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– they are moving toward ‘mobile only’,”

union’s desire to cater to the evolving

she explains. “We really feel that for

needs of its members, as well as for

many, mobile is an easier way to

further self-service options and a

communicate, and I think it’s a great

better overall digital experience. In

way to further build that relationship.

April 2018, the credit union debuted its

Certainly, conversations, texting and

new mobile banking app and online

different kinds of personal connec-

banking platform. Noting that the

tions via mobile are a great way

organization has been highly respon-

to reach the millennial generation

sive in enhancing member experienc-

and others.”

es through mobile, Larson outlines

Affinity Plus’ new digital tools have effectively showcased the credit

that 59% of members are now utilizing Affinity Plus’ mobile and online



Dave Larson, President/Chief Executive Officer Dave Larson is President/CEO of Affinity Plus, a position he has held since 2013. Prior to this, Larson served as Senior Vice President of Affinity Plus for nine years. As CEO, Larson led the effort to strengthen and rebuild the credit union. The success and organizational culture built at Affinity Plus led to his 2018 recognition by the Star Tribune as ‘Top CEO’ among large companies, and he was also named to Minnesota 500’s list of ‘Most Powerful Business Leaders in Minnesota’. Under his leadership, Affinity Plus was named a ‘Top 150 Workplace’ and designated ‘Best Credit Union in Minnesota’ by Forbes. Larson has a genuine care for the employees, the credit union’s members, and the communities that Affinity Plus serves. He is the Board Chair of the Minnesota Credit Union Foundation and serves on the Board of Directors for Special Olympics Minnesota.

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Profile for Gigabit

Gigabit Magazine – May 2019  

Gigabit Magazine – May 2019