Page 255

AUSTRALIA NEEDS MORE THAN 25,000 BLOOD DONORS EVERY WEEK, AND THROUGH DIGITAL TRANSFORMATION THE BLOOD SERVICE IS TAKING ON THE CHALLENGE

O

ne in three Australians will need blood or blood products in their lifetime – yet just one in 30 donates blood. An organisation

determined to reverse this trend is the Australian Red Cross Blood Service, a division of the Australian Red Cross which is in the business of saving lives. The organisation supplies communities with safe, life-giving blood and blood products, as well as organ and bone marrow services for transplantation. In fact, the firm collects 25,000 blood donations every week and 1.3mn every year – however, it needs more if it wants to keep up with a growing diverse population. Wanting to boost donor engagement, the group has pivoted towards IT and digitisation with Philip Nesci, who previously served as CIO at the Blood Service, helping to lead the charge. Nesci is well-equipped for the challenge: he’s presided as CIO for five different companies, overseeing business and technology transformations since the early 1980s. “I’ve been fortunate to have seen many waves of technology innovation,” recalls Nesci. “From PCs and the internet, to mobility and social w w w.gi ga bi t ma ga z in e. com

255

Profile for Gigabit

Gigabit Magazine – May 2019  

Gigabit Magazine – May 2019