Course Description: The objective of this course is to teach the significance of communicating with a social media audience and consequently the divergences between writing and editing for the social media on the Web and other media. Students are taught reading comprehension for writing and editing for the Web and how to ‘chunk’ large amounts of information to increase readability. They will learn how to effectively use the Web for research and the importance of sources other than the Web. Ethics of using social media in the business environment is also covered. The highlight of this course is to develop, research, and write an article for publication on the Web where they will apply principles of preparation of documents using desktop publishing technology, document layout, and usability testing. Students develop a concept and goals for a website, write a mission statement, conduct a content audit, chunk information by page and paragraph, highlight key words and phrases, hyperlink text.