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D I A N E VO N F U R S T E N B E R G < behind the scenes >

THE GILT.COM TEAM WANTED EVERY ELEMENT OF THE DIANE VON FURSTENBERG EVENT TO BE EXTRA-SPECIAL. WE WERE THRILLED AND HONORED TO SHOOT ON LOCATION AT THE DVF SHOWROOM, A BEAUTIFUL, 5,000-SQUARE-FOOT SPACE IN THE MEATPACKING DISTRICT IN MANHATTAN, DECORATED WITH ARTWORK BY ANDY WARHOL, FRANCESCO CLEMENTE AND OTHER ARTISTS FROM DIANE’S COLLECTION.

“WE CHOSE THE BLUE DRESS BECAUSE THE CUT AND COLOR IS INDICATIVE OF THE EFFORTLESS ELEGANCE AND SEXINESS OF DVF. ALSO, THAT ELECTRIC BLUE IS AN IMPORTANT COLOR FOR NEXT SEASON AND IT WORKED PERFECTLY WITH THE CONCEPT OF THE SHOT WITH THE PAINTING.” Tammy, Gilt Style Director

“SEJI, OUR PHOTOGRAPHER, IS A MASTER OF MODEL POSES – THIS NOT ONLY CREATES GREAT MOMENTS ON CAMERA, BUT IS ALSO HIGHLY ENTERTAINING OFF CAMERA.” Lindsay, Gilt Associate Creative Director

“WE WANTED TO CAPTURE THE COLOR AND GLAMOUR IN THE COLLECTION USING PLAYFUL, HIGH-CONTRAST LIGHT AND CLEAN, GRAPHIC BACKGROUNDS. I LOVED SPRINKLING IN SIGNATURE DVF DETAILS, AS WELL.” Lindsay, Gilt Associate Creative Director

VISIT GILT.COM ON APRIL 26 TO SHOP DIANE VON FURSTENBERG, INCLUDING DRESSES, ACCESSORIES, HOME, SWIM, LUGGAGE AND MORE.


Gift Guide - Make it Merry | GILT.COM