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Gilroy Chamber of Commerce


Now is the time to get a business “check-up”


DO YOU KNOW THAT ANXIOUS feeling you get approaching your chair of the board ERIC HOWARD • Bruce’s Tire, Inc. annual physical? The combination of knowing that you “could” have taken Past chairman KATHERINE FILICE • Articulate Solutins better care of yourself compared to what you might learn from your test chairman of the board-ElecT ERIC GEBHARDT • Hilton Garden Inn results creates havoc to your psyche! But, usually, once the visit’s over, the Secretary/Treasurer DAVID MATUSZAK, Ed.D. overwhelming relief leaves you glad • Santa Clara County R.O.P. you got that check up and, with sheer Vc OPERATIONS & DEVELOPMENT optimism, you promise yourself that JAN PEAT • McDonald’s of Gilroy you’ll follow the doctor’s orders to Vc public affairs lower your stress, get that exercise KRISTINA CHAVEZ WYATT program in check, and to eat a • Farmhouse Communications balanced diet. But you have a whole Vc business programs & Services year to do that – so you’ll start tomorDEBBI SANCHEZ • Fortino Winery row….. Vc MARKETING & COMMUNICATIONS I allude to this as it brings to JULIE ALTER • Recology South Valley mind the incredible reality that we are already in the final quarter of BOARD OF DIRECTORS 2012 and it’s checkup time! The last BRIGITTE NICHOLLS 90 days for most of us is “make or • Santa Barbara Bank & Trust CHAR MARRAZZO • Ellington Financial LLC LISA CASSARA • Coldwell Banker GREG GIUSIANA • Retired Police Chief GREG GALLUP • Cintas Corporation

CHAMBER STAFF Susan Valenta • President/CEO Michelle Garcia • Administrative Assistant Chris Bevilacqua • Administrative Assistant Rosie Vogel • Administrative Assistant Sue Thurman • Business Relationship Manager


Jane Howard • Executive Director Pam Gimenez • Office Coordinator Tracy Romero • Retail Service Coordinator


Tammy Brownlow • President/CEO


EDITOR • Susan Valenta, President/CEO Gilroy Chamber of Commerce

PRODUCTION & DESIGN • J. Chris Mickartz InfoPOWER Communications

PHOTOGRAPHY • Larry Mickartz InfoPOWER Communications

7471 Monterey Street • Gilroy, CA 95020 web: e-mail: phone: (408) 842-6437

break” or “do or die” by the budget or sales projections that you, the guru behind the numbers, put out last year. Just exactly where does the health of your company stand at this time? Without a doubt, very few of us could have predicted interest rates, the sluggish economy or the many legislative actions that impacted all of our businesses. So, perhaps we have an excuse to say we won’t be making those numbers right? Unfortunately, that wouldn’t speak well of us as business owners whose livelihood and those we employ depend on -- even if it feels like a guessing game. So, as you review your 2012 budget and business plan perhaps you can ask yourselves, “What could I have learned from this year that I could either improve or

enhance upon?” From the Chamber’s perspective – were there avenues of support that might have helped to better market your business and would there be opportunities for the Chamber to assist you in these next few months? This is a crucial question for those in retail as the holiday season approaches. “Remember, today is the tomorrow you worried about yesterday” -- so please call your Chamber “doctors” for help in finding that right prescription. You’ll be glad you did! ERIC HOWARD

2012 Chair of the Board Gilroy Chamber of Commerce


Fourth Quarter Check-List IT’S ALREADY SEPTEMBER, and the end of the Chamber year looms right around the corner. We have a fiscal year of July 1 to June 30 for our financials and a calendar year of January 1 to December 31 for our programs. The primary reason this is done is to ensure that we stay within a budget, and since our major fundraiser in July underwrites almost 50% of the programs, we can quickly adjust to financial impacts, if needed. Your Chamber has consistently been a progressive, fiscally sound organization, and it takes strong leadership from the Board to ensure this position. Each year, four seats open on the Board, and members are invited to nominate themselves or other members to fill those open seats. The term is three years with a two-term limit. The process begins right now and is completed by November at the latest. Criteria for Board service are established in our bylaws, but the

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basic requirement is the willingness to represent the interests of business. Yes, it does take time, but the results are well worth the effort. It is current and past Boards who initiated the formation of economic, leadership, tourism, and political action programs. We have a history of positive progress, so consider being a part of the next initiative that facilitates growing a strong, local economy. It could be you that stimulates a new idea that builds into a program to benefit the business community and the community at-large. The other important nomination process is for our Citizen and Business awards. Again, we take pride in a history of acknowledging the individuals, educators, and businesses that have contributed to making Gilroy great. The list of past recipients is impressive and is a testament to the culture of generosity and commitment we have in our community. The Chamber extends

an invitation to the community to take advantage of this opportunity to identify those who stand out for service to community, education, and business. I close this column with one last action item. In just a few months, you will be asked to select who will represent you on a local, state, and federal level. A host of ballot measures that will make your eyes cross will also be presented. Take the time to study the candidates and the ballot measures. But most importantly, consider how you might someday play a leadership role. A good place to start is on the Chamber Board – we guarantee you will make a difference.

SUSAN VALENTA President/CEO Gilroy Chamber of Commerce

Gilroy Business Focus I September 2012

Gilroy Business Focus - September 2012 Edition  

A publication of the Gilroy Chamber of Commerce l September 2012