Page 1


INTRODUCTION

This Brand Guidelines introduces the elements of our new IniKain Identity. We hope this document will inspire everyone to be comfortable and conďŹ dent in using the new identity. The goal is to distinguish all IniKain communications with the same integrity and instantly recognisable style. With a consistent and correct use of our new identity, we will continue to build our Brand to a greater success.


CONTENT BRAND EXPRESSION OFFICE FORM 3.1 Business Card 3.2 Letterhead 3.3 Envelope 3.4 Folder Map 3.5 Billing Form 3.6 Corporate Stamp 3.7 Wax Seal Stamp MARKETING TOOL 3.8 Leaflet 3.9 Poster 3.10 X-Banner 3.11 Catalogue 3.12 Magazine Ads 3.13 Website Interface CARD 3.14 Staff Card 3.15 Visitor Card 3.16 Member Card 3.17 Voucher Card 3.18 Post Card 3.19 Invitation Card 3.20 Greeting Card

26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49


CONTENT PACKAGING 3.21 Standard Packaging 3.22 Premium Packaging 3.23 Shopping Bag 3.24 Wrapping 3.25 Label 3.26 Price Tag MERCHANDISE 3.27 Ballpoint 3.28 Tote Bag 3.29 Note Book 3.30 Pouch 3.31 Sticker 3.32 Memopad 3.33 Post Card Booklet SIGNAGE AND OTHER 3.34 Store Signage 1 3.35 Store Signage 2 3.36 Store Signage 3 3.37 Staff Uniform 3.39 Store Interface

50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70


CONTENT ABOUT THE BRAND 1.1 Brand Positioning 1.2 Brand Essence 1.3 Brand Promise 1.4 Brand Vision 1.5 Brand Value 1.6 Brand Personality BRAND IDENTITY 2.1 Master Brand Logo 2.2 Logo Reverse 2.3 Minimum Logo Size & Clear Space Logo 2.4 Logo Construction 2.5 Logo Background 2.6 Incorrect Logo Usage 2.7 Supergraphic Philosophy 2.8 Supergraphic Reverse 2.9 Minimum Logo Size & Clear Space Supergraphic 2.10 Supergraphic Construction 2.11 Supergraphic Background 2.12 Incorrect Supergraphic Usage 2.13 Color Pallete 2.14 Logo Color 2.15 Supergraphic Color 2.16 Primary Typeface 2.17 Secondary Typeface

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25


01

ABOUT THE BRAND 1.1 1.2 1.3 1.4 1.5 1.6

Brand Positioning Brand Essence Brand Promise Brand Vision Brand Value Brand Personality

About The Brand Graphic Standard Manual IniKain | 01


1.1

ABOUT THE BRAND

Brand Positioning IniKain is a traditional Indonesian fabric store that offers a variety of models and traditional Indonesian fabrics which original from various regions in Indonesia. our target market are society who love original Indonesian culture and want to understand more about it, especially the younger generation of Indonesian or foreigners which want to learn about Indonesian culture. We are dedicated to translating passion and insight into winning products and services. The impetus to create value for all our customers is further driven by our specialist capabilities, local knowledge and deep understanding of our marketplace.

About The Brand Graphic Standard Manual IniKain | 02


1.2

ABOUT THE BRAND

Brand Essence

GENERASI BERKAIN KEMBALI The concept of 'berkain kembali' is expected to change the mindset of the younger generation of traditional fabrics that seem complicated and difďŹ cult to use, and IniKain present to change the perception of it being fun and elegant traditional fabrics, and the the purpose of introducing trend of fashion in order to preserve the cultural heritage of Indonesia.

About The Brand Graphic Standard Manual IniKain | 03


1.3

ABOUT THE BRAND

Brand Promise Educate Always trying to keep learning and start sharing our knowledge with the customer is and also can exchanged ideas with them about traditional fabrics.

Humble Stay humble and keep learning more and more so that consumers always be satisďŹ ed and excited about the stories behind the traditional Indonesian fabric.

Trusted Always be provide full service to customers and don't cheat and nonsensical in work.

Professional Gives the best quality of services for the customer, so they will come back to our store.

About The Brand Graphic Standard Manual IniKain | 04


1.4

ABOUT THE BRAND

Brand Vision The biggest vision of inikain is fostered a culture of "berkain kembali" by working together with the young people who collaborated with the craftsmen who have the spirit of learning and a high willingness. The he mission of IniKain is doing a strong research about the history of Indonesian traditional fabrics and keep the spirit of learning, to be able to share with others. Our mission is not only sold well in the sales but we also want consumers understand what the fabric is purchased and worn.

About The Brand Graphic Standard Manual IniKain | 05


1.5

ABOUT THE BRAND

Brand Value Minimalist Simple but still looks elegant and doesn't detract a traditional value.

Natural Impression of a simple which reflects Indonesian people what it is and also the impression of a uniďŹ ed between culture and nature.

Young Young people who love to learn something new and also have a high curiosity about Indonesian culture, especially about the fabric of traditional cloth from Indonesia.

Humble Reflects of Indonesian people who simple and truthful, and give the impression that these fabrics can be wearing by all people,Effortless but still look good and elegant.

About The Brand Graphic Standard Manual IniKain | 06


1.6

ABOUT THE BRAND

Brand Personality Simple Give the simplicity of the store so the customer will be focus on the product that we sell.

Humble Reflects of Indonesian people who simple and truthful, and give the impression that these fabrics can be wearing by all people, effortless but still look good and elegant.

Trusted A very trusted store on giving services for the customer.

Professional Gives the best quality of services for the customer, so they will come back to our store.

About The Brand Graphic Standard Manual IniKain | 07


02

BRAND IDENTITY 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 2.10 2.11 2.12 2.13 2.14 2.15 2.16 2.17

Master Brand Logo Logo Reverse Minimum Logo Size & Clear Space Logo Logo Construction Logo Background Incorrect Logo Usage Supergraphic Philosophy Supergraphic Reverse Minimum Logo Size & Clear Space Supergraphic Supergraphic Construction Supergraphic Background Incorrect Supergraphic Usage Color Pallete Logo Color Supergraphic Color Primary Typeface Secondary Typeface

Brand Identity Graphic Standard Manual IniKain | 08


2.1

BRAND IDENTITY

Master Brand Logo

The choice of Parang elements contained in the letter "N" in the logo IniKain adopted from Batik Parang Rusak motive that symbolizes a luxury called Manggaran Seling. Elements of the round at the end of a machete is Manggaran which means coconut flower that can provide many beneďŹ ts for humans.

Brand Identity Graphic Standard Manual IniKain | 09


2.2

BRAND IDENTITY

Logo Reverse

The Masterbrand logo can only appear on white or light image backgrounds. The Masterbrand logo reverse can only appear on blue or dark image colour backgrounds. Please only use the master artwork supplied, and it does not have to be inside the rectangle, the colour in the rectangle just indicate colour background when to use colour reverse masterbrand

Brand Identity Graphic Standard Manual IniKain | 10


2.3

BRAND IDENTITY

Clear Space Logo & Minimum Size Clear Space Area 1,5x

1,5x

x

1,5x

1,5x

Minimum size 3.5cm

1cm

Secure area ensures good visibility when the brandmark is displayed so it produces maximum effect. To guarantee the legibility and visibility of the brandmark, a minimum distance from other graphic (clear space) must be respected.

Brand Identity Graphic Standard Manual IniKain | 11


2.4

BRAND IDENTITY

Logo Construction

The proportions of the Masterbrand logo are unique and have been specially calculated to ensure that the logo is always presented in an aesthetically balanced and pleasing method.

Brand Identity Graphic Standard Manual IniKain | 12


2.5

BRAND IDENTITY

Logo Background

Masterbrand logo IniKain on white background.

Never use the Masterbrand logo on the picture not related.

Masterbrand logo can be used on clear space of the photography.

Never place the Masterbrand logo on a complicated background.

Never place Masterbrand logo on other background color.

Never use the Masterbrand logo white on light backgrounds.

Masterbrand logo IniKain reverse on supergraphic pattern.

Never place Masterbrand logo pilled with another photo background. Brand Identity Graphic Standard Manual IniKain | 13


2.6

BRAND IDENTITY

Incorrect Logo Usage

Never distort the logo horizontally or vertically.

Never apply the logo with texture.

INIKAIN Never apply the logo in a tint.

Never apply the logo with other font.

Never apply the logo with other color.

Never apply the logo in pattern except the supergraphic pattern.

Never Apply the logo with drop shadow.

Never apply the logo with stroke.

Brand Identity Graphic Standard Manual IniKain | 14


2.7

BRAND IDENTITY

Supergraphic Philosophy Petals that leads to all directions giving meaning lead humanity to all the right way

Protect , encourage , and guide the public to further explore Indonesian culture in the form of traditional fabrics and also to use it again.

This pattern comes from the simpliďŹ cation of Jogja's batik could know as a Batik Truntum which means guiding. According to mission of Inikain that leads people to wear traditional fabrics again.

Brand Identity Graphic Standard Manual IniKain | 15


2.8

BRAND IDENTITY

Supergraphic Reverse

The supergraphic can only appear on white or light image backgrounds. The Masterbrand logo reverse can only appear on blue or dark image colour backgrounds. Please only use the master artwork supplied, and it does not have to be inside the rectangle, the colour in the rectangle just indicate colour background when to use colour reverse masterbrand

Brand Identity Graphic Standard Manual IniKain | 16


2.9

BRAND IDENTITY

Minimum Supergraphic Size Minimum size 1.2cm

1.2cm

Minimum pattern

The minimum size of the supergraphic one colour or black is 1.2 cm. The example shown indicates the minimum clear space and preferred positioning for Masterbrand logo. This applies for both colour, one colour and black supergraphic. Please only use the master artwork supplied.

Brand Identity Graphic Standard Manual IniKain | 17


2.10

BRAND IDENTITY

Supergraphic Contruction

The proportions of the supergraphic are unique and have been specially calculated to ensure that the logo is always presented in an aesthetically balanced and pleasing method.

Brand Identity Graphic Standard Manual IniKain | 18


2.11

BRAND IDENTITY

Supergraphic Background

Masterbrand logo IniKain on white background.

Never use the Masterbrand logo on the picture not related.

Masterbrand logo can be used on clear space of the photography.

Never place the Masterbrand logo on a complicated background.

Masterbrand logo can be used on black background.

Never use the Masterbrand logo white on light backgrounds.

Masterbrand logo IniKain on other brown color background.

Never place Masterbrand logo pilled with another photo background. Brand Identity Graphic Standard Manual IniKain | 19


2.13

BRAND IDENTITY

Color Pallete Pantone 419C Pantone 2794CP Poly Bronze Pantone 2324CP

Pantone 421C Pantone 000C

Always use the values listed here, rather than the default breakdown that software application offers. Please always match the IniKain colours to the PantoneÂŽ colour formula guide or the Mandiri colour swatches. The secondary colours are used to support and enhance our primary colour.

Brand Identity Graphic Standard Manual IniKain | 22


2.15

BRAND IDENTITY

Supergraphic Color

The supergraphic is a powerful, distinctive and unique device to support the Supergraphic Brand image. It is derived from the Mandiri logomark and can appear in the four colours as shown. Like our colour palette, Please only use the master artwork supplied.

Brand Identity Graphic Standard Manual IniKain | 23


2.16

BRAND IDENTITY

Primary Typeface

Parma Petit Parma Petit Regular

ABCDEFGHIJKLMNOPQRSTU VWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Parma Petit Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 We use one main typeface to express our Personality: Parma Petit. Consistent use of our typeface allows people to recognise IniKain's typographic appearance through a wide range of communication materials. Please use to be a headline, not for bodytext.

Brand Identity Graphic Standard Manual IniKain | 24


2.12

BRAND IDENTITY

Logo Color

The supergraphic is a powerful, distinctive and unique device to support the Master Brand image. It is derived from the Mandiri logomark and can appear in the four colours as shown. Like our colour palette, Please only use the master artwork supplied.

Brand Identity Graphic Standard Manual IniKain | 21


2.17

BRAND IDENTITY

Secondary Typeface

ROBOTO Roboto Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Roboto Reguler

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

We use one main typeface to express our Personality: Roboto Light. Consistent use of our typeface allows people to recognise IniKain's typographic appearance through a wide range of communication materials. Please use to be a bodytext, not for headline.

Brand Identity Graphic Standard Manual IniKain | 25


03

BRAND EXPRESSION OFFICE FORM 3.1 Business Card 3.2 Letterhead 3.3 Envelope 3.4 Folder Map 3.5 Billing Form 3.6 Corporate Stamp 3.7 Wax Seal Stamp MARKETING TOOL 3.8 Leaflet 3.9 Poster 3.10 X-Banner 3.11 Catalogue 3.12 Magazine Ads 3.13 Website Interface CARD 3.14 Staff Card 3.15 Visitor Card 3.16 Member Card 3.17 Voucher Card 3.18 Post Card 3.19 Invitation Card 3.20 Greeting Card

PACKAGING 3.21 Standard Packaging 3.22 Premium Packaging 3.23 Shopping Bag 3.24 Wrapping 3.25 Label 3.26 Price Tag MERCHANDISE 3.27 Ballpoint 3.28 Tote Bag 3.29 Note Book 3.30 Pouch 3.31 Sticker 3.32 Memopad 3.33 Post Card Booklet SIGNAGE AND OTHER 3.34 Store Signage 1 3.35 Store Signage 2 3.36 Store Signage 3 3.37 Staff Uniform 3.39 Store Interface

Brand Expression Graphic Standard Manual IniKain | 26


BRAND EXPRESSION OFFICE FORM

Brand Expression Graphic Standard Manual IniKain | 27


3.1

BRAND EXPRESSION

Business Card 6.4cm

1.4cm

5.5tcm

2.2cm

1.4cm

9cm 3.8cm

0.5cm 1.3cm 0.3cm

Nadira Raras Purdayinta

0.5cm

Executive Owner

0.4cm

081219754501| Jl. Kesatrian IV no. 18 - Matraman, Jakarta Pusat www.inikain.com | @haloinikain | inikain@yahoo.com

0.3cm

0.5cm

6cm

Name 14.7pt - Parma Petit - Bold Leading 8.5pt - Spacing Auto Information 8.7pt - Roboto - Light Leading 10.43pt - Spacing Auto

Size 9cm x 5.5cm Finishing Poly Technique Hot Print - Bronze

Brand Expression Graphic Standard Manual IniKain | 28


3.2

BRAND EXPRESSION

Letterhead 2 cm 1cm

6 cm

11.6 cm 1.4 cm 2 cm

29.7cm 24 cm

Jl. Kesatrian IV no. 18 - Matraman, Jakarta Pusat www.inikain.com inikain@yahoo.com Telp. 081219754501

1.1 cm 0.8 cm

8.3 cm

Information 7pt - Roboto - Light Leading 10.8pt - Spacing Auto

9.1 cm

Size 21cm x 2c9.7cm

Brand Expression Graphic Standard Manual IniKain | 29


3.3

BRAND EXPRESSION

Envelope 23 cm 5.9 cm

16 cm

2c m

2 cm

6.2 cm

Jl. Kesatrian IV no. 18 - Matraman, Jakarta Pusat www.inikain.com | inikain@yahoo.com | @haloinikain Telp. 081219754501

0.7 cm 8.8 cm 1.5 cm

1.5 cm

4 cm

Information 7pt - Roboto - Light Leading 10.8pt - Spacing Auto

Size 21cm x 11cm

Brand Expression Graphic Standard Manual IniKain | 30


3.4

BRAND EXPRESSION

Folder Map 48 cm

30 cm

24 cm

Open Size 30 cm x 48cm Close Size 30 cm x 24cm Finishing Poly Technique Hot Print - Broze

Brand Expression Graphic Standard Manual IniKain | 31


3.5

BRAND EXPRESSION

Bill Form 10.5 cm

Jl. Kesatrian IV no. 18 - Matraman, Jakarta Pusat Telp. 081219754501 www.inikain.com | inikain@yahoo.com

Customer Name : Address

:

Telphone

:

Date

:

Qnty :

Description :

Amount :

Total :

14.8 cm

........../............/............

Customer Signature :

(

)

Size 10,5 cm x 14.8cm

Brand Expression Graphic Standard Manual IniKain | 32


3.6

BRAND EXPRESSION

Corporate Stample 2.5 cm

1 cm

Size Diameter 3.5cm Material Rubber

Brand Expression Graphic Standard Manual IniKain | 33


3.7

BRAND EXPRESSION

Wax Seal Stample 2.5 cm

2.5 cm

Size Diameter 3.5cm Material Metal

Brand Expression Graphic Standard Manual IniKain | 34


BRAND EXPRESSION Marketing Tools

Brand Expression Graphic Standard Manual IniKain | 35


3.8

BRAND EXPRESSION

Leaflet

This section is made as inikan media support and complementary media as media campaigns only. The size can change.

Brand Expression Graphic Standard Manual IniKain | 36


3.9

BRAND EXPRESSION

Poster

Jl. Kesatrian IV no. 18 - Matraman, Jakarta Pusat www.inikain.com | @haloinikain | inikain@yahoo.com

This section is made as inikan media support and complementary media as media campaigns only. The size can change.

Brand Expression Graphic Standard Manual IniKain | 37


3.10

BRAND EXPRESSION

X-Banner

This section is made as inikan media support and complementary media as media campaigns only. The size can change.

Brand Expression Graphic Standard Manual IniKain | 38


3.11

BRAND EXPRESSION

Catalogue

This section is made as inikan media support and complementary media as media campaigns only. The size can change.

Brand Expression Graphic Standard Manual IniKain | 39


3.12

BRAND EXPRESSION

Magazine Ads

Jl. Kesatrian IV no. 18 - Matraman, Jakarta Pusat www.inikain.com | @haloinikain | inikain@yahoo.com

This section is made as inikan media support and complementary media as media campaigns only . The size can change.

Brand Expression Graphic Standard Manual IniKain | 40


3.13

BRAND EXPRESSION

Website Interface

Brand Expression Graphic Standard Manual IniKain | 41


BRAND EXPRESSION Card

Brand Expression Graphic Standard Manual IniKain | 42


3.14

BRAND EXPRESSION

Staff Card

1.6 cm

5.5 cm

1.6 cm

0.4 cm

Gifty Anjani Maulana

0.7 cm

Marketing Representative

0.2 cm

0.3 cm 0.3 cm

Size 9cm x3cm Material Polyvinyl Chloride Acetate (PVCA)

Brand Expression Graphic Standard Manual IniKain | 43


3.15

BRAND EXPRESSION

Visitor Card 5 cm

VISITOR

2 cm

1 cm

1.5 cm

Size 9cm x3cm Material Polyvinyl Chloride Acetate (PVCA)

Brand Expression Graphic Standard Manual IniKain | 44


3.16

BRAND EXPRESSION

Member Card 5.2 cm

0.4 cm

1.8 cm

1.8 cm

0.4 cm

1.8 cm

0.4 cm

1.9cm

0.9 cm M E M B E R

C A R D

Name

:

Gifty Anjani Maulana

Your Card Number :

1380001559895

0.5 cm

0.4 cm The card is property of IniKain to whom it must be returned if found or upon request Kartu ini milik IniKain yang wajib dikembalikan jika ditemukan atau diminta oleh IniKain Register your Card at www.inikain.com//card to protectyour balance and enjoy your beneďŹ ts.

0.4 cm

0.6 cm

More Info : www.inikain.com 2016- IniKain. All Right Reserved.INK 11049792 INK15-84800

0.1 cm

Size 9cm x3cm Material Polyvinyl Chloride Acetate (PVCA)

Brand Expression Graphic Standard Manual IniKain | 45


3.17

BRAND EXPRESSION

Voucher Card 7.3cm 1.0cm

0.7cm

1.5cm

2.1cm

1.3cm

GIFT VOUCHER

Rp 100.000,Seratus Ribu Rupiah

1.5cm

0.8cm 0.1cm

G I F T

V O U C H E R

Hanya berlaku untuk 1 kali transaksi Hanya bisa digunakan untuk pembelanjaan diatas Rp 3.00.000,Voucher tidak dapat digabungkan dengan promosi lainnya Verlaku sampai dengan tanggal 16 April 2016

Jl. Kesatrian IV no. 18 - Matraman, Jakarta Pusat | www.inikain.com | inikain@yahoo.com | @haloinikain | Telp. 081219754501

11.8cm 16cm

7cm

Name 18pt - Parma Petit - Bold Leading 8.5pt - Spacing Auto

Size 16cm x 7cm

Information 7pt - Roboto - Light Leading 10.43pt - Spacing Auto

Brand Expression Graphic Standard Manual IniKain | 46


3.18

BRAND EXPRESSION

Post Card 21 cm

14 cm

14 cm

Size 14cm x 21cm Finishing Poly Technique Hot Print - Bronze

Brand Expression Graphic Standard Manual IniKain | 47


3.19

BRAND EXPRESSION

Invitation Card

21 cm

SAVE THE DATE

1.5 cm

you are cordially invited to attend

2.8 cm

14.8 cm

a the special private launch of new season

IN IKA IN X BATIK SOLO & JOGJA 2016 COLLECTION PRE VIE W F R I , J U LY 1 S T 2 0 1 6 / 4 P M - 8 P M SKENO Jl.

Sultan

HALL

Iskandar

Jakarta

GANDARIA Muda

5.8 cm

CITY

Kebayoran

Lama

Selatan,Indonesia

Please confirm your RSVP to inikain.com

15 cm

Name 18pt - Parma Petit - Bold Leading 8.5pt - Spacing Auto

Size 14cm x 21cm

Information 7pt - Roboto - Light Leading 10.43pt - Spacing Auto

Brand Expression Graphic Standard Manual IniKain | 48


3.20

BRAND EXPRESSION

Greeting Card 10 cm 7.7 cm 0.6 cm

Enjoy your purchase and

T H A N K S FOR BU Y ING

2.3 cm

7.5 cm

We appreciate your trust, and we’ll do our best to c o nt in u e to g ive yo u t h e k in d o f se r vic e an d p ro d u c t yo u d e se r ve .

1.8 cm

Name 18pt - Parma Petit - Bold Leading 8.5pt - Spacing Auto

Size 10cm x 21cm

Information 7pt - Roboto - Light Leading 10.43pt - Spacing Auto

Brand Expression Graphic Standard Manual IniKain | 49


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INIKAIN : GRAPHIC STANDARD MANUAL 2016  

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INIKAIN : GRAPHIC STANDARD MANUAL 2016  

Gifty Anjani | Bina Nusantara University | Final Project Portfolio 2016

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