Take A Stand With Your Personal Brand | SMALL BUSINESS
Personal Brand
P romoting YOU!
showing up in a professional outfit sends the message here I am, I care about you and I am ready to do business. Remember, you want to choose the right attitude internally and externally. 3. Socialize with intention – Look at your local paper. The job ads have dwindled to barely half a page, if there are any listings at all. Our need to network via the virtual or social media conversation is just as important as meeting peers face-to-face. Employers and job seekers use social sites, such as LinkedIn, to post jobs and screen candidates. HR departments Google prospective hires to see where their names link to. Be intentional about whom you connect with. Link to colleagues you know, or even professionals you do not know if they are in your field or target market. Follow and comment on relevant blogs and consider starting your own. Being known as an expert in your field is one reason you get hired. 4. First Impressions - Building rapport by attending multiple social events is an effective way to establish your referral base. This is where your first impression is most important. Confidently introduce yourself with smiling eyes and a strong
handshake. Remember, as they say, “It’s who you know!” 5. Resume – Just as personal appearance and personality are the aesthetic side of the interview process, your resume provides the facts. Address, work experience, education and contact information are necessary to reinforce why the potential employer is interviewing you. Take time to research strong key words to describe your previous job functions, and use Spell Check to look for errors. Too many spelling errors sends the message that you aren’t careful enough. We promote our personal brands every day in our professional lives. Our appearance and attitude, both in person and in social media conversations, are all aspects that a prospective employer or client uses to establish respect and trust. It takes more than a phone call to get noticed. You need to take a stand to be heard… Lisa Shorr Image Consultant Shorr Style
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