FOCUS Tip-on & Affixing
In the highly competitive personal care industry getting consumers to try your products can be challenging. Sample or trial size packets are a convenient and cost effective way to get in front of the consumer. At DISC we’ve made managing printing promotional sheets and affixing or tipping on packets easier with one-stop-shopping. Our 30+ years of printing and packaging experience combined with high-speed automated affixing simplifies managing a sampling program. • • • •
Full service printing and converting capabilities Automated and highly accurate glue application and tip-on of packets Multiple lines for high volume projects Dedicated project management staff and computerized production tracking assures accurate and timely reporting to meet your requirements • Experienced with the insertion requirements of national magazines and luxury retailer promotions
Project Planning Advanced planning for any sampling program is important to its successful completion. Get us involved as early as possible to prevent what are often avoidable mistakes. To help in this process we’ve outlined below several factors to consider for the printing and affixing stages. • Packet Specifications: In addition to written specifications, we will require samples to determine run speeds and affixing tolerances. • Receiving Requirements: All packets must be packed in a carton and all facing in the same orientation and direction. Proper carton labeling is critical to the smooth transfer and tracking of materials. Ask us about our computerized production tracking system that can help with labeling and reporting accuracy. • Publication Specifications: Check with your publication on sample positioning, bleed tolerances, perforation specs and delivery requirements to meet the publication’s bindery schedule. • Affixing tolerances: A high-speed automated process is used to affix packets to most carrier cards. Although the placement is very accurate the positioning involves some variation. Most applications will have a placement tolerance of 1/8" to 3/16", so we request a minimum 1/4" clearance around your target placement area to be sure adjacent copy or critical graphics are un-obscured. Looking to make your sampling program easier to manage? Contact us today to find out how DISC can help with sampling and your other packaging needs.
Disc Graphics, Inc. 10 Gilpin Avenue Hauppauge, New York 11788 631.234.1400