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Graphic Charter September 2007

Charte Graphique Septembre 2007


Contents

Sommaire

Constance Le Prince Maurice Graphic Charter

I

Constance Le Prince Maurice Charte Graphique

Introduction

3

Introduction

Logos

4

Logos

Proportions

5

Proportions

Lettering

6

Typographie

Colour code

7

Code couleurs

Recommended use on contrasted background

8

Usage conseillé sur fond de motif

Backgrounds to be avoided

9

Fonds à éviter

Variations of the logo

10

Variantes du logo

Variations of the pictogram

11

Variantes du motif

Special use

12

Usages spéciaux

Recommended use of the logo in vertical and horizontal versions

13

Usage conseillé du logo en vertical et en horizontal

Recommended use for vertical and horizontal layouts

14

Usage conseillé sur compositions horizontales et verticales

Using our advertisement

15

Usage conseillé de notre visuel

Personal business card

16

Carte de visite personelle

Complimentary card

17

Carte de compliments

2

Lettrehead 18 - 19 En-tête de lettre Envelope W: 220 mm x H: 110 mm

20

Enveloppe L: 220 mm x H: 110 mm

Envelope W: 220 mm x H: 158 mm

21

Enveloppe L: 220 mm x H: 158 mm

Envelope C4 (W: 229 mm x H: 324 mm)

22

Enveloppe C4 (L: 224 mm x H: 324 mm)

Envelope W: 252 mm x H: 380 mm

23

Enveloppe L: 252 mm x H: 380 mm

Relais & Chasteaux - Graphic Charter

II

Relais & Chasteaux - Charte Graphique


Introduction

Emotional identity Experience is at the same time a real-life event, an ambition, a virtue, a discovery, a value... and in any case, a momentum ! When associated to a hotel, so as to constitute its brand, it is also a commitment both in terms of promise and guarantee. Commercial loyalty, just like faithfulness in love, is not a natural gift. It has to be conquered and lies on a mutual inclination, shared values and a reciprocal attraction. The excellence of the customer’s experience must be carved into the very genes of the enterprise and promises are fulfilled in the field. It is a fragile relational asset, the “ customer lifetime value ”, a ring of experienced satisfaction. Experience is also an offer : Constance Hotels Experience widens its emotional palette as far as destinations and products are concerned : Mauritius, Seychelles, Maldives, Madagascar... Resorts, Lodges, City hotels... The transversal link is perennial : the Constance experience; and the horizontal link is the product in its diversified forms.

L’identité émotionnelle L’expérience est à la fois un vécu, une aspiration, une vertu, une découverte, une valeur… dans tous les cas une dynamique ! Liée à un hôtel, afin d’en faire sa marque, c’est aussi s’engager à tenir une promesse et à servir une garantie. La fidélité commerciale n’est pas plus donnée que la fidélité amoureuse. Elle se conquiert et repose sur une appétence, sur des valeurs partagées et une attraction réciproque. L’excellence de l’expérience du client doit être inscrite dans les gènes de l’entreprise et les promesses se tiennent sur le terrain. C’est une richesse relationnelle sensible, le «customer lifetime value », une filière de satisfaction vécue. L’expérience c’est aussi une offre : Constance Hotels Experience élargit sa palette émotionnelle en termes de destinations : Maurice, Seychelles, Maldives, Madagascar… et en termes de produits: Resorts, Lodges, City Hotels… sous un seul label. La ligne transversale est pérenne, l’expérience Constance; et la ligne horizontale est l’expression diversifiée dans le produit.

Patrice BINET-DÉCAMPS

3


Logos

4


Proportions (mm)

5

Logo proportions in vertical use Proportions du logo en usage vertical

23

23

23

35.7

16.65

20.1

28.8

20.1

1.6

46 (66.66%)

23

16.65

3 4.4

10.05 1.43

2.52

69 (100%)

Logo proportions in horizontal use Proportions du logo en usage horizontal 3

16.65

35.7

16.65

20 (21.74%)

20

4.4

1.6

10.05 2.52 20.1

28.8 92 (100%)

20.1

1.43


Lettering

Typographie

6

Garamond italic (horizontal scale 85%) (ĂŠchelle horizontale 85%)

Felix Titling Boulevard


Colour code

Code couleurs

7

Colour code on white / light background The logo version with black lettering is used on white / light backgrounds.

Code couleur sur fond blanc / pale Quand le logo est utilisé sur des fonds pale, il est reproduit dans sa version avec typographie noire.

Picto: Grayscale Tons de gris

Lettering: black (C:0 M:0 Y:0 K:100) for grayscale use; quad black (C:90 M:85 Y:85 K:100) for quad colour use. Typographie: noir (C:0 M:0 J:0 N:100) pour usage en tons de gris; noir quad (C:90 M:85 J:85 N:100) pour usage en quadrichromie.

Colour code on black / dark background The logo version with white lettering is used on black / dark backgrounds.

Code couleur sur fond noir / foncé Quand le logo est utilisé sur des fonds noir / foncé, il est reproduit dans sa version avec typographie blanche.

Picto: Grayscale Tons de gris

Lettering: white (C:0 M:0 Y:0 K:0). Typographie: blanc (C:0 M:0 J:0 N:0).


Recommended use on contrasted backgroud Usage conseillé sur fond de motif

8

On photographic backgroud, the logo in its black or white version may be used according to the same criteria specified in colour code section (p.7). Tones must be in in good harmony with the logo. Pour l’utilisation sur un fond photographique, il est toléré que le logo soit reproduit dans sa version en noir ou en blanc suivant les mêmes critères que pour les fonds de couleurs (p.7). Le fond doit présenter des nuances équilibrées.

A black or white flat version of the logo may be used on some photographic backgrouds. Il aussi toléré que le logo dans sa version en aplat noir ou blanc sur certains fonds photographiques.

A banner may be placed under the logo in transparency or in flat colours according to the same colour code criteria. Beware of tones that could conflict with the proper appearance of the logo. Un bandeau peut être également placé au dessous du logo en trame ou en aplat suivant les mêmes critères d’utilisation des fonds de couleurs. Attention aux tonalités de couleurs qui perturberaient la lisibilité de l’appellation.


Backgrouds to be avoided

Fonds à éviter

9

Avoid placing the logo on photographic backgrounds of high contrast so that it can be read easily. Évitez de placer le logo sur un fond photographique dans des zônes fort contrastées pour éviter les troubles de lisibilité.

Avoid placing the logo on light gray backgrounds ranging from 9% to 13% black, so that its pictogram can be read easily. Évitez de placer le logo sur des fonds gris clair (N: 9% à 13%), afin d’en augmenter la lisibilité du pictogramme.


Variations of the logo

Variantes du logo

10

Metal look with shadow - For use where the shadow transparency is supported. Look metallisé avec ombre - Pour usage dans les cas où la transparence de l’ombre est supportée.

Metal look without shadow, with gray stroke (K: 70%) - For use in where the shadow transparency is not supported. Look metallisé sans ombre, avec contour gris (N: 70%) - Pour usage dans les cas où la transparence de l’ombre n’est pas supportée.

Flat version (100% vectors) - For use where gradient is not supported (the pictogram is no longer a grayscal image, but a single colour vector drawing). Version en aplat - Pour usage dans les cas où les dégradés ne sont pas supportés (le pictogramme n’est plus une image en tons de gris, mais en version vectorisée en une couleur).

In black stroke for special use En contour noir pour usages spéciaux


Variations of the pictogram

Variantes du motif

Metal look with shadow Look metallisĂŠ avec ombre

Metal look without shadow, with gray stroke Look metallisĂŠ sans ombre, avec contour gris

Flat black Aplat noir

Flat white Aplat blanc

In black stroke En contour noir

11


Special use

Usages spéciaux

12

This version of the logo in stroke may be used in special techniques such as engraving, xylography, anodization, moulding, laser or plasma cut, etc. Dans le cas d'une utilisation du logo dans des techniques spéciales telles que la gravure, xylographie, anodisation, moulage, découpe laser ou plasma, etc, celui-ci sera utilisé dans sa version neutre. Le motif peut être repris en contours si la technique l'exige.


Recommended use of the logo in vertical and horizontal versions Usage conseillé du logo en vertical et en horizontal

Vertical logo Always centred Logo vertical Toujours centralisé dans son espace

Horizontal logo Always placed at the top left corner or at the bottom right corner Logo horizontal Toujours déporté à gauche pour le haut et déporté à droite pour le bas

13


Recommended use for vertical and horizontal layouts Usage conseillé du logo sur compositions horizontales et verticales

Example of layout using the CLPM logo with the group’s signature (CHE) Modèle de composition utilisant le logo CLPM avec signature du groupe (CHE) Example for horizontal layout Modèle horizontal pour compositions horizontales

Address / Adresse

Example for vertical layout

Modèle vertical pour compositions verticales

Example of layout using the CLPM logo with the group’s signature (CHE) Modèle de composition utilisant le logo CLPM avec signature du groupe (CHE)

Address / Adresse

When using the group’s signature

Lors de l’utilisation de la signature du groupe

If the CHE logo is at 50% or less of its original size (metal effect disapears), the flat version of the logo with pictogram in gray (k: 70%) may be used. Si le logo CHE est à 50% ou moins de sa taille originale (effet metal disparaît), la version en aplat avec pictogramme en gris (N: 70%) peut être utilisée.

14


Using our advertisement

Actual look

Usage conseillé de notre visuel

15

Look actuel

Our advertisement is always used in full page. Nos visuels sont toujours destinés à être utilisés en pleine page.

Below are examples of layout in the case of joint advertising. Ci-dessous se trouvent des modèles de compositions dans le cadre de publicité conjointes Add logo / details here Ajouter logo / détails içi Protected area Zone protégée

Protected area Zone protégée

Add logo / details here Ajouter logo / détails içi


Personal business card

Size

W: 85 mm x H: 55 mm

Format

L: 85 mm x H: 55 mm

55.2

14.4

7.4 4

6.2 5.4 6.2

8

12

8

4

4

Carte de visite personelle

Vincent BERGMANN

28.8

General Manager

4 6.2

4

17.2

Beauport Industries Ltd Choisy Road, Poste de Flacq - Mauritius - Indian Ocean Tel: (230) 413 3636 - Fax: (230) 413 9130 Direct Line: (230) 402 3600 - Mobile: (230) 256 6604 Email: dg@princemaurice.com Web site: www.princemaurice.com

19.5

4

Lettering Layout: Font:

4

left aligned Bernhard Modern Bold Bernhard Modern Roman

- 8 pt - 7 pt

- first name & surname - job title & address

Typographie Position: aligné à gauche Fonte: Bernhard Modern Bold Bernhard Modern Roman

- 8 pt - 7 pt

- prénom & nom - fonction et adresse

16


4

4

W: 190 mm x H: 80 mm Format

L: 190 mm x H: 80 mm

69

Bernhard Modern Roman Lettering Font:

(Address) Size: 7.5 pt Layout: left aligned 22

(Compliments) Size: 12 pt Layout: right aligned

10.2

Typographie Fonte: Bernhard Modern Roman

Beauport Industries Ltd - Choisy Road, Poste de Flacq - Mauritius - Indian Ocean Tel: (230) 413 3636 - Administration Fax: (230) 413 9130 - Reservation Fax: (230) 413 9129 E-mail: resa@princemaurice.com - Web site: www.princemaurice.com Head Office Fax: (230) 402 2909 - E-mail: mkt@constancehotels.com

(Compliments) Position: alignés à droite Corps: 12 pt

With Compliments Avec nos compliments Mit freundlicher Empfehlung Con Gli Omaggi

34.5

4

4

4

4

11

41.7

12 19.3

4 15 44.9 12.1 4

Size

(Adresse) Position: alignée à gauche Corps: 7,5 pt

17

Carte de compliments Complimentary card


Letterhead

En-tête de lettre

A4 ( W : 190 mm x H : 80 mm )

Format:

A4 ( L : 210 mm x H : 297 mm ) type area :

zône d’écriture : 190 60

53.9

11.1 10 margin : 60

40

38

10

75

margin : marge : 10

margin : marge : 10

Size:

18

12

marge : 60 Lettering Layout : Left aligned type area : 201

Font : Bernhard Modern Roman Size : 9 pt

zône d’écriture : 201

Typographie Position : aligné à gauche Fonte : Bernhard Modern Roman Corps : 9 pt

16 10

10 16.1 10

50

10

margin: 36 marge: 36

Beauport Industries Ltd - Choisy Road, Poste de Flacq - Mauritius - Indian Ocean Tel: (230) 413 3636 - Administration Fax: (230) 413 9130 - Reservation Fax: (230) 413 9129 E-mail: resa@princemaurice.com - Web site: www.princemaurice.com Head Office Fax: (230) 402 2909 - E-mail: mkt@constancehotels.com


Letterhead (part 2)

A4 ( W : 190 mm x H : 80 mm )

Format:

A4 ( L : 210 mm x H : 297 mm ) type area :

margin / marge 40

20

10

20 267

zône d’écriture : 247

zône d’écriture : 190

10

type area :

19

margin : marge : 10

margin : marge : 10

Size:

180

margin : marge : 10

En-tête de lettre (suite)


Envelope W: 220 mm x H: 110 mm Enveloppe L: 220 mm x H: 110 mm

20

10

10

11

15

Recto

10.2 10

69

10

Lettering Layout: Font: Size:

Left aligned Bernhard Modern Roman 9 pt

Typographie Position : alignĂŠe Ă gauche Fonte : Bernhard Modern Roman Corps : 9 pt

Verso 46.92

25

15

Beauport Industries Ltd - Choisy Road, Poste de Flacq - Mauritius - Indian Ocean Tel: (230) 413 3636 - Administration Fax: (230) 413 9130 - Reservation Fax: (230) 413 9129 E-mail: resa@princemaurice.com - Web site: www.princemaurice.com Head Office Fax: (230) 402 2909 - E-mail: mkt@constancehotels.com

15

15

25


Envelope W: 220 mm x H: 158 mm Enveloppe L: 220 mm x H: 158 mm

21

Recto

Lettering Layout: left aligned Font: Bernhard Modern Roman

10

10

11

15

Size: 9 pt

10.2 10

69 25

46.92

15

Verso

25

15

Beauport Industries Ltd - Choisy Road, Poste de Flacq - Mauritius - Indian Ocean Tel: (230) 413 3636 - Administration Fax: (230) 413 9130 - Reservation Fax: (230) 413 9129 E-mail: resa@princemaurice.com - Web site: www.princemaurice.com Head Office Fax: (230) 402 2909 - E-mail: mkt@constancehotels.com

15

10

Typographie

Position : alignĂŠe Ă gauche Fonte : Bernhard Modern Roman Corps: 9 pt


26.5 15

Typographie

Position : alignĂŠe Ă gauche

Fonte : Bernhard Modern Roman

Corps : 9,5 pt

Beauport Industries Ltd - Choisy Road, Poste de Flacq - Mauritius - Indian Ocean Tel: (230) 413 3636 - Administration Fax: (230) 413 9130 - Reservation Fax: (230) 413 9129 E-mail: resa@princemaurice.com - Web site: www.princemaurice.com Head Office Fax: (230) 402 2909 - E-mail: mkt@constancehotels.com

46.92

Verso

26.5

20

10 14

10

Envelope C4 (W: 229 mm x H: 324 mm) Enveloppe C4 (L: 229 mm x H: 324 mm)

10 92

15 15

22

Recto

Lettering

Layout: left aligned

Font: Bernhard Modern Roman

Size: 9.5 pt

13 10


26.5

Beauport Industries Ltd - Choisy Road, Poste de Flacq - Mauritius - Indian Ocean Tel: (230) 413 3636 - Administration Fax: (230) 413 9130 - Reservation Fax: (230) 413 9129 E-mail: resa@princemaurice.com - Web site: www.princemaurice.com Head Office Fax: (230) 402 2909 - E-mail: mkt@constancehotels.com

53.13

26.5

10 14

10 20

Envelope W: 252 mm x H: 380 mm Enveloppe L: 252 mm x H: 380 mm

10

Verso 92

14 17 14 Lettering Layout: centred Font: Bernhard Modern Roman Size: 11 pt Typographie

Position : centrĂŠe Fonte : Bernhard Modern Roman

Corps: 11 pt

23

Recto

13 10


Graphics Charter RELAIS & CHATEAUX MEMBERS

March 2003


> PRÉAMBLE

T

Graphics Charter is intended to be as simple as possible so that it can be used in the most flexible manner. * HIS

Elementary points of reference are given in order to guarantee the homogeneity of the Relais & Châteaux image and to leave as much scope as possible for creativity. Each property will be able to freely express its own individual personality against the backdrop of the perspective of the label. The application of this Charter is also extended to websites. These recommendations have been elaborated in the least constraining manner possible and must, therefore, be fully adhered to. The resulting synergies aim to carry the values of the Relais & Châteaux label, its spirit and soul, with strength and clarity…

* Whilst simple in its approach, this Charter contains the technical data which are indispensable for all those involved in the graphics chain.

1


1

2

The Relais & Ch창teaux logo


> THE LOGO

A visual ID card Ideally, the Relais & Châteaux logo is composed of the colours gold or gold foil and grey. When using gold foil, the logo may be totally treated in that colour. No other colour is permitted Gold foil: – Api foils: Luxury gold 4003 – Kurz: Luxor 385 Gold spot colour: – Pantone reference: 872 C Gold “colour”: – Pantone reference: 1245 – Four-colour printing reference: C15 M40 Y100 Grey: – Pantone reference: Cool Grey 10 – Four-colour printing reference: C8 K65 The black-and-white translation becomes: Fleur de Lys: Black 50% Text and rules: Black 100%

In all cases, the shape of the Fleur de Lys, the rules and their positioning as well as the text are invariable and cannot be dissociated, modified or deleted.

3


> THE LOGO

Its equivalence on the Internet At present, it is necessary to ensure colour coherence of the different logos used on the Relais & Ch창teaux sites. In this specific use and only in this case, the colours become: Gold: C20 M40 Y96 K2 >>> which is equivalent to R 218 V 165 B 67 Grey: C60 M51 Y51 K20 >>> which is equivalent to R 102 V 102 B 102

How to use it The Relais & Ch창teaux logo is always placed on a white background: - Embedded in a white rectangle whenever it is placed on a background with a different colour. - As such, if the background is white. On a white background the logo is never framed.

Please note: since the logo is designed with symmetry, it unfolds its effect best when centred on the page.

4


> THE LOGO

How to shape it in a rectangle? 5n

5n

n

n 8n 10 n

5


> THE LOGO

Its presence on the Internet

The logo documents and proves that the property is a member of the Association. • In order not to disrupt the different existing sites and to avoid overly complicated modifications, the Relais & Châteaux logo simply has to be displayed on the home page against its white square background. • This square will be the privileged link to the corporate site: www.relaischateaux.com • It will be aligned to and in harmony with the layout of the home page. • The size of this square will be approximately 100 by 100 pixels. • The logo must be displayed.

6


2

The Relais & Ch창teaux typography

abcdef...

7


> THE TYPOGRAPHY

Since each member property of Relais & Châteaux is in essence a universe of its own, with its personality, its character, its difference, the members will be absolutely free in their use of typography.

Some suggestions... (for information): • A message can be expressed in upper case (capitals) or lower case letters (minuscules), but one should avoid mixing the two. If capitals must be used in the body of a text, preference should be given to “small caps” which “blend” better into the text. • In French, accents are tolerated on capital letters because they are sometimes necessary on the E for better intelligibility. They will never be used on the A or I. • The typographies used and combined without any constraints in the Relais & Châteaux Graphics Charter are: – “Palatino” – “TheSans”

8


> THE TYPOGRAPHY

1/ Palatino

PALATINO

abcdefghijklmnopqrstuvwxyz !)?;:,1234567890 ABCDEF... PALATINO ITALIC

abcdefghijklmnopqrstuvwxyz !)?;:,1234567890 ABCDEF... PALATINO BOLD

abcdefghijklmnopqrstuvwxyz !)?;:,1234567890 ABCDEF... PALATINO BOLD ITALIC

abcdefghijklmnopqrstuvwxyz !)?;:,1234567890 ABCDEF...

Palatino is the font which embodies the identity of Relais & Ch창teaux par excellence since the lettering of the logo is based on this font. Its use will have priority. It is suitable for both heads and copy.

9


> THE TYPOGRAPHY

2/ TheSans

THESANS 3 LIGHT

abcdefghijklmnopqrstuvwxyz ! ) ? ; : , 1 2 3 4 5 6 7 8 9 0 A B C D E F. . . THESANS 5 ITALIC

abcdefghijklmnopqrstuvwxyz ! ) ? ; : , 1 2 3 4 5 6 7 8 9 0 A B C D E F. . . THESANS 7 BOLD

abcdefghijklmnopqrstuvwxyz ! ) ? ; : , 1 2 3 4 5 6 7 8 9 0 A B C D E F. . . THESANS 9 EXTRA BOLD

abcdefghijklmnopqrstuvwxyz ! ) ? ; : , 1 2 3 4 5 6 7 8 9 0 A B C D E F. . .

TheSans is a recently designed font. It is available in a large number of variants (9 different bolds), some of which are shown here. It gives a feeling of modernity. To be used with the Palatino for subheads, highlighted text blocks, relief effects, photo captions, etc.

10


3

11

Integration of the Relais & Ch창teaux brand name in a text


> HOW TO INTEGRATE RELAIS & CHATEAUX IN A MESSAGE

• If one has to refer to Relais & Châteaux in the body of a text, it should be done as shown here, simply, without any form of adornment (bold, italics, etc. …). • One should always write “&” instead of “et” or “and” when referring to the brand name. • One should avoid splitting Relais & Châteaux over two lines. • One should not use the logo in the body of a text. • As soon as the logo appears, it must be placed elsewhere on the page. • The logo must not be the eye-catching element of a page but rather a signature, a presence. The core message must be highlighted without any ambiguity.

12


4

13

Application to hotel items and accessories


> APPLICATION TO ITEMS

• The solutions for marking items use different, complex technologies; hence the application of a single-colour marking is recommended. • In order to remain in harmony with the white background of the Relais & Châteaux logo, one should generally choose white items and accessories. • The logo should be applied in the colour or spot colour (Pantone 872 C) or grey (Pantone 430C)*. • In every case and regardless of the size of the logo or its legibility (sometimes unclear on some materials), the ® will never be deleted but will always be attached to the logo. If the logo needs to be considerably scaled down, the size of the ® must be adjusted to remain legible. • The ® is used to document the status of a registered trademark.

* The reference Pantone Cool Grey 10 is reserved for “print” applications.

14

Constance Le Prince Maurice - Graphic charter  

graphic charter, corporate identity

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