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FINE HOMES ESTATES TONI GILLIARD, REALTOR® /JD


EXCLUSIVE SERVICES. EXCEPTIONAL RESULTS


What’s in a name? Our name and global presence gives you a competitive advantage in reaching the perfect buyer. Relationships matter! That’s our approach to success. With cutting edge real estate marketing ability, it allows us to utilize digital and print marketing tools. This gives us a robust marketing advantage to help you buy or sell your home.

brand awareness Global luxury experts Marketing -Luxury specialist -In house marketing design -Digital media and technology


BRAND AWARNESS


OUR STORY Berkshire Hathaway HomeServices is a global real estate brand with presence in various countries around the world. Real estate is no longer exclusive to local markets. Although we are in the Charleston South Carolina market, the Gilliard Group has excellent international connections within the brand nationally and internationally. Home buyers and sellers are transacting real estate from country to country as well as city to city. As many home buyers and sellers are adapting to the virtual work world, now more than ever the global real estate network is important. The Gilliard Group, lead by Toni Gilliard, aligns itself with a global brand because of the understanding and need, now more than ever, to work with a real estate company with a global network. Having a global connection makes Gilliard Group well position to provide local and international expertise; leveraging the access to the global network to assist consumers achieve their real estate goals globally.

T

H

E

REALTRENDS F I V E

H U N D R E D

NAMED TOP 25 BROKERAGES IN THE U.S


CORE VALUES Fueled by reputation, motivated by innovation. Our core values work together to create a steadfast foundation in an ever-shifting world.

COLLABORATION | LOYALTY | INITIATIVE

SUCCESS BY THE NUMBERS 1,330+ OFFICES COMPANY WIDE

45,000+ AGENTS

#1 INDUSTY RANK


WORLDWIDE LEADER


TONI GILLIARD - AN OVERVIEW The TONI GILLIARD System not only boasts a significant international presence, but also offers a world of opportunity for you to expand your scope of business. With our global presence, you will have access to quality buyers and sellers all over the world. With the TONI GILLIARD name, they will recognize and trust you and your agent from their very first impression.

1,550+ OFFICES

37

COUNTRIES

50,000 SALES AGENTS

YEARS OF EXPERIENCE


LUXURY EXPERTS


CERTIFIED LUXURY SPECIALIST Luxury at every price point is what our clients deserve. No homes sells itself. It takes a qualified team of professionals to present your home or second home in the best light for the right buyer. We provide luxury services from the beginning stages of the transaction all the way to the end and after closing. The Gilliard Group provides personalized professional luxury services. We understand your unique needs and expectations whether buying or selling. Our luxury specialist Toni Gilliard is attuned to the needs of the luxury real estate market and has undergone extensive training to meet your needs. Our team encompasses team members with various advanced degrees that uniquely align well with the luxury market. From knowing the craftsmanship and quality of each property to proper pricing strategy, you will have our full attention and dedication to best attract the best luxury buyers.

Institute For Luxury Home Marketing The Institute for Luxury Home Marketing is the premier independent authority in training and certifying real estate professionals in the art of handling exceptional properties. Toni Gilliard completed specialized training, and built expertise in the luxury real estate market. The Institute for Luxury Home Marketing’s training gives real estate professionals the knowledge, skills and resources to effectively serve affluent clients. Real estate professionals who complete this training build the knowledge, skills, and expertise required to support the unique needs of affluent buyers and sellers of highend properties. “Institute members represent the most qualified and skilled luxury real estate professionals in their respective markets,” said Diane Hartley, general manager of The Institute. “They understand the unique needs of high net worth individuals when it comes to listing and selling luxury estates and have access to extensive network of successful luxury agents made possible by The Institute.


RESIDENTIAL & LUXURY HOMES Magazines and digital marketing are powerful listing tools. Our high-end quality marketing material demonstrates the quality of care our agents take in listing your property. From local publications to national publications like Charleston style and design magazine, the content is created to inspire readers to move to Charleston or invest in a second home or vacation rental. The goal with every listing is to inspire prospective clients so that they picture themselves in that environment.

S E LL I N G

I N

C H A R L E S T O N

Your Guide to Charleston

Explore our Lowcountry lifestyles and find the place that's perfect for you at

tonigilliard.com

843-302-9221


MARKETING


MARKETING PLAN Luxury services at every price point is our motto. The Gilliard Group presents beautifully designed listing presentations, customize property websites as well as social media marketing. With every listing we print beautiful marketing materials such as postcards, brochures and signage. Every marketing plan begins with optimizing it for the ideal buyer.


ONLINE SYNDICATION With TONI GILLIARD Fine Homes & Estates, your property is part of the real estate elite. We’ll put your house in the spotlight, with placement in some of the world’s leading print and digital publications. Your listing will appear in WSJ.com, RobbReport.com, duPontREGISTRY.com, James Edition and Mansion Global.com on a daily basis. These outlets will bring your property to the attention of thousands of affluent buyers.


ONLINE SYNDICATION With TONI GILLIARD Fine Homes & Estates, your listing will also appear on over 200 other real estate sites such as Zillow.com, Trulia.com, Homes.com, Luxury Real Estate and the Washington Post. So wherever luxury home buyers may look, they will find you.


GLOBAL PRESENCE Berkshire Hathaway HomeServices is a global real estate brand with presence in various countries around the world. Real estate is no longer exclusive to local markets. Although we are in the Charleston South Carolina market, the Gilliard Group has excellent international connections within the brand nationally and internationally. Home buyers and sellers are transacting real estate from country to country as well as city to city. As many home buyers and sellers are adapting to the virtual work world now more than ever the global real estate network is important. The Gilliard Group made the decision to align itself with a global brand because of the understanding and need now more than ever to work with a real estate company with a global network. Having a global connection makes Gilliard Group well position to provide local and international expertise; leveraging the access to the global network to assist consumers achieve their real estate goals globally.

www.Tonigilliard.com

VARIOUS LANGUAGES

MANY CULTURES

LUXURY SERVICES


TONIGILLIARD.COM All Charleston and Charlotte North Carolina listings can be searched on this site also lead you to search other national and international markets as we have the ability to utilize our network. Your property will not only be shown locally but is extended to reach potential buyers nationally and internationally using this site. Your property will always be showcased as a luxury home or investment among other high-end listings on this site in addition to the brokerages site. You also have the option to be featured in high end luxury real estate related magazines such as Charleston style and design magazine and their homepage.


MOBILE MARKET We have an innovative website that displays immediate feedback on listings. Our team, agents, office, and local information is just one click away. Search active listings with tailored details as well as an interactive map. Users can filter or search using various tools provided on the website. Potential buyers are also able to virtually walk through your property and take a virtual tour on many of our listings.


SOCIAL MEDIA Millions of people globally utilize social media to stay connected. Many utilize Facebook Instagram and Twitter daily. Our agents use cutting edge social media tools to market properties successfully and promote your property listing to locate the right buyer.

Instagram.com/sellingincharleston

Facebook.com/sellingincharleston1

YouTube.com/Toni Gilliard Realtor


DIGITAL ERA Now homebuying is literally at the touch of your finger. We have various tools that simplify the home buying and selling process from apps to websites and much more. The digital marketing strategy our agents utilize provides various platforms for the home buyer searching remote.

Finace

About

Information

Contact

REAL ESTATE BLOG HOME IMPROVEMENT

DECCA

LIFESTYLE

LUXURY

COMMERCIAL

THE RECENT LIST

12:00

DIGITAL ERA

Why Rough it When You Camp? Glamp Instead!

The Formula for Creating a Luxury Bath

Should You Use a Professional Stager When Selling Your Luxury Home?

Selling a home for the highest possible price in San Carlos requires a cohesive strategy, deliberate process and a talented team. We follow a strategic 10

10

10


RESIDENTIAL & LUXURY HOMES Magazines and digital marketing are powerful listing tools. Our high-end quality marketing material demonstrates the quality of care our agents take in listing your property. From local publications to national publications like Charleston style and design magazine, the content is created to inspire readers to move to Charleston or invest in a second home or vacation rental. The goal with every listing is to inspire prospective clients so that they picture themselves in that environment.

www.Tonigilliard.com ELEGANT HOME FOR SALE

50

OFFERED AT

$

3,000,000

PERSONS DAILY FEATURES 2 Bedroom

Swimming Pool

3 Bathroom

Dining Room

Living Room

1 kitchen

Study Room

Call 843.885.4557 | 843.302.9221

MODERN ELEGANT INTERIOR & EXTERIOR Selling a home for the highest possible price in San Carlos requires a cohesive strategy, deliberate process and a talented team. We follow a strategic plan to get your home sold for top dollar, as quickly as possible. First, we analyze both market conditions and the property to deter-

W: www.Tonigilliard.com Mt. Pleasant, SC, Isle of Palms, Charleston, SC and surrounding area.

UNLIMITED RESOURCES

20,000

COPIES DISTRIBUTED


At Home with Toni Gilliard Magazine Fine homes and estates agents have access to exclusive advertising with At Home With Toni Gilliard Magazine: a simple solution for marketing your luxury property to affluent prospects. A full page ad is dedicated to fine homes & estates listings in each edition ($1m+ properties). The magazine is distributed to 200,000+ clients 3 times a year, via the preferred client club program

www.Tonigilliard.com

S U M M E R 2 2 0 2 0 DECLUTTER THE GARAGE / ROADTRIP ESSENTIALS / PRESSURE WASHING

At Home with

TONI GILLIARD

Explore our Lowcountry lifestyles and find the place that's perfect for you at

tonigilliard.com

843-302-9221


WHO WE ARE Berkshire Hathaway HomeServices Carolina Sun Real Estate Offering a luxury experience and thoughtful approach, Berkshire Hathaway HomeServices Carolina Sun Real Estate brings an authentic brand and global presence to Charleston South Carolina. As one of the nations leading real estate brokerages, we are delighted to serve you. We are dedicated to providing the finest services to our clientele. We welcome you to share in our esteemed reputation as one of the most respected companies globally. By working with the Gilliard Group with Berkshire Hathaway Homeservice Carolina Sun Real Estate, you align yourself with a century of unparalleled financial strength, operational experience, business ethics, and luxury services at every price point. Our team of agents understand the needs of buyers and/or sellers. Purchasing a home or an investment property is a very important decision. Luxury is also a state of mind and quality of life. Whether it’s the neighborhood, the commute to work or golfing or a trip to the beach around the corner, we have agents who care, listen, and in the know. Toni Gilliard, the team lead of Gilliard Group is a former attorney with over 20 years of negotiation expertise. She brings a wealth of knowledge to the team gained from mediation and law practice as well as living and traveling abroad.

TONI GILLIARD Mt. Pleasant, SC, Isle of Palms, Charleston, SC and surrounding area. 843.885.4557 | 843.302.9221

ToniGilliard.com


FROM NATIONAL TO INTERNATIONAL More than 50,000 agents in over 1500 offices throughout the world

FROM NATIONAL TO INTERNATIONAL MORE THAN 50,000 AGENTS IN OVER 2,000 OFFICES THROUGHOUT THE WORLD


FROM NATIONAL TO INTERNATIONAL Our parent company Homeservice of America, or Berkshire Hathaway HomeServices, is the nations largest, full-service real estate brokerage firm. HomeServices of America expanded its business model to include real estate brokerage Franchising in 2012 to create the most respected and valued real estate company in the market. In the last two years, Berkshire Hathaway HomeServices has expanded internationally to London, Milan, Berlin, Frankford, Madrid, Barcelona, Portugal and Dubai. Future expansion is planned to Mexico, Tokyo, Paris and Vienna


RELOCATION SERVICE Berkshire Hathaway HomeServices Carolina Sun Real Estate Successfully moving employees and their families domestically and internationally since 1998, HomeServices Relocation, LLC is a full-service relocation management provider that designs flexible relocation solutions for corporations worldwide. Through it’s national network or relocation partners, HomeServices relocation offers clients integrated relocation services that improve the quality of their relocation experience while reducing stress on the transferee and the overall cost to the client company. Integrated services include:

Pre-decision/familiarization tours

Home sale program management

Destination mortgage program

Marketing services

Homeowners insurance

Home disposition

Policy consulting

Rental and temporary living

Expense processing

Settling in services

Tax assistance calculation

Equity funding

Spouse/partner career assistance

Inventory management

Shipping and moving household goods

Pet and auto transportation

Group move management

Information about home services relocation is available at www.homeservicesrelocation.com


A REPUTATION BUILT ON TRUST The integrity and reputation of Berkshire Hathaway, combined with approved and operational excellence of HomeServices of America, has led to the creation of the most respected and valued real estate company in the market: Berkshire Hathaway HomeServices. As a full service real estate company, our core values, service philosophy, innovative technology and, most importantly, our people, are what make us the leader in the areas we serve. We leverage the elite Berkshire Hathaway HomeServices net worth of Powell relationships along with a superior level of service to bring together the buyers and sellers of properties.

VISION

Our vision is to be the most highly respected real estate firm and team committed to providing exceptional service.

VALUES AUTHENTICIY

GROWTH

RELATIONSHIPS

COMPASSION

EMPOWERMENT

SERVICE


www.Tonigilliard.com

TONI GILLIARD Mt. Pleasant, SC, Isle of Palms, Charleston, SC and surrounding area. 843.885.4557 | 843.302.9221 Hello@ToniGilliard.com

ToniGilliard.com


Profile for GilliardGroup

CHARLESTON LUXURY HOMES AND ESTATES-GILLIARD GROUP  

With devoted hard work and expertise, Residential & Luxury Real Estate Expert Toni Gilliard delivers a customized client experience carefull...

CHARLESTON LUXURY HOMES AND ESTATES-GILLIARD GROUP  

With devoted hard work and expertise, Residential & Luxury Real Estate Expert Toni Gilliard delivers a customized client experience carefull...

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