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Northern Ireland Annual Review Supported by


What’s Inside... 3

Chairman’s Message


A Year in Review


Our Impact




Case Studies




Case Studies

12 : Planet



16 : Place


Case Studies


Our Finance


Our Members


Our Board

6 : People

LOOKING AHEAD TO 2011 – KEY DIARY DATES (for further information visit


AWARDS Business in the Community Awards for Excellence/ Regional Recognition Awards

Closing dates: 4 March/1 April NI Gala Awards Dinner: 9 June, Belfast Waterfront Hall

Opening Doors event – featuring 2010 Award winners

10 February, Obel building, Belfast

Workplace Excellence Series What makes your organisation a great place to work The importance of employer branding

24 February, Belfast 26 May, Belfast

Cares Action Days Be a saint – volunteer D for Donate Day Silver Surfers’ Day Give and Gain Day

16 March, provincewide 4 April, provincewide 20 May, provincewide 24 June, provincewide

Employing Migrant Workers’ Charter Launch

24 March, Ulster Museum, Belfast

13th Annual Environmental Benchmarking Survey

Launch: 9 May Deadline for submissions: 17 June Report publication: 18 October, Belfast

Mayday Summit             

14 April, Belfast

Business in the Community Northern Ireland Annual Review 2010

...Chairman’s Message “Simplicity often lies behind the best ideas and we’ve simplified our messages. Our focus between now and 2014 will be on improving the impact business has on its People, our Planet and the Places where it operates.”

By any measure, 2010 was a memorable year. The so-called BRIC nations of Brazil, Russia, India and China recovered their momentum and enjoyed remarkable growth, while European states looked on enviously, with the new coalition at Westminster embarking on an austerity programme that closely rivalled that of the beleaguered coalition in Dublin. The declining popularity of political leaders and the uncertainty as to the scale of recovery serves as a stark reminder of just how fickle and fragile public opinion can be in the face of economic adversity. Thankfully, the same fortunes have not befallen our membership throughout 2010, as we finished the year with 241 members, 29 of whom joined in 2010. It heartens me greatly that companies here see and understand the rationale for addressing their corporate responsibilities and that, if anything, the recession has made the imperative for doing so clearer and more attractive. The most successful people, companies, governments, see

opportunity in adversity rather than despairing when things get difficult. 2010 has been a year of review and planning for Business in the Community as we consulted on and developed our new strategy for the next three years. What excites me most about the new strategy is the clarity we reached through new language to help communicate what it is we and our members plan to focus on during the next three year period. Simplicity often lies behind the best ideas and we’ve simplified our messages. Our focus between now and 2014 will be on improving the impact business has on its People, our Planet and the Places where it operates. Through our members’ survey at the start of 2010, members told us that the key corporate responsibility challenge for them in the next three years would be “demonstrating my organisation lives up to its values”. Values are immensely important, whether you’re an individual or a company and corporate responsibility

is about embracing those values and ensuring they are embedded across your business, from your supply chain operations to how you invest in your people and engage with your neighbours. Our focus in the coming year will be on helping our members align their actions with their values and communicate these effectively as part of their corporate responsibility journey – whatever stage they’re at. We look forward to working with you and joining you on your journey and I trust we can help you get a little further throughout 2011. Thank you to all our members, partners and supporters for their continued vision, support and involvement, without which Business in the Community would not exist. Paul Rooney Partner PricewaterhouseCoopers

Business in the Community Northern Ireland Annual Review 2010


A Year in Review... MEMBERSHIP 2010 was an incredible year for membership, with 29 new members joining, taking our numbers to 241 companies by the end of the year – a significant increase on the 2009 total and a 25% increase on the number of new members joining in 2009. This growth clearly indicates that companies across all sectors recognise and embrace the importance of doing business in a responsible way and what’s more, they want to join forces with others who have the same ethos. The new members for 2010 are: Adelaide Insurance Services; Asda; Autoline; AV Browne; B/E Aerospace; Belfast City Council; Connswater Homes; Dennison Commercials Ltd; Employers for Childcare; Finlay Communications Ltd; Finnebrogue; Futures (NI); Galgorm Resort & Spa; Harland & Wolff; Hays Specialist Recruitment; LBM; MJM; Molson Coors; Morrow Contracts; Nationwide Building Society; NI Assembly; Northern Ireland Independent Retail Trade Association; Northstone; PPG Architectural Coatings; Precision Industrial Services Ltd; Sangers; The Karl Group; The Streat and White Mountain.

BIG TICK AWARDS National Big Tick Awards were won by: = Coca-Cola HBC NI = Diageo Global Supply = Foyle Food Group = HEAT Ltd = Phoenix Natural Gas = Pritchitts


It was another year of incredible growth for our awards in 2010, with 97 award entries in total – an increase of around 27% on 2009. Six companies were recognised with national Big Tick Awards and UTV Media plc won a Work Inspiration award for its excellent approach to motivating young people about the world of working in the media. The event pushed the boundaries of the Waterfront yet again and was the largest event of its type, with 470+ leading business people in attendance and President Mary McAleese (pictured) as keynote speaker. Jeremy Jackson of Jackson Graham Associates was named the 2010 HRH Ambassador for Corporate Responsibility for his outstanding support to the community and Vernon Ringland of the Community Foundation for NI picked up the Community Leader Award.


Sponsored by

Media partner Winners The Henderson Group

Environmental Improvement Award Sponsored by Phoenix Natural Gas

hc* McLaughlin & Harvey

Climate Change Award


Sponsored by Bombardier Aerospace

Employer of Choice Award

Care Circle Group

Sponsored by Foyle Food Group

Workplace Health & Wellbeing Award Sponsored by Westfield Health

Northern Bank hc* firmus Energy

Workplace Diversity Award

Local Government Staff Commission

Sponsored by Invest NI

Local Community Impact Award

Sponsored by PricewaterhouseCoopers

Northstone hc* Musgrave Retail Partners

Education Partner Award

i-Path Diagnostics

Sponsored by Northgate Managed Services

Supporting Economic Growth Award Sponsored by ESB Independent Energy

NI Responsible Co. of the Year Award

Ledcom hc* SE Regional College

Diageo NI

Sponsored by BT

Business in the Community Northern Ireland Annual Review 2010

hc* = Highly Commended

...Our Impact Business in the Community’s impact is extremely broad and varied and so, within this Annual Review in the People, Planet and Place sections, we have captured just a snapshot of what we do.

FOCUS ON DEPRIVED AREAS During the past year Business in the Community has focused the activities of its members to impact on the top 25% of deprived communities across Northern Ireland as defined by NISRA 2010 in its classification of Super Output Areas. The map below indicates the location of the most deprived communities and those in which Business in the Community has engaged its members. The following are just a few examples of how Business in the Community members have impacted positively on the most deprived 25% of communities in 2010: • Supporting 171 long-term unemployed into jobs • Helping 305 children improve their reading • Helping 983 young people gain inspiring work placements • Supporting 109 physical improvement and regeneration projects • Helping 155 unemployed graduates into employment • Providing practical support to 145 community organisations/local projects in these areas


"We understand that our leadership as a company is measured by more than just financial success. How we treat our people, the culture we promote internally, how we live our values, and the way in which we positively impact those communities where we operate are also important measures.  While financial contributions are important, active involvement and leadership can often achieve much more for the community." Michael McCann, Head of Diageo Northern Ireland Business in the Community Northern Ireland Annual Review 2010


People Business in the Community works to support employers to create responsible workplaces where current and future employees can make a positive difference in society. The People strand is about helping you become an employer of choice, so current employees are proud to work with you and future employees seek you out.

THE BIG ISSUES: Investing in the current and future workforce through: = Employee wellbeing and inclusion = Tackling employability = Developing skills through volunteering

WHAT DID WE DO TO HELP THE CURRENT WORKFORCE? = Engaged 140 organisations in the Business Action on Health campaign, produced and distributed a Healthy Lunchbreaks publication and sent the third annual Health Wallplanner to members.

Launching the new Employers’ Charter for Employing Migrant Workers in NI are Deborah McConnell, BITC and Ken Fraser, OFMDFM.

= Provided a range of excellent networking, sharing and learning opportunities through our annual conference, Opening Doors event with Northern Bank, Learning Networks and Workplace Excellence Series. = Produced a new Employer’s Charter for Migrant Workers, established a focus group and produced materials for employers, supported by OFMDFM.


= Engaged 70 companies in employee volunteering challenges for local schools and community organisations, including 250 volunteers at local libraries on Silver Surfers’ Day.


? What if?

Diageo Northern Ireland set up a ‘pounds for pounds’ initiative to encourage employees to think about their health and fitness and stimulate weight loss through healthy eating and exercise. As an incentive, the company committed to donate £5 to charity for every lb lost by the employees over an eight week period. Following an initial weigh-in session with an Occupational Health nurse, a weekly weigh-in was set up to help track individuals’ progress. 75 employees participated across two sites, losing between them over 40 stone. The designated charity, NI Hospice received a total of £2,585 raised through the initiative. Diageo now aims to roll pounds for pounds out to its other two sites in 2011.

Business in the Community Northern Ireland Annual Review 2010

...every member company created and implemented a formal health and wellbeing policy? On average a company employing over 1,200 people that reduces its absence by 0.5% could benefit from a saving of £500k per year.

People “Being a good employer is hugely important to us at firmus. People are at the very heart of our success at firmus and investing in their wellbeing and engagement is a vital aspect of our business strategy and why we were named one of the Top 10 small workplaces in the UK by the Great Place to Work Institute this year”. Mark Prentice, General Manager, firmus Energy



Up to 41,000 people born outside the UK and Republic of Ireland were in employment in Northern Ireland in 2008 (around 5% of the workforce), many employed in the hospitality and manufacturing sectors. Overall this added approximately £1.7 billion to the Northern Ireland economy.

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= Almost 50 organisations have strategic wellbeing plans that will produce valuable metrics by year three. = Over 200 HR Directors and other senior business leaders have shared learning on employee engagement and inclusion issues. = Employers now have a valuable source of guidance and support for queries about employing migrant workers. = 2,500 volunteers have given 20,000 hours to assist 100 community organisations through our Cares programme – an investment in the voluntary and community sector worth £300k.

WHO’S LEADING THE WAY? Care Circle Group won the Employer of Choice category in our 2010 Awards. By giving staff opportunities for engagement and development through a wide range of activities in economic Employees from the NI Housing Executive enticing shoppers regeneration, community development, youth on the Lisburn Road for the Marie Curie Shops Volunteering and business mentoring, the company has Challenge. developed an inclusive and engaging culture. This has resulted in steadily increasing profit margins, incredible staff turnover of just 4% against an industry average for the care sector of c25% and absenteeism levels below two days per employee. The following companies took proactive steps to improve employee health by introducing smoking cessation clinics: Gilbert Ash; Northern Bank; DoE Roads Division; Department of Culture, Arts & Leisure; Royal Mail; Marks & Spencer; Probation Board for NI; Hutchinson Homes; LBM To date, there has been a 60% quit rate, which employers believe has also led to improved concentration and productivity.

Business in the Community Northern Ireland Annual Review 2010


People WHAT DID WE DO TO HELP THE FUTURE WORKFORCE? = Our West Belfast/Greater Shankill Employers’ Forum has now moved 991 formerly long-term unemployed people into jobs. = In the north west, through our North West Employers’ Forum and Strive to Work programme, 91 long-term unemployed have been employed and 42 people have been trained as workforce buddies. = Through our Graduate Acceleration Programme (GAP), 155 graduates Meeting the new DEL Minister Danny Kennedy to explain the success of the GAP have received 26 week placements programme, with 155 graduates placed in 2010 are graduates Claire McCabe and with employers across Northern Ireland. Chris Maitland with Lynne Tinkler, GAP Programme Manager with BITC (centre).

WHAT IMPACT DID IT HAVE? = Hundreds of families, many inter-generationally unemployed, are building new lives in proper employment in a deprived area of Belfast and hundreds more are being made work-ready through the transfer of employability skills. = Members of our North West Employers’ Forum have donated the equivalent of over £20k of support through their time and expertise to help move long-term unemployed into work. = Almost 60% of graduates who have completed their GAP placement have secured graduate-level, full time employment.

WHO’S LEADING THE WAY? Firstsource has led the way in terms of helping local unemployed people back into employment through the Strive 2 Work programme in the north west. Over the past 18 months it has led six Strive 2 Work Workshops, recruited 37 long term unemployed and committed 18 staff to the Workforce buddy initiative.

Bombardier Aerospace continues its invaluable long-term support for the work of the West Belfast/Greater Shankill Employers’ Forum, to be joined in 2011 by construction company, Northstone Ltd. Funding from both companies will enable the Forum to continue helping long-term unemployed people get their lives back on track through employment.

“At Henderson Group, we’ve taken a proactive approach to providing work experience placements for the long-term unemployed and I’ve been inspired by the people we’ve met through this intervention. I would heartily encourage other employers to consider alternative labour pools and ways of engaging with the unemployed – ours has been an excellent experience.” Nigel Gray, Retail Operations Director, The Henderson Group


Business in the Community Northern Ireland Annual Review 2010

...Case Studies

BT - BUILDING A BETTER FUTURE BT’s Building a Better Future initiative focuses on three key areas: Education and Skills, Digital Inclusion and Sustainable Business, and is underpinned by a strong volunteering ethos. We continually encourage our people to play an active role in their local community through a number of employer-supported programmes which is ultimately a triple win, for our people, society and our business. We’re very proud of the fact that 27% of our employees across the island currently volunteer with a BT programme as well as the many that do so much in their own time for a range of charity and voluntary groups. 77% of our employees say they are proud to work for BT based on the strength of our Corporate Responsibility credentials. We’ll be building on our volunteering commitment in January 2011 when BT celebrates it’s 11th year of involvement with the annual BT Young Scientist and Technology Exhibition (BTYSTE) which sees over 100 BT volunteers stage and manage the event each year. The team contributes more than 4,000 hours in volunteering over the five days. Volunteers are also active during the year visiting schools in their community

Some of the many BT volunteers who assist with the annual BT Young Scientist & Technology Exhibition.

encouraging them to enter and talking about their own careers at BT. We’re thrilled so many schools from NI are taking part this year and that the programme continues to be supported by the Department of Education, the University of Ulster and an number of other partners, recognising the importance of STEM subjects for our schools and for a sustainable economy. A key feature of the programme is the ‘Business of Science and Technology ‘, where a number of students will have the opportunity to participate on a three-day business mentoring from across NI and RoI. This year we’re also running with year two of the Building on Talent programme in partnership with Business in the Community – which closely aligns our volunteering with our wider people skills strategy. Working on projects with community and voluntary organisations, participants share in the skills exchange

and receive accreditation from the Institute of Leadership and Management. 2011 will see the launch of an exciting new digital inclusion initiative aimed at helping as many people as possible make the most of the internet and communication technology – giving them the access to the information they need which will hopefully open doors to education, jobs, entertainment and help them keep in touch with family and friends. For all of us at BT, it is and will continue to be very much about the total contribution and investment we make and the investment of our people’s time and expertise. We’re motivated by the genuine sense of commitment from our people at all levels in the business and the fact they personally get so much from taking part in our CR related activities. For further information, contact carmel.oconnor@

Business in the Community Northern Ireland Annual Review 2010


Case Studies...

FOUR DIMENSIONS TO CR SUPPORT Central to Belfast Harbour’s ethos and value system is the organisation’s commitment to the four dimensions of its Corporate Responsibility Strategy: Education, Environment, Community and the Arts. Annually, Belfast Harbour attempts to support initiatives and projects that reflect one or more of these dimensions. In 2010, Belfast Harbour has supported multiple projects and events including Mela 2010 – Northern Ireland’s diversity Festival; The Belfast Harbour Green Teacher of the Year Awards in conjunction with Action Renewables focussed on Primary Schools across Northern Ireland; The Irish Dragon Championships hosted in July by Royal North

‘Webster’s Waterworks’ schools concert at the Ulster Hall.

of Ireland Yacht Club and MT4Uth’s ‘Aim High’ Outreach Programme. Alongside numerous local charitable donations, support was also given to Feile Belfast, The Mac, Linenhall Library, Lagan Legacy, USPCA’s ARC Project and Sailortown’s Annual Community Festival. One of the new highlights of 2010 was ‘Webster’s WaterWorks’ delivered in partnership with The Ulster Orchestra. Pupils in 12 Belfast Primary Schools took part

in musical workshops with Players from the Orchestra at which they constructed percussion instruments from recycled waste products. The schools were invited to play their homemade ‘instruments’ at a special water-themed musical concert in the Ulster Hall hosted by Webster the Port Monster – Belfast Harbour’s Environmental Guardian. For further information, contact

COCA-COLA PROMOTES SUSTAINABILITY Coca-Cola HBC Ireland and Northern Ireland is the leading nonalcoholic beverage company on the island, employing more than 1,100 people at a new hi-tech plant in Lisburn, where sustainability and reducing environmental impact are a major focus. At a recently opened on-site Visitors Experience, guests may learn how the beverages are manufactured, Coca-Cola’s history in Ireland and the company’s commitment to its employees and the local community, through facilitating involvement in sport, the arts and environmental activities. Coca-Cola’s Designated Driver programme won the award for ‘Best CSR Campaign’ at the 2009 All Ireland Marketing Awards and in 2010, the company was awarded the Big Tick in the BUPA Healthy Communities Category, for the third consecutive year, in recognition of its investment in promoting active lifestyles. For more information, contact


Business in the Community Northern Ireland Annual Review 2010

...How our Members Make CR Work for Them

FIRMUS COMMUNITY SCHEME Involvement in the community, environment and continuous development of our staff is at the core of firmus energy. One of our most successful innovations to date has been the development of the firmus Community Scheme (FCS) donating over £100,000 to local initiatives, and dedicating over 2,000 man hours to ensure its success. Over the last four years, the FCS has included three key schemes: 1. £3k Giveaway Our biggest investment in the FCS programme, the innovative £3k Giveaway has run successfully since its launch in 2007. This unique project, the first of its kind in Northern Ireland, has invested over £100k helping over 420 local community groups who struggle to receive funding for everyday needs. 2. firmuscare scheme The firmuscare scheme provides a range of services catering for the differing needs of vulnerable, older, disabled or chronically ill customers, offering unique services such as free annual gas boiler services, free special controls and adaptors, making the use of gas appliances easier. 3. Business in the Community – Time to Read Programme Over the last three years, our

David Fusco and his Time to Read children on their visit to firmus energy.

staff have been involved with the Time to Read Programme. The programme supports P5-P7 children in local schools who need a little extra encouragement and support with their reading. Additionally, we have supported Face Inclusion Matters in developing their ‘Kids on the Block’ Disability Awareness puppet show. Presented to over 16,000 school children throughout Northern Ireland, the show communicates understanding and inclusion for children and young people with disabilities. The Environment firmus are the only UK energy company to have every member of staff qualified to City & Guilds Standard in Energy Awareness, ensuring the highest possible levels of advice and guidance to our customers and local communities on energy efficiency. Internally, we have reduced our energy consumption by introducing

video conferencing, office lighting sensors, and waste recycling with our paper recycling saving over 70 trees from destruction. Healthy Workplace In 2008, we implemented a Healthy Workplace Strategy with BITC Business Action on Health including free health and lifestyle checks for all staff, healthy eating initiatives and funding for exercise events. Outcomes We are delighted that our CSR and Healthy Workplace initiatives have been recognised. In 2010 we were placed in the Top 10 Great Place to Work Best Small Workplace category, and in 2009 and 2010, were short listed in BITC’s Responsible Company of the Year awards and Highly Commended in the 2010 Healthy Workplace category. For further information, contact srobinson@

Business in the Community Northern Ireland Annual Review 2010


Planet We only have one planet and it’s our collective responsibility to look after it. Business in the Community’s role is to inspire and support businesses to respond positively to the environment and the challenges posed by climate change. Through our ARENA Network campaign, which represents all the leading business organisations – CBI, IoD, NI Chamber of Commerce, Federation of Small Business, Chartered Management Institute – we help companies reduce their impact and save money at the same time.

THE BIG ISSUES: = Climate Change = Reducing environmental impact and increasing efficencies = Biodiversity = Helping businesses and communities be more sustainable

WHAT DID WE DO? = Delivered three Mayday Network workshops for businesses of all sizes. These focused on green procurement issues, sustainability and the new British energy standard.

Bombardier’s Collette Eastwood explains what the company looks for from suppliers at the Greening the Supply Chain Mayday Network event.

= Engaged 143 organisations in the 12th NI Environmental Benchmarking Survey and launched the results with Environment Minister Edwin Poots. = Completed the Sustainable Communities programme – sponsored by Bombardier – which provides a combination of awareness-raising and practical support for community groups on important environmental issues facing society. = Delivered nine ‘Cutting through Legislation’ seminars on subjects such as Batteries and WEEE, Carbon reduction and New Oil Storage Regulations. = Launched a Business & Biodiversity campaign in November, sponsored by AES and produced a joint publication with Newtownabbey and Antrim Borough Councils.

WHO’S LEADING THE WAY? Translink won Business in the Community’s 2010 Climate Change Award because of its strategic approach to achieving its vision, which is “to provide integrated travel solutions that are attractive, sustainable and good value”. This vision immediately ranks sustainability amongst the most important issues for the business. Translink has invested in the installation of automatic meters at all locations, replacing an ageing compressor, installing some sub-metering and improved staff awareness and engagement. As a result, it has used 3.8% less energy (excluding


vehicle use) in one year; reduced electricity consumption by 8.4% in two years at its train care facility and now acquires all electricity from renewable sources. The IKEA Belfast store opened in December 2007 with a waste partner appointed, recycling machinery installed and all co-workers trained on compactor and baler use. In its first month the recycling rate of all waste was in excess of 90% – the first IKEA store to ever achieve this. In 2010, the store averaged a recycling rate of 95% which makes it the current UK store leader in recycling and in June it made its first profit from waste streams!

Business in the Community Northern Ireland Annual Review 2010

Planet “At GRAHAM we are fully committed to reducing the impact of our operations on the environment, we work closely with our clients and supply chain to ensure any facilities we design, build or operate have a positive effect on the environment and leave a sustainable legacy within local communities.” Michael Graham, Executive Chairman, Graham



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Overall, the 3,000+ companies in the Mayday Network have reduced emissions by 7%, saving more than 422,000 tonnes of CO2 equivalent greenhouse gas emissions.

= 75 businesses were given direct access to liaise and network with buyers from leading businesses, opening up exciting new business opportunities; learned about international developments in sustainability and the new BSEN 16001 energy standard. = Record scores were achieved this year, with 19 companies attained Platinum status for scoring over 90%, demonstrating that the survey is leading the way in encouraging businesses to measure, manage and report their environmental impact. = Through the provision of a framework and toolkits, eleven community groups assessed their environmental impact on the surrounding area; worked to raise awareness in their community and took positive action to improve the place in which they live and work. = Through the ‘Cutting through Legislation’ seminars over 300 people from a range of different organisations have up to date environmental legislation information to make compliance easier and attainable.

The Henderson Group fitted high speed doors into its Fresh Foods Warehouse, resulting in a saving of £9.8k in one year.


= The Business & Biodiversity campaign will encourage companies to protect the biodiversity at their sites, bringing significant environmental benefits.

Following the discovery of an endangered bee orchid at its Ballylumford power station in 2005, AES has been taking its environmental responsibilities seriously, working in partnership with the Ulster Wildlife Trust to help protect local wildlife within its ground. AES Ballylumford invited the UWT to carry out a biodiversity audit of the site who compiled a report outlining findings and made recommendations for management; conserving biodiversity without compromising the management of the site.

Business in the Community Northern Ireland Annual Review 2010


Case Studies... ESBIE MAKES IT A BETTER PLACE FOR EDUCATION AND SMEs ESB Independent Energy (ESBIE) takes a broad approach to investing in the places where it operates, but with a focus on education and small business support. Through a partnership with Queen’s University’s School of Electronics, Electrical Engineering and Computer Science, ESBIE helps support and create opportunities for Northern Ireland’s top engineering students. Four annual scholarships are provided to students from the MEng Electrical and Electronic Engineering programme through the ESBIE package, which includes financial support, ongoing mentoring and practical experience through summer and corporate placements throughout ESB International’s many energy sites throughout Europe. The partnership is just one way in which ESBIE

Engineering student Paula Dunlop receives her ESBIE scholarship from DEL Minister Sir Reg Empey, alongside Queen’s Pro-vice Chancellor Ellen Douglas Cowie and ESBIE Managing Director, Susan Kinane.

demonstrates support for STEM subjects (Science, Technology, Engineering and Maths), which it believes are crucial for a strong and innovative economy in Northern Ireland. Outside of education, ESB IE has demonstrated strong support for the Northern Ireland economy and economic growth by supporting small firms throughout 2010 through its sponsorship of the Connections programme. This has enabled 400 small

companies to gain valuable advice and support through either mentoring or workshops, to grow their business in a responsible way. The company further encourages other companies to demonstrate their responsibility through its sponsorship of Business in the Community’s Annual Awards, which recognise and celebrate good practice in corporate responsibility. For further information, contact


JTI staff from Lisnafillan with members of the Alternative Angles group.


Business in the Community Northern Ireland Annual Review 2010

At JTI, we are committed to contributing to the communities in which we operate by providing support to address both social and cultural needs.  We have chosen two

...How our Members Make CR Work for Them

THE HENDERSON GROUP CONTINUALLY STRIVING TO BETTER THE COMMUNITY The company’s Corporate Social Responsibility strategy sets out a clear vision and goals to continue the development of the business in a way which benefits its customers, employees, environment and society as a whole. Making business sense SPAR throughout the UK raised over £2m nationally for charity partner NSPCC/Childline. Over the last three years, £500k has been raised locally in NI by SPAR retailers and shoppers. All the money raised in NI funds local NSPCC/Childline services. Engaging employees Volunteering – staff spend

charitable causes – Support for the Elderly and Improving Adult Literacy – our work with Age NI and the Ulster Orchestra is helping thousands of older people to access the services they need and to enjoy a social outing.  We also support the needs of the communities around our factory in Ballymena.  Some of the projects we support are: Alternative Angles – the ‘Progression to Employment’ scheme which teaches

A team of volunteers from The Henderson Group get their painting gear on for a volunteering challenge at the Model Primary school.

an estimated 150 days volunteering pa – equivalent to a financial investment of approx £20k. In the 2010 Best Companies Guide, The Henderson Group was in the top 10% of midsized companies with regard to employee satisfaction when it came to giving something back. The Henderson Group’s award winning ‘Give As You Earn’ scheme raised £122,000 with work-related skills to adults with behavioural or learning disabilities helping over 70 individuals progress into supported employment opportunities. 

participation from 32% of the workforce. Brand responsibility We continue to support healthy active lifestyles through our sponsorship of sports activities such as Milk Cup, 10k road races, RNLI Raft Race, Causeway Coast Triathlon, and School Sports Day kits for primary school children. For further information, contact bronagh.luke@

Women’s Aid (ABCL&N) Ballymena – 292 women have been helped to deal with the impact of domestic abuse and move forward in their lives through skill development and improved confidence.

people to connect with a world from which they were previously excluded and develop new skills and a community clean-up has brought a sense of pride to an area with high levels of unemployment and accompanying social problems.  Our support not only benefits these groups, but also our employees who are proud to be able to offer support to their local community.

Harryville Partnership – IT classes have enabled local

For more information, contact

Business in the Community Northern Ireland Annual Review 2010


Place Investing in the place where you operate is a crucial aspect of being a responsible business. Business in the Community aims to engage every business to impact positively in its local community, bringing benefits to education, small firms and deprived areas, which ultimately benefit the companies involved and society as a whole.

THE BIG ISSUES: = Raising the aspirations and achievements of young people in schools = Regenerating deprived communities = Supporting the growth and development of small firms

WHAT DID WE DO FOR EDUCATION? = Managed over 610 employees volunteering each week with primary school children to support literacy, numeracy and the development of communication skills.

Phoenix Gas chief Peter Dixon, chats with a pupil from Ashfield Girls school at the launch of the Charter Work Inspiration event in May 2010.

= Partnered with 120 companies to deliver structured programmes of mentoring and support to 36 schools provincewide through Adopt-a-School.

= Launched a Work Inspiration campaign to deliver better quality placements and improved access to work experience, particularly for those children from less privileged backgrounds. = Further raised the profile of science, technology, engineering and maths (STEM) subjects with pupils from local schools through an innovative Speed Dating Careers event in partnership with W5 as well as teacher placements with local companies.

WHAT DID WE DO TO TACKLE DEPRIVATION? = Brokered over 800 hours of free professional advice and support worth around ÂŁ50k from 60 companies to support voluntary/ community organisations and social economy projects.

? What if?

...every Business in the Community member company gave 5 volunteers for Time to Read? The programme could support an additional 2,500 primary school children.

= Engaged eight Business Leadership Networks across Northern Ireland (including one newly established in Enniskillen as part of a Building Change Trust-funded project) in activities to tackle disadvantage and address needs in deprived communities. This included support for local community groups, schools and social enterprises.

= Through our care leavers’ pilot programme, provided business mentoring support to fifteen young people moving from care into independent living by increasing employment aspirations and raising potential. = Supported 10 events across NI to help ex-offenders gain job preparation advice and guidance from NI employers.

= Helped remove divisive murals and other visible signs of conflict in the Limavady, Coleraine, Ballymoney and Moyle Council areas through the Building Brighter Futures Programme. This cross-community initiative is a North East PEACE III Partnership programme with a cross-border element.


Business in the Community Northern Ireland Annual Review 2010

Place “Working with community groups has been one of the most satisfying areas of my professional life. 12 hours committed to ProHelp is a very small amount of time for a business and it can totally transform a community group’s way of doing things. I thoroughly recommend that any professional who can devote a few hours a year to benefit the community, should do it.” Jeremy Jackson, Jackson Graham Associates and HRH The Prince’s Trust Ambassador for Corporate Responsibility 2010

WHAT IMPACT DID IT HAVE? = 920 children in 104 Primary schools across Northern Ireland each week are receiving invaluable support from 98 local companies to develop their essential skills and raise their aspirations. = Enhanced business and education links within 36 schools and thousands of pupils through the Adopt-a-School programme. Assistance included head teacher mentoring, mock interviews, business talks and workplace visits to increase pupil understanding of the world of work. = Through Charter Work Inspiration, almost 4,000 placements were arranged for students from 162 post-primary schools and colleges. = 200 pupils attended the Speed Dating Careers event to hear from 16 companies and 66% would now consider a career in a STEM subject. 36 local teachers are also better equipped to encourage a greater uptake of STEM subjects by young people.

WHAT IMPACT DID IT HAVE? = Supported the development of NI’s voluntary and community sector during a very challenging time. Over 800 hours of professional pro bono support has been donated to the voluntary/community sector by 60 companies. 50% of which has been provided to the social economy sector. = Mobilised 100 business leaders through business networks across Northern Ireland to build the capacity of local community groups and schools in deprived areas. = 30% young people in, or leaving care moved into full-time employment following involvement in mentoring programmes. = More than 150 ex-offenders supported to improve their employability skills and prepare for re-entering the world of work.

The lead partners in the Peace III funded Building Brighter Futures programme Business in the Community; TIDES; Kilkranny House and Ballymoney Community Resource Centre during a visit to the Aràs to meet President McAleese.

= Increased networking and improved relationships between participating groups from both communities and also successfully re-imaged murals in two areas, enabling local residents to have a sense of pride in their surroundings.

Business in the Community Northern Ireland Annual Review 2010


Place “Inspiring our young people about their future careers has to be one of the most important roles we in business can play. As employers, we need to encourage and support talent and I would urge all business leaders to do what they can to inspire the next generation about the world of work.” John McCann, Group Chief Executive, UTV Media plc

WHAT DID WE DO TO SUPPORT SMALL FIRMS? = Provided valuable mentoring support in targeted partnerships to 85 small firms. = Delivered 17 workshops and best practice events for SMEs in Belfast, Ballycastle, Ballymena, Banbridge, Coleraine, Derry, Enniskillen, Limavady, Lisnaskea and Newry.

WHAT IMPACT DID IT HAVE? = Over 500 hours of mentoring support worth more than £30k helped 85 small firms with responsible growth and key business issues.


There are an estimated 4,700 voluntary and community organisations in Northern Ireland. This year Business in the Community received more requests than ever before from groups in need of business support.

You K


IT company Allstate (NI) used its expertise to help the AgeWell project with its telephone alert project for older and vulnerable people living in the Magherafelt area. The AgeWell project aims to reduce poverty, isolation and fear among older people and to encourage more involvement in community activities. Its Good Morning telephone alert service needed an updated and improved call logging service to make it more userfriendly for the increasing number of staff and volunteers supporting the project. What seemed like a serious problem for the AgeWell project team was easily remedied by Allstate after a couple of meetings and the impact on the project has been significant, allowing it to expand to meet demand.

Kristina Loughridge of Eleanor Craig’s Homemade Fudge received mentoring support from Alastair White, Customer Support Manager with Chesapeake to help redesign the packaging for her product.


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= 498 representatives from over 400 SMEs across the Province attended the events to learn about topics ranging from ‘switch off and save £££s’ to ‘selling made simple’ to ‘leadership management and keeping staff’.

WHO’S LEADING THE WAY? ESB Independent Energy is a key driving force in terms of SME support, with a three year funding arrangement in place to mentor, advise and provide learning opportunities to over 1,000 small firms during that period. Other organisations such as The Henderson Group, Tesco and University of Ulster have provided significant mentoring and support and Londonderry Port and Harbour, winners of the 2009 Supporting Economic Growth category are also strong players in this area.

Business in the Community Northern Ireland Annual Review 2010

...Case Studies Action Cancer patron Zoe Salmon joins (l-r) SuperValu and Centra Sales Director Nigel Maxwell, Musgrave Retail Partners NI Human Resources Director Sandra Mahood and Action Cancer Head of Fundraising and Communications Dougie King, to celebrate the £1.5million fundraising milestone.


partnership with Action Cancer, Musgrave announced that its donations to the local charity Musgrave Retail Partners NI, had topped the £1.5million the symbol group under which mark. independent SuperValu, Centra The award-winning and Mace retailers operate partnership has also had a across Northern Ireland, has significant impact on the reached a major milestone in its people of Northern Ireland, responsible business practices with SuperValu helping Action as it prepares to mark a decade Cancer fund and launch of CSR activities. the unique Big Bus mobile In November, to coincide with screening and health promotion the start of a tenth year of unit four years ago. Since then

PROGRESSIVE COMMUNITY AWARDS Progressive Building Society is Northern Ireland’s largest locally-owned lender and provides mortgage and savings services through 12 branches and 50 agencies. As part of its CSR strategy the Society operates a Community Awards Scheme through which its members can nominate voluntary

20,000 people have used the life-saving service. Centra’s parallel partnership with Action Cancer in support of its Health Action programme has educated 300,000 young people in healthy lifestyles, helping to reduce their cancer risk in later life. Musgrave’s CSR strategy reflects one of its core business values – ‘long-term stable relationships’ – and long-lived community projects which impact positively on the health, safety and well-being of local communities have been developed in partnership with a range of organisations. SuperValu’s support of the Best Kept Town Awards underlines Musgrave’s commitment to the environment and Centra’s support of Ulster Rugby’s Summer Camps and the DoE Cycling Proficiency Scheme helps young people develop their sporting skills, fitness levels and road-safety. For further information, contact jenni.barkley@

organisations for monetary awards. Each year Progressive’s Community Awards Panel grants up to 20 awards varying from £200 to £2,000. A large percentage of Progressive’s staff also donate monthly to charities of their choice via payroll giving and many of them also assist with voluntary groups in their own areas. During 2010 the Society arranged for NI Chest Heart & Stroke to provide health checks for all Progressive staff and worked with them to prepare personal plans to maintain and improve their fitness. For further information, contact

Business in the Community Northern Ireland Annual Review 2010


Case Studies... NUMBERS + MAGIC = FUN AT NORTHERN BANK Business/CR Issue Recent Government statistics show that large numbers leave school every year without the basic numeracy skills they need to succeed in life. Two out of five pupils fail to achieve a grade A*-C in Mathematics each year and a high percentage of Northern Ireland’s 16 yearolds leave school without any qualifications at all. What Northern Bank did Northern Bank devised a new partnership with acclaimed Belfast-based children’s theatre company Cahoots NI, to make learning more straightforward and fun. Combining maths with drama was a unique idea and will hopefully have prompted many teachers to re-think their approach in the classroom. Since 2009, Math-a-Magic will have visited 148 Primary Schools involving 4,290 P7 children by the end of

Rosamond Bennett, Head of Communications at Northern Bank learns a few new maths tricks from the cast of Cahoots NI and pupils from Elmgrove Primary School.

December 2010. All children who attend the one hour show receive a Math-a-Magic workbook full of puzzles and magic tricks, so that they can revisit the information from the performance both in the classroom and at home. After winning a recent Business Education Award at the UTV

Business Eye Awards and being shortlisted in the Allianz Arts & Business NI Awards, schools are even more interested in getting involved. We will be launching a new tour in Spring 2011. For further information, contact rhonda.gibson@

MOY PARK ENVIRONMENTAL FOCUS TAPS INTO WATER REDUCTION Moy Park processes almost 1.4 million birds per week through its Dungannon site, a scale which makes efficient resource usage a central consideration for both production and the environment. Water is one of

Platinum level company in the 12th Environmental Benchmarking Survey, Moy Park’s Brian Moreland and James Parker with ARENA Network Director Eamonn Keaveney.


Business in the Community Northern Ireland Annual Review 2010

...Our Finance SOURCES (£000’s) Total £1,936 (2009 £1,984)

APPLICATIONS (£000’s) Total £1,936 (2009 £1,984)


MEMBERSHIP NI £656 (2009 £620) (29%)

Membership Services £479 (2009 £659)

SPONSORSHIP £527 (2009 £453) (33%)

Communications £96 (2009 £101)

EU & IFI £310 (2009 £57) (16%)

PROGRAMME SUPPORT People £377 (2009 £253)

Planet £221 (2009 £382)


Place £638 (2009 £503)

Reserves £125 (2009 £86)

This information has been extracted from our Annual Accounts. Full financial statements, Director’s Report and Audit Report are available online at

the most significant resources used to ensure clean hygienic safe products. A cross-functional team, with independent external support, analysed the current production process with an aim to reduce water consumption. A series of recommendations were implemented resulting in a £100,000 investment in energy sub metering including water meters to fully understand and manage usage. Over four years this

continuous improvement approach has delivered a 25% reduction in water usage and a 30% reduction in trade effluent discharged. Water reduction is just one example of the efforts to achieve Platinum standard in the annual ARENA Environmental Survey. This is consistent with the company’s sustainability agenda which includes support for the ARENA Network, long term engagement with the Carbon

Trust, taking the lead as the first poultry company to sign up to the Courtauld Commitment 2 for more sustainable resource usage and the Federation House Commitment to reduce water consumption. With its roots firmly in the rural community Moy Park is close to nature and embraces sustainability practices throughout the business. For more information, contact

Business in the Community Northern Ireland Annual Review 2010


Our Members... s

(Magenta denotes 29 new companies joined in 2010)

A&L Goodbody Abbey Bond Lovis Acheson & Glover Action Renewables Adelaide Insurance Services AES Ballylumford AES Kilroot Airporter Alburn Investments Alliance Boots Allianz Northern Ireland Allstate Northern Ireland Almac Group Ltd Amey Business Services Andor Technology Arthur Cox Solicitors Arts & Business Asda Asidua Aurion Autoline Insurance Group AV Browne B9 Energy Services Bank of England Bank of Ireland BBC BDO Belfast City Council Belfast Harbour Commissioners Belfast Health & Social Care Trust Belfast Metropolitan College Belfast Telegraph B/E Aerospace Bombardier Aerospace Botanic Inns BP McKeefry Ltd BP Oil UK Ltd BT Carecall Care Circle Group Carson McDowell Solicitors Castlecourt Shopping Centre Chesapeake - Field Boxmore Circe Ltd Citi Clanmil Housing Association Clarehill Plastics Clarendon Executive Cleaver Fulton Rankin Coca-Cola HBC Northern Ireland Compass Group Connswater Shopping Centre Connswater Homes Copelands Council for the Curriculum, Examinations & Assessment (CCEA) Crane Stockman Valve Davy DCC Energy (NI) Ltd Deloitte Delta Packaging Dennison Commercials Ltd. Department of Justice Derry City Council Diageo Northern Ireland Dillon Bass Ltd Driver & Vehicle Licensing Dunbia DuPont UK Ltd Eircom Employers for Childcare Energia Enterprise Rent-A-Car ESB Independent Energy Evron Foods Ltd Equiniti ICS FG Wilson (Engineering) Ltd FGS McClure Waters Finlay Communications Finnebrogue firmus Energy First Trust Bank Firstsource Fold Housing Association Foyle Food Group FPM Accountants LLP Fujitsu Services Funeral Services NI Ltd Futures (NI) Galgorm Resort & Spa GEDA Construction Genesis Breads George Best Belfast City Airport Gilbert Ash Goldblatt McGuigan Grafton Recruitment Habinteg Housing Association Haldane Fisher Harland & Wolff Hays Recruitment HCL BPO Services (NI) Ltd HEAT Ltd Helm Housing Association Henderson Group Huhtamaki NI Hutchinson Homes IBM UK Ltd Identity & Passport Service IEB Software IKEA INVEST NI INVISTA Textiles (UK) Ltd Ipsos MORI Irish News Ltd ILEX Urban Regeneration Co. JP Corry Ltd Jackson Graham Associates JJ Kelly & Co. John Graham John Thompson & Sons Johnston Campbell Ltd JTI Kilwaughter Chemical Co. Ltd KPMG Lafarge Cement Lagan Holdings Ltd Larne Harbour Ltd LBM Leckpatrick Foods Linden Foods Londonderry Port & Harbour Commissioners Marks & Spencer Marsh Ltd Maydown Precision Engineering McAvoy Group McGrigors Belfast McMullen Architectural Systems Ltd Medicare Michelin Tyre plc Microsoft NI Mills Selig Ministry of Defence Mivan MJM Molson Coors Montupet (UK) Ltd Morrow Contracts Mott MacDonald Group Moy Park Ltd Multi Development Munster Simms Musgrave Retail Partners NI NACCO Materials Handling Ltd Nationwide Building Society NHBC NI Assembly Commission NI Ambulance Service NI Co-ownership Housing Association NI Housing Executive Nitec Solutions Norfolkline Northgate Managed Services Northern Bank Ltd Northern Ireland Blood Transfusion Service Northern Ireland Chamber of Commerce Northern Ireland Court Service Northern Ireland Independent Retail Trade Association Northern Ireland Water North & West Housing Association Northstone (NI) Limited Novosco Limited O’Neill & Brady Ltd Odyssey Trust Company Old Bushmills Distillery Parker Green International Patton Group Phoenix Natural Gas Police Service of Northern Ireland Positive Futures PPG Architectural Coatings Ltd. Precision Industrial Services Ltd PricewaterhouseCoopers Pritchitt Probation Board for NI Progressive Building Society Queen’s University of Belfast Red Sky Royal & SunAlliance Royal Mail Group plc RPS Consulting Engineers Sainsbury’s Saica Packaging UK Ltd Sangers SDC Trailers Ltd Seagate Technology (Ireland) Ltd Serco Ireland SHS Group Ltd Singularity SITA Smarts SODEXO LTD Southern Health & Social Care Trust South Eastern Health & Social Care Trust South Eastern Regional College SP McCaffrey & Co Accountants Stevenson Munn Stratagem Strategic Investment Board Stream Ltd Teletech UK Ltd Tesco Stores Ltd The Orchardville Society The Karl Group The Streat Titanic Quarter Ltd. TR Logistics Group Translink Triangle Housing Association Tughans Solicitors Ulster Bank Limited Ulster Carpets Ulster Stores USEL United Dairy Farmers University of Ulster UTV plc Vodafone NI Ltd W5 Western Health & Social Care Trust WG Baird WH Stephens & Sons White Young Green Whitemountain Quarries Limited Wrightbus Ltd Yell


Business in the Community Northern Ireland Annual Review 2010

...Our Board


HRH Ambassador 2007

HRH Ambassador 2008

Chair, ARENA Network

PAUL ROONEY Partner PricewaterhouseCoopers

ROY ADAIR Chief Executive Belfast Harbour

BRIAN AMBROSE Chief Executive, George Best Belfast City Airport

PETER DIXON Group Chief Executive Phoenix Natural Gas

nigel gray Retail Operations Director The Henderson Group

STEPHEN MAGORRIAN Managing Director Botanic Inns Ltd

GERRY MALLON Chief Executive Northern Bank

CATHERINE MASON Group Chief Executive NI Transport Holding Company

HRH Ambassador 2006 Social Enterprise Champion

Small Firms Support Champion

Chair, Community L’ship Network

SUSAN KINANE Managing Director ESB Independent Energy

DR alan lennon, OBE Civil Service Commissioner

Chair, Chapter Work Inspiration

Chair, Business Action on Health

Chair GAP, HRH Ambassador 2009

Chair Employers’ Forum

JOHN mcCANN Group Chief Executive UTV Media plc

BRO Mcferran, CBE Managing Director Allstate Northern Ireland

DR GERARD O’HARE, CBE Managing Director Parker Green International

MICHAEL RYAN, CBE Vice-President & General Manager, Bombardier Aerospace

Building on Talent Champion

GRAHAM SUTHERLAND Chief Executive Officer BT

DR MARK SWEENEY Global Operations Director, Caterpillar Electric Power Division

ALAN TAYLOR Managing Partner Arthur Cox

Ciaran sheehan Managing Director Care Circle Group

With sincere thanks to all Board members for their considerable contribution, including Chris Clark, BT; Ruth Laird, NI Transport Holding Company; Professor Gerry McCormac, Queen’s University; Nigel McIlwaine, Foyle Food Group and Eileen Sowney, AIB Group (UK) plc who retired from the Board during 2010.

Business in the Community Northern Ireland Annual Review 2010


With thanks to the supporters of this annual review

Business in the Community is a unique movement in the UK and Ireland of 800 member companies (over 240 of which are in Northern Ireland). Our purpose is to mobilise business as a force for good in society. Our sister organisation, Business in the Community Ireland is situated in Dublin. To find out more about their work, visit or call 00353 1 874 7232

Business in the Community can be contacted in Northern Ireland at: Belfast Business in the Community Bridge House, Paulett Avenue Belfast BT5 4HD T (028) 9046 0606 F 0870 460 1731 North West Office Business in the Community BEAM Social Enterprise Centre Invista House, Maydown Works Derry/Londonderry BT47 6TH T (028) 7186 1550 F (028) 7186 1577

Registered Details 137 Shepherdess Walk, London N1 7RQ. Registered Charity No: 297716. Company Limited by Guarantee No: 1619253

Designed and produced by Greer Publications Design, 5b Edgewater Business Park, Belfast Harbour Estate, Belfast BT3 9JQ This document has been printed on sources only acquired from suppliers operating sustainable forest reserves. Also, the pulp used has been bleached without the use of any chlorine chemicals, ensuring that the end user will not compromise the environment.

2010 Annual Review  

Annual Review of corporate responsibility in Northern Ireland - 2010

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