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Gilroy Chamber of Commerce


Keeping The Lines Of Communication Open


THE PEOPLE OF GILROY will have spoken and the next group of City Council leaders will be set. Past chairman Throughout the election season we KATHERINE FILICE • Articulate Solutins speak with and listen to candidates chairman of the board-ElecT about local issues. But then, what? ERIC GEBHARDT • Hilton Garden Inn Political issues and campaign Secretary/Treasurer DAVID MATUSZAK, Ed.D. promises are no less important once • Santa Clara County R.O.P. the campaign rhetoric is over. If fact, Vc OPERATIONS & DEVELOPMENT this is when we should be testing JAN PEAT • McDonald’s of Gilroy the integrity and principals of our Vc public affairs leaders. We must keep talking and KRISTINA CHAVEZ WYATT hold our leaders accountable for the • Farmhouse Communications promises and decisions they make. Vc business programs & Services DEBBI SANCHEZ • Fortino Winery However, communication with decision makers should not be limited to Vc MARKETING & COMMUNICATIONS JULIE ALTER • Recology South Valley our local leaders. Now, more than ever, the effects chair of the board ERIC HOWARD • Bruce’s Tire, Inc.


BRIGITTE NICHOLLS • Santa Barbara Bank & Trust CHAR MARRAZZO • Ellington Financial LLC LISA CASSARA • Coldwell Banker GREG GIUSIANA • Retired Police Chief GREG GALLUP • Cintas Corporation

CHAMBER STAFF Susan Valenta • President/CEO Michelle Garcia • Administrative Assistant Chris Bevilacqua • Administrative Assistant Rosie Vogel • Administrative Assistant Sue Thurman • Business Relationship Manager


Jane Howard • Executive Director Pam Gimenez • Office Coordinator Tracy Romero • Retail Service Coordinator


Tammy Brownlow • President/CEO


EDITOR • Susan Valenta, President/CEO Gilroy Chamber of Commerce

PRODUCTION & DESIGN • J. Chris Mickartz InfoPOWER Communications

PHOTOGRAPHY • Larry Mickartz InfoPOWER Communications

7471 Monterey Street • Gilroy, CA 95020 web: e-mail: phone: (408) 842-6437

of decisions made outside our city limits are having a greater affect on our businesses and quality of life than those of our local leaders. Examples include State pillaging of local coffers compounded by lack of funding for critical programs such as regional transportation improvements. Some of our County decision makers also intend to “go to the well again” for sales taxes. Outside decision makers will not act in Gilroy’s best interest unless we speak with one loud voice and demand attention and action. If our leaders do not act in our best interest, we must hold them accountable. Conversely, if we are

complacent or indifferent about decisions that affect us, we must also hold ourselves accountable. Your Chamber leadership will be meeting with local, regional and State leaders to clearly communicate our expectations and demands. Your Chamber leaders, in turn, invite our members to communicate their expectations and hold us accountable.


2012 Chair of the Board Gilroy Chamber of Commerce


Want To Be Engaged? THE COUNTDOWN IS BEGINNING, and I have a proposition for you -let’s get engaged. Every registered voter will be receiving information in the mail on local, state, and federal elections. There will be ballot measures and Propositions that, at times, can be confusing. In addition, you will be bombarded with sound-bites to help you make a decision without having to read through all the material. Don’t fall for it! The Gilroy Chamber of Commerce takes pride in representing the interests of business with government. The positions we take go through a process where we thoroughly review and vet issues through the Government Relations Committee and then present recommendations to the Chamber Board for final approval. Although we would love to take on every ballot measure, limited resources prevent us from doing so.

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We are, however, confident in the ones we have been able to vet:


No on Proposition 30 – Sales Tax and income tax increase


Yes on Proposition 32 – Paycheck protection initiative


No on Measure A – County sales tax increase


Yes on Measure B – Santa Clara Valley Water District parcel tax extension


Support for Rob Bernosky for Assembly District 28

Each of these positions was publically reported to our members with reasons why it would be beneficial or detrimental from a business perspective. In the case of Proposition 30, we continue to stand firm, even with the Pension Reform law signed by Governor Brown that promises to save taxpayers billions of dollars.

It is estimated to save $42 - $55 billion over 30 years; however, this is only 10% of the actual unfunded liability. Additionally, the bill the governor signed did not include a hybrid 401(k)-style plan so that some of the investment risk would be absorbed by the employees – just like in private industry -- and the bill did nothing to address the skyrocketing health care costs we, as taxpayers, are obligated to absorb. This Pension Reform law was a gimmick to demonstrate to voters that the government has made a good faith effort to control an out-of-control system in hopes ENGAGED, continued on page 9

SUSAN VALENTA President/CEO Gilroy Chamber of Commerce

Gilroy Business Focus I October 2012

What’s New continued from page five and Special Olympics of Northern California. Visit the website for up-todate information. Laura Wrede, writer, photographer, and small business brand consultant at completed all coursework at the Yahoo! Academy this month. She is now a Level Three Certified Yahoo! Writer (the highest certification Yahoo! offers to its contributing writers). Courses included Branding, SEO Strategies, Writing for the Web, and Mastering Facebook and Twitter. Patti Tartaglia (The Food Fixx) announced the location of Patti’s Perfect Pantry 15750 Vineyard Avenue in Morgan Hill. Specializing in a host of food items from artisan baked goods that are gluten-free and dairy free. Check out her website at


continued from page three that voters would support Proposition 30 – we do not buy it. Proposition 32 on the other hand is a good thing. It would ban both corporate and union contributions to state and local candidates; ban contributions by government contractors to the politicians who control contracts awarded to them; and ban automatic deductions by corporations, unions, and government of employees’ wages to be used for politics. Quite simply, it evens the playing field for everyone. As citizens, you should not expect anything less. October 2012 I Gilroy Business Focus

If you are like most business owners, you’re an expert within your particular industry. But, you probably don’t have the background or time to identify and address some of the financial issues that can help ensure long-term success. From retirement and pension plans to a host of tax-advantaged financial solutions, Jeff Orth has the resources to bring you solutions for your business needs. Every business is different and there is no onesize-fits-all recipe for success. Give Jeffery M.Orth, ChFC, CASL with Integrated Financial Benefits Network a call at 408-842-2716 to see how he can help guide you and your business on a road to success. Having an effective and efficient workforce is critical in today’s business environment. Gavilan College’s Community Education Department has training courses available to meet your workforce training needs. In October, they are offering the following classes: Excel; Word; PowerPoint; Selling Your Ideas and Inventions; iPhones, iPads and I’m

The Chamber’s positions on Measure A (opposition to county sales tax increase), Measure B (extension of the Santa Clara Valley Water District parcel tax), and endorsement of Rob Bernosky for State Assembly are all sound and had a sound vetting process. The Gilroy Chamber of Commerce stands up for business – we encourage active engagement – it can lead to the perfect marriage. The Chamber’s positions on Measure A (opposition to county sales tax increase), Measure B (extension of the Santa Clara Valley Water District parcel tax), and endorsement of Rob Bernosky for

lost!; Notary Public Training and much more. In addition to these classes, they have hundreds of online classes that allow your employees to be trained at your site at times that fit their schedule. A few of these include: QuickBooks, Fundamentals of Supervision and Management, Accounting Fundamentals, Boosting Your Website Traffic, Small Business Marketing on a Shoestring, Project Management, Customer Service and much more. Check out their website at or call 408-8522801 to get a copy of their current brochure. Sherry Boyer, owner of The Dog House Inn celebrated the fifth anniversary of her popular dog lodging, daycare, and training facility. Located at 8525 D Forest Street in Gilroy, a complete list of services are available at or call 842-5600.

State Assembly are all sound and had a sound vetting process. The Gilroy Chamber of Commerce stands up for business – we encourage active engagement – it can lead to the perfect marriage.


continued from page four of Distinction” from International Academy of the Visual Arts. • Social media strategies implemented - GWC website blog, enhanced Facebook page and Constant Contact outreach promoting local events and attractions.

Congratulations to Weston Miles Architects, Inc., recently named by the California Air Resources Board, Cool California Small Business of the Year for their ongoing practice of integrating energy efficiency and education into their own offices and operations, as well as for their efforts on behalf of clients. Their offices in the Granary, Morgan Hill, transformed this historical landmark into a stateof-the-art multi-unit office building that includes day-lighting, natural ventilation and energy efficient mechanical units to minimize the building’s carbon footprint. Visit them for a tour at 17500 Depot Street, Ste.120 in Morgan Hill or a 408-779-6686

Numerous additional activities were completed during the year all supporting the goals and objectives adopted by the GWC board of directors. Finally, a reminder the GWC October events calendar has a number of local activities listed including Downtown Historical Walking Tour, Tarantulafest at Coe Park, Pumpkin Junction at Casa de Fruta, Gilroy Gardens “Scary Boo” and Wineries of Santa Clara Valley Passport Weekend. For more details visit and click on the Events tab.

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Gilroy Business Focus - October 2012 Edition  

A publication of the Gilroy Chamber of Commerce l October 2012

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