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NEW PRODUCTS A specific example of how BirchStreet is better serving its existing customer base, while also aggressively expanding into new markets, is the adoption of innovative new products that greatly enhance the efficiency of its customers’ operations. According to Markle, from its earliest days BirchStreet’s focus on the P2P function within the hospitality industry has defined the development of its software platform. “We recognized early on that the large ERP software companies are excellent 178

$25mn+ Approximate revenue


Year founded


Approximate number of employees

at meeting generic enterprise management software system needs. But with its emphasis on food & beverage and other items consumed in delivering its ‘product’, or what we call ‘direct goods’,

200,000+ Registered Users

hospitality has very specific needs that were not being met. There are numerous “pain points” in the P2P process that are specific to hospitality and BirchStreet is uniquely positioned to address those needs. We integrate with all the major ERP systems thereby completing the full ERP functionality required by our large enterprise customers”. “Two years ago, we acquired AccuBar, a best-in-class, specialist M AY 2 0 1 9



Purchase Orders a year

Profile for Gigabit

Gigabit Magazine – May 2019  

Gigabit Magazine – May 2019