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Campaign Chestnuts The campaigns that have us feeling jolly

‌anda partridgein aLurpak ChristmasTree Lurpak with all the trimmings


With clear Christmas branding throughout the store, Morrisons’ really sparkled! We were thrilled that everything we needed for a Christmas dinner was found in one freezer, making our holiday shop quick and easy. Overall, the light that guided Morrisons into first place was their social campaign to give away ‘magic’ wonky carrots to Rudolph!

Tesco knew that we can’t always choose between beers and spirits, so they made us an offer we couldn’t refuse – 2 for £20 mix and match with Beer and Spirits! Tesco also warmed our hearts with their Surprise Delivery campaign, which reunited four lucky customers with long lost friends and relatives for the holiday.

Although we weren’t blown away with Sainsbury’s in store presence over the holidays, their messaging was clear and consistent. The highlight was The Greatest Gift Film Kit, which was a fun way to tie the stop motion in their TV advert to something that could be made on our smartphones! We also loved that £2 of the cost was donated to Great Ormond Street Hospital.


Tesco was transformed into an winter wonderland! The toy aisle looked like a Christmas grotto for children and throughout the store something could be found for everyone. We also saw a Pringles sampling stand that gave out a snack, bringing a little more Christmas cheer to all their shoppers.

Christmas shone bright in Morrisons stores! Inspiration for recipes and cocktails to be shared with loved ones were dotted throughout the aisles, making holiday shopping a breeze. Morrisons follow ‘the bigger, the better’ trend this year, as they offered oversized chorizo, chocolate and bottles of alcohol. We can’t wait to get our Santa Claus on these treats!

Parcels hung from Sainsbury’s seasonal aisle so we knew exactly where to go to get what we needed for Christmas! This was the only retailer with a dedicated section to Chanukah but we hope next year Sainsbury’s d-elves deeper into the holiday spirit.


We loved Aldi’s advert featuring Kevin the Carrot cheekily poking fun at John Lewis! To continue spreading Christmas cheer, Aldi released a luxury range of hampers and spirit ranges to show extravagance doesn’t always break the bank! They also presented a lucky winner with their full online shop for free!

Selfridges showcased style as usual but across the store it was all about personalisation. Kellogg’s personalised a box of cereal for £4.99 and Moet Chandon offered a range of bottles and gift packs which could adorn your favourite photo. Selfridges also hosted weekly Santa events where people could meet Santa as well as receive a gift which exceeded the £25 ticket price. Amazing value!


This year, The Body Shop wants us to give back to those less fortunate. Through festive fun and games, the Play For Peace campaign upcycles old packaging and supports International Alert’s Peace Play Project, which helps Syrian refugee children heal through play. In addition to the games, every product purchased from their seasonal gift collections also helps fund the Peace Play Project in Lebanon for a year! Tis the season for giving, and The Body Shop is doing an amazing job!


Meghan McGrath

Sampling POS Co

-ordinator


Katrina Davy Account Man ager

Dobney Michelle nager a M t n Accou

Victoria Ro bert Sales Manag s er

rrisroe Holly Mo cutive xe E t n u Acco

Glenn Will iams Senior Acc ount Manag

e


We thought this campaign brought festive cheer to the store as the hotspot used the Morrisons Christmas POS template to complement their iconic red colour. Lindt had snow problem standing out from the crowd in the ‘Chocolate and Biscuit’ aisle making shopping easy as they must have known customers would be on the hunt for them. However, with such a strong presence in store it was surprising not to see any other advertisements on other Morrisons platforms such as morrisons.com and the Christmas magazine.


Quaker Oats went the extra mile to keep us warm during these winter months with their campaign offering a chance for those who Buy and Scan (with Tesco Clubcard) to win the cost of their winter heating bill! ÂŁ500 was awarded to 10 lucky customers to cover their winter fuel bill along with a Quaker branded scarf, gloves and hat set, all of which was promoted in store and online with a Fin, a Barker and a GHS Special Offer Banner.

Reckitt Benkiser put the star on the Christmas tree this year with an exclusive competition with Tesco. With every purchase of any Finish, Vanish, Cilit Bang or Dettol product customers had the chance to win a personal chef to come to their home, cook Christmas dinner, cater and clean up for up to 8 guests! This magical prize, launched by LA Belle Assiette, was worth ÂŁ600! This campaign sparkled in store with a Free Standing Display Unit, Fin, Competition Barker and a Competition Wobbler.


Jodie Gran Senior Accoun t t Manager

S

ck er el Le Rach nt Manag u o c c A enior


Josh Stea

Sales Acco

d

unt Manag

er


GIG Living Magazine - December 2017  

Your complete seasonal guide to Christmas in retail this holiday season. May this edition make your Christmas merry and bright!

GIG Living Magazine - December 2017  

Your complete seasonal guide to Christmas in retail this holiday season. May this edition make your Christmas merry and bright!

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