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D I G I TA L S T R AT E G Y

THE POST-SMARTPHONE ERA: WHAT’S NEXT? Today, our smartphones have become engrained in our day-to-day lives. We not only use them as phones and cameras but, with the emergence of cutting-edge apps, we’re now able to read the news, learn a new language, shop online and more, all at the touch of a button. Petty says that this has been a defining period for the smartphone market but that 5G will offer new capabilities that will take 52

this a step further. Ushering in the socalled ‘post-smartphone era’, Vodafone is examining new technologies that may use a smartphone as a connection point or hub. “Ten years ago, the market was really defined by the emergence of more smartphone apps but I think this will evolve even further. Soon we will be creating the next wave of digital technologies,” he explains. “For businesses, having a great smartphone app will be crucial but more importantly in this world will be interaction with watches, wearable devices, augmented reality and these kinds of services – the next wave of innovation.” M AY 2 0 1 9

Profile for Gigabit

Gigabit Magazine – May 2019  

Gigabit Magazine – May 2019