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MATTSON is a boutique public relations and marketing agency with a concentration on fashion and celebrity outreach. MATTSON offers a distinctive approach to public relations, branding and entertainment marketing with the highest level of creative strategic planning and personal service. MATTSON crafts and executes innovative and comprehensive PR and Marketing platforms. Programming is customized for each client and devised to garner maximum regional, national and international media attention, brand awareness and drive consumer sales. MATTSON incorporates brand specific marketing initiatives that include event and social media campaigns and strategic alliances with brand enhancing partners. The MATTSON team is comprised of individuals with an expertise in the art of building a powerful PR campaign and pioneering original marketing plans. Each team member has extensive industry experience and has worked closely with several internationally recognized fashion and luxury brands including; Ellie Saab, 3.1 Phillip Lim, Moschino, and Alberta Ferretti.

MATTSON COMPANY - PR “We help brands by giving them the tools they need to translate their talents into successful fashion companies in the American fashion industry.”

MEDIA PR SERVICES • Media Strategies • Digital Media Initiatives: online e commerce, official site creation • Celebrity Placement FASHION SHOW AND EVENT • Media Plan Development & Management DIGITAL & PRINT MARKETING • US national and local media implementation EVENT PRODUCTION: • Salon Show, Launching Party, Pop-Up events CREATIVE SERVICES • Cultivate Varied Production Opportunities, such as Lookbook, Campaign. Linesheet, Product, Concept Story • Press Kit Creation and Distribution


MATTSON COMPANY PR CASE STUDY

OBJECTIVE 3.1 Phillip Lim engaged the services of MATTSON to build awareness for the brand amongst key media, celebrities and esteemed tastemakers. Additionally, MATTSON was charged with developing marketing initiatives designed to raise Phillip Lim’s profile on the West Coast, establish new clientele for the 3.1 Phillip Lim flagship boutique in Los Angeles, strengthen relationships with celebrity stylists and create buzz for the brand including identifying and promoting “must-have” items for each collection.

There are times when you don’t know how to go about marketing your brand overseas. We understand. When it comes to marketing & advertising in the US, we know what it takes. Let us brainstorm for you.

Created media driven event for: flagship store, on-going product launches, celebrity-driven destination and in-store events, and overall brand awareness. Tastemaker outreach including: in-store seasonal VIP shopping events. Retail and charity partner events. Stylist and editor outreach including: seasonal presentations and viewing appointments for VIPs, stylists and key media. Execute on-going regional PR campaigns. Select key pieces from seasonal collections to generate buzz and create “Must Have” items. Engage daily with stylists for celebrity dressing opportunities including: red carpet events, press junkets, editorial shoots, candid opportunities...


MATTSON COMPANY PR CASE STUDY 3.1 Phillip Lim Celebrity Placements MATTSON has built a strong relationship with top stylists, publicists, and artists. We have secured celebrities such as Jennifer Lawrence, Anne Hathaway, Jessica Chastain, Diane Kruger, Zoe Saldana, Kate Hudson, Rachel Bilson, Mila Kunis, Hailee Steinfeld. Emma Stone, Emma Watson, Alexa Chung and many others in 3.1 Phillip Lim. We have also successfully placed the brand’s handbags on many celebrities, such as Emma Roberts, Miranda Kerr and Jessica Alba.


MATTSON COMPANY PR CASE STUDY 3.1 Phillip Lim Celebrity Placements


MATTSON COMPANY PR CASE STUDY 3.1 Phillip Lim Celebrity Placements


MATTSON COMPANY PR CASE STUDY 3.1 Phillip Lim Celebrity Placements


MATTSON COMPANY PR CASE STUDY 3.1 Phillip Lim Celebrity Placements


VOGUE and Rachel Bilson host the 3.1 Anniversary Party

MATTSON COMPANY PR CASE STUDY

MATTSON produced the 3.1 Phillip Lim LA store anniversary party and dinner. Secured Vogue, Rachel Bilson, Audi, and Belvedere as partners for the event.


MATTSON COMPANY PR CASE STUDY 3.1 Phillip Lim Coachella Party MATTSON produced a Coachella party in Palm Springs to reinforce 3.1 Phillip Lim’s relationships with musical artists.


MATTSON COMPANY PR CASE STUDY 3.1 In-Store Events MATTSON produced successful in-store events for 3.1 Phillip Lim, including an annual party for Fashion’s Night Out–reputed as one of Los Angeles’ biggest and coolest parties in the city that night.


MATTSON COMPANY PR CASE STUDY 3.1 Regional Press MATTSON secured regional press for Phillip Lim to raise awareness of the face behind the brand and generate awareness for the new Flagship store.


MATTSON COMPANY PR CASE STUDY 3.1 Phillip Lim Blogger Placement MATTSON cultivated relationships with top fashion bloggers for placement of key pieces, helping to promote awareness and drive retail sales.


MATTSON COMPANY PR CASE STUDY

OVM by James Jean MATTSON was charged with launching and building brand awareness for artist James Jeans’ foray into accessories. Expanding on his work with Prada, James created OVM, a jewelry and scarf collection based on his internationally renowned artwork and personal aesthetics. IMPLEMENTATION • Secured high profile brand launch. • Obtained regional and national media placements. • Secured exclusive collection placement in Lane Crawford. • Secured press for Lane Crawford collection launch, and generated online “buzz” to drive collection sales. • Raised his profile as a designer by special interviews in notable fashion outlets.


MATTSON COMPANY PR CASE STUDY OVM Brand Launching Party MATTSON executed a successful launch for OVM securing an exclusive double page feature with Elle Magazine.


MATTSON COMPANY PR CASE STUDY OVM National Placements


MATTSON COMPANY - CELEBRITY GIFTING Celebrity product placement through our network of hollywood stars, musicians, and other entertainers, helps your brand make an impact on your desired target market. Through various media outlets, SNS, magazine advertisements, billboards and other digital formats, we can help you communicate to the right consumers at the right time. We believe that timing is everything and with our help, your brand can gain the kind of exposure that it needs to promote brand value.


Celebrity gifting is a popular method of getting your product out there. We, at Mattson, offer this gifting program to our clients to help them effectively communicate their brand to targeted markets. Our celebrity gifting program is done in house and in partnership with hollywood stylists, agents, and publicists. Through our network and PR management, we make sure that your gifts get delivered to the celebrity that you choose. *Please inquire about our celebrity contact list with your brand specialist. If there is a specific celebrity you would like to work with, let us know and we will get in touch with their publicist to inquire about the details.

1. The item or items that you want to gift to the celebrity will be prepared and given to us with a personalized letter. -Standard gifting: complete outfit or look from your collection or a selction of accessories, a handbag, etc. - Gift packaging with your brand’s logo - Personalized letter to the celebrity (in English) - An additional item that will be signed by the celebrity. 2. At least 3 other mini gift bags must be prepared for the agent, publicist, or stylist. 3. When the celebrity has been given the gift bag, we will provide you with a photo(s) and the signed item. *guaranteed. international shipping fees applicable.

*gifting fees are according to the level of celebrity.

A List: $***** A List: $***** B List: $**** C List: $****


`mattson pr brochure  

We offer an extensive in-house PR department. Our clients benefit from our experienced PR team that works closely with our sales management...

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