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Marketing

in the

TEN TIPS F

by Carolyn Lavin For business professionals, marketing activities are often somewhere on the to-do list, but they always seem to get pushed to the back burner so fee-generating work can take precedence. With the New Year underway, here are ten tips to start your year. For small firms just getting started with marketing, select one or two items to fully implement; for more sophisticated marketing businesses, use this as a check-list for your year ahead. 1. Analyze where your “best� 2017 new-business originated and drive your marketing tactics accordingly. While you may generalize that a large percentage of new business comes from one area, it’s worthwhile to identify your last five or ten (or twenty) great pieces of new business and exactly where they originated. The result is often surprising. 2. Plan your blog agenda for the year ahead to implement a simple content-marketing approach. Whether you decide to leverage holidays as touch points

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RISBJ | rhode island small business journal

for your target audiences or assign monthly blog posts to key employees, setting forth an agenda makes you think about your business goals for the year ahead. 3. Use your social media posts strategically to carve out your specific niche. Within your chosen profession, there are often niches or sub-categories where your experience may shine. Use your social media activity to build your reputation in those specific areas. 4. Capture your team with updated photography and share with your clients/customers to fortify connections. In our world of text and email, a picture certainly may be worth a thousand words. Your personal or team photo shows personality and character. 5. Gather your centers-of-influence to enhance relationships and generate client/customer feedback. Whether via an intentional and organized go-to-lunch approach, or an annual firm-wide appreciation event, plan some face-time with your clients and customers in the year ahead.

Profile for Rhode Island Small Business Journal

RISBJ V7 No1  

RISBJ V7 No1  

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