear Chapter.

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More specifically, the goals of the conference are: Familiarizing members with Recrear’s work, history and culture; Drafting the new Chapter’s goals and strategies; Approving a one year plan; Assigning job descriptions; Networking and establishing partnership with organizations.

.. -.. .. .

Working with the Recrear’s staff will be an opportunity for the people involved to: Join a dynamic and fast growing organization; Gain practical experience with non profit management; Join an international network of students and young professionals committed to change and development; Network in the local community; Take a leadership role in a new organization.

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///////////////////// -------------Local Chapter Guidelines

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Chapter Roles

L L L

Local Chapters must fulfill the mandate for Recrear International and reflect the organizations ideals. Through clear understanding and guided execution of the International organization’s mission and vision, Local Chapters will be an outlet for: Community Focus and Exchange. Project Activity and Development. Network Expansion and Cultivation.

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Community Focus and Exchange

Each Recrear Local Chapter will have a strong focus on serving its respective community and engaging locals to participate in projects. Community focus is realized by:

..

Creating projects that provide community solutions. Supporting international projects that affect the community.

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Local chapters will also foster an intercultural dialogue that creates a global vision within the community. Local Chapters will be a channel for exchange between Recrear International and the local community through:

.. .

Offering opportunities for individuals to participate in international projects; Fostering projects that translate to an international scale. Providing volunteers and training for the development and implementation of projects.

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Project Activity and Development

.. .

Each Recrear Local Chapter must have the capacity to produce or sponsor one project per semester. To promote youth empowerment, all projects must be youth based and run. The projects must fall into one of the following categories Signature Projects. Local Project Labs. Workshops.

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.. ..

Each Recrear Local Chapter will be a means to develop and engage partners, sponsors, and supporters approved by Recrear International’s guidelines. The local chapters will be an outlet for: Representing Recrear as an international organization to local entities. Finding local partners, sponsors, and supporters.

...

Engaging local partners, sponsors, and supporters.

Maintaining communication with interested community members.

Chapter Responsibilities Each chapter’s primary source of contact is the Local Chapter Development team who will then pass on any information to the proper channels. Each local chapter is required to fulfill the following in order to maintain their status as an affiliate to Recrear International.

. . . . .

Human Resources

| | | | |

-

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Network Expansion and Cultivation

Provide their local membership with newsletter and updates from the local and international level. Expand local network in order to gain potential partners, sponsors and supporters on a local and international level. Continue to use local goals to fulfil international mandate. Expand membership and knowledge of Recrear into other facets of the community. Use template tracker that HR provides to keep track of membership.

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Maintaining a constant and consistent online presence through web page, blog posts and social media interfaces. Use marketing toolbox provided to chapter for all Recrear business and marketing. Use local media coverage for expansion of local and national knowledge of Recrear.

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Project Management

Submit project and workshop proposals as well as reports. Use local media coverage to promote Recrear projects and expand network.

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Finance and Legality

Maintain an unregistered non-profit bank account. Submit term budgets to the finance committee - September 30, January 31, May 31. Submit ledger and receipts to finance committee - December 31, April 30 , August 31. Continued partnership with institution.

Local Chapter Development

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.. .. . . .. .

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. . .

Media and Marketing

Provide one year plan and time line. Bi-weekly updates on chapter activities.

...

Provide an annual report of chapter activities to the board.

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Chapter Benefits

. .

Recrear Local Chapters are permitted to use Recrear Logos and other branded resources solely for promoting the Mission and Objectives of Recrear.

...

Recrear will provide necessary infrastructure to promote communication and visibility of the Local Chapter. The infrastructure will include an email address, web page on Recrear’s website, access to blogs, and a Local Chapter Marketing Toolbox.

Chapter Locations

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This year and Beyond

Local chapter development is focused on opening the Ottawa chapter while maintaining and continuing to provide support of the expansion of Recrear New Orleans (NOLA). After this year the committee will reassess its membership and capacity to decide on how to move forward with future local chapters globally.

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New Orleans

Recrear NOLA was launched during an eight day workshop in June and July. Invitations were sent to outstanding youth in the area and those who registered were joined by the Recrear International Team for these sessions. Each session included an exercise for developing the chapter and group dinners for team building.

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Ottawa

Local Chapter Developement along with Recrear International staff located in Canada launched a chapter in Ottawa during the fall 2011. The chapter was first launched using the workshop outlined by the Local Chapter Developement committee. The team was invovled in a retreat type workshop to figure out the direction of Recrear Ottawa over the next year and beyond.

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Application for Local Chapter

The local chapter application will be developed after the 2011-2012 year based on the expansion of membership and capacity. The application will be used to assess the following:

.. .

Reasons for wanting a Recrear Local Chapter. Available regional networks and partners. Necessity and reality of a chapter.

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| || | || || | | | || All Local Chapters will be instated during the eight-day Local Chapter Development Workshop. The Workshop template provides the local coordinators and Local Chapter Developers with the necessary tools to produce the workshop:

.. ..

Training workshop timeline. Pre-workshop requirements. Breakdown of workshop activities. Tentative workshop materials list. Upon completion of the Local Chapter Development Workshop, and submission of all necessary documents, the trainees will then be recognized in Recrear International as active members, and the organizational structure that of an official Recrear Local Chapter.

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Local Chapter Development Workshop

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MARKETING and MEDIA STRATEGY

Recrear is determined to maintain consistency in everything we produce as an organization whether it be through power point, photographs, sponsorship proposals or website. Our identity is continuously shaped by the contributions of the Beta team, Magnify team, local chapters, and project participants. Our public face is meant to embody a shared vision of Recrear’s mission and future. In 2011/12, the Marketing and Media Department will work to:

L

L1

Enhance brand legitimacy through promotional materials that reflect new vision, mission, logos, and slogan. Examples include: Powerpoint, Prezi, Sponsorship/CSR Marketing Package, IdeaBox, Digital Development Forum, Photos, Videos, and Website.

L

-/

L2

Establish brand design guidelines and supply Recrear staff in coordination with the Human Resources Department with uniform materials of:

L L L L L L L L L

Budget Template Project Proposal Template Project Reports Conference Questionnaire Business Cards Email signature Letterhead Word Docs Newsletter

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L

L3 L

Polish the user’s visual connection to Recrear’s ‘face accounts’

WEBSITE revamped Website (www.recrearinternational.org) that is Inform1 Launch ative, Engaging, Relevant, and Original.

L

all Recrear Blogs (Conference, Projects, and Local Chapters) 2 Streamline to feed into recrearmagnify.org SOCIAL MEDIA TOOLS

1 Develop a Best Practices Outline. 2 Serve as Manager of Social Media Accounts. Program of frequency and quality of messaging (ex: Twitter al3 Establish ters & hashtags).

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Find innovative means of promoting the Recrear Brand by developing specific and targeted marketing campaigns.

L

L

L4

Campaigns linked to Recrear’s Signature Projects to foster financial support, participation, and visibility

1

RecrearApply in Kazan, Russia 2011 ; RecrearApply in Quito, Ecuador 2011.

L

2 RecrearParticipate in Bangladesh 2011 and RecrearParticipate in DR 2012. Campaigns linked to Recrear’s Project Lab that raise Recrear’s exposure and status as an organization that is reflective and entrepreneurial.

L

1 2 3 4

L

Cuba Photo Essay- ‘Recreating a generation’s hope and imagination’. IdeaBox. Development Forum.

RecrearMagnify Conference 2012.

1 2 3

Support and Publicize ‘Magnify’ Theme. Oversee the development of conference’s Promotional Materials. Recruitment of Conference Participants.

Corporate Social Responsibility Campaign.

1

L

100 Voices.

Publicity and Marketing for the purpose of generating Funds, Grants, and Awards.

-/

Local Chapters Collaborate with New Orleans and Ottawa Chapter to develop local marketing strategies to garner support and participation within local chapters.

1

L

Develop Stakeholder Portfolio with accompanying talking points & pitches.

L

Use Marketing Tools to continuously engage Recrear’s stakeholders.

L

5 L

Develop Talking-Points & Pitches for all Recrear Projects Launched.

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FINANCIAL STRATEGY

Recrear provides companies and organizations the opportunity to outsource their social responsibilities funding. All our initiatives are Cost efficient, provided by young, highly skilled individuals committed to development work. Companies can choose the level of engagement with Recrear from sponsoring one of our projects to using our consultancy network. To companies that are already implementing their CSR strategy Recrear offers cost-efficient outsourcing projects. We develop, manage and implement real-life youth oriented projects that have minimal overhead costs. We prepare and provide all publicity benefits for our sponsors. Companies that are only planning to launch their corporate social responsibility programs are welcome to use our free consulting services in developing an efficient CSR strategy. Our global network also enables us to offer focus-groups for measuring impact on young people in social campaigns for organizations and development agencies. Whether you are a company, non-profit organization, research think tank, religious institution, municipality or other government entity, university, college or high school Recrear welcomes you to become a part of our international network. We do not have any geographical limitation and partner with likeminded organizations from all over the world. All our initiatives are cost efficient, provided by young, highly skilled individuals committed to the development work.

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EXECUTIVE

BOARD

-/

Executive Director I

Gioel Gioacchino //////////////// //////////////// ---------

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At the center of Gioel’s work is the belief that intercultural dialogue is a powerful instrument for international development. Gioel grew up in a small town in central Italy. In 2007, Gioel travelled the world and studied conflict resolution on board of the Scholar Ship, the four- month trip was a true intercultural ‘experiment’ and it profoundly impacted her worldview. In 2008/09, Gioel received a grant to study and work in Germany for a year and spent a month in Nablus delivering a ‘Cultural Dialogue’ workshop with Project Hope. Following the project, Gioel took part in co‐founding Recrear with the idea of establishing a platform to facilitate young people’s opportunity to experiment innovative developmental approaches and launch their own initiatives.

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Since she was elected Executive Director of Recrear her life has been packed in a suitcase as she travels between the Dominican Republic, Canada, Ecuador and Thailand. Gioel holds a BA in International Studies from the University of New Orleans and an MPhil in Development Studies from Cambridge University.

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Director of FInance

Sifa Jessica Kalinda //////////////// //////////////// ---------

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Sifa is a musician at heart. She believes music has the power to deliver to youth a meaningful message on intercultural dialogue. Born in Congo with origins from Rwanda, Sifa grew up in South Africa and Canada; she considers all four countries home. Her exposure to different cultures and weather has left her feeling like a global African and desiring to focus on development in African countries. She believes that Recrear, her education, her love for music and love for developing countries all give her the ability to reach the youth and raise awareness on African issues. Sifa currently studies International Business and Economics at Carleton University in Ottawa.

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Kirsten Williams ////////////////

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Though she was born Canadian, Kirsten has come to recognize herself as a global citizen who thrives when being able to challenge world view and embrace foreign cultures. After having spent 4 years in Indonesia and 3 years in Tanzania during her youth, it was no surprise that she learned to cultivate a love for the world of development. Since returning to Canada Kirsten became the Vice-President of Corporate Relations with AIESEC Carlton. Within this chapter of the world’s largest student�run organization, she was responsible for bringing interns from abroad to work for companies and even NGOs in Canada’s capital.

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Director of Project Management

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Since her time of cultivating a love for Development Theater in Tanzania, Kirsten continually maintained a commitment to seeking new platforms in which she can empower others. Moreover, in the spirit of understanding the policy that informs development, she has also kept a firm commitment to Model United Nations and has frequented many international conferences over the years.

§ Director of Marketing and Media

Valerie Matron //////////////// //////////////// ---------

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Being raised in Peru, Valerie was quickly exposed to general inefficiency and stagnancy that was all the more fueled by a lack of incentive, educational inadequacy, and cultural barriers. These observations sparked her interest enough to focus her undergraduate studies in Political Science and International Development. Since graduating, Valerie traveled to India and developed an Eye Care program in Dharamsala, India that provided pro-bono examinations and eyeglasses to the Tibetan refugee community. Photography and dancing is her religion and she is a newlyconverted vegetarian. Finally, she enjoys pushing herself and others to question their beliefs, push their boundaries, and always search for new horizons. Valerie is fascinated by topics associated with the creation, maintenance, and transformation of urban spaces and deeply believes that where we live matters. She is ultimately interested in helping create environments of sustainability/ prosperity, inclusiveness, social entrepreneurship, community leadership, and respect for the historic and cultural fabric of a community. Before joining the Recrear team Valerie worked for the municipal government of New Orleans managing the international affairs of Mayor Landrieu’s Office.

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Gillian Aitken ////////////////

Gillian is entering her 4th year of Global Politics studies at Carleton University. Her passion for figuring out people and how the world works has most recently led her to do an internship with the Gender Unit of the Southern African Development Community (SADC) in Botswana. This passion has also motivated her in her role managing the human resources team of AIESEC Carleton, a chapter of the world’s largest student run organization. Gillian is currently involved in organizing a conference for 250 student delegates taking place this fall. She has a love for conferences and believes strongly that the ideas and energy generated during conferences can have powerful rippling effects. Gillian has grown to believe that anyone can achieve great things if they have cultivated the will in themselves and have the tools at hand to do so. She can’t wait to continue her learning with Recrear!

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Director of Human Resources

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Director of Local Chapter Development

Jessica Smith

Jess has spent her life thriving on helping others and the earth. From a young age she has been involved in volunteering for many organizations such as Easter Seals, Amnesty International, Rotary Club and United way in a variety of capacities. She has also been actively involved at her schools working on Social Justice Clubs, the Carleton Disability Awareness Center, Foot Patrol and the Rideau River Residence Association. Her passion for International Development was ignited after traveling to Nicaragua in 2007 working in hospitals, orphanages, building a school and working with street children.

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She is currently attending Carleton University in Ottawa taking Human Rights, Law and Political Science. Jess is really looking forward to expanding her scope in international development and applying her skills to develop Recrear’s chapters in New Orleans and Ottawa.

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graphic by mariafrancesca.maretti@gmail.com

graphic by mariafrancesca.maretti@gmail.com

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Recrear 2011/12 Business Plan  

At Recrear, we are a platform of social innovators who bring fresh energy to the field of international development. This is our Business Pl...

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