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AFFINITY PLUS FEDERAL CREDIT UNION

“ We’re finding that a lot of millennials are not just ‘mobile first’ – they are moving toward ‘mobile only’” — Teri Laufers, CIO, Affinity Plus Federal Credit Union

members when they see opportunities – for example, when a member is in line wanting to make a deposit and they’re using their smart phone. “We certainly want to help them with their deposit, but we consider it an opportunity to show them how to get the job done in a different, more convenient way,” he says. “In most cases, they might be aware but are a little afraid. With a technologist mindset, our employees are ready to aid them. I think the environment that we have set up is really conducive for that.” Affinity Plus’ commitment to

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transparency throughout the converand a plethora of new digital tools.

sion process has proved beneficial to

“The days of having tellers and lenders

both members and employees. Along

in the branch are evolving more

the way the credit union highlighted

toward technologists who can support

the many advantages of the new

members with both their financial and

systems to generate excitement and

technology needs,” says Larson. “The

anticipation for the changes. Getting

reality is that not all of our members

more than 560 employees on board

understand the technology, so there is

and focused on one major initiative is

a lot of opportunity for us to really

no easy feat, yet Affinity Plus took on

assist and engage them, and to show

the challenge with gusto, creating an

them how technological enhance-

entire brand around its three-year

ments in banking can really add

journey, which it referred to internally

convenience to their lives.”

as the ‘Journey Beyond’. “We wanted

Larson adds that employees are coached to offer this support to M AY 2 0 1 9

this extensive project to have a life of its own: a different logo and different

Profile for Gigabit

Gigabit Magazine – May 2019  

Gigabit Magazine – May 2019