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BR A N D M A N UA L

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CONTENTS Our Mission. . . . . . . . . . . . . . . 7 Logo Info & Spacing . . . . . . . . 8 Color Variations. . . . . . . . . . . 10 Colors & Patterns . . . . . . . . . . 12 Secondary Mark . . . . . . . . . . . 14 Stationery . . . . . . . . . . . . . . . . 16 Applications. . . . . . . . . . . . . . 18


CONTENTS 5


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OUR MISSION 7

I

n 2010, Wanda Williams decided to follow her life long dream of opening a tattoo studio, but she also set out on a mission to change gender stereotyping within the tattoo artist community. From these aspirations, along with her love of nature, Wanda Wasp’s Tattoo Parlor was born. The first all female tattoo parlor in Denver, Colorado, Wanda, the wasp queen, and her team strive for excellence in each and every piece created in their shop, from concept, to placement, to creation. Our team is bold, strong, unique, and beautiful. Our promise to our clients is to do everything in our power to make them feel the same.


8 LOGO & SPACING

PRIMARY WASP LOGO

.5 in spacing

3.5 in logo

The primary wasp logo is a modern, yet intricate design. It contains our wasp symbol with our chosen gold, peach, and blue back colors. We chose Boucherie Block as our primary font, but we chose to alter the type to better fit the space and to create better hierarchy within the logo. To balance out and display our secondary type, we chose FreightMacro Pro, a sleek and simple serif font. In this spread, we cover our logo spacing, logo fonts, and body copy fonts.


FONTS 9

LOGO FONTS Boucherie Block (Bold) (Altered for logo)

FreightMacro Pro (Book) AB CDEFGHIJKLMNOP QRSTUV WXYZ ab cdefghijklmnop qr stuv wxyz 0123456789!@#$%^&*()?.,

HEADLINE FONTS FreightSansCmpPro (Semi)

FreightSansCmpPro (Semi Italic)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()?.,

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()?.,

BODY COPY FreightSansCmpPro (Book)

FreightSansCmpPro (Book Italic)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()?.,

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()?.,


10 C O L O R V A R I A T I O N S

COLOR VARIATIONS

MONOCHROME PEACH WASP LOGO #FAB99B

MONOCHROME GOLD WASP LOGO #39AF3A

MONOCHROME BLACK WASP LOGO

GRAYSCALE WASP LOGO


L O G O O N C O L O R 11

PRIMARY WASP LOGO ON 20% PEACH

PRIMARY WASP LOGO ON 20% GOLD

PRIMARY WASP LOGO ON 20% BLACK


12 C O L O R S

COLORS GOLD

PEACH

BLUE BLACK

#E8AF3B C : 9 M : 3 2 Y: 8 9 K : 0 R:233 G:175 B:58

#FAB99B C : 0 M : 3 3 Y: 3 6 K : 0 R:280 G:185 B:155

#202423 C : 7 3 M : 6 4 Y: 6 5 K : 7 2 R:32 G:36 B:35

100%

100%

100%

80%

80%

80%

60%

60%

60%

40%

40%

40%

20%

20%

20%

We chose our gold, peach, and blue black to fit the aesthetic that we wanted to convey. We wanted to show our feminine roots, but also make our wasp pop the most that we could. We utilize our peach and gold in our wasp body floral patter and in our radial antenna pattern.


P A T T E R N S 13

PATTERNS WASP BODY FLORAL PAT TERN

GOLD

REVERSED GOLD

BLACK

REVERSED BLACK

RADIAL ANTENNA PAT TERN

PEACH

REVERSED PEACH

BLACK

REVERSED BLACK


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SECONDARY MARK

SECONDARY MARK WANDA WASP MARK FULL COLOR

COLOR VARIATIONS

.5 in spacing

.5 in spacing

WANDA WASP MARK PEACH #FAB99

WANDA WASP MARK PEACH #39AF3A

WANDA WASP MARK BLACK #00000

WANDA WASP MARK GRAYSCALE

Our secondary mark incorporates our altered W’s from our primary logo, and our primary wasp logo’s crown. It can be used as a condensed form of our logo on stationery, storefronts, merchandise, and more. It can be shown in five different color ways, and on 20% tints of peach, gold, and black.


S E C O N D A R Y M A R K 15

WANDA WASP MARK ON 20% PEACH

WANDA WASP MARK ON 20% GOLD

WANDA WASP MARK ON 20% BLACK


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LETTERHEAD

LET TERHEAD & STATIONERY .5 in

FreightSansCmp Pro (Book) 10 pt

w: 8.5 in

w: 2.5 in

h: 1.5 in

1 pt stroke w: 8.5 in

Our stationery set has ties back to our modern and simple logo design, but it also incorporates our intricate and decorative patterns, in both reversed peach and gold. The body copy used on our letterhead, envelope, and business card includes FreightSansCmpPro Book and FreightSansCmpPro Semi.


S T A T I O N E R Y 17

w: 2.35 in

w: 9.5 in h: 1 in

FreightSansCmp Pro (Book) 10 pt h: 4 in

1 pt stroke 1 pt stroke

w: 2.6 in FreightSansCmp Pro (Book) 9.5 pt FreightSansCmp Pro (Semi) 16 pt

h: 2 in

w: 3.5 in

1 pt stroke


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APPLICATIONS

EXTERIOR

TAT TO O PARLO R EXTERIO R


A P P L I C A T I O N S 19

WINDOWS & SIGNAGE

PRIMARY WASP FULL COLOR LOGO GLASS DECAL

PRIMARY WASP FULL COLOR LOGO GLASS DECAL

PRIMARY WASP FULL COLOR LOGO SIGN

PRIMARY WASP FULL COLOR LOGO GLASS DECAL


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APPLICATIONS

MERCHANDISE

PRIMARY WASP FULL COLOR LOGO MUG

PRIMARY WASP FULL COLOR LOGO & WANDA WASP MARK STICKERS

WASP BODY FLORAL PATTERN SPIRAL NOTEPAD

WANDA WASP MARK ENAMEL PIN


A P P L I C A T I O N S 21

T-SHIRT WITH WANDA WASP MARK & PRIMARY WASP FULL COLOR LOGO


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Wanda Wasp's Tattoo Parlor Brand Manual  

Wanda Wasp's Tattoo Parlor Brand Manual  

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