American Liquid Waste - January 2022

Page 1

2004-2022

8

JANUARY 2022

INSIDE 6 Advertising Tips to Engage Your Local Audience and Attract Clients Page 8 Equipment Maintenance Tips

Page 12

In The News Page 18 WWETT Show Exhibitors Page 22


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JANUARY 2022 | VOLUME 18 | ISSUE 1

CONTENTS

F E AT U R E S 8 6 Advertising Tips to Engage Your Local Audience and Attract More Septic, Sewer, or Portable Restroom Clients 12 Equipment Maintenance Tips 16 In The News 22 WWETT Show Exhibitors 24 Jay's Septic & Portable Toilets 36 ALW Classifieds 38 Index of Advertisers CEO & PUBLISHER Gideon W. Smith

CREATIVE DIRECTOR Melissa Kennelly

SENIOR EDITOR Katherine Nolan

EDITORIAL MANAGER Heidi Karpinich

ADVERTISING Tracy Rodean

CIRCULATION Noah Aiden

Phoenix Global Media Inc. P.O. Box 235, Stockton New Jersey 08559 866-418-4400 phone 973-532-0319 fax sales@americanliquidwaste.com

SUBSCRIPTIONS $15.00 per year, or by eligible request.

American Liquid Waste Magazine is published by Phoenix Global Media Inc. Copyright 2020 by Phoenix Global Media Inc. All rights reserved.

POSTMASTER: Please send changes to American Liquid Waste Magazine P.O. Box 235, Stockton New Jersey 08559

Opinions expressed in editorial submissions contributed to American Liquid Waste Magazine are those of the individual authors exclusively and do not necessarily reflect the opinions of American Liquid Waste Magazine, its staff, its advertisers, or its readership. American Liquid Waste Magazine assumes no liability or responsibility toward independently contributed editorial submissions or any typographical errors, mistakes, misprints, or missing information within advertising copy.

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BUSINESS CORNER

TECH NEWS

P R O D U C T W AT C H

A S S O C I AT I O N N E W S

6 Advertising Tips I N Tto H E Engage NEWS

Your Local Audience A S S Oand C I ATAttract I O N I N SMore I D E R Septic, Sewer, or Portable Restroom Clients

SPOTLIGHT

INDEX

It is no surprise that your clients have a direct impact on your business’s revenue. As having no clients means no business, getting and retaining clients is a challenge that septic, sewer, or portable restroom contractor must face. However, this does not have to be an uphill battle.

The first hurdle is getting your prospective clients

you can efficiently channel your marketing costs to

familiar with your services and how they can benefit

attract your target audience. You can also create a Tik

from them. Then, you can focus on engaging your

Tok challenge or host a giveaway contest to convert

local audience and attracting more customers.

participants to customers.

Let’s look at the advertising tips that you can start

With so many options available, advertising on

practicing now.

social media can be overwhelming. However, it

1. START A SOCIAL MEDIA CHALLENGE Leveraging the power of the internet and social media can be all you need to get your business in front of your prospective customers. Using social media platforms such as Facebook and Instagram,

8 A ME RIC AN L IQUID WA S T E JA NUA RY 2022

helps to start small. Begin by identifying your ideal customer and targeting the social media platform they are likely to use the most. Then, you can focus on reaching them through that platform and expanding to other platforms as your business progresses.

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2. WORK ON YOUR WEBSITE

Everyone likes a

A website is more than the front door of your business. It is what greets, welcomes, and entertains your potential clients in your stead. Your website speaks for you when people search for your services online. If you do not have a website, this is your wake-up call to get one. If you have one, consider revamping your website to effectively represent your septic, sewer, or portable restroom business and keep your potential customers. In addition to including brand-related content on your website, quality educational content such as informative articles will keep your clients engaged and coming back for more.

3. ASK FOR REVIEWS When choosing a service, people rely heavily on

good discount. You can create discount deals targeting new customers to attract more clients. Discounts can serve as that little nudge to get your potential customers to choose your business if they have been considering it.

other people’s opinions that have previously used it. By asking your local audience for reviews, you create testimonials that attract more clients to your services.

5. BE PART OF COMMUNITY EVENTS

Reviews do not only serve as feedback for you; they

Local audiences love brands that participate in

also validate your business’s credibility to potential

community events. Giving back to society shows you

clients.

value your customers and the community. Also, by

Reviews can also come in the form of referrals. Your

sponsoring or volunteering for these events, you can

customers become brand advocates by promoting your

publicize your business freely.

services, amplifying your reach, and attracting more

Creating or hosting events that customers can

clients.

participate in is also beneficial. This encourages

4. OFFER CLIENTS DISCOUNT PRICES

engagement and increases the chemistry between you

Everyone likes a good discount. You can create discount

and your clients.

Discounts can serve as that little nudge to get your

6. PARTNER WITH COMPLEMENTARY COMPANIES

potential customers to choose your business if they

Collaboration is the new competition. Partnering with

have been considering it.

other businesses that share a similar target audience

Using introductory discounts to attract customers to

with you can reduce your marketing costs and help you

your business reduces the barriers to securing new

achieve your desired goals. For example, working with

clients. Once they become your clients, you can convert

a construction or recreational company can result in an

them to loyal customers.

amazing partnership.

deals targeting new customers to attract more clients.

continued on page 10

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BUSINESS CORNER

TECH NEWS

P R O D U C T W AT C H

the best implementing these tips A Sresults. S O CFocus I ATon IO N NEWS

A significant part of advertising is finding out what works for you I N T H E and NEW S clients while your producing the best results.

at a steady pace, and with time you will expand your

TRACK YOUR PROGRESS AND KEEP IMPROVING and clients for your septic, sewer, S PAttracting OTLIG Hengaging T or portable restroom business is not a one-time

customer base. Sources https://www.forbes.com/sites/allbusiness/2020/02/28/ attract-new-customers-small-business-tips/amp/ A S S O C I AT I O N I N S I D E R https://blog.hotmart.com/en/marketing-strategy-toattract-customers/#t9 https://www.indeed.com/career-advice/careerdevelopment/marketing-strategies-attract-retaincustomers http://www.americanliquidwaste.com/2021/11/businesstrends/8-innovative-ways-to-revamp-your-septic-sewer-orINDEX portable-restroom-businesss-website/

process. A significant part of advertising is finding out what works for you and your clients while producing

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EQUIPMENT MAINTENANCE TIPS Today’s experienced portable restroom

the same faucet fixtures, doorknobs, supplies, and other

rental service operators know how to

communal surfaces.

maintain their toilet units optimally.

Other research, at the University of Colorado, has revealed

But, keeping a portable restroom ideally

a fascinating and alarming pattern in the public restrooms

clean under the current 2022 public

they studied. The researchers found that even more than

health circumstances can be unusually challenging. This is especially the case for industrial clients with continuous toilet rental contracts and large multi-day public events where usage is very frequent. Here are some selected reminders and followup points updated from our February 2021 tips for portable toilet equipment maintenance.

fecal matter or urine on toilets, or the extreme diversity of contaminants on restroom floors, the prevalent contaminant in public restrooms is human skin! The researchers found this especially concerning because it indicates that staphylococcus aureus and other virulent pathogens can be freely transmitted between restroom users just by touching the same surfaces. The Cornell study found that overall bacterial growth is even much worse in facilities with insufficient ventilation and poor cleaning and maintenance. The risk of serious health impacts to users is especially high in facilities with

PORTABLE TOILET MAINTENANCE CHALLENGES

flies and other insect infestations.

Hazardous bacteria, viruses, and other pathogens thrive in any facility with a high rate of use. The 2006 Cornell

SOLUTIONS IN ADVANCED EQUIPMENT AND PROCESSES

University study (which we discussed in the previous toilet

In 2022, a much more informed generation of rental

unit equipment maintenance article) found that even

restroom operators using advanced eco-friendly toilet

public restrooms that look clean are very high-risk areas for

cleaning solutions is highly effective in killing pathogens.

transmission of pathogens.

Altogether, the experience of using portable restrooms has

The danger is primarily due to the relatively large numbers of people using the same facilities, eliminating bodily fluids, walking on the floors, and, worst of all, handling

1 2 A MERIC AN L IQUID WA S T E JA NUA RY 2022

come a long way. Today’s green alternative products are made with the understanding that not all forms of microbes in restrooms

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4Disinfectant: Eliminates 100% of pathogens on a

Today’s green alternative products are made with the understanding that not all forms of microbes in restrooms should be eliminated.

surface. Products for this use kill the specific microorganisms the solution is formulated to destroy. Disinfectant is the correct chemical agent for cleaning portable toilet units. HAVE A ROUTINE TOILET MAINTENANCE PLAN If you ask enough of the best portable restroom rental service operators, you’ll find the consensus is that the core of good restroom equipment care is having a maintenance plan, plus a reliable on-call response system. A planned routine is especially necessary for

should be eliminated. They integrate certain enzymes

ongoing rental contracts with industrial facilities, large

and microbial agents that feed on the unwanted bacte-

construction project sites, large public events that span

ria that cause bad restroom odors.

multiple days, etc.

Of course, the cleaning agents are only as good as

Professional operators are, of course, well aware of the

their application by professional restroom maintenance

fundamental processes for preparing the toilet tank

techs. The more fundamental solution, after all, is

for use and the need to use industrial-grade biocide to

keeping walls, sink fixtures and counters, toilets, floors,

degrade and disinfect waste. You also know you need to

drains, and both doors handles frequently and thor-

use proper equipment and steps for pumping out the

oughly washed and scrubbed to control contaminants

tank and transporting waste. And, all are already highly

that put health at risk.

proficient in charging the toilet unit with gallons of

Shannon Lock, American Waste Systems Inc., Kansas

fresh blue disinfectant.

City MO, suggests installing a truck-mounted pow-

However, some finer points of restroom maintenance

erwasher on your portable toilet trucks for cleaning

are less consistently applied across the industry. We’ve

convenience.

consolidated multiple of these sometimes forgotten

KNOW THE DIFFERENCE BETWEEN SANITIZING VS. DISINFECTING

processes from various top service providers nation-

Using the most effective cleaning products is arguably

portable restroom equipment maintenance tips:

more important for portable restroom operators than for

4 Disinfect every touchpoint: Focus on the areas touched

most other types of businesses. But, it’s a common mis-

most frequently by people, such as door handles and

take to think that sanitizing and disinfecting are the same

locks, tissue holders, hand sanitizer dispensers, etc.

thing. Here’s the important difference between the two:

4 Scrub the whole unit: Scrub all high-contact areas

4 Sanitizer: Reduces the pathogens on a surface by

such as walls, door, toilet, urinal, and floor. Also, scrub the

99.9%. Products for this purpose are commonly used to

exterior door and wall area along with the exterior door

clean public and semi-public buildings.

handle.

wide, into this streamlined list of too often-overlooked

continued on page 14

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4 Fog the toilet enclosure: Fill the interior of the portable

That’s because they help you achieve greater customer

restroom unit with wide-spectrum antimicrobial fog to

satisfaction, which means people will continue to use your

ensure you cover all the surfaces.

service and refer their friends and acquaintances.

4 Add cleaning tablets: Although tablets can’t do what deep

See a good model for this policy in the Green Latrine

blue liquid can do, they do help stop some bacteria from

company’s cleanliness guarantee and their 10-step process

growing. So, try a fresh tablet in toilets at least monthly.

greenlatrine.com.

4 Air out the unit frequently: Opening the door to expose

USING THE EIGHT-FOLD CLEANING CLOTH METHOD

the interior of the unit to outside air helps dry it out and

Another important tip is to avoid cross-contamination

prevent the buildup of heat and humidity in the interior.

from unclean to clean areas due to improper use of the

4 Keep supplies fully stocked: Promptly replace empty

cleaning cloth. Use the 8-fold method:

toilet tissue, paper towels, hand soap, hand sanitizer, and

1. Fold a cleaning cloth over two times.

cleaning tablets, routinely and as needed.

2. Then use one side for wiping.

4 Sign and date the service log: Ensure that each unit

3. Then turn over the cloth to clean the next spot.

receives timely attention, and provide customers and

To help keep track of which sides are clean or unclean,

restroom users with helpful information on the cleaning

consider using microfiber towels with eight sections

routine.

marked for easy identification.

Use only the best deep blue liquid and other portable toilet unit cleaning and disinfecting products. Overall, those are the products that offer you the best value for your money.

TOILET MAINTENANCE IN HOT VS. COLD MONTHS The health conditions inside a portable toilet unit can be severely impacted by extremely hot or cold outside temcontinued on page 16

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peratures. Here are some tips for deep seasonal mainte-

For small portable restroom services, with customers in

nance to help ensure the health and safety of users of your

distant locations, close communication is vital. Or, when

rental restroom products:

weather conditions are very bad, the most practical way

4 Extreme Heat Conditions: Bacteria flourish in hot moist

to make sure your customers are receiving what they need

environments. Locate portable toilet units in shaded

from you is to encourage them to contact you anytime.

areas, not in direct sunlight. Increase the ratio of water to

Be proactive in asking them for their questions and feed-

chemicals significantly during hot temperatures. Ensure

back, and motivate them to notify you anytime they have

adequate ventilation.

an issue with the cleanliness or maintenance condition of

4 Extreme Cold Conditions: Use salt as needed to de-ice

your equipment on their site.

portable toilets. Use antifreeze to keep the toilet system

Sources https://www.servicesanitation.com/tips/cleaningprocedures/

from freezing, so you can disinfect the toilet with the necessary chemicals. FINAL TIP: COLLABORATE FOR OPTIMAL MAINTENANCE Work with your customers to make sure that the condition of your portable toilet units is monitored between your routine maintenance visits. Partnering in this way with your customers is especially important during your busiest periods and during bad weather periods, to protect their health and ensure their satisfaction with your portable restroom facility.

1 6 A MERIC AN L IQUID WA S T E JA NUA RY 2022

https://www.mrjohnpit.com/4-simple-steps-to-keepingyour-portable-bathroom-clean/ https://www.portajohnoftulsa.com/tips-for-managing-aportable-toilet-in-bad-weather https://www.patriotportablerestrooms.com/news/2019/ sanitation-laws/what-is-the-difference-between-sanitizingand-di/ https://www.surco.com/blog/7-steps-to-keep-portablerestrooms-fresh-clean/

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A S S O C I AT I O N I N S I D E R

IN THE NEWS

COXREELS® SHIPPING PROGRAM SPOTLIGHT

When you think "highest quality," "most reliable,"

INDEX

With more than 80 SKU’s included, Coxreels Ship Ready

"distinctly versatile," and “best built American made reels

Program ship all confirmed orders the next business day

in the industry”, we want you to think "Coxreels."

after you place your order, and if at any time we can ship it

Our goal has always been to listen to our customer’s

the same day, we’ll do our very best to make this happen.

needs and the challenges you face. We listen to your

The maximum that can be ordered on a Purchase Order is

feedback and work tirelessly to deliver the products and

10 per SKU per order. As the industry leader in hose, cord, and cable reels,

services that will help you grow your business. As a result of your feedback, we are very excited with our Shipping Program called, “Coxreels Ship Ready”. This is an exciting time and a very important milestone in the continuing growth and success of our organization! Our desire and commitment to provide our customers with the highest level of quality reels is paramount, and just as important, it is our ultimate goal to deliver the reels

Coxreels is making a commitment to provide our customers with the ultimate, user-friendly experience as they navigate through the most complete and diverse line of reels and reeling accessories. For more information on Coxreels and our new Ship Ready program, please visit https://www.coxreels.com/shipready.html

to our customers as quickly as possible.

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Join the Community

Your Expertise is On Call

Your customers count on you to be there when they need you, to help them get life back to normal. But in your demanding and fast-paced business world, where do you find support? Only at your industry’s event. See the latest equipment and attend classes to learn new techniques and enhance business skills. Being here is the right call for your business.

Make plans now to attend Expo Hall February 22-24. Conference February 21-24.


A S S O C I AT I O N I N S I D E R

IN THE NEWS

COMMERCIAL CREDIT GROUP INC. ACQUIRES KEYSTONE EQUIPMENT FINANCE

SPOTLIGHT

INDEX

Expands CCI’s reach and product offerings to small-ticket equipment finance CHARLOTTE, NC - December 27, 2021 –

differentiated independent equipment finance

Commercial Credit Group Inc. (CCG), a Charlotte-

business. Combining our highly complementary

based equipment and accounts receivable finance

businesses will drive new benefits for both

company and the parent company of Commercial

companies, our customers, and employees.”

Credit Group Inc. (CCG) and Commercial Funding

Todd Kaufman, President of Keystone, noted, “The

Inc., announced today that it has acquired Keystone

cultural fit and CCI’s resources are a perfect match to

Equipment Finance Corp. Terms of the transaction

perpetuate our long and successful track record. We

were not disclosed.

are excited to provide our vendors and customers an

Based in Connecticut, Keystone Equipment Finance Corp. provides small-ticket equipment financing specializing in the transportation and construction

expanded product line and continued exceptional service.” Keefe, Bruyette & Woods, Inc., a Stifel Company

related industries. Keystone will operate as a wholly

(NYSE: SF), advised CCI in connection with the

owned subsidiary of CCI, gaining and leveraging

transaction and Hovde Group advised Keystone

CCI’s extensive resources. Keystone’s operations and

Equipment Finance Corp.

management will remain in plac e, with no expected About Commercial Credit, Inc.:

change in personnel. Dan McDonough, President and CEO of CCI, stated,

Commercial Credit, Inc., through its wholly owned

“The Keystone acquisition is highly attractive as it

subsidiaries Commercial Credit Group Inc. and

expands our transaction range in the industries to

Commercial Funding Inc., provides equipment loans

which we are committed and know well. Importantly, we share many similarities with Keystone and look forward to working with Keystone’s accomplished management team as we continue to build our

and leases to small and mid-sized businesses in the construction, fleet transportation, machine tool and manufacturing, and waste industries and accounts receivable factoring in a variety of industries. For more information, please visit www.commercialcreditgroup. com and www.commercialfund.com.

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About Keystone Equipment Finance: Keystone Equipment Finance Corp., based in West Hartford, Connecticut, is a nationwide provider of smallticket equipment financing solutions specializing in the transportation and construction related industries. Contact Information: Julie Murphy 704-944-2771 jmurphy@commercialcreditgroup.com Vi si t Us


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The WWETT Show - Water & Wastewater Equipment, Treatment & Transport Show

FEATURED EXHIBITORS 2022 ARMAL, INC. Since 1987, Armal has specialized in the research/development of innovative products for portable sanitation, construction, environmental, and waste industries. The “WAVE” portable toilet is the workhorse among the Armal products. The Wave’s curved corners make it easy to handle, the ultra-smooth surfaces make

CAM SPRAY Cam Spray was founded in 1971 and began producing pressure washing equipment. We started producing drain and sewer jetting equipment in the early 1980s through a partnership with a franchise drain cleaning company. Booth #1369

COMFORTS OF HOME SERVICES, INC.

it easy to clean. Booth #1361

We specialize in high end trailers including Luxury

BRIGHT DYES

Restroom, Showers, Decontamination, Emergency and

BRIGHT DYES concentrated leak

more. Our trailers are built to be extremely durable and

detection dyes dissolve rapidly in

problem free. Booth #5745

water and provide a vivid fluorescent color detectable in murky water,

COMMERCIAL CREDIT GROUP INC.

sewage or effluent. They can be used to identify leaks,

Commercial Credit Group (CCG)

infiltration and ex-filtration in plumbing connections,

can help get you financing to make

validate sanitary and septic hookups, and perform

that next equipment purchase or

septic inspections to identify leach field issues as well

take advantage of new business

as sources of contamination in wells. Booth #3006

BUCHER MUNICIPAL As your trusted partner, we’ll always be there for you. We prioritise being able to deliver local support. With 18 production sites and 180+ Customer Service Centeres, spread across five continents, we have you covered no matter where you’re based. And with our in-depth understanding of local conditions and requirements, you can rely on us to help you grow your business and deliver more, every day. Booth #2014 2 2 A MERIC AN L IQUID WA S T E JA NUA RY 2022

opportunities. Even if you’re currently experiencing cash flow or collection issues, you could have options. Booth #6203

COXREELS Entering into our 10th decade under the 3rd generation of family ownership and operation, we are proud to manufacture the industry’s highest quality and widest variety of hose, cord, and cable reels. Booth #7217 Vi si t Us


FEATURED EXHIBITORS 2022 HOTJET USA/POWERLINE

PAT’S PUMP & BLOWER

HotJet USA manufacturers drain line

Pat’s Pump & Blower is the largest

jetting equipment that serves the needs

rebuilder of truck mounted Blowers

of plumbers, contractors, facilities,

- Roots, Hibon, HR Brands. We are

water associations, towns and cities of all sizes.

a Master Distributor for Roots Blowers, OMSI Drives &

HotJet USA engineers job-specific made in the USA

General Water Pumps. Dealer for Aquatech, Johnston

equipment. Booth #4305

Sweepers, Enz Nozzles and more. Booth #2010

IMPERIAL INDUSTRIES, INC. Imperial septic tankers, portable sanitation service trucks and slide-in units are engineered for the handling of residential and portable restroom liquid wastes. Each truck mounted tank is custom designed to your specifications. Booth #3129

LIBERTY PUMPS

PETERSEN PRODUCTS CO. Petersen is all about providing solutions. We produce numerous standard tunnel and pipeline products, but also develop many customized and unique systems for almost any requirement. Our engineers will help you configure your system and we can provide technical service and support by phone or on-site. Booth #2020

ROTH GLOBAL PLASTICS

Headquartered in Bergen, NY,

Roth specializes in a variety of

Liberty Pumps is a leading U.S.

products for the residential and commercial markets. Our products

manufacturer of pumping products for ground water and wastewater removal in residential and commercial

have been used across North America and around the

applications. With a focus on innovative product design,

world in homes, schools, businesses, hospitals and

our wide range of pump styles includes; sump pumps,

stadiums, just to name a few. From storage tanks to

sewage pumps, effluent pumps, drain pumps, grinder

radiant to snowmelt and plumbing, Roth has positioned

pumps, complete pre-assembled sewage packages, and

itself as your expert systems provider. Booth # 2748

pump accessories. Booth #2811

SURCO OAKMONT CAPITAL SERVICES, LLC

Surco is a specialty chemical manufacturer

Oakmont Capital Services, LLC, headquartered in West Chester, PA, is a fast, affordable, reputable solution to financing. Founded in 1998 by Managing Members Joe Leonard, CLFP and Megan Zoba. Booth #3112

and provider of portable restroom odor control liquid deodorants, dry toss packets, wash down sprays and more. With well over seven decades of laboratory refinements and on-site experience, we deliver the most effective, molecularactivated, odor neutralizing porta potty solutions. Booth #1867

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INDEX

SPOTLIGHT

JAY'S SEPTIC & PORTABLE TOILETS

If you've read more than a handful of the portable toilet and septic service articles we've published over the last year, you may have gotten the impression that the best time for small companies like this to start up was between 1970 and 1985. While many local markets were prime for this type of business in that time frame, there are several new septic startups that have proven you can start such a business even in today's economy, if you pick the right market.

continued on page 26

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SPOTLIGHT

J

INDEX

ay's Septic & Portable Toilets in Edgartown, MA is a prime example of such a company. Edgartown

is an idyllic community on the shore of the northeastern bay of Martha's Vineyard. As you know, this is a very well-to-do part of the United States. But it has a very high water table, and because it is an island, it is relatively cut off from the rest of the state. They serve an upper-middle-class community of professionals who are accustomed to having their needs taken care of. So when septic trouble rears its ugly head, Jay's Septic is perfectly positioned to take the lion's share of the business. Having been founded in 2004, Jay's Septic was established well outside of the optimal window of opportunity for a business like this. But because of

...it has a very high water table, and because it is an island, it is relatively cut off from the rest of the state...So when septic trouble rears its ugly head, Jay's Septic is perfectly positioned to take the lion's share of the business.

the nature of the location, the iron was ready for

continued on page 28

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your premier

tank manufacturer WE ARE IMPERIAL. At IMPERIAL INDUSTRIES, we have been going the extra mile designing and manufacturing specialized commercial sanitation tanks for more than 39 years - constantly evolving to meet the changing needs of your industry. It is our mission to provide you, our valued customers, with dependability for the road ahead. • Quality • Durability • Customer Support • Truck Dealer Partners Better efficiency means bigger profits...let us help you get the results you want!

OFFERING A WIDE RANGE OF SEPTIC & PORTABLE PUMPING EQUIPMENT: • Septic Trucks • Portable Restroom Service Units • Grease Units • Vacuum Trailers • Hydraulic Hoist Tanks • 407/412 DOT Tanks • Parts Tanks available in your choice of metal - steel, aluminum or stainless steel. We’ve built over 150,000 tanks and counting.

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Imperial Industries, proudly family-owned and operated in central Wisconsin for more than 39 years, is the trusted choice for specialized septic solutions and expert service.

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Imperial Industries Inc.

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INDEX

SPOTLIGHT

WORKING WELL UNDER PRESSURE Pressure Washers & Drain Jetting Equipment

striking for this one-of-a-kind, family-owned company. Over the last 17 years, their company has grown significantly. They have expanded their list of services

EW

residential clients.

N

N

EW

to include portable toilet rentals for commercial and PORTABLE IN MARTHA'S VINEYARD P.O. BoxTOILETS 1107 - 135 E Mile Road - Kalkaska, MI 49646 - f: 231.258.2019 sales@marshind.com As p: you231.258.4870 can imagine, there is a great deal- of building and expanding on the residential properties in

RCJ4008H »200' x 3/8" Jet Hose on Manual Reel

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VACUUM SEPTIC UNITS

own vacation homes, are always looking to add new Thank You West

for adding another that means big business. Portable toilets are a high one of our units

to your fleet. It’s commodity for any construction site, especially when

always a pleasure

permanent toileting facilities are out of commission. working with you! What's more, because Martha's Vineyard is something

3012H Power Unit »12 gpm @ 3000 psi »800 cc EFI Honda Engine

residents, whether they make their homes here or luxurious features to their properties. For Jay's Septic, Michigan Septic

4008H Power Unit »8 gpm @ 4000 psi »800 cc EFI Honda Engine

800.952.1537 - WWW.MARSHIND.COM

this highly sought-after part of the country. The

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of a resort community, there are plenty of events, PORTABLE TOILET UNITS

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(100 GALLON TANK)

EW

Services Whenever these events are in the planning phase,

N

3012H Compact Skid »12 gpm @ 3000 psi »800 cc EFI Honda Engine

bar-mitzvahs, family get-togethers, and much more. Restroom Units.

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Jay's Septic is the go-to service to provide portable toilet rentals.

Call for Quote

They have an absolutely massive collection DOT INDUSTRIAL VACUUM of UNITS

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Non-Code

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*** All Jets Shown Come with Pulse Valve, 2 Jet Nozzles, Tool Box, Gloves, Safety Glasses, *** Tip Cleaner, Tiger Tail, Wash Down Trigger Gun with Nozzles.

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Building Drain and Sewer Equipment since 1981.

We Build Electric, Gas and Diesel powered models up to 4000 psi, flows up to 40 gallons per minute. Don’t see exactly what you want…. We will custom build exactly what you want!

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Check out our website for more information: www.marshind.com

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Pumper | December 2021

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light, easy to transport, easy to store variety, which

based on rental porta-potties, your best bet would be

is ideal for delivering long rows of toilets where they

to travel back in time to 2003, and beat Jay's Septic to

are needed fast. In a part of the country where big

the punch!

summer events are planned at set up overnight, that's what you need- loads of portable toilets that

SEPTIC SERVICE IN MARTHA'S VINEYARD The positioning of Jay's Septic isn't just

will show up in record time. That's what Jay's Septic

serendipitous in terms of the rental toilet aspect of

does best.

their business. Their septic services as well are often

If you wanted to design a winning business model

in high demand. Many a time, we've commented on continued on page 30

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J A N UA RY 2 0 2 2 A M E RI C A N LI Q UI D WASTE 29


SPOTLIGHT

how the right kind of community in the right kind of environmental circumstances enables a septic service company to thrive. Well, the conditions could not be more perfect for Jay's Septic. Because Martha's Vineyard is an island, it has a high water table. That alone will place septic service in high demand. But, with the occasional Nor'easter, their services are often needed on an on-call basis when these storms bring wind, snow, rain, and flooding to the region. When wind and flooding sweep in unexpectedly, it can wreak havoc on the septic systems in this area. Not only can these systems be easily overwhelmed by flooding, but the ground will often shift which can

INDEX

Because Martha's Vineyard is an island, it has a high water table. That alone will place septic service in high demand. But, with the occasional Nor'easter, their services are often needed on an on-call basis...

continued on page 32

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INDEX

SPOTLIGHT

BOOTH 2811

compromise the integrity of a tank. Needless to say, when this happens, residents are quick to call up their local septic saviors at Jay's Septic & Portable Toilets. When these types of emergencies arise, customers need a quick septic repair, and they also tend to need rental toilets while the system is being restored to full functionality. That being the case, Jay's Septic are seen as local heroes by the many residents and businesses who would have been completely out of luck without them.

continued on page 34

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UNEARTHING . �··s1 · --. --

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SPOTLIGHT

INDEX

SIMPLE, NO NONSENSE, ESSENTIAL, & ON-CALL They make the grade by being ready and able to deliver at a moment's notice. They are a lightning-fast company that is there when the community needs them, in a location where residential builders are known to have put the cart somewhat before the horse when it comes to septic installation. It's a situation that places Jay's Septic on par with first responders in Martha's Vineyard. In terms of planning a business that's ideal for the market, this company is like a silver bullet.

Sources https://www.weather.gov/safety/winter-noreaster https://jayssepticandportabletoilets.com/

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J A N UA RY 2 0 2 2 A M E RI C A N LI Q UI D WASTE 35


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INDEX

Abbott Rubber CO. Inc..................................................2 800-852-1855 / pumperhose.com

Greasezilla...................................................................... 10 304-658-4778 / greasezilla.com

Paul Swoyer Septics LLC............................................ 35 830-935-4936

American Jetter............................................................ 36 866-944-3569 / americanjetter.com

GSBB Services, LLC...................................................... 36 843-535-5712 / gsbb.biz

Peterson Products..........................................................6 800-669-1434 / pipeplug.com

Aqua-Zyme Disposal Systems Inc........................... 2 979-245-5656 / aqua-zyme.com

Imperial Industries Inc............................................... 27 800-558-2945 / imperialind.com

PolyJohn Enterprises.................................................. 39 800-292-1305 / polyjohn.com

Armal Inc........................................................................ 25 866-873-7796 / armal.biz

In The Round Dewatering........................................ 29 317-539-7511 / ITRDewatering.com

Bright Dyes.................................................................... 36 800-394-0678 / brightdyes.com

J.C. Gury Company Inc..................................................6 800-903-3385 / jcgury.com

Cam Spray...................................................................... 28 800-648-5011 / camspray.com

Jet...................................................................................... 14 800-321-6960 / jetincorp.com

Com Vac.............................................................................5 800-243-7986 / comvacsystems.com

Key Commercial Corp................................................ 29 877-333-4539 / keycommercial.com

Comforts of Home...................................................... 38 877-382-2935 / cohsi.com

Masport Vacuum Pump Systems........................... 34 800-228-4510 / mastportpump.com

Coxreels........................................................................... 18 800-269-7335 / coxreels.com

McKee Technologies................................................... 11 866-457-5425 / mckeetechnologies.com

Ecological Laboratories Inc...................................... 18 800-326-7867 / propump.com.com

Mid-State Tank Co., Inc.................................................4 800-722-8384 /midstatetank.com

Eljen Corp....................................................................... 16 800-444-1359 / eljen.com

National Vacuum Equipment, Inc.......................... 21 800-253-5500 /natvac.com

F.M. Manufacturing..................................................... 17 877-889-2246 / fmmfg.com

Navitas Credit Corp..................................................... 32 800-422-1844 /navitascredit.com

Westmoor Ltd............................................................... 36 800-367-0972 / westmoorltd.com

Fruitland Manufacturing ......................................... 15 800-663-9003 / fruitlandmanufacturing.com

Norweco Inc.....................................................................7 800-667-9326 /norweco.com

WWETT22....................................................................... 19 wwettshow.com

Power Line Industries / Hot Jet USA..................... 36 800-213-3272 / hotjetusa.com RapidView..................................................................6, 20 800-656-4225 / rapidview.com RCS II Inc.....................................................................6, 20 518-812-0000 / septicdrainer.com Robuschi ........................................................................ 31 gardnerdenverproducts.com • Roth Global Plastics.......................................................4 866-943-7256 / roth-america.com Stamp Works................................................................. 36 800-758-2743 / sales@stampworks.net Transway Systems Inc................................................ 37 800-263-4508 / transwaysystems.com VacCon............................................................................ 33 904-493-4969 / vac- con.com Vacuum Sales Inc............................................................3 800-547-7790 / vacuumsalesinc.com

BOOTH 5745

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