ALLIANT CREDIT UNION
In 2003,Alliant Credit Union diversified. Since then, it has embarked on a digital transformation journey to draw in new customers.
lliant Credit Union isn’t shy about its commitment to what the company calls its “digital shift” strategy. Alliant’s model is to
be a digital-first and nationwide financial institution. The credit union has members in every state across the US, but only one physical branch, located in its 126
Chicago headquarters. “Our model really looks much more akin to a so-called direct bank than a more traditional branch-based institution,” says Dave Mooney, CEO of Alliant. “Historically and today, we are very low cost, which translates into high financial value and high returns to our member owners. We have among the highest deposit rates in the marketplace, and offer some of the lowest loan rates, as well as fewer and lower fees.” When Alliant was established in 1935, it was chartered as the United Airlines Employees’ Credit Union. For 68 years, the company exclusively served United employees and their family members, until 2003 when the credit union diversified. At the time, Alliant had about 170,000 members. “We began to diversify the companies and M AY 2 0 1 9