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Amsterdam Dance Event ADE Playground

Official partner

Amsterdam Dance Event The Electronic Music Platform 16/17/18/19/20 October 2013 An initiative of Buma

ADE Playground Recap 2013 ADE feels very proud to have welcomed over 300,000 visitors from 75 different countries at ADE’s Festival, who enjoyed the music of 2,156 artists at a grand total of 450 events, taking place in 80 clubs & venues. At ADE Playground 10,000 dance music enthusiasts participated in 150 events at 25 locations. The ADE Conference attracted 5,000 visitors as well as 317 speakers who took part in 176 panels which were part of 8 different conference streams held in 7 unique locations. ADE 2013 was also reported on by 460 journalists & media from around the world. ADE Playground, ADE’s unique day program that covers all things related to electronic music lifestyle, offers a series of pop-up events, exclusive happenings and unique special offers all over the city center. ADE Playground transformed Amsterdam into the biggest pop-up store on the planet. In 2013 the ADE Playground program offered five different routes throughout the city, based on art, gear, film, MusicTalks and pop-up events. ADE Playground comprised a program that offers daytime divertissement to ADE Festival visitors at various locations in Amsterdam’s canal area. ADE Playground consists of five different themes: Gear, MusicTalks, Art, Film and Pop-ups. Gear: Leading hardware and software manufacturers Ableton, Native Instruments,

Novation, Pioneer and Waves Audio showcased their latest gear and algorithms and presented workshops and masterclasses. MusicTalks: At our brand new ADE Playground hotspots ‘Konings & Keune’ and the Sonos Studio, ADE hosted a series of MusicTalks: Q&A’s with artists, free for music enthusiasts and fans holding an ADE Card. Two days packed with some of the worlds’ biggest artists like Giorgio Moroder, Hendrik Schwarz and Chuckie. Art: A multi-media extravaganza by Urban Art House at Toren, photo exhibition ‘Holland is the hardest’, about the typical ‘gabber’ culture at the Melkweg Gallery and Cleo Campert, Dutch famous party photographer exhibited her work under the title ‘After’ at various locations. Film: The documentary ‘Off The Beaten Track’ by Buraka Som Sistema, the exclusive premiere of the documentary ‘I AM HARDWELL’ at Tuschinski and various music documentaries like ‘In Extase’, ‘Old School Renegades’ and many more at Melkweg Cinema and De Balie Cinema.

10.000 Playground visitors 38 Nationalities

25 Playground locations 1.500 ADE Card Age ADE Playground visitors

1326 min. filmscreening

Pop-ups: Various one-off performances at unique locations, crazy arcade machines from 1910 at TonTon Club, daily party’s at the Smirnoff Cube at Rembrandtplein, a pop-up store by German label Kompakt, liberating its 20th anniversary at Oz and a dot-up event by RBMA with Richie Hawtin.

150 events in 5 days

Amsterdam Dance Event Official After Movie




Club Up




De Balie (Info + tickets)


De Balie - Cinema


Gallery Vriend van Bavink PSPP


Het Magazijn




Jimmy Woo


Konings & Keune


Lee Store Amsterdam


Melkweg Cinema


Melkweg Gallery




Muziekgebouw aan ‘t IJ






Samsung Galaxy Studio (Info + tickets)


Smirnoff Cube


Sonos Studio




The View


TonTon Club




Walls Gallery


20 6 5 2 9


8 17




7 10




3 14

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Playground locations

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Playground Locations ADE Info & Tickets Center 1 Rembrandtplein (Samsung Galaxy Studio) Wednesday 16th to Saturday 19th October 10:00 - 23:00

InDeep’n’Dance Rozengracht 60 1016 ND Amsterdam

Paradiso Weteringschans 6-8 1017 SG Amsterdam

Jimmy Woo Korte Leidsedwarsstraat 18 1017 RC Amsterdam

Samsung Galaxy Studio ADE Info & Tickets Center 1 Rembrandtplein

Konings & Keune Herengracht 320 1016 CE Amsterdam

Smirnoff Cube 2.0 Rembrandtplein Amsterdam

Club Up Korte Leidsedwarsstraat 26-1 1017 RP Amsterdam

Lee Store Amsterdam Wolvenstraat 8 1016 EP Amsterdam

Sonos Studio Oude Looiersstraat 40 Amsterdam

Concrete Spuistraat 250 1012 VW Amsterdam

Melkweg Cinema Lijnbaansgracht 234a 1017 PH Amsterdam

Stanislavski Leidseplein 26 1017 PT Amsterdam

De Balie ADE Info & Tickets Center 2 Kleine Gartmanplantsoen 10 1017 RR Amsterdam

Melkweg Gallery Lijnbaansgracht 234a 1017 PH Amsterdam

The View Rokin 75 VI 1012 KL Amsterdam

De Balie - Cinema Kleine Gartmanplantsoen 10 1017 RR Amsterdam

Museumplein Outdoor Expo Museumplein Amsterdam

TonTon Club Sint Annendwarsstraat 6 1012 HC Amsterdam

Gallery Vriend van Bavink PSPP Geldersekade 30 1012 BK Amsterdam

Muziekgebouw aan ‘t IJ Piet Heinkade 1 1019 BR Amsterdam

Toren Overhoeks 1 1031 CC Amsterdam

Het Magazijn Oudezijds Voorburgwal 153 1012 ES Amsterdam

Oz. Oudezijds Achterburgwal 66 1012 DP Amsterdam

Walls Gallery Prinsengracht 737 1017 JX Amsterdam

ADE Info & Tickets Center 2 De Balie Amsterdam Kleine Gartmanplantsoen 10 1017 RR Amsterdam Wednesday 16th to Saturday 19th October 10:00 - 21:00

Event op de APP

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ADE Playground Art

Mary Go Wild expo at Museum Square Mary Go Wild outdoor exhibition at Museum Square on massive billboards, about the evolution of dance in The Netherlands.

Mary Go Wild - Indoor Exhibition at Toren Historical pictures and flyers from the last 25 years of dance in The Netherlands to be seen in every nook and cranny of Toren.

Photo Exhibition - Holland op zijn Hardst! The expo at the Melkweg Gallery payed homage to the intriguing hardcore music subculture with the work of several of Holland’s most renowned music photographers on display.

Urban Art House - Crossover Art Show at Toren International creative art agency, Urban Art House showcased an inventive exhibiton with music-affiliated projects, visuals and 3D mapping.

Cleo Campert - Afterparty Legendary Dutch photographer Cleo Campert exhibited early afterparty photography at two locations during ADE Playground.

ADE Playground Gear

Ableton Playground - De Balie Daily Ableton Push and Live 9 workshops at De Balie Amsterdam with live jams, artist performances and more.

Native Instruments Playground - Club Up Exclusive TRAKTOR and MASCHINE workshops by specialists about creative beat-making, finger drumming and much more.

Novation Playground - Walls Gallery The ADE Playground visitor had the chance to see, hear and interact with Novation latest products and attend several special artist demos and masterclasses throughout the day.

Pioneer DJ Playground - The View Aspiring and professional DJs were encouraged to drop by for workshops and masterclasses by the Pioneer DJ School.

Waves Audio Playground - Jimmy Woo The presenters opened up their biggest tracks, and revealed the inside secrets of their mixing and mastering techniques at Jimmy Woo.

ADE Playground MusicTalks

ADE MusicTalks - Q&A with Chuckie Q&A’s with DJ’s who share their experience, passion and music! Free for music enthusiasts, ADE delegates and fans holding an ADE Card.

Sonos Studio presents: ADE MusicTalks The Sonos Studio explored the intersection of music, art and technology through creative collaboration by hosting exhibitions, intimate listening parties, Q&A’s, workshops and more.

ADE Playground Pop-Up

Make your move with Lee速 Lee速 designed a special limited edition t-shirt for the crew and one as a give-away. Lee速 offered a 20% discount on the complete Lee速 collection during ADE.

Red Bull Music Academy - RBMA Radio ADE RBMA Radio is the official online radio station of the Academy, broadcasting 24 hours a day as official radio partner of ADE.

Smirnoff Cube 2.0 - Rembrandt Square This year the Smirnoff Cube 2.0 took over Rembrandt square. Lots of ADE Card holders joined the dance floor.

TonTon Club at ADE Playground De TonTon club offered a range of arcade machines from 1910 till 2013 and beyond. You could get a full body scan and take the 3D printed miniature (mini me) of yourself back home.

Richie Hawtin Dot-Up Event at Pllek With Dot-Up, Richie Hawtin plays a series of free one-off gigs in collaboration with RBMA. This unique last-minute announced show attracted 3.000 visitors..

KOMPAKT Pop Up Store at Oz. Gallery Legendary German label KOMPAKT celebrated its 20 years of existence at Oz. with a pop up store, exclusive live performances and intimate parties.

ADE Playground | Gijs Verburg | | +31 35 672 74 00

ADE Playground 2013  
ADE Playground 2013  

Recap of ADE Playground 2013 edition