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may 2012


Chamber launches GILPAC — political engagement for a strong, local economy By Eric Howard, 2012 Chair of the Board, Gilroy Chamber of Commerce and Gregg Giusiana, Chair, GILPAC


t is not enough to have a seat at the table, in order to really have an impact you must be able to choose who is sitting with you and what is on the menu!! Business people tend to be independent, self-confident, risk-takers. We take an idea, often times risk our life savings, and set out to build a business and provide economic security for our family. In the process, we benefit the community, build the tax base and create jobs. We are free to decide which 12 hours a day we are going to work, and deal with the stress of knowing the livelihood of many others depend upon our decisions. There are a lot of decisions and issues business owners face: the products and services offered, pricing, marketing, location, insurance, business cards, finding good employees, etc. One thing usually not on the list for new entrepreneurs, but at the top of the list for experienced business people, is the cost and role of government in their business.

“There’s an old political saying: If you’re not at the table, you’re on the menu.”

Focus Sponsors:

Government plays an essential role in civilized society, and rules and regulations can help improve our community while protecting consumers, employees and business owners alike. Government also comes with a tremendous cost. It’s not just the checks that are written for taxes, it is the cost of understanding and meeting the myriad of government regulations and then the fees and penalties that must be paid when a business doesn’t understand the often-Byzantine rules. Bureaucratic delays, regulations, approvals, requirements,

Gregg Giusiana, Chair, GILPAC

compliance, and various restrictions greatly affect every business, and ultimately consumers in the form of higher prices. Most laws, regulations and ordinances are enacted in response to actual or perceived problems. But the people proposing solutions rarely have had to meet a payroll, and often don’t understand the burdens, hurdles and unintended consequences from their proposed actions. From a business perspective, it is often a situation where if the disease doesn’t kill you, the cure surely will. Today more than ever, business needs to be heard by government. There’s an old political saying: If you’re not at the table, you’re on the menu. Years ago, the Gilroy Chamber of Commerce came to understand that it was important to be at the table when issues were being considered by government policy makers that would impact local businesses. In the 1980s, the Legislative Action Committee evolved to the Chamber’s Government Relations Committee (GRC). The GRC is comprised of vol-

unteer chamber members and works to ensure a favorable business climate, resulting in a strong local economy, increased job creation and expansion of the tax base. Over the years, the GRC has been the voice for the Gilroy business community with local policy makers on issues including: Santa Clara Valley Water District rates and enabling legislation, sign ordinances, business licenses, business incentives, transportation and land use, and a myriad of legislation related to labor from minimum wage to card check. The GRC has been an effective force, and provided the Gilroy business community a seat at the table, but as time went on, the GRC and Chamber Board recognized it was also important to help determine who was sitting at the head table. In other words, the ability to influence decisions beneficial to business interests requires elected officials who understand and are sympathetic to business issues. This is particularly important as groups not See GILPAC, continued on page 11

Chamber of Commerce

Chair of the Board Message

Volunteers make a great community



aving lived in several places in Costa Rica, Arkansas, Georgia, chair of the board and various areas throughout California, I was impressed with Gilroy’s ERIC HOWARD •Bruce’s Tire, Inc. sense of community even before moving Past chair here four years ago. Gilroy is a very giving KATHERINE FILICE • Articulate Solutions community, and it is amazing when you chairman of the board-ElecT consider that almost 9% of Gilroy’s citizens volunteer for one three-day event in July – ERIC GEBHARDT • Hilton Garden Inn the Gilroy Garlic Festival. Secretary/Treasurer After moving to Gilroy and getting DAVID MATUSZAK, Ed.D. involved with the Gilroy Downtown Business Association and the Gilroy • Santa Clara County R.O.P. Chamber of Commerce, it was clear that Vc OPERATIONS & DEVELOPMENT volunteerism is a high priority in Gilroy JAN PEAT • McDonald’s of Gilroy and is evident in our schools, churches, clubs and organizations, and with our City. Vc public affairs To me, volunteering is more than helpKRISTINA CHAVEZ WYATT ing out at an event -- it shows that people Vc business programs & Services care about their community and are trying DEBBI SANCHEZ • Fortino Winery to make it the best it can be. It also means that they care about other people in their Vc MARKETING & COMMUNICATIONS community. JULIE ALTER • Recology South Valley Volunteering is very rewarding and can fit any interest. For example, if you want to meet people from all over the world,

board of directors

BRIGITTE NICHOLLS • Santa Barbara Bank & Trust CHAR MARRAZZO • Ellington Financial LLC LISA CASSARA • Coldwell Banker GREGG GIUSIANA • Retired Police Chief GREG GALLUP • Cintas Corporation

chamber staff

Susan Valenta • President/CEO Michelle Garcia • Administrative Assistant Chris Bevilacqua • Administrative Assistant Rosie Vogel • Administrative Assistant Sue Thurman • Business Relationship Manager

GILROY WELCOME CENTER STAFF Jane Howard • Executive Director Pam Gimenez • Office Coordinator Tracy Romero • Retail Service Coordinator

edc staff

Tammy Brownlow • President/CEO Kris Mangano • Administrative Assistant

to reach the chamber: E-mail: Phone: (408) 842-6437

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contact our Gilroy Welcome Center and offer to volunteer some time. If you want to work with kids and mentor them, call your local Boy Scouts, Girl Scouts, Little League or Pop Warner Football and offer your time. If you enjoy nature, consider becoming a docent at Gilroy Gardens or at one of the parks. Call your church and see what opportunities they have for volunteering. There are so many great organizations that could use your help. Within the Gilroy Chamber of Commerce, we have a number of areas for volunteering. Right now, we are signing up people for shifts at the Festival in our Beer Gardens. This is a once-a-year fundraiser for the Chamber, and each of our 350 volunteers have fun, meet lots of people, and are helping the Chamber provide programs that create a strong, local economy. For information on this and other volunteer opportunities call the Chamber at 8426437. So, whatever your interest, just go out and volunteer and make Gilroy even greater than it is today!

ERIC HOWARD, 2012 Chair of the Board Gilroy Chamber of Commerce

Volunteering opportunities abound in Gilroy

President Message

Driving the point home one vote at a time


his is an exciting time for the Gilroy Chamber of Commerce. After years of study and discussion, the political action arm of the Chamber, GILPAC, has launched. To keep our economy robust – whether it is the local level or the national level – we need to ensure that our elected officials understand the dynamics of business. Disincentives to business development drive away jobs, capital improvement, and taxes generated from income, sales, utility, and payroll. That doesn’t even address the myriad of licenses and fees that businesses pay. With GILPAC, business will weigh in on political races and will have a mechanism to elect business-friendly candidates. In this month’s issue of the Gilroy Business Focus, we covered a number of legislative bills, a possible extension of a current parcel tax and Proposition 29. As a Chamber, we take pride in the process of research, discussion, recommendation, and eventual approval at the Board level. This provides a healthy forum for discussion and identifies variant views on

issues, and we encourage the involvement at our monthly Government Relations Committee meetings by the business community. The EDC column in this month’s Focus brings all this together. The majority of our businesses in Gilroy employ less than 100 people. These businesses contribute to the economic vitality of our community and provide valuable products and services. Our south county is a growth area, and it is incumbent on us to continue this upward trend. Through our continual monitoring of key legislation, conversations on our local, regional and state levels, and an actively supported GILPAC, this will become a part of our recipe for success. The Chamber’s five core competencies are: creating a strong, local economy, promoting the community, creating networking opportunities, representing the interest of business with government, and political action. Business has communicated that these are important to them – our job is to meet and exceed their expectations.

Gilroy Business Focus •

SUSAN VALENTA, President/CEO Gilroy chamber of commerce

GILPAC, a vehicle for business to weigh in on political races, issues May 2012

Creating a Strong Local Economy

Small business leads charge



“7 Steps Guide” provides information for small businesses and entrepreneurs

his year Small Business Week will be celebrated the week of May 20-26. Small business is perhaps the most vibrant and vital part of our nation’s economy and it’s important they are given the recognition they deserve. Since May of 2011, the Gilroy Business Resource Coalition, comprised of the Gilroy Economic Development Corporation (GEDC), Gilroy Chamber of Commerce, Gilroy Downtown Business Association, and Gilroy Welcome Center have been promoting training and counseling opportunities for Gilroy businesses through our partnership with the Small Business Development Center. Information on finance programs, business plan development, marketing, and management are but a few of the program offerings. These services are free of charge and provide vital information to small businesses and entrepreneurs in our area. Why is this an important resource and vital to growing our economy? You need look no further than the statistics provid-

ed by the Small Business Administration to realize the impacts these businesses have on our community. Nationwide, the numbers are telling:• Small businesses represent 99.7 percent of all employer firms • Employ about half of all private sector employees • Pay 44 percent of total U.S. private payroll • Generated 60-80 percent of net new jobs annually over the last decade • Employ 43 percent of high tech workers (such as scientists, engineers, and computer workers) • Are 52 percent home-based and 2 percent franchises • Small innovative firms produce 13 times more patents per employee than large firms Here in Gilroy we are especially keyed into the small business community. See CHARGE, continued page 10

News From The Gilroy Welcome Center


Jane howard, executive director gilroy WELCOME CENTER

he month of May offers such a variety of things to do for local families in addition to the numerous visitors to the area. With the summer season fast approaching our region with its mild Mediterranean climate makes it a perfect destination to visit and experience. The recently launched Gilroy Welcome Center website: EVENTS link provides information about a number of activities and should be your first place to search when planning what to do for a day or the weekend. Below is a sampling of recommendations from the GWC website for you to consider: May 5

Many Opportunities to Support our Local Economy by Staying & Playing in Gilroy

Historical Walking Tour of Old Gilroy Forest & Chestnut Streets; 10 am – noon; tour starts at the Gilroy Museum May 11 – 12

“Impressions” Home & Garden Tour Presented by the Gilroy Assistance League May 19

San Martin, South County Airport 12th Annual Open House and Fly-In

May 2012

May 19

Downtown Gilroy Art & Wine Stroll Wine tasting, entertainment, art and special dining in downtown Gilroy May 19 -20

Music Festival at Gilroy Hot Springs Live music, concerts & exhibits May 26 - 27

Casa de Fruta Antique tractor and 4 x 4 pull May 28

Memorial Day Parade & Picnic You may want to spend a day at our local treasure Gilroy Gardens, or wine tasting at a couple of our local award winning wineries or perhaps take advantage of the bargains at the Premium Outlets Sidewalk Sale scheduled for Memorial Day weekend. Save on fuel costs and support the local economy by staying and playing here in the Gilroy area!

Gilroy Business Focus •

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Chamber Board takes strong stance on business legislation by Kristina Chavez Wyatt, Vice Chair, Public Affairs

The Gilroy Chamber of Commerce Board of Directors unanimously supported positions recommended by the Government Relations Committee at their April Board meeting. Letters to elected representatives and the Governor were sent and will be continually monitored. SB 973 (Vargs; D-San Diego).

The Gilroy Chamber of Commerce supports SB 973. This legislation seeks to uphold the ability for limited duration events to continue without having the extensive environmental review process intended for building and development. Forcing limited duration events, such as, parades fireworks displays, marathons, and the Gilroy Garlic Festival to go through the California Environmental Quality Act process would have a significant impact on local events. AB 1543 (Alejo; D-Salinas).

The Gilroy Chamber of Commerce

opposes AB 1543. If passed, this

legislation would require state and local governing entities to contract

for goods and building projects that use materials and structural components made solely in the United States. While we support local preference and “buy local” activity, AB 1543 is a barrier to international trade and creates a protectionist environment for business development. AB 1439 (Alejo; D-Salinas). The

Gilroy Chamber of Commerce adamantly

opposes AB 1439, which, if passed,

would increase the cost of doing business for employers in California by annually indexing upwards the minimum wage rate according to the percentage of inflation specified in the California Consumer Price Index. The “bait and switch” tactic was used on AB 1439 that was originally written to protect workers working on scaffolding but gutted as a minimum

wage bill. The same tactic was used in 2011 when Assembly Member Alejo gutted AB 196 which was originally written to protect employees from the deposit of wages and related activities. AB 1999 (Brownley; D-Santa Monica). The Gilroy Chamber of Commerce opposes AB 1999. The

bill makes it virtually impossible for employers to manage their employees and exposes them to higher risk of litigation by expanding the Fair Employment and Housing Act to include a protected classification for any person who is, who will be, or who is perceived as a family caregiver. Santa Clara Valley Water District, Clean, Safe Creeks. The Gilroy Chamber of Commerce supports the extension of a

parcel tax that will support several outcomes as well as ensure the retrofit and safety improvements to the Anderson Dam in Morgan Hill. A November 2000 ballot measure which passed with more than the required twothirds majority, created a 15-year “pay as you go” countywide special parcel tax to fund Santa Clara Valley Water District initiatives. The parcel tax sunsets in 2016, and a number of projects still need to be funded. The Anderson Reservoir has a storage capacity of approximately 30 billion gallons – 53% of Santa Clara County’s reservoir capacity, which ensures a safe, reliable water supply for the future.

Proposition 29 — $1/pack Tobacco Tax Proposal Overview Voters will have an opportunity to weigh in on the California Cancer Research Act in the June 5 primary election, and the following is being provided to analyze the issue: A YES vote on this measure means: State excise taxes on cigarettes would increase by $1 per pack to a total of $1.87 per pack. These additional revenues would be dedicated to fund cancer and tobacco-related disease research and tobacco prevention and cessation programs. The proposed initiative would: • Levy an excise tax on every distributor of cigarettes at the rate of fifty mills for each cigarette sold. • Levy a floor stock tax on every cigarette dealer or wholesaler for each cigarette in his or her possession at the rate of fifty mills for each cigarette. A mill is a property tax rate per thousand dollars of assessed value. One mill is equal to $1 per $1,000 of assessed value.

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A NO vote on this measure means: State excise taxes on cigarettes would remain at the current level of 87 cents per pack and would continue to be used for existing purposes, including childhood development programs and various health and tobacco prevention and cessation programs.            Digging a little deeper, consider this piece taken from the summary done by the Legislative Analyst’s Office on Proposition 29: “Fiscal Impact: Net increase in cigarette excise tax revenues of about $735 million annually by 2013-14 for certain research and tobacco prevention and cessation programs. Other state and local revenue increases amounting to tens of millions of dollars annually.”            Although Californians already pay some of the highest taxes in the country, Don Perata is pushing Proposition 29, a measure that would increase taxes by $735 million a year to pay for a new research program, with oversight by a nine-member governing committee including three

University of California Chancellors, four Governor appointees and two appointees from the state Public Health Director. Despite our $10-plus billion deficit and billions in cuts to education, Proposition 29 unfortunately doesn’t dedicate one cent of this annual $735 million tax hike to fixing our budget deficit or

funding existing critical services like education. Additionally, Proposition 29 allows our state tax dollars to be spent outside of California. It is alarming that we have one of the highest jobless rates in the country and Proposition 29 allows our tax dollars See TOBACCO, continued page 7

Kristina Chavez-Wyatt is a senior account executive for Meridian Pacific. She is also Vice Chair of the Gilroy Chamber of Commerce Public Affairs Division.


is good for your business and the environment!

1351 Pacheco Highway Gilroy, CA 95020 842-3358

Gilroy Business Focus • RSV_AD_4.5x2.indd 1

Call Julie Alter at 846-1392 to start a business recycling program.

May 2012

12/13/09 10:46:42 AM

What’s new with Chamber Businesses! Affordable Roofing and Solar

sue thurman business relationsHIP manager gilroy chamber of commerce

The Gilroy Dispatch proudly welcomes Dana Arvig, as their new Vice President of Advertising for the Mainstreet Media Group and South Valley Newspapers. Dana brings 14 years of newspaper advertising and marketing experience and three years in commercial real estate and construction management to her position and is excited to work with the Gilroy, Morgan Hill and Hollister retailers and businesses. She is looking forward to meeting you soon and can be reached at 408-842-8313. The Morgan Hill office of Guild Mortgage is pleased to announce that Branch Manager/Loan Officer, Jayson Stebbins was invited to the 2011 Guild Mortgage Presidents Club, a celebration of the top loan officers in the company, nationwide. Jayson and Loan Officer Jeni Henson were both members of the 2011 Circle of Honor, recognizing the Top 50 Loan Officers in the company nationwide. Guild is a privately held Mortgage Banking Firm that opened in 1960, and 2011 was a milestone year for the company in volume and in growth. Reach Jayson at 408-825-0220 or visit them at 18525 Sutter Blvd, Ste 140, Morgan Hill. Tickets for the California Rodeo Monster Jam (May 20th) are on sale at the Salinas Sport Complex Box office or check the website at www.carodeo. com or or call 800549-4989. This show sells out each year so be sure to get your tickets early. Box Seats are $32; Grandstand seats for adults, $20 and for Children, $10.

was just certified as the first GAF Solar Roofer in California and awarded the GAF Master Elite Training Excellence Award (only 2% of roofing contractors in the country have earned this status). Affordable Roofing has been serving South County for 17 years and Pamela Garcia, CEO, says that as a Master Elite Contractor, GAF will warranty the entire roof, including under the solar panels, leak-free for 25 years bringing great piece of mind to solar customers. Out & About Magazine has moved

but South County’s premier Art and Entertainment Magazine is still available to promote your business. Focusing on families and the community it is the only publication to serve five Counties -- Santa Clara, San Benito, Monterey, Santa Cruz and Merced. Attention Chamber members only: sign up for a new three-month advertising contract and receive a 20% discount. Reach editor, Bobbi Jo Palmer at 408-842-7071 to be a part of this local and well-read magazine. Score Giants Tickets with AAA (California State Automobile Association): get a quote today for your chance to win two luxury suite tickets, plus AAA will make a $5 donation to the Giants community Fund for every quote (1 per household), until they reach the donation goal of $50,000. Offer runs through May and June. Contact Pearl Canales, or call 408-847-9221. Solis Winery brought home the highest

honor, a Double Gold Medal, for its 2008 Syrah Estate at the 2012 New World International Wine Competition. They also received a Gold Medal for their 2007 Cabernet Sauvignon, Estate ($28) and a Siler Medal for the 2009 Sangioese, Estate ($20). Owner Vic Vanni said that these three awards “reflect the high principles and the inherent passion for winemaking at Solis Winery. Sample them personally at the tasting room, 3920 Hecker Pass or visit American Association of University Women – Gilroy Branch will hold

their 5th annual quilt show at a private

May 2012

garden on Fifth Street, Saturday May 12 from 11-2 p.m. Bring your mother or your daughter for a Mother’s Day treat. The show includes a light ladies luncheon. Tickets are $15 at the Nimble Thimble,7550 Monterey Street. Did you know you don’t need cable to watch CMAP TV? You can now watch it on your computer! CMAP TV Liveonline means that more people from all over Northern California can watch your video spot on CMAP. Sponsor CMAP’s Garlic Festival TV coverage and receive a 15-second sponsor video featuring your business or organization, or advertise in print in the 2012 Garlic Festival TV Guide, picked up by locals and Garlic Festival visitors. Sign up today with Joanna at; visit join/sponsorship, or call 408-846-4983 by 6/15. Hole in One (win a car) sponsored by Gilroy South County Nissan/Hyunda; longest drive; closest to the pin are just some of the contests that Gilroy Sunrise Rotary will host during their 2nd Annual Scholarship Golf Tournament on June 8, 2012. The day will include lunch and a barbecue dinner for the golfers with the dinner/raffle open to non-golfers too. Funds from this event will help provide a $5,000 scholarship to a deserving college-bound, Gilroy High School Senior. To learn how you can participate contact Tony Marandos, 408-7105974 or Gilroy LeTip is pleased to announce that there is a new Board of Directors for the upcoming year: President, Jenn Beninger (, Vice President, Lori Longoria (Union Bank), Tip Master, Brian Dauenhauer (Gina Lopez State Farm), Membership Chair, Jina Caranza (Silicon Valley Credit Repair); Joe Walton and Christine Powell round out the board as Treasurer & Secretary. Gina Lopez will move into the Past President role.

Jenn Beninger with ~ Social Media Navigator announces that she is offering a “Spring Cleaning” deal for all Chamber Members that includes a detailed analysis of all Social Media platforms, one hour of personalized coaching

Gilroy Business Focus •

on the new Facebook Timeline, and creation of Facebook Business Page set up to optimize engagement-for $147 (a $497 value)! Contact Jenn at 408667-0620 or and be sure to mention the Chamber Spring Cleaning Promotion. Contact Jenn if you would like her to speak (for free) at your event on the “7 Deadly Sins Businesses Make On Facebook!” Operation Freedoms Paws will be hosting a Golf Tournament at Gilroy Golf Course on June 16. Sponsor for $100 or $50 or play for $85-Veterans pay $75. This looks to be an enjoyable way to support the local Service Dog program for Veterans and others with disabilities. Visit the website to donate, learn more about the tournament or to join them at dinner ($20) at operationfreedomspaws. org or call CarrollConnell@macquarie. com, 621-3299. Lisa Faria & Peter Fleming - The LPF team of Intero Real Estate,

have completed the Luxury Portfolio and Relocation Direct training program. This training allows them to assist homeowners interested in buying, selling or investing in Real Estate for the high end luxury home market, and relocation assistance anywhere in the world. In addition, Lisa and Pete have become part of Intero’s new Prestigio  program. For more information Call Lisa or Pete at 408857-9924, or online at For the 4th time in as many studies, Edward Jones financial advisors rate the firm “highest in employee Advisor satisfaction among Financial Investment Firms”, according to a newly released study by J.D. Power and Associates. Local Edward Jones Financial Advisor, Tim Fortino stressed that the support they receive makes it clear that everything is aligned around one purpose: doing the best possible jobs for their clients as they strive to make a positive difference in their lives. Tim can be reached at 8060 Santa Teresa Bld., Ste 140 or call 408-846-7748. See WHAT’S NEW, continued page 12

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Lisa DeSilva speaks about the impact Community Solutions has made on children, families, and individuals in our local community.

Community Solutions

is a comprehensive non-profit human services agency serving South Santa Clara County and the surrounding areas of South San Jose and San Benito County. Since 1972, they have responded to the growing and changing needs of our community, serving several thousand people from young children to older adults each year. They offer expertise and strategies by creating partnerships that are sustainable, cost effective solutions, and build broad networks. Community Solutions offers a full range of services to build emotionally healthy families, youth, and individuals to increase their interdependence, self-reliance, and safety. Their programs provide wellness and recovery-based behavioral

Community Solutions sponsors April Breakfast

health services, empowerment-based domestic violence and sexual assault services, and strength-based prevention and intervention services. They also advocate on public policy issues to ensure the well-being of the community. The agency is sustained by government funding, private donations, foundation support, fee for services, and other funding opportunities. The Hearts of Gilroy Women’s Luncheon & Auction is an annual fundraiser that provides dollars to support programs and services for individuals and families. This year’s event garnered over $16,000 in proceeds that will help Community Solutions expand their reach within our communities.

Thank you Raffle Prizes April 2012: Mixer: Guild Mortgage 9Lives Club First Street Coffee Fortino’s Winery ABD Promotions Best Western Forest Park Inn

Expires 5/31/12

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Breakfast: ABD Promotions Garlic City Mercantile Guild Mortgage Pure Water South County LineX Hilton Garden Inn Costco Send Out Cards-John Houghton South Valley Community Church Heritage Bank American Association of University Women – Gilroy Integrated Financial Benefits Community Solutions

Gilroy Business Focus •

New Members Arteaga’s Market

6906 Chestnut Street Gilroy • 847-7542 Retail Market /Food Services Bay to Bay Appraisals

66 First Street, #4 Gilroy • 506-7636 Real Estate Services Gold’s Gym

8795 San Ysidro Avenue Gilroy • 852-7025 Health & Fitness Services Granite Payment Alliance

630 Tevis Trail Hollister • 858-2528 Banking Services Intero Real Estate Services,

Susie Haddock 790 First Street Gilroy • 840-7407 Real Estate Services Menchaca Law Offices

8010 Wayland Lane, Ste. 2-I Gilroy • 256-3004 Attorneys/Legal Services Reynolds Tech Solutions

7457-B Eigleberry Street Gilroy • 593-4100 Computer/Internet Services


Production Staff Editor Susan Valenta Gilroy Chamber of Commerce Production & Design J. Chris Mickartz InfoPOWER Communications •IPC Photography Larry Mickartz InfoPOWER Communications •IPC

May 2012

Member Renewals The Gilroy Chamber of Commerce appreciates the support of our members. Investment dollars are dedicated to vital programs such as economic development, scholarships, business marketing, leadership programs and more. We applaud each of you for helping make Gilroy a better place to live and work.

Nine Lives Club hosts April Business After Hours Mixer 9Lives is the Central Coast’s premiere live entertainment venue and is voted “Best Live Music Venue” by the readers of the Gilroy Dispatch. They offer a 4,500 square foot venue that can accommodate 300 guests from entertainment to parties and special events. The goal at 9Lives is to make anyone that walks through their doors feel the positive energy. The facility comes equipped with music-inspired art on the Wall of Names, a stage, sound and lighting systems, staffing, and a selection of food and beverages. Owners, Jorge and Joyce Briones have brought an extensive line-up of performers to their downtown location including L.A. Guns, Shane Dwight, Stealing Angels, Adler’s Appetite, Lynch Mob, Evolution, Abbey Road, AC/DZ, LedZepagain, Papa Wheelie and many others. 9Lives is located near the intersection of Sixth and Monterey Streets in Historic Downtown Gilroy. For information on the upcoming performances or to make a reservation at the 9Lives, e-mail or call 408-337-1799.

50 years & over

Olam International William Filice 30 years & over

LEFT: Jorge and Joyce Briones welcome everyone to 9Lives.

Rebekah Children’s Services 20 years & over

Eddie Parraz is a Good Egg

Chaparral Signs & Autographics Chevy’s Mini Storage of Gilroy Morgan Hill Cellars/ Pedrizzetti Winery 10 years & over

American Legion Gilroy Post #217 Calpine Gilroy Cogen & Energy Center Creative Labels, Inc. Cresco Equipment Rentals Custom One, Inc. Eagle Ridge Realty Fernwood Cellars Gallo & Gallo Real Estate Appraisal, Inc. KSBW-TV 8 Machinist Cooperative Sensiba San Filippo, LLP South Valley Internet Westside Nursery

Eddie Parraz (l) receives the Nob Hill Foods Good Egg award from Eric Howard, 2012 Chair of the Board.

5 years & over

Coldwell Banker Commercial Hewell & Sheedy Construction, Inc. Intero Real Estate, Jerry Kiss Panera Bread Bakery – Café


The Nob Hill Foods Good Egg award is presented each month by the Gilroy Chamber of Commerce to recognize individuals, groups, organizations, or businesses that contribute to making Gilroy great – all on a volunteer basis. At the April Breakfast Club meeting, Eddie Parraz, an employee with Recology South Valley was presented with the award for being a Good Samaritan. Gilroy Chamber of Commerce 2012 Chair of the Board, Eric Howard, recounted how while driving his new Gilroy route, Eddie had a customer run up to his truck in hysterics asking for help. The woman had inadvertently locked her daughter in the house along with her keys. Eddie immediately got out of the truck, offered his phone to the mom, went to the house, and then he spoke to the 2 year old through the door. He jiggled the door knob a little and spoke to her, she understood and hit the button on the door and it unlocked. The mother told her daughter it was ok to open the door for the garbage man. Soon the child was united safely with a very relieved mom. The Gilroy Chamber of Commerce takes pride in giving the monthly Good Egg award in recognition of volunteerism in the community. To nominate, just contact the Chamber at 842-6437.

continued from page 4 to create jobs in other states and countries. Cancer research, tobacco education and management programs are incredibly critical but one needs to consider if ballot-box budgeting is proper means for creating and managing these types of programs. No doubt this big money political showdown will unfortunately boil down to an emotional, heart-felt appeal versus “Big Tobacco.” One can only hope that we can vote with both our brains and our hearts.

May 2012

Gilroy Business Focus •

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NEW MEMBER BRIEFS To locate a product or service, go to the Gilroy Chamber of Commerce online directory at

Menchaca Law Offices Jay Menchaca, Attorney at Law 8010 Wayland Lane, Suite 2-I 408-256-3004

where you are going. Stop by to learn more, and sign up online at for the “Car Care Club” for additional savings.

General Civil Litigation and Dispute Resolution counsel in the areas of employment, business, construction, landlord/tenant, property, contract and trust, wills and estates litigation. Jay can speak Spanish and has over ten years experience through his employment at three distinguished law firms in Northern California. His career also spans serving as a Probation Officer in San Benito County and a Narcotics Agent in the local UNET Task Force. Jay attended local schools. See his profile at jaymenchaca. Open Monday- Friday, 10 a.m. - 5 p.m. by appointment. Can accommodate other times as necessary. Initial consultation at no charge.

ServiceMaster 2276 Freedom Blvd. • Watsonville 408-686-1021 Owners: Keith & Lupe Collins

Intero Real Estate, Susie Haddock 790 First Street 408-823-5872 After 10 years of real estate experience, including financing, Susie has transitioned to the preeminent real estate company in the Silicon Valley, Intero Real Estate. She now serves clients with selling and purchasing of their first home, investments and luxury homes. Contact her -- she will make a difference for you. Meineke Car Care Center 190 Welburn Avenue 408-847-2900 Owner: Bill Des Roches Come to Meineke for your car maintenance services to prevent car problems and keep your vehicle in shape! From windshield wipers to your tires and all parts between, they will check and maintain your car so that you can safely get to

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ServiceMaster of Santa Cruz County and ServiceMaster Disaster Restoration Services of Santa Clara County have been serving Santa Clara County, Santa Cruz County and Monterey County as a family business for over 26 years. The franchise, purchased by Keith and Lupe Collins, first operated out of their home but quickly grew to multiple office and warehouse locations. ServiceMaster Santa Cruz/Santa Clara became a vehicle to serve clients in the insurance industry by providing heavy and emergency clean-ups after fires, floods, smoke, storms and other types of disasters. Since its founding in 1986, ServiceMaster of Santa Cruz/Santa Clara continues to be recognized as one of the best performing franchises in the world serving over 18,000 customers. Call for a free estimate if your home or business has experienced fire, water or mold damage. YoghArt 1230 First Street Suite 105 408-337-5304 Owners: David and Martha Cervantes Serving the highest quality of premium Grade A frozen yogurt along with daily cut, fresh fruit and some exquisite toppings to satisfy your taste buds. Everyone participates at YoghArt, whether creating your very own personal cup of yogurt to just having fun creating art. Come visit soon and create your “masterpiece” at YoghArt. Free wifi and heated outdoor seating available. Purchase any gift card and YoghArt will match ½ of the amount added to the gift card.

Gilroy Business Focus •

May 2012

Ribbon Cuttings

Joyce and Jorge Briones cut the red ribbon for 9Lives. The facility is located at 7430 Monterey Street in downtown Gilroy. Check them out at

Leadership Gilroy Class of 2012 links 8th graders with community service If you are a long time Gilroyan, you probably have already heard about Leadership Gilroy. Leadership Gilroy is a local, non-profit organization which provides individuals over a 9-month period of time the skill sets they need to become highly effective leaders in their jobs, as well as leaders throughout our local community. Currently, there are 264 Graduates/Alumni of Leadership Gilroy. If you would like to learn about the Leadership program, please visit our website at One of the key areas of the Leadership Gilroy curriculum is for the Class to decide on, and carry out to completion their own community Class Project with the main focus being a service-related project. Leadership Gilroy takes pride in the class projects completed over the years and how they help benefit within the community. The 2012 class is currently working on a Community Service Kick-off Project. This project is designed to assist the “just graduated” 8th graders with the opportunity to begin working on the new High School requirement in which they will need to perform 80 hours of Community Service in order to graduate. The Community Service Kick-Off is currently scheduled to begin on June 5 and will take place at Gilroy Gardens from 9 a.m. to 4:00 p.m. For further details please visit If you are interested in finding out more about Leadership Gilroy or you would like to be a participant, please call (408) 842-6437 or e-mail

May 2012

Grass Farm’s Garden Accents celebrated their 10-year anniversary with a ribbon cutting. Stop by and see their expansive selection of garden art, plants, and landscaped designs throughout the property. Grass Farm’s Garden Accents is located at 11155 Lena Avenue.

Deanna Franklin and her staff at Rabobank are joined by Chamber Ambassadors at a ribbon cutting ceremony and open house to celebrate their 10-year anniversary in Gilroy. Rabobank is located at 761 First Street.

Gilroy Business Focus •

Page 9

Faces of Gilroy business

This Month the Gilroy Chamber of Commerce Features • Pet Services DanK Pet Sitting and More • P.O. Box 363 • 840-1260

The Dog House Inn

The Dog House Inn • 8525-D Forest Street • 842-5600

Sherry Boyer, owner of The Dog House Inn is greeted by her resident canines. The Dog House Inn is located 8525 D Forest Avenue in Gilroy and provides services for overnight and daycare stays.

Mobile Wash & Grooming Services • 10085 Devries Court • 500-1349


ecognizing the need for the perfect get-away for dogs, The Dog House Inn was established in Gilroy in 2007. Owner, Sherry Boyer originally started her business working with dog behavior training, and soon filled a market niche. Today, in addition to dog behavior modification, the facility offers a full array of services from overnight stays to daycare for the dog owner interested in providing a quality, social atmosphere for their pet. With a staff of nine professionals, The Dog House Inn has four indoor and outdoor play yards offering hours of exercise, rest, and entertainment for dogs. Sherry is a Certified PetTech Pet Saver, Certified Force-Free and E-Touch Trainer, Certified Canine Kinaesthetics Practioner, and a graduate of the Michael Ellis School for Obedience Trainers.

What are some of the trends you are noticing in the industry

Our clients are moving away from the concept of “kenneling and boarding” to “lodging”. People are willing to spend a little extra to ensure that their pets are given the best environment, so the resort-type facility, such as The Dog House Inn, has become the preferred choice where pets have the same attention and activity they would have if they were in the home. Tell us about the inspiration that made The Dog House Inn a reality

Doreen’s Dog Care Services • 12340 Highland Estates Lane

San Martin • 910-9194

EZ Clean Car/Doggy Wash • 7940 Monterey Street • 847-3955 Thriving Canine • 9400 Benbow Drive • 838-0100

Charge, continued from page 3 Gilroy has approximately 2,200 business establishments that employ less than 100 people per business, many of which are locally owned and operated. These businesses account for over 13,000 jobs in the city, or 70% of all jobs. Another critical facet of the small business owner is the focus they have on doing things locally. According to recent research, three-quarters of small business sales are sourced locally. They also believe in the importance of doing business with other local businesses and to be involved in their communities. The GEDC has developed additional resources for small businesses and entrepreneurs in the “7-Steps Guide”, which details information on permits, business formation, resources for assistance, and contacts for licensing. In addition, the GEDC website includes a “Tools for Business” section that provides access to information on business plan development, data resources, marketing, and more. Check out the GEDC website for all these resources at or call us at 408-847-7611. We will be happy to assist you with any of your small business needs, including finding a location that is the right fit for your business.

“My bank treats me like family. Does yours?”

Early on while working as an intern for a dog hydro-therapy facility, I noticed that the animals were being treated for injuries that were directly related to behavior issues. That led to creating a dog training approach that was concentrated on behavior modification and rehabilitation. Soon, clients needed extended care for their pets which led to The Dog House Inn. As your business continues to expand, what are your future plans

We are experiencing a growth phase in our business. To ensure that we always provide the highest quality services, our staff goes through rigorous training programs. Each area has a specialty, and we ensure that our staff has the expertise in those areas. In the future, we would like to add a retail component that has raw and holistic foods for dog diets. What is your favorite animal story

Athena is a rescue dog. Her owners love to travel in their RV and wanted to have Athena join them; however, she was not a good traveling companion. She was brought to us, and within six weeks, Athena was traveling in the RV with her owners – with everyone enjoying the ride.

“We love the Pinnacle Bank Team. When I or any of my staff walk through their doors they know our names, they ask how we are, AND they take excellent care of all of my business banking needs. Knowing that my bank is keeping an eye on my business puts me at ease so I can focus more on my clients and their needs.” Dr. Randall Chung and Staff, E Optometry

Gilroy (408) 842-8200 Morgan Hill (408) 762-7171 Salinas (831) 422-0400

What is your recipe for success

When the economy soured, we made the decision to hang in there. Everyone worked as a team so that The Dog House Inn could continue, even when times were tough. By keeping our nose to the grindstone, we were able to grow the business and increase our employees from three to nine.

Page 10

Commercial Banking | Cash Management Loans and Lines of Credit

Gilroy Business Focus •

SBA Preferred Provider

Serving Santa Clara, San Benito and Monterey Counties.

May 2012

GILPAC, continued from page 1 necessarily aligned with business have been actively engaged in local elections, and working hard to get candidates elected who share their views. The Chamber’s first step in striving to elect business-friendly candidates was the creation of our candidate endorsement program in 2004. The GRC Endorsement Committee evaluated candidates on issues important to the business community and made recommendations to the Chamber’s Board of Directors to endorsement those candidates. Clearly the business community has a louder voice and greater stature now because of the Chamber’s efforts. But that was just a start. Jess Unruh famously proclaimed: “Money is the Mother’s milk of politics.” Whether school board, city council, mayor, or state legislature, it takes even more money to run a successful political campaign today than it did in Unruh’s day, and if the Chamber is going to help get business friendly candidates elected, entering into the realm of campaign funding is the next essential step. Thus, the Gilroy Business Political Action

Committee (GILPAC) was conceived. After many months of research, analysis and discussion by Chamber staff and volunteers, GILPAC was approved by the Chamber Board in 2011. Progress since then has been slow and steady, as we endeavor to ensure this effort is done appropriately, legally and successfully. GILPAC is an independent, nonpartisan organization, sponsored by the Gilroy Chamber of Commerce. GILPAC’s purpose, as contained in its bylaws, is: “(a) To become involved in California state and local candidate and ballot measure elections, and in relevant state and local public policy issues, in order to promote the interests of the Chamber, its members, and the business community in the City of Gilroy and throughout the state, in any way permitted by law; and

(b) To receive voluntary contributions from individuals or entities (hereinafter referred to as “contributors”) interested in supporting the political, legislative, or governmental purposes for which the PAC is organized;” GILPAC is guided by an Executive Committee elected by the Chamber’s Board of Directors. 2012 Executive Committee members are: Gregg Giusiana (Chair), Eric Howard (Vice Chair), Terry Feinberg, Rob Oneto, Glenn Pace, Georgia Treft-Garfink, Greg Gallup, Kristina Chavez-Wyatt, and Susan Valenta. GILPAC’s efforts will be focused on evaluating, endorsing and contributing to candidates in races that will have the most positive impact on Gilroy businesses. GILPAC is now ramping up to participate in its first election in November 2012. Since there is no such thing as a free lunch at the political table, each Chamber member will be asked for a voluntary GILPAC contribution of $24 on their next membership renewal. This small amount will give the Gilroy business community a seat at the table, and help us elect candidates who understand that to have a prosperous community, we must have a favorable environment for business. The GiLPAC Executive Committee is also exploring options for a FUNdraising event at a later date, and larger contributions will be happily accepted.

May 2012

Gilroy Business Focus •

Page 11

Your Neighbor for



GILROY, CA 95020 PERMIT N. 221

Return Service Requested

18550 De Paul Drive, Ste. 109 Morgan Hill, CA 95037 PH: (408) 782-1216 Hearing Impaired: (408) 776-9243

Open 7 days a week Mon-Fri: 3pm-11pm Sat-Sun: 11am-7pm Appointments Available

UrGeNT cAre ServiceS in South County Seasonal Flu Vaccines Colds, Fevers Minor Infections Minor Injuries Minor Lacerations Routine EKG & X-rays Minor Lab Work And More…

WHAT’S NEW, continued from page 5 Integrated Financial Benefits Network recently hosted the first in an annual series of ‘woman only’ seminars, entitled Worth. In this seminar, women were encouraged to look at their own retirement plans and take charge of their financial future. Typically, women take about 12 years out of the workforce to care for children and/or aging parents. As a result, they often have less saved for retirement and lower social security benefits. In addition, women tend to outlive men by four to five years, which makes funding retirement that much more important. Women walked away from this seminar with strategies to help them better plan for a successful financial future. Check our website at www. for links to information on Worth and their future seminars, or give them a call (408-842-2716) for a complimentary consultation on how you too can make plans for a successful financial future. South Valley Symphony and Opera

San Jose is presenting Opera at the Mission, Sunday, May 13 @ 4:30pm at the Mission in San Juan Bautista. Guests will enjoy selections from La Bohème, The Barber of Seville, Madama Butterfly, Tosca, La Cenerentola, The Pearl Fishers and Thais and a reception in the Mission Garden immediately following the concert. General Admission is $35.00; children under 18 and Students with ID are free. For tickets & information go to

The Gilroy Business Focus is getting a


Coming in the June 2012 Issue

Chamber Events Calendar

Business After Hours Mixer

Thursday, May 10 • 5:30 – 7:30 pm Hosted by Hecker Pass Plaza • 1300 First Street Wine • Hors d’oeuvres • Door Prizes

Breakfast Club

Wednesday, May 16 • 6:45 - 8:00 am Sponsored by Morgan Hill Independence Day Celebration Location: Hilton Garden Inn • 6070 Monterey Street Raffle Prizes • Cash Prize Drawing • Networking • Economic Updates Members: $15 per person $20 without a reservation. Non-Members $25 per person (includes full buffet breakfast)

Network Café

Wednesday, May 23 • 11:45 am - 1:45 pm Sponsored by Regent Financial Location: Tasso’s Old House • 383 First Street Members: $20 per person Non-Members $45 per person (includes lunch)

@ under events.

For reservations, call 842-6437or register online

Gilroy Business Focus - May 2012  

Gilroy Chamber of Commerce Business Focus Publication Volume 31