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D e nn i s A l g re e n 07/082022
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ful strategies for entering new markets, reducing adspend and standing above and beyond competition Convert LEADS. Find the right relationships to upgrade your product/game development, introductions to NEW(ish) niches such as Esports, crypto & NFTs and find legitimate affiliates with high-converting player traffic.
meaning that a whole new sub-category of slots are relevant to the industry with the capabilities to help accelerate business growth and in the process expand the parameters of iGaming. We’ll be exhibiting how various slots streamers operate through viewing their dedicated Twitch broadcast channels, and the iGB Live! show floor will include a dedicated space for networking. Agile and dynamic in-person events such as iGB Live! are all about identifying and facilitating growth opportunities, and the iGB SLOTS Arena has been created to help visitors connect with igaming slots businesses and convert networking to player traffic and player acquisition. I think it’s a powerful example of the commitment to innovation that underpins the iGB Live! experience”. What are your expectations as organizers – what do you want to achieve? “What we want to achieve as an organising team are customer success, delivering outstanding ROI and in the process building the brand – but these can only be achieved if we are able to deliver a positive experience for all of our stakeholders. Last year’s edition of iGB Live! surpassed expectations, so much so that in the post-show independent research that we commissioned it rated amongst the elite top 2% of b2b events. Similarly, April’s iGB Affiliate London achieved an overall satisfaction rating of 89%, a figure that eclipsed the exhibition industry benchmark for returning trade events which was 59%: furthermore, 90% of attendees confirmed they were likely to return compared to the industry standTo find out ard of 67%. If we have delivered a posimoreover tive experience that compares with 2021 on the event and 2022 and our stakeholders leave Amsterdam full of ideas, new contacts, exciting business opportunities and with a confidence for the future then I will be happy but ready to improve and to develop the brand further”. CASINÒ FRANCESI
FISCO&SLOT
iGB Live! is back on 5-8 July at the RAI Amsterdam. Powered by iGaming and Affiliates, we return this year with three goals in mind. Connect. Converse. Convert. Connect with 4,500+ iGaming and Affiliate pioneers to accelerate your igaming business to the next level Converse with experts in developing success-
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restrictions in the Netherlands, Gamification, AI, Metaverse, NFTs, Crypto, Blockchain and how iGaming can make the most out of social media. Naomi Barton concluded: “Our delegates want strong, topical and fresh content delivered by experts and the Conference programme certainly ticks those boxes. With 46 experts and thought leaders it is set to be among the two most informative days of the year”. What is the profile of visitors to iGB Live? “The iGB brand is connecting with a new and dynamic community of stakeholders and I think that energy and anticipation will be manifest in Amsterdam. One of our exhibitors, Online IPS put it perfectly when they said one of the key reasons they attend iGB Live! is to connect with the ‘game changers’ the people who are ‘doing things differently’ – I think it’s that sense of constructive disruption that makes iGB Live! a special event on the calendar. As an organising team our aim is to capture the unique credentials, build on the positive metrics and continue the process of ensuring that the brand unlocks business opportunities for attendees, helps to raise professional standards and delivers enhanced ROI for our exhibitors”. Can you provide some information on the Slots Arena at iGB Live? “We have responded to feedback from the industry, and created a dedicated feature area for visitors to learn more about the latest innovations in a vertical that according to data provided by H2 Gambling Capital accounted for $18.8bn or 71% of online casino revenues in 2021. Traditional slots, whether landbased or online, have failed to connect with millennials or Gen-Z. These fundamental shortcomings are being addressed by games creators with innovation delivering multi-player functionality, as well as elements of social and skill-based features to games,
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