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information for

Bangor Hydro Electric Company/ Maine Public Service Company


table of contents Cover Letter . . . . . . . . . . . . . . . . . . . . . . . . . . .1 About Us . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 Agency Billing Rates . . . . . . . . . . . . . . . . . . . . . . .3 Design Software . . . . . . . . . . . . . . . . . . . . . . . . .3 Client Sample: Energy Atlantic . . . . . . . . . . . . . . . . . .4 Client Sample: Maine & Maritimes Corporation . . . . . . . . . 5 Client Sample: Atlantic Heights . . . . . . . . . . . . . . . . . 6 Client Sample: Pierce Furniture . . . . . . . . . . . . . . . . . 7 Client Sample: Ocala Eye . . . . . . . . . . . . . . . . . . . .8 Resume: Sam Surprise, Owner and President . . . . . . . . . .9 Resume: Jennifer Blake, Production Manager . . . . . . . . . 10 Resume: David Gillis, Graphic Design . . . . . . . . . . . . . 11 Client List . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 References . . . . . . . . . . . . . . . . . . . . . . . . . . . 13


First, thank you for giving us the opportunity to present our services and experience for your consideration as support for your organization. Second, when I was in college many years ago, someone asked me what I wanted to do after I graduated. I thought about it and replied, “I want to represent companies and help them guide their image.” At the time, I never thought that would evolve to advertising and marketing, but it did. All the areas of expertise that David, Jennifer and I bring to the table encompass most every need a business requires to present itself to the public. What I innocently intuited 35 years ago led me to where we are today as an agency. We’re not heavy on people, we’re just solid with experience and smart enough to know how to get things done. You should hire us because we have the energy and enthusiasm to inspire great work and will make the process enjoyable for your staff, wherever you direct us. We hope we have provided you with a clear understanding of what Surprise Advertising is capable of and how genuinely interested we are to serve as a resource for your organization. Sincerely,

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Sam S. Surprise, President

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history For the past 24 years, Surprise Advertising has kept a variety of clients all over New England, and beyond, profitable by providing outstanding creative, copywriting, design, strategy, production, media buying and placement services. We offer our clients a wide spectrum of support including brochures, direct mail, sell sheets, logo development, print, radio and television production, websites, social media, marketing, concept development, copywriting, graphic design, strategy development, public relations, collateral development and more.

industry Our industry experience includes specialties in healthcare, energy, gubernatorial, transportation, tourism, furniture, long term care, non-profit organizations, Internet services, engineering, telecommunications, commercial real estate, law firms and automotive, to name a few.

approach and reputation We are a highly skilled group of three, who are experienced in getting the job done on time and on budget. Our capacity is unlimited. With our contacts, we can draw on a wide array of freelance talent (if required) to ramp up for most any effort. Balancing multiple projects is an everyday occurrence and what we enjoy. Our professional relationships are personal and reach across New England to a diversity of support vendors that we trust and have relied on time and again.

energy experience

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Our experience with energy and utility companies is entirely with Maine Public Service. We proudly designed, developed, executed the launch and managed the marketing and advertising for Energy Atlantic while it operated. We also designed and produced the Maine & Maritimes Corporation Annual Reports four years in a row from 2006 through 2009.

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Our resumes are attached and our agency billing rates are:

principle: Sam Surprise, $145 per hour Disciplines: Creative, Art Direction, Copywriting, Strategy, Media Placement

associate: Jennifer Blake, $75 per hour Disciplines: Production Management, Public Relations, Editing, Special Events, Social Media

graphic design: David Gillis, $165 per hour Discipline: Complete Design capabilities for all Collateral, Digital and Print media

design software:

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Adobe CS6 Suite (Illustrator, Photoshop, InDesign, Dreamweaver)

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Energy Atlantic: Annual budget: approximately $350,000 The primary goal was to brand Energy Atlantic statewide as the “local” choice for residential and commercial businesses. A multimedia approach was selected using television, radio, newsprint and direct mail. We were responsible for all creative, production, strategy and media placement.

undeRstAndin

g the ConneCtio

ns

the value of We recognize g relationship fostering a stron ity, educationa with our commun rapidly developi institutions, the and the role energy industry, future. we play in the

Please refer to the Demo TV Reel DVD to view:

Surprise Advertising, 369 Capisic St., Portland ME · 207.879.4560 · SurpriseAdvertising.com

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9-0789 que Isle, ME 0476 PO Box 789, Pres 209 State Street, m & es.co m n g ritim www.maineani dma

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Energy Atlantic “Clean Families” Energy Atlantic “Clean Business”

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We were tasked with developing the company’s Corporate Annual Report from 2006 to 2009. A new concept and look was developed each year to reflect the company’s goals and response to the marketplace. Creative Concept, Art Direction, Graphic Design and Printing Press Management were handled by Sam Surprise, David Gillis and Jennifer Blake. Maine & Maritim es Corporation

Maine & Maritimes Corporation

Rep oRt 200 8 Ann uAl eMe nt | pro xy stat For M 10-K ual Mee ting not iCe oF ann

®

2006 Annual Report, Form 10 -K , Prox y Statement and Notice of Annual Meeting

®

Maine & Maritimes Corporation (AMEX:MAM) is the parent company of Maine

Public Service Company, a regulated electric transmission and distribution utility serving

itiM es Cor por

approximately , electricity customers in Northern Maine. MAM is also the parent company for subsidiaries involved in unregulated operations such as engineering and

atio n

real estate. Corporate headquarters are located in Presque Isle, Maine and the corporate

We de

2009 Annual Rep ort | Form 10-K | Proxy Stat ement |

10-K , prox y

Notice of Annual Meeting

Repo Rt, ForM

®

209 State Street, PO Box 789, Presque Isle, ME 04769-0789

website is www.maineandmaritimes.com

omises. liver on our pr

Annual Report 2006

2008 Ann uAl

www.maineandmaritimes.com stat eMent, and not iCe oF ann

Connec ted to Northern Maine

3/13/07

2009 Annual Rep ort Form 10-K | Pro xy Statement Notice of Annual Meeting

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Project budget: $13,000

Main e & Mar

al

Maine & Maritimes Corporation:

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Atlantic Heights: Annual budget: $150,000 to $250,000 Atlantic Heights is a Comprehensive, Long Term Healthcare facility. From its inception in 2004, we have been involved with every aspect of publicity for this unique community, beginning with logo development. We designed and produced all collateral, electronic media, print, media placement, direct mail, website, public relations, special events and yearly updates. Management: Sam Surprise, David Gillis and Jennifer Blake.

One of the fi nest!

ONE CAMPUS, ONE FEELING AND ONE COMMITMENT TO YOU! ATLANTIC HEIGHTS, one

THE INN, and full post-acute rehabilitation

of the newest and most com-

services coupled with 24-hour Skilled

prehensive Senior Living

Care at SEAL ROCK . We

communities in Southern

even have a fitness center,

Coasta l Maine of fers

indoor pool and Jacuzzi.

Independent Living at THE

Visit our website for more

COTTAGES, Assisted Living Apartments at

information or give us a call.

ASK ABOUT OUR AGING IN PLACE PLAN FOR MAINECARE.

“The Inn is now my home,

and I ’m delighted to be here!”  STEVE, RESIDENT

Location, Lifestyle and Community… the Perfect Choice.

One Harbor Drive, Saco, Maine  | ()- or ()- | www.AtlanticHeightsMaine.com Directions: Take Route 1 to Saco, turn east on Beach Street (Route 9), follow 1.2 miles and Atlantic Heights will be on your left.

“The minute you open the front door at The Inn…

you feel the warmth and welcome.”

8.375”w x 10.5”h | Healthcare Marketing | DGD AH_DE_1212.indd 1

12/13/12 11:43 AM

Please refer to the Demo TV Reel DVD to view: Atlantic Heights “Opening the Door” Atlantic Heights “What is Retirement”

provides one of the newest and most comprehensive healthcare communities in the area. Providing three professional levels of care including Independent Living at THE COTTAGES , Assisted ATLANTIC HEIGHTS

 MADDY, RESIDENT

Living Apartments at THE INN , and 24hour Skilled Care and complete Rehabilitation services at SEAL ROCK . We even have a fitness center, indoor pool and Jacuzzi for daily use and it’s all in a coastal setting.

One Campus, One Feeling and One Commitment to you!

CALL US TODAY TO SCHEDULE A TOUR.

One Harbor Drive, Saco, Maine  | () - | Toll Free () - | www.AtlanticHeightsMaine.com Directions: Take Route  to Saco, turn east on Beach Street (Route ), follow . miles and Atlantic Heights will be on your left.

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4/7/11 5:58 PM

Open House Today!

Cottages for Sale AtlanticHeightsMaine.com

Lifestyle Is Everything!

What to do next: Purchase a cottage or join the priority reservation register.

Ferry Beach

/

The immediate sense one feels upon entering Atlantic Heights is of quality and community. These unique elements fold together to build a lasting positive impression that is a direct result of the commitment and experienced planning efforts of its founders. If you’re intrigued to learn more about southern 1 Duplex Maine’s newest retirement Duplex community, call2today. 3 Duplex 4 Duplex 5 Duplex 6 Duplex 7 Duplex 8 Duplex 9 Duplex 10 Duplex 11 Duplex 12 Duplex

Lg Lg Lg Lg Lg Sm Adler Denmar Sm Lg Adler Adler

®

Exit 36

Cottage sites are reserved on a first come, first served basis by joining our priority reservation register. To register, select a cottage site from One Harbor Drivethe priority those that remain open, complete Saco, reservation form, andMaine remit a04072 fully refundable deposit. In the event that all sites207-283-3022 are reserved 800-874-6990 when you contact us, you may still join the info@AtlanticHeightsMaine.com www.AtlanticHeightsMaine.com reservation register and if you do, you will be contacted when sites become available based upon your position on the reservation list.

DLX DLX DL DL

DL DL DLX DLX

195 ain M

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Ferry Beach

SOLD SOLD

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s#AMDEN

SOLD s"OOTHBAY(ARBOR s&REEPORT s0ORTLAND

Duplex Duplex Duplex Duplex Duplex Duplex Duplex Duplex Duplex Duplex Duplex Duplex

Denmar Adler Denmar DLX Adler DLX Rockport Adler Lg DL Sm DL Lg DLX Lg DLX Lg Lg

®

25 26 27 28 29 30 31 32 33 34 35 36

Duplex Duplex Duplex Duplex Single Duplex Duplex Duplex Duplex Single Single Single

Adler Adler Adler Rockport Lg Lg Lg Sm Lg Denmar Adler Denmar

37 38 39 40 41 42 43 44 45 46

SOLD SOLD

9

SOLD

SOLD

3

®

4

Duplex Duplex Duplex Duplex Single Duplex Duplex Duplex Duplex Single

SOLD

Denmar Denmar Denmar Adler Adler Denmar Denmar Rockport Rockport Denmar

®

SOLD

®

® ®

s0ORTSMOUTH SOLD

13 14 15 16 17 18 19 20 21 22 23 24

SOLD

SOLD SOLD

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s SOLD s+ENNEBUNKPORT SOLD s/GUNQUIT

SOLD

SOLD

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SOLD

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DL = Daylight Basement DLX = Walkout Basement Lg = Denmar 1,739 sq ft Sm = Adler 1,478 sq ft Sm = Rockport 1,120 sq ft ® = Reserved/Deposit All sites listed as large can be built as small units, but small units cannot be upgraded to large.

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AtlanticHeights_GF_2.indd 1

“M   I              ” — A, R    … 

this had everything

10/30/07 3:39:16 PM

Surprise Advertising, 369 Capisic St., Portland ME · 207.879.4560 · SurpriseAdvertising.com

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⊛ Sold

One Harbor Drive, Saco, Maine 04072 Tel/Fax 207-283-3022 or 800-874-6990 • www.atlanticheightsretirement.com

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Step Up to an Exceptional Experience!

⊛ Sold

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Lifestyle Is Everything!

207-283-3022

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Tours Available

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Pierce Furniture: Annual budget: $120,000 Surprise Advertising has been working with Pierce since 2003. Pierce is a fine furniture store with over 40 brand name manufacturers represented. We have been responsible for developing and implementing every aspect of publicity for them including, television, radio, print, direct mail, website, special events, digital advertising and collateral. Management: Sam Surprise, David Gillis and Jennifer Blake. Please refer to the Demo TV Reel DVD to view: Pierce Furniture - Spot 1 Pierce Furniture - Spot 2

Redecorating? Moving? Or simply time for a change? B B, Q C  W

,

$

A M’ L C

They’re all good reasons to visit Pierce. When it’s time to buy furniture, it’s time to visit Pierce Furniture. We’re always ahead of the curve because styles are always changing. We carry all the best furniture manufacturers with the latest designs and fabrics, and always at the best pricing. Visit our store where C you will find great names like Stickley, Lee, Norwalk, S  Copela nd, Ame r ica n L eat he r a nd ma ny more.

*

for a lifetime of memories. *C    .

  , . – . |     ., ,          | -- |   . .PF. ·    

Saturday, June 22nd

As Comfortable As Your Living Room Attractive, clean styling has kept Telescope Casual at the forefront of outdoor design and comfort for over a century. Rust free aluminum, marine grade polymer and even wood directors chairs are available with a wide range of colors to match any setting. Moderately priced too.

11am to 3pm

Visit us today and let the style of Telescope Casual make your pool or patio a place to sink in to summer.

 D  G  L

  , . – ., |     ., ,  | --        . |   .

Sear, Smoke or Bake!

www.PierceOutdoors.com

Kamado Joe ceramic grills are perfect for low & slow smoking, searing or baking. With 2 sizes to choose from you can handle most any summer fun.

Versatile & Attractive!

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5/23/12 4:28 PM

M’ R, M B Portland’s largest Outdoor furniture and BBQ Thecenter oval shape allows for cooking large or small portions        with over 30 new gas, charcoal and pellet models to choose from just shut the damper and save charcoal for next and when complete,    .including the Kamado Joe & Saber Grills!!! time. Primo is the only kamado oval grill made in America.

www.PierceOutdoors.com

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  , . – .,|  ., |-

www.PierceOutdoors.com

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  , . – .,|  ., |-

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www.PierceOutdoors.com with over 30 new gas, charcoal and pellet models to choose from Portland’s largest Outdoor furniture and BBQ center including the Kamado Joe & Saber Grills!!! with over 30 new gas, charcoal and pellet models to choose from.

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See why Gourmet chefs love the simplicity and speed of . Napoleon grills.  ., |- , – .,| Portland’s largest Outdoor furniture and BBQ center

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Ocala Eye: Annual budget: $390,000 This ophthalmological practice has five locations, 13 surgeons, over 60 staff and is the largest eye care center in North Central Florida. Two years ago we were tasked with rebranding the practice, which included developing a market strategy, tag line, new image concept and a full market execution plan. We have created new television, radio, print and digital ads and have initiated social media advertising, as well as quarterly special events. We are currently in the process of Art Directing their new website. Management: Sam Surprise, David Gillis and Jennifer Blake.

“ I’m indebted to them FOR MY LIFE.” kup. My a normal chec “I came in for rst some Hollenho Doctor noticed h means right eye, whic plaque in my with my right lem prob a I had had an Within days I carotid artery. nd . They went beyo Endarterectomy of their would expect what anyone eye doctor.” — Jim Lawrie, Glaucoma

The Villages

“ I can see, I CAN SEE!!! ” —MARIA’S HAPPY

MOTHER

“My mother had Cataract surg ery and it was grea t. She was thril led to see again and I was so happy for her. It was like a miracle. I think because they have so man y talented doctors here, it’s what makes them spe cial. ” — Maria Gaudier, Ocala Cataracts

Look Sharp,

BE ACTIVE!

“ I CAN SEE

just like I did when I was 20.” s. My “For years I wore glasse pushing biggest aggravation was Well, they them around all the time. maybe 10 did the procedure, took outside, I went I When es. minut clearly. It was amazed, I could see my life at 65 changed the quality of years old.”

Active Eyewear Open House Saturday, May 4th One Day Only Deals on fashion frames/lens packages and more! Stop by, meet the vendors and walk out looking like a million bucks! Get up to 25% off specially marked frame and prescription lens packages. View brand names like Marchon, Valentino, Tom Ford, Swarkovski and more. As an added bonus, Ocala Eye Aesthetics and Hearing Services staff will be on site for product demonstrations and provide free hearing tests.

Bring In This Ad And

Receive A Free Gift

Saturday May 4th, 10am – 2pm

— Al Schmid, The Villages

Door prizes and hourly drawings including: Custom Pickleball Paddles from P5, Sunglasses and Gift Cards. Light refreshments served.

Lens Implants

OcalaEye.com (352) 430-3356 1950 Laurel Manor Dr. #250

“ I can see, I CAN SEE!!! ” —MARIA’S HAPPY MOTHER

“My mother had Cataract surgery and it was great. She was thrilled to see again and I was so happy for her. It was like a miracle. I think because they have so many talented doctors here, it’s what makes them special.” — Maria Gaudier, Ocala

“ I CAN SEE

Cataracts

just like I did when I was 20.”

With 13 Physicians, over 40 years caring for patients, and five convenient locations including The Villages, Ocala Eye is the largest and most experienced Eye Center in North Central Florida. Call today and see why people are happy to say, Ocala Eye Looks Out For Me.

“For years I wore glasses. My biggest OcalaEye.com Newwas patient appointments aggravation pushing them around all 888-202-7559 the time. Well, they did the procedure, Now Available! 1950 Laurel Manor Dr. #250 took maybe 10 minutes. When I went outside, I was amazed, I could see clearly. It changed the quality of my life at 65 years old.” — Al Schmid, The Villages Lens Implants

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Surprise Advertising, 369 Capisic St., Portland ME · 207.879.4560 · SurpriseAdvertising.com

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OcalaEye.com 888-202-7559

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New patient appointments

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With 13 Physicians, over 40 years caring for patients, and five convenient locations including The Villages, Ocala Eye is the largest and most experienced Eye Center in North Central Florida. Call today and see why people are happy to say, Ocala Eye Looks Out For Me.

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Sam Surprise OWNER AND PRESIDENT

boards and credentials ϐϐ President and Founder of Surprise Advertising ϐϐ Maine Medical Association Committee Member of Corporate Affiliates, 2002 - present ϐϐ MEMGMA Member 2008 - present ϐϐ ϐϐ ϐϐ ϐϐ ϐϐ

Past President of the Ad Club of Maine, 2001 - 2002 Past Board Member of Maine Speakout Project Co-Chair of AIDS Project Women’s Leadership Luncheon 2002 Board Member of The Frannie Peabody Center, 2003 - present Michigan State University, Graduate 1981

general services and credentials Since 1989, Surprise Advertising has kept a variety of clients all over New England, and beyond, profitable by providing outstanding creative. We offer our clients a wide spectrum of support including brochures, direct mail, logo development, print, radio and television production, web sites, copywriting, graphic design, public relations and much more.

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Additional industry experience includes transportation, manufacturing, tourism, consumer products, furniture, attractions and destinations, environmental, non-profit organizations, Internet services, engineering, telecommunications, commercial real estate, technological, legal, automotive, corporate communications, recreation and food service.

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Jennifer Blake PRODUCTION MANAGER

credentials ϐϐ Maine College of Art, BFA Graduate, 1995 ϐϐ B2B Account Executive, Verizon Wireless 1998 – 2001 ϐϐ B2B Account Executive/Production Manager, NL Partners, 2002 – 2004 ϐϐ Business and Marketing Consultant, Murphy Empire 2004 – 2006 ϐϐ Production Manager, Surprise Advertising, 2006 – present

experience Along with her Bachelor’s Degree in Fine Arts, Jennifer brings over 15 years of experience to Surprise Advertising in businessto-business sales, advertising and marketing. As production manager, Jennifer oversees all projects by estimating costs for collateral production and printing, newsprint or digital ad placement and ensures that all projects are on budget, high quality and completed on time. Jennifer coordinates all events and assists clients by establishing a consistent presence in social media, and by targeted ad placement on social media outlets. Jennifer is committed to building a strong social media presence for our clients and continuously takes classes in the latest social media trends and technologies:

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Constant Contact, Email Marketing, June 2011 Social Media Marketing, August 2012 Google Ad Words, October 2012 Engage Fans on Facebook, January 2013 Get Your Business Found on Google, April 2013

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David Gillis GRAPHIC DESIGN

awards and credentials ϐϐ President and Founder of David Gillis Design ϐϐ Multiple award winning designs including Broderson’s, Addys ϐϐ Pratt Institute, Graduate with Honors, 1988

general services and credentials David Gillis has been providing Surprise Advertising exceptional, customer-focused design and visual solutions for nearly 10 years. Clients have benefited from a wide spectrum of David’s work including trade show graphics, websites, brochures, direct mail, digital and print media, logo development, packaging, signage and much more. In addition to Surprise Advertising, David has regularly provided marketing solutions for a variety of local business and nonprofit organizations including Maine College of Art, Portland Symphony Orchestra and the United Way of Greater Portland.

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In addition to his design work, David is an avid photographer and Instagrammer, with nearly one thousand followers.

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agency client list PAST AND PRESENT CLIENTS NAPA Auto Parts, Maine and New Hampshire

Johns Manville Corporation, Portland, ME

NAPA Auto Parts, Boston, MA

Morton Physician Associates, Taunton, MA

Frisbie Memorial Hospital, Rochester, NH

Sentry Hill Retirement Community, York Harbor, ME

Saltwater Grille, South Portland, ME

Maine Optometric Association, Portland, ME

Perkins Olson, PA, Portland, ME

The Liland Ear Nose & Throat Center, Worcester, MA

Desert Pain Institute, AZ

Seacoast Health Center, Hampton, NH

Ocala Eye, Ocala, FL

Global Biotechnologies, Portland, ME

Northern Maine Regional Airport, Presque Isle, ME

Main Resource, Westbrook, ME

Maine Medical Association, Manchester, ME

Catholic Charities of Maine, Portland and Falmouth, ME

Pierce Furniture, Scarborough, ME

New England Classic Interiors, Portland, ME

Concord Eye Care, Concord, NH

Keiser Industries, Oxford, ME

Maine & Maritime Corporation, Presque Isle, ME

Sports Medicine Atlantic Orthopaedics, Portsmouth, NH and York, ME

New England Rehabilitation Hospital, Portland, ME Maine Health Care Association, Augusta, ME Cumberland County Civic Center, Portland, ME Pape Chevrolet, South Portland, ME Women’s Life Imaging Center, Somersworth, NH EZ Diabetic Supply, Bath, ME The Maine Houses, Bethel, ME and Cape Cod, MA Seventy-Five State Street, Portland, ME Bay Broad Band, Chestertown, MD Northern New England Passenger Rail Authority, Portland, ME

The Spurwink School, Portland, ME Waldron Marine, Falmouth, ME Medical Rehabilitation Association, Lewiston, ME Seacoast Vascular Center, Somersworth, NH First Atlantic Corporation, Portland, ME The Cottages at Atlantic Heights, Saco, ME The Inn at Atlantic Heights, Saco, ME Falmouth by The Sea, Falmouth, ME Foreside Harbor, Falmouth, ME Freeport Place, Freeport, ME

WAGM-TV, Presque Isle, ME

Ross Manor, Bangor, ME

Energy Atlantic, Presque Isle, ME

Seal Rock Healthcare, Portland, ME

CommTel Internet, Portland, ME

Seaside HealthCare, Portland, ME

Charlie Beigg’s Gourmet Grilling Sauces, Windham, ME

Colonial Healthcare, Lincoln, ME

SYSCO Food Services of Northern New England, Portland, ME

Collier’s Healthcare, Ellsworth, ME

Bernstein, Shur, Sawyer & Nelson, Portland, ME Brown Pontiac Oldsmobile, Saco, ME Gorham House, Gorham, ME Clover Healthcare, Auburn, ME Seacoast Fun Park, Windham, Bar Harbor, ME

Stillwater Healthcare, Bangor, ME Woodlawn Rehabilitation, Skowhegan, ME Strafford Cardiology Associates, Rochester, NH Durgin Pines, Kittery, ME Nephrology Associates, Lewiston, ME Rehab3, Somersworth, NH

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Lanco Handling Systems, Westbrook, ME

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references Ken Bowden, CEO First Atlantic Corporation 100 Waterman Drive, #401 South Portland, ME 04106 kenb@firstatlantic.com (207) 874-2700 Ken Welch, General Manager NAPA Maine 180 Larrabee Road Westbrook, ME 04092 Ken_Welch@genpt.com (207) 854-1141 Don Cushing, CEO Ocala Eye 3130 S.W. 32nd Avenue Ocala, FL 34474 dcushing@ocalaeye.com (352) 291-5210

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Gordon Smith, Executive Vice President Maine Medical Association 30 Association Drive Manchester, ME 04351 gsmith@mainemed.com (207) 622-3374

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Bangor Hydro · Maine Public Service RFI  
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