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NOVEMBER 2020

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p 8 12 Ways to Become an Agile Portable Restroom Rental Business

p 26 Cotter’s Sewer|Septic|Portable Toilets: An Outstanding Problem Solver in a Challenging Climate


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NOVEMBER 2020 | VOLUME 16 | ISSUE 11

CONTENTS

F E AT U R E S 8 12 Ways to Become an Agile Portable Restroom Rental Business 16 Looking Back at 2020 and Forward to 2021 20 In The News 26 Cotter’s Sewer | Septic | Portable Toilets: An Outstanding Problem Solver in a Challenging Climate 32 ALW Classifieds 34 Index of Advertisers CEO & PUBLISHER Gideon W. Smith

CREATIVE DIRECTOR Melissa Kennelly

SENIOR EDITOR Katherine Nolan

EDITORIAL MANAGER Heidi Karpinich

ADVERTISING Tracy Rodean

CIRCULATION Noah Aiden

Phoenix Global Media Inc. P.O. Box 235, Stockton New Jersey 08559 866-418-4400 phone 973-532-0319 fax sales@americanliquidwaste.com

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American Liquid Waste Magazine is published by Phoenix Global Media Inc. Copyright 2020 by Phoenix Global Media Inc. All rights reserved.

POSTMASTER: Please send changes to American Liquid Waste Magazine P.O. Box 235, Stockton New Jersey 08559

Opinions expressed in editorial submissions contributed to American Liquid Waste Magazine are those of the individual authors exclusively and do not necessarily reflect the opinions of American Liquid Waste Magazine, its staff, its advertisers, or its readership. American Liquid Waste Magazine assumes no liability or responsibility toward independently contributed editorial submissions or any typographical errors, mistakes, misprints, or missing information within advertising copy.

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BUSINESS CORNER

TECH NEWS

P R O D U C T W AT C H

A S S O C I AT I O N N E W S

IN THE NEWS

Across the national por table restroom, rental services spectrum

S P O T L I Gand H Tthe broader business sector,

12 WAYS TO BECOME A S S O C I AT AN ION INSIDER

AGILE

PORTABLE RESTROOM I N D E X BUSINESS RENTAL

company owners and are making dif fering predictions of what local markets are going to do in 2021.

Those who will last through the current unusual challenge of the pandemic period and far beyond will prove to have greater

This is while many are still reeling

agility than less adroit organizations.

from the shock of the 2020 economic

Here’s some advice to help you achieve

shutdown and the global health crisis.

the necessary agility in your business to sustain it through unexpected changes

The one thing most do agree on is

and keep growing.

that the events of this year have cast a

WHAT DOES IT MEAN TO BE AN AGILE BUSINESS?

spotlight on the need for businesses to become more agile.

T

What is an agile company? In the simplest terms, it’s a company that empowers people to adapt quickly as needed in

here are already varying levels of

response to unexpected internal or

agility from one business to another,

external changes, to maximize competitive

but all competing companies alike are

advantage. That definition also states the

dealing with the accelerating pace of

benefit of agile operation.

changing demands across the portable

In the most agile enterprises, the

restroom rental consumer and B2B

empowerment is applied across the

markets. Understanding what it takes to

entire organization, from top leadership

sustain a business in this industry now

to marketing and sales, to production, to

involves more than offering great products

customer services, and all others to the

and services at competitive price points.

greatest extent practical.

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WAYS TO MAKE YOUR BUSINESS MORE AGILE Business today is all about doing things faster--making decisions faster, identifying trends faster, making mistakes faster, and getting products to market faster. To make your portable restroom rental business more agile, you’ll first need to identify the actions that will help prepare your team members to embrace an agile mode of operating. Here are a dozen tips for developing a more resilient team that embraces agile operations:

1. CLEARLY COMMUNICATE YOUR VISION.

Prioritization is the central principle of agile operations. The typical lengthy list of priorities can be very distracting when trying to manage a business with greater agility.

The more clearly people understand your vision and plans and why it’s important to conform to these, the more easily they can do what is expected. Paint the picture of how a

The success of Agile depends on the level of mutual

more agile operation would function and benefit employees

trust and cooperation among your team members, and

and customers.

their innovative problem-solving abilities. Cultivate an

For an initiative to succeed, people must be engaged. Help

agile culture through routine face-to-face meetings, open

employees assume ownership of their role in the process, by

discussions, and using surveys and other anonymous

allowing them the freedom to make decisions to the extent

feedback tools.

feasible.

4. INCREASE AUTONOMY.

2. FOCUS ON TOP PRIORITIES.

It is too difficult for an organization to function with sufficient

Prioritization is the central principle of agile operations. The

agility if employees are required to have every decision

typical lengthy list of priorities can be very distracting when

approved by management. Empower workers to make as

trying to manage a business with greater agility. Reorganize

many decisions on their own as practical for your various

your To-Do list by plucking out the three or four highest-

operations in your portable restroom rental business.

priority items and placing them at the top.

Emphasize training in soft skills, to enable more team

Write those several tasks on your digital or physical team communications board, as a constant reminder of the current

members to perform well interacting with customers. Further, value the quality of outcomes over the details of

points of focus. As one item is completed, elevate the next

where and where people are doing their work. Increase

highest from your regular list into the shortlist.

flexibility for people to work remotely with complete access

3. HIRE PEOPLE WITH AGILE TRAITS.

to all the necessary digital information and tools.

Recruiting talented workers makes having an agile

5. DELEGATE MORE RESPONSIBILITY.

business possible. Ideal candidates for employment in agile

A fundamental step in increasing small business agility is

workplaces tend to be strongly goal-oriented, adventurous,

training talented employees to take on as many tasks from

innovative, and perform well in a variety of roles. People who

management as possible. This frees up owner-operators

only feel secure working in more traditional ways are less

to focus on income-generating, brand building, and other

likely to be happy in or contribute well to the success of an

pursuits that directly increase revenues and referral traffic.

agile business.

Train and coach workers who show high potential for continued on page 10

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BUSINESS CORNER

TECH NEWS

To compete successfully in the exciting highly-dynamic

...identify and develop better

periods to come requires thinking outside the proverbial

Pmethods RODUCT AT C H ofW over-delivering on

methods of over-delivering on service quality, and to roll

service quality

box. Continuously strive to identify and develop better

A S S O C I AT I O N N E W S

out new products that enhance your standard offerings and the array of supplementary options.

supervisory roles, and create an environment that allows them to thrive in their roles. Give them the autonomy and opportunities I N T H Ethey Nneed E WtoSexercise their decision-making and team leadership potential.

6. ENCOURAGE CONTINUOUS INNOVATION.

7. REALLOCATE RESOURCES AS NEEDED. Announcing that you are aiming to increase agility,

A S S O C I AT I O N I N S I D E R

but then failing to provide the needed tools and other resources to achieve the set goals will naturally discourage people and cause them to abandon the concept before they can get started on trying to implement any actual

Innovation is a time-tested approach to increasing a

changes. So, consider how you will allocate financial and

company’s benefit to its customers and its bottom line.

other critical resources for agile initiatives.

Today’s portable S P evolving OTLIG H T restroom rental industry is no

Decide I Nwhat D Eyou X will invest in. Be transparent about your

place for an entrepreneur who does not embrace the spirit

plans and what the process will entail. Look for any areas

of innovativeness in his or her team members.

of functioning in which you’re not realizing an acceptable continued on page 12

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BUSINESS CORNER

TECH NEWS

and have a complete accounting of their needs. Make sure

more P R People O D U C Tare W AT C H inclined to understand, accept, and emulate actions of a good leader

they have a clear understanding of timelines, quality, and

A S S O C I AT I O N N E W S

other benchmarks for fulfilling those.

Consider what you expect of each individual and group, the consequences of failure to the business, and the extent of the benefits to the mission from their success in the effort. Consider appropriate rewards for achievement, based on the extent of the necessary effort, and what its success

return I NonTinvestment, H E N E and W Sdetermine whether or not it may

A S to SO I AT I O N will mean theCenterprise.

make sense to disengage from it and reappropriate the

11. SHARE AN INSPIRING PURPOSE.

resources to agile initiatives.

8. SET THE AGILE EXAMPLE.

INSIDER

As an entrepreneur in a service industry, you’re likely to have the desire to help make a positive difference in

People are more inclined to understand, accept, and

your community and the world, in addition to building

emulate actions of a good leader demonstrating high

a successful business for your family and yourself. That

standards S P Othan T L to I Gprocess H T and interpret instructions about

sensibility I N DfitsEwell X with a key component of job satisfaction

how to think and behave differently in the workplace and then accurately adopt those. Your team can see what your real priorities are by the

for today’s workers. Most employees these days want to work for a company that makes a social, environmental, or other positive

activities and objectives in which you seem most invested.

impacts in the world, beyond just making a paycheck

Build their trust and confidence in leadership, and inspire

for themselves and/or a profit for themselves and other

them to buy into agile goals, by communicating with all

stakeholders in the business. Explain your community

groups and individuals frequently, and be transparent and

impact goals for the company regularly, and help team

truthful.

members become involved in realizing those goals.

9. MEASURE AND MONITOR RESULTS.

12. EXPECT THE UNEXPECTED.

Metrics for all revenue channels and activities that

We’ve all heard the maxim, “failing to plan is planning to

support those should be monitored, and scrutinized for

fail.” But, despite the best planning, the only certainty you

underperformance. So, in addition to allocating financial

can rely on is that reality will impact your plan and force

resources, management time must be allotted to staying

you to make adjustments to it and adapt to those changes.

informed on the progress or lack of it in any area of agile

Hence the need for improving agility.

operations. Measure the team’s progress in individual and group

The solution is to develop a company culture of adroitly pivoting as necessary, in response to unexpected

processes. Expect progress that results in acceptable ROI

occurrences and emergent needs. Anticipating that issues

within a reasonable timeframe. Decide which outcomes

will arise and embracing that reality is a flexible mindset

you will measure. Include both quantitative and qualitative

that frees professionals to rapidly process oncoming

metrics to evaluate your success.

changes, adjust budgets, reallocate resources, and move

10. REWARD ACHIEVEMENT.

forward deliberately and with confidence. So, train for agile

Hold team members accountable for progress and

then practices it!

ultimately for the success or failure of their projects. Start

OBSTACLES TO AGILE DEVELOPMENT

by ensuring clear and thorough communications of all

People in some roles may be unprepared for shifting quickly

expectations. Make sure you have heard all their concerns

as needed for optimum agility. For example, support

continued on page 14 1 2 A MERIC AN L IQUID WA S TE NO V EM BER 2020

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BUSINESS CORNER

TECH NEWS

functions such as accounting, HR, legal, and others may find greater difficulty in adapting to agile policies or practices.

P R O D U C T W AT C H

Such business units are more likely to be developed according

A S S O C I AT I O N N E W S

to operational structures that are less readily realigned with updated agile operations systems. Consider migrating to unified cloud technologies in telecom services, relationship management, data handling, and other business platforms. This change will allow your company to inexpensively dissolve data and information silos for full

IN THE NEWS

transparency departments, and willEcut A S S Oacross C I AT ION IN S itI D R costs over the longer-term. Further, switching to the cloud will enable all team members the access they need for agile handling of customers’ rapidly changing demands. CONCLUSION There is a clear imperative for all modern businesses to strive to

SPOTLIGHT

become more agile. To succeed with an agility-building strategy

INDEX

requires assembling a team of strong talent, communicating clear goals and priorities, cultivating a collaborative and mutually supportive team dynamic, empowering the employees as much as reasonable, allocating resources, obtaining feedback, monitoring progress, and making adjustments as needed. It also requires inspiring people to buy into the mission and vision. In this industry, in which so many companies offer a variety of portable restroom rental and ancillary products and services, there may be a broad scope of small to large decision-making every day. The more authority workers have over their activities, the more experienced and knowledgeable your team has the potential to become. Continue to assess agile development needs throughout your organization. Identify what still needs to be done to increase the agility of your company. Foremost, exemplify an attitude of agility in confronting emergent challenges, and foster a culture of embracing change. You can make significant gains toward greater operational agility by implementing just that last suggestion alone. Keep in mind that you don’t need to expect to make your portable restroom rental services business ideally agile immediately. You can adapt gradually. Just set your goals for what you want to achieve and how you will recognize success when you reach it, and start working to accomplish the improvements listed above, marking off each one as a major milestone after your team has mastered it. BY BOBBI JACKSON

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It’s fair to say that for many of us, 2020 has been a pretty bizarre and unnerving odyssey. Even for businesses deemed as essential services, many of their customers’ businesses have spent most of the year shut down, which has impacted their vendors’ revenues and forced a rapid modification of operations and budgets. Nevertheless, across the industry, we have received positive reports of strong retention and high optimism going into 2021. November offers a good vantage point for looking back at the costs and gains resulting from the events of this unusual year and for looking forward to what business leaders are anticipating in their markets going into 2021.

T

suppliers, and other related businesses that support it, innovations in processes for quick adaptation to the new health and safety and logistical needs of employees and customers have characterized the response to the entrepreneurial challenges of 2020. Fortunately, the adjustments in operational health and safety protocols appear to be the extent of the impact on many businesses in the industry. This is all while many business owners throughout the larger business sector served by septic services and portable toilet providers strive to maintain profitability. WHAT HAPPENED IN 2020?

Portable restroom rental services operators have been

he global economy shut down for most of the year

impacted to varying degrees both economically and

2020. That’s just not something you typically read in an

operationally by the threat of COVID-19 infection among

annual retrospective, but there it is. It certainly makes 2020

employees, customers, suppliers, and communities. The

an exception to all the rules. According to the International

economic relief funding through the CARES program

Monetary Fund report, “The Great Lockdown: Worst

launched by the federal legislature did not reach many

Economic Downturn Since the Great Depression”, the loss

of the small- and medium-sized businesses, though it is

in global GDP through 2020-2021 due to the coronavirus

unclear how much impact that outcome of the program

(COVID-19) crisis could total around 9 trillion dollars.

has had on operators throughout the country.

The onset and rapid spread of the pandemic triggered the

The good news is that many businesses, including septic

surreal urgent mass alteration of the way people work and

equipment manufacturers and portable restroom rental

live in the United States and around the world. Throughout

services operators, report that they’ve been experiencing

the liquid waste industry as well as among manufacturers,

normal production and sales rates. While business

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owners in other service industries were forced to make extreme financial and operational adaptations in every

KYLE HAASE, GENERAL SALES MANAGER, IMPERIAL INDUSTRIES

facet of management, companies throughout the liquid

Imperial makes septic tankers, portable sanitation service

waste management services industry have reported

trucks and slide-in units that are engineered for the handling

continuously robust operations through the 2020 health

of residential and portable restroom liquid wastes. Kyle Haase

and economic crisis.

shares his company’s experience of the 2020 business cycle:

For some service sectors, financial recovery has not

We have had a pretty good year so far, as far as keeping employees working in-house. We’ve

yet begun or is just starting, as the country has given way to economic and social pressures to discontinue

Industry experts

the quarantine imposed in earlier

discuss how

months this year, officially in some

their businesses and

states and unofficially in others. Meanwhile, the need for services in

employees been

the liquid waste management sector

doing since the

has largely remained unchanged, by

onset of the virus

many accounts. Preparing for 2021 now includes

early this year...

staffing cuts for many businesses.

been doing pretty well at keeping everyone safe with masks and having the stations for washing your hands available. We’ve been doing everything we can to keep everyone safe and maintain normal daily operations and production levels. As far as keeping everyone segregated, in manufacturing that can be hard, but we’ve been doing the best we can. We’re working with

Alternatively, others have reported a need for hiring

employees as best we can to let them work at home if

and running into special hiring difficulties, due to the

necessary and on getting their kids and staying home and

increased unemployment benefits displaced workers

making sure to keep everyone else safe at home.

have been receiving over recent months. Reductions

Overall, it’s going to be a great year for us. When we lose

in operating hours and other changes in services and

some people unexpectedly, we look at our production and

modifications of short- to medium-range strategic plans

have to adjust when we get a couple of people out with

have become necessary for some.

COVID, but it’s been a good year so far, and we’ve been

Industry experts discuss how their businesses and employees been doing since the onset of the virus early

keeping production where we need it. The main thing I see in terms of how we’ve had to make

this year, how the pandemic has affected their operations

changes, we normally get a lot of one-on-one time with

and growth rates, and what kinds of changes, if any have

our customers at shows, and we normally do a lot of tours

they have made to their strategic plans for 2021 and

of our facilities. Our mentality is now changing about how

beyond, as a result. They’ve also offered their impressions

to reach out to customers.

of the state of the industry at this time and their outlooks

We’re doing a lot more marketing since they can’t come

for it over the coming year and beyond. Entrepreneurs in

to the production facilities. We’ve been really gearing up

the industry also share their experience of 2020 and their

on the marketing side, through videos to show people as

projections for the coming year and concerns going into

much of the truck and interior to the public as possible,

the first quarter and on through 2021.

without them having to be actually in front of the trucks. continued on page 18

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N O V E M B E R 2 0 2 0 A M E R I C A N LI QUI D WASTE 17


It’s not that the business isn’t there. It’s just that a

Mostly being able to streamline a lot of our processes to

different way of having the experience of the truck and

make manufacturing quicker — things like making work

tank side is necessary now. I think it’s going to be a

stations easier to work with, getting more molds, up-

great year, the industry we’re in is full of great people

keeping molds better, upgrading machines, improving

who are optimistic. The industry is always growing, and

hiring processes and practices to get more people all

customers are always needing more equipment.

help increase our capabilities for manufacturing. We’re

DANNY SCHAVER, MARKETING DIRECTOR, POLYJOHN

the best at what we do. We control everything in house,

PolyJohn is a family owned, state of the art, manufacturing

have to do to improve.

company dedicated to providing its employees with a work

so our quality is pretty good. But, now we know what we I think one of the biggest positive things that’s

environment committed to excellence, and its customers

happened has come from our

with innovative products, services

customers in the industry. We

and technology that meet or exceed their requirements. The organization’s Marketing Director, Danny Schaver discusses the mixed positive and negative impacts of the 2020 pandemic on PolyJohn: It has affected us in good and bad ways. We’ve been able to keep really busy because of the demand for our products. The hand sanitizer stations, chemical line, and soap dispensers

We’ve been able to keep really busy because of the demand for our products. The hand sanitizer stations, chemical line, and soap dispensers have really taken off.

manufacture the products our customers use to make their living with. I think our customers are realizing more and more that their services are one of the utmost essentials to everyone. They’re realizing they’re essential, and that their services and pricing need to reflect that. They’re coming to see their businesses as not just this

have really taken off. Those have

secondary thing that they should negotiate the price

normally been our auxiliary product lines, but this year

down on. They’re learning that they need to get more for

has put such a demand on our products that it’s been

it, instead of people skimming off the price for portable

difficult to keep up.

sanitation because portable sanitation is what is going to

We haven’t been as detrimentally affected as some businesses have been. From the manufacturing side of

make everyone else’s businesses run.

the industry the products we produce, such as the sinks,

HARRIS SEPTIC PLUMBING & HAULAGE, MARMORA, ON, CANADA

require a larger amount of tools and labor. Due to the

Harris is a small family-owned septic service, portable

labor and parts that go into it, we’ve had to focus on

restroom rental, and metal storage container rental

labor and hiring, which I think is a challenge everybody

business located on the north side of Lake Ontario, Vermont

in the industry always deals with.

in Ontario Canada is Harris Septic Pumping and Haulage,

I think we’ve realized what our areas to improve are more than ever. It just further increases our potential, knowing

owned by Ray and Terri Harris. Harris has been operating in the lake area since 1975,

even more clearly what we need to do to compete better

serving Marmora, Peterborough, and surrounding

with our products and services in the future.

communities. The three-person team consists of

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the owners and their daughter. The Harris company

speaking with so many business leaders whose companies

reports that they have had to “take special measures� to

continue to do well financially, and who have managed

help ensure health and safety for their customers and

well in implementing the necessary protocols to manage

themselves when performing their work.

health and safety in their workplaces and on customers’

Like so many companies in North America and around the world, the Harris group has been managing their

sites. As the pandemic is currently reaching new peaks in many

service contracts by phone and email, and performing

areas and the winter going into 2021 remains an unknown,

equipment deliveries, and completing servicing work

in terms of what can be expected in the continued spread

while maintaining a distance from their customers.

of the virus, the liquid waste management industry as a

Fortunately, however, the Harrises reported just this month (October 2020) that to this point in the COVID-19

whole is necessarily positioning for an uncertain future going into 2021.

pandemic, the new health and safety concerns and precautions have not slowed their normal flow of business or service operations at all. The company understands its role as

On the upside, even in the

...even in the aftermath of the 2020 economic

an essential services provider, though

shutdown and global

it may not have been officially labeled

health crisis, this

as such by local Canadian authorities.

industry has, by virtually

The business owners have continued experiencing strong demand in the area for their products and services,

all accounts, fared exceptionally well.

throughout 2020, and the company

aftermath of the 2020 economic shutdown and global health crisis, this industry has, by virtually all accounts, fared exceptionally well. As septic and portable restroom and sanitation station services are clearly recognizable as essential, the industry is one particularly suited to respond to B2C and B2B needs in the particular kind of crisis presented by the pandemic. The nature of the

appears to be heading into 2021 largely unaffected in

services the industry provides places it in an overall very

terms of revenues and market position.

strong position to project continued growth in 2021.

THE LOOK BACK AT 2020 AND FORWARD TO 2021

One point that does stand out as abundantly clear

As we do every year, American Liquid Waste magazine

going into 2021 is the consensus that there is a need

has interviewed numerous owners of septic and portable

for greater agility in operational adaptation across the

restroom rental services businesses and septic services

industry. Business owners should look to implementing

companies in 2020 and spoken with many suppliers and

agile policies and practices and training, to allow company

other industry participants. Responses have varied on

owners and their teams to function routinely in a state

the effects of the COVID-19 pandemic and the resulting

of preparedness for rapid market changes or other

economic crisis.

unexpected events of any kind that can impact the long-

The above examples of reports regarding business

term health of their business.

performance and operational adaptations during 2020, since the onset of the pandemic and the economic shutdown represent the general impression obtained from

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A S S O C I AT I O N I N S I D E R

IN THE NEWS

FOUR OAKMONT CAPITAL SERVICES’ TEAM MEMBERS ACHIEVE THE CLFP DESIGNATION INDEX SPOTLIGH T WEST CHESTER, PA, November 2020 – Last month, four

entire organization as we continue to make it possible for our

Oakmont Capital Services professionals achieved the coveted

customers and vendor partners.”

Certified Lease & Finance Professional (CLFP) designation

THE LATEST CLFPS AT OAKMONT CAPITAL SERVICES:

awarded by the CLFP Foundation, joining fifteen of their

Jena Dirkes, Channel Development Director,

colleagues who currently hold the title. The CLFP is the

and CLFP brings over 20 years of experience

preeminent credential for equipment leasing and financing

to her role and is committed to helping

professionals throughout the world who have demonstrated

her accounts grow by providing excellent

competency through testing of knowledge, continuing

customer service via her upbeat and positive

education, and a commitment to their business practices and

attitude.

dedication to the industry.

Adam Domke, Business Development

“The year 2020 has presented many twists and turns, and

Officer, and CLFP is an experienced finance

I’m proud of our team members who are so dedicated to the

professional, focusing on the construction

industry. Amid a pandemic and changes in the finance process,

and waste industries working with both end-

they buckled down, studied, and passed the CLFP exam on

users and vendors across the nation, creating

October 10,” said Joe Leonard, Managing Member, and CLFP.

custom financing options.

“This dedication to professionalism and ethics helps our

Jayme Gerads, Business Development Officer,

TACKLE THE TOUGHEST JOBS WITH QUALITY YOU CAN TRUST!

and CLFP has an in-depth understanding of the financing process after working in multiple positions within the industry for over 14 years, serving customers with equipment needs in the construction, agriculture, and trailer industries. Chad Primus, Business Development Officer, and CLFP utilizes his 20+ years of experience in the equipment finance industry, helping customers secure equipment in the agriculture, vocational and delivery, plus construction industries. Oakmont Capital Services, LLC, headquartered in West Chester, PA,

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N O V E M B E R 2 0 2 0 A M E R I C A N LI QUI D WASTE 21


IN THE NEWS

NEW RIDGID® UNDERGROUND TECHNOLOGY ENHANCEMENTS MAXIMIZE JOB SITE EFFICIENCY SPOTLIGHT

ELYRIA, OHIO – October 21, 2020 –RIDGID®, part of Emerson’s Professional Tool group, continues to innovate its underground technology solutions, adding purpose-built elements to make trade professionals’ work easier and more efficient. Recent upgrades include an enhanced monitor for clearer viewing and reporting, diagnostic tool carrying case for job site organization and wheels to its most popular camera reel for easier transport. “Our RIDGID brand is dedicated to ensuring our underground technology solutions provide plumbing and drain cleaning professionals with the best possible tools to get their jobs done quickly and efficiently,” said Amy Moneypenny, global product manager, underground technologies – inspection and locating, RIDGID. “The enhancements we make to our tools come from the pros that we hear from every day. We understand that the simplest change, like the addition of redesigned wheels, can go a long way in enhancing efficiency.” RECENT PRODUCT UPGRADES INCLUDE: - RIDGID SeeSnake® CS65XR Digital Reporting Monitor - A powerful, all-in-one reporting solution for plumbing diagnostics. Built on the time-tested platform of the RIDGID SeeSnake CS65x monitor, now the CS65XR boasts a crisp, 1024 × 768 XGA high-resolution and daylightviewable display for exceptional viewing and clarity on the job site.

A S S O C I AT I O N I N S I D E R

It features an upgraded LCD screen with higher resolution, USB ports, 128GB internal storage and a full keyboard allowing for the most functionality in the line of RIDGID SeeSnake monitors. - RIDGID SeeSnake CS6x Versa® Case

INDEX

- House and protect your CS6x Versa monitor investment with confidence on and off the job site. The new CS6x Versa case will organize and safeguard the CS6x Versa monitor, Adapter, 115/230 Cords, 2 RIDGID Professional 18V batteries and 1 RIDGID Charger. The CS6x Versa monitor with Wi-Fi® eliminates the hassle of trying to find a suitable location to place your monitor while doing a plumbing inspection. It features a unique pivoting frame for high and low monitoring positions to allow flexible placement and optimal viewing, working with all RIDGID SeeSnake camera reels. – RIDGID SeeSnake Standard Reel with TruSense® - The enhancement of new smooth wheels to the Standard Reels simplifies transportation to and from the job site and makes onsite maneuverability easier. Down pipe visibility is vastly improved with High Dynamic Range (HDR) on these Standard Reels, giving more clearly defined detail of pipe characteristics. Rugged, high-intensity LEDs also provide exceptional viewing and long life. The RIDGID portfolio of drain cleaning and inspection tools, each designed to complement each other, provides the strongest breadth and depth of products to meet the toughest job site challenge. Other recent product launches include portable and powerful drain cleaning via the most compact sectional, the K-5208 Sectional Drain Cleaner, and FlexShaft™ Drain Cleaning Machines to allow for one more job in a day.

INTRODUCING RELIABLE STREAMING & CAMERA CONTROL WITH RIDGID® SEESNAKE® CSX VIA™ MULTI-REEL-COMPATIBLE, WI-FI-ENABLED INSPECTION TOOL OFFERS ENHANCED JOBSITE EFFICIENCY ELYRIA, OHIO – October 15, 2020 – RIDGID®, part of Emerson’s

camera functions and features. Simply dock in the CSx Via Wi-Fi

Professional Tool group, introduces a flexible, bring-your-own-screen

control device to unlock a world of flexibility, convenience and camera

inspection solution, the RIDGID SeeSnake® CSx Via™. It provides a

operations with just your mobile screen. Remotely control all functions

convenient means to stream, capture and share inspection images

and features of your camera reel, including TruSense®, distance

using an iOS®, Android™ or Windows device, giving end users another

counter, sonde and more.

great inspection option in addition to the RIDGID full line-up of monitors. CSx Via enables reels with an interconnect port to be Wi-Fi enabled and utilizes the free RIDGID HQx® Live app to remotely control the 2 2 A MERIC AN L IQUID WA S TE NO V EM BER 2020

Multi-reel compatibility provides maximum flexibility. CSx Via connects with the RIDGID SeeSnake microDrain™, microReel™, nanoReel™, Compact C40, Compact M40, Compact 2 and the rM200 camera reels. It is also compatible with TruSense® SeeSnake systems Vi si t Us


and will enable TruSense features in the app. Purpose-built for jobsite durability and protection,

All RIDGID Underground Technology tools, including the CSx Via, come with the RIDGID Full Lifetime Warranty.

CSx Via can be paired with the RIDGID HQx Dock

To purchase or learn more about the CSx Via or other

to hold and protect personal devices. The RIDGID

underground technology tools, visit RIDGID.com, or call

SeeSnake HQx Dock is designed to deliver a flexible, convenient way to mount your tablet when using the SeeSnake HQx Live app. Featuring a springloaded tablet holder, double ball and socket arm,

toll-free: 1-800-4RIDGID. Emerson’s professional tools business, which includes RIDGID as well as the Greenlee and Klauke brands, provides the industry’s broadest portfolio of

and pivoting kickstand, the HQx Dock can

advanced, reliable tools and technologies for

hold most tablets and is adjustable for optimal

the mechanical, electrical and plumbing trades

viewing at the jobsite. Use as a free-standing

globally. Visit emerson.com/professionaltools for

unit or mount onto any RIDGID SeeSnake

more information.

Compact Series reels for fast, easy setup. “The ability to turn any personal device into a monitor with a tool that fits in your hand is not only convenient, but also offers flexibility and convenience for inspection pros with multiple reels to custom configure their tools for various jobsite situations,” said Amy Moneypenny, global

About Emerson - Emerson (NYSE: EMR), headquartered in St. Louis, Missouri (USA), is a global technology and engineering company providing innovative solutions for customers in industrial, commercial, and residential markets. Our Emerson Automation Solutions business helps process, hybrid, and discrete manufacturers maximize production,

product manager, underground technologies, RIDGID. “User fatigue is

protect personnel and the environment while optimizing their energy and

also reduced, and jobsite efficiencies enhanced as there is less weight

operating costs. For more information visit Emerson.com.

to carry to and from a jobsite.”

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IN THE NEWS

A S S O C I AT I O N I N S I D E R

VACUWORX MACHINE SHOP TAKES ROOT IN NEWLY RENOVATED FACILITY Tulsa, Oklahoma, October 2020 - Heavy investment in skilled

Vacuworx has already seen success crafting high-grade parts and

machinists, cutting edge and robust quality SP OTL I Gtechnologies HT

components according to the rigorous specifications I N Dmanufactured EX

Vacuworx with a newly renovated machine shop inside its Tulsa

industries.

management programs is driving new business opportunities for headquarters. Vacuworx is now extending its exacting standards used to machine

of customers operating in the oil and gas, automotive and agricultural Product quality and safety are top priorities for Vacuworx, which is certified to ISO Standard 9001:2015 for Quality Management Systems

and fabricate many of the parts for its own products into a new

and is currently pursuing AS 9100 certification, emphasizing the

business opportunity. The global equipment manufacturer is turning

ability to meet or exceed quality management standards for aviation,

excess capacity into a new revenue stream as the company takes on

defense and space organizations.

contract work for outside companies. Vacuworx offers comprehensive design, CAM programming and machining services on an array of raw materials. The shop can

Vacuworx Machine Shop Manager Josh Carpio, who leads an eightperson team credited with helping improve machine cycle times at Vacuworx by up to 70 percent, said they have made significant

accommodate short to large production

progress toward automation and “lights

runs and specializes in prototype

out” manufacturing, which requires

development and finish treatments to

no physical human presence outside

suit individual needs. The new venture

of normal business hours to achieve

reflects the company’s overall dedication

maximum productivity and customer

to safety, focus on efficiency and

satisfaction.

investment in proven technologies with

“We have a safe, bright and super clean

10 CNC machines, fully simultaneous

facility designed to promote smooth

five-axis machining, and a dual-spindle,

workflows, the utmost efficiency and

live-tooling, bar-fed, part-catching lathe.

a high level of accountability,” Carpio

Vacuworx Director of Manufacturing D.J. Gall oversaw construction of the space during a three-month build-out on the company’s 60,000-square-foot campus at 10105 E. 55th Place. Renovations included durable epoxy floor coatings, four bridge cranes for safe and

said. “And we’ve made a lot of headway with running ‘lights out,’ the way these machines were intended, to work continuously without sacrificing quality.” “Our people understand the importance of having the best

easy maneuvering of parts and equipment, and all new LED fixtures

technology and how it can benefit the company and our customers,”

and bulbs for energy efficient illumination throughout the entire

said Bill Solomon, president of Vacuworx. “We are tapping into

facility. A state-of-the-art inspection room was designed for the most

the vision and creativeness of our best employees, utilizing the

precise measurements and an HVAC system with three 15-ton air

increased capacity and superior tooling ability to best serve our

conditioners was installed to allow for complete climate control and

customers so they can grow while keeping both eyes fixed on their

redundancy.

core business.”

VACUWORX RECOGNIZED AS 2020 MANUFACTURER OF THE YEAR BY OKLAHOMA DISTRICT OF THE U.S. SMALL BUSINESS ADMINISTRATION Tulsa, Oklahoma, September 2020 - The Oklahoma district of the

Vacuworx, a global leader in vacuum lifting technology, has been

U.S. Small Business Administration has named Vacuworx the 2020

engaged in manufacturing and exporting heavy-duty material

Manufacturer of the Year as part of National Small Business Week.

handling systems since its establishment in 1999. The company,

For more than 50 years, the U.S. Small Business Administration has

which celebrated 21 years of industry building accomplishments

celebrated National Small Business Week (NSBW), recognizing the

this year, was founded with the simple goal of engineering a better,

contributions and successes of America’s entrepreneurs and small

safer way to handle pipe in the field for the oil and gas sector.

business owners.

2 4 A MERIC AN L IQUID WA S TE NO V EM BER 2020

The current lineup of Vacuworx lifting systems consists of seven

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highway and heavy construction. With standard lifting capacities Facebook ranging from 1,700 lb to 55,000 lb, Vacuworx systems can handle a wide variety of materials including pipe, precast and plate. After winning the Tulsa Regional Chamber’s 2019 Manufacturer

WORK READY

of the Year award, Vacuworx was eligible for consideration at the state level through the Oklahoma district of the U.S. Small Business Association. Nominees were evaluated based on

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criteria including an increase in sales or$profits, growth in ‘20several PETERBILT 337 114,300 Businesses were also judged on effective solutions to overcoming small businesses entering the export arena. Vacuworx has invested heavily in laying the groundwork for continued strategic expansion and diversification into emerging markets and geographies while championing the industries it

• 2000-Gallon Aluminum Portable Restroom Truck (1500x500) serves. Operating both domestically internationally, it has • Fruitland 344 Vacuumand Pump an•established sales and distribution network throughout DC10 Washdown Pump with Hannay Hose Reel North • Dual Left Side Work Station America, LatinService America,with Europe, Asia and Australia.

• DC-Powered Jet Hose Reel and 4-Nozzle Set • Pressure Gauge & Hour Meter • Electric Start with Low Oil Shutdown • Pumps Handle Fluids Up To 160° • Lockable Tool and Storage Boxes • 150' Garden Hose on Manual Reel • 300 Gallon Tank with Low Water Shut Off • Gearbox Drive Triplex Plunger Pump with Ceramic Plungers and Stainless Valves • Trailer with Industrial Painted Finish and 15" Aluminum Wheels

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The implementation of a creative overseas marketing strategy has allowed the company to develop a deeper understanding of the impact and potential of new vacuum lifting solutions and material handling applications worldwide. About Vacuworx: Founded in 1999 in Tulsa, Oklahoma, the company engineers and manufactures innovative heavy-duty

• 2500-Gallon Aluminum Tank for•the NVE Pump material handling equipment oil607 andVacuum gas, water and • Large Aluminum Toolbox

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• Produces 25 Gallons Per Minute at 4000 PSI • 74 HP EPA Tier 4 Final Compliant Hatz Turbo Intercooled Diesel Engine • Hydraulic Slide Out Swivel Reel with 500' x 5/8" Hose • Air Purge Valve and 18 Gallon Anti-Freeze Tank and Freeze Protection • Heavily Constructed Trailer with 2" x 4" Steel Tube Box Frame • 26 Gal Fuel Tank Gives Hours of Run Time on a Single Fill • Wireless Remote to Control Throttle Up and Down, Water Valve and More • 350 Gallon Tank with 2" Hydrant Fill • Features 150' Wash Down Hose and Front-mounted & Over-fender Tool Boxes

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N O V E M B E R 2 0 2 0 A M E R I C A N LI QUI D WASTE 25

This System


INDEX

SPOTLIGHT

AN OUTSTANDING PROBLEM SOLVER

in a Challenging Climate

Cotter’s Sewer | Septic | Por table

and locations where por table toilet

Toilets is an innovative company for

technology was, as they call it in the

several reasons. Many of the local

IT industry, “bleeding edge,”which

septic service and por table toilet

means that the failures which breed

companies we’ve covered over the last

innovation happen in the field, and

year have got their star ts in places

often at the user’s expense. continued on page 28

2 6 A MERIC AN L IQUID WA S TE NO V EM BER 2020

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UNEARTHING . �··s1 · --. --

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The mighty X-Cavator ™ from Vac•Con® provides you the ability to safely excavate around delicate underground utilities with precision and performance never before seen.

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N O V E M B E R 2 0 2 0 A M E R I C A N LI QUI D WASTE 27


INDEX

SPOTLIGHT

M

any of these companies got their start shortly after World War II when the contact between

industry and the everyday household was relatively light. At that time, in particular, it was portable toilets that were mostly in the development. Back then, these types of assets were more like outhouses built on top of a sled than a finished, self-contained product. Cotter’s stands out for having been established at a time when modern portable toilet technology, as we know it today, is fairly common. That is to say, it’s tougher for a new, small company to get the technological edge on their competition and to become

Established in Laurel, Montana in 1998, Cotter’s has made itself an essential service in a part of the country where a high water table, multiple major waterways, and intermittent freezing conditions make their services indispensable to the local populations.

established on the local level. But this is exactly what Cotter’s has done, and as we will see it may have to do

accurate. Cotter’s pulls ahead of the competition by

with the fact that the company changed hands in 2014.

being willing and able to deal with emergency sewer

Established in Laurel, Montana in 1998, Cotter’s has made itself an essential service in a part of the country where a high water table, multiple major waterways,

line problems and sewage backups, the likes of which are fairly common in their part of the country. While we have yet to talk to other such companies in

and intermittent freezing conditions make their services

Laurel, MT, Cotter’s is likely the most technologically

indispensable to the local populations. A quick scroll

advanced local sewer service provider in the area. They

down their home page confirms this suspicion with

are particularly proud of their robotic pipe crawler/

bold text about three-quarters of the way down that

camera probe, which gives their techs the ability to spot

reads, “Don’t ignore sewer line problems.” 

sewer problems that ordinarily, only an excavator could

The section goes on to list the following service categories: Sewer Drain Cleaning, Septic Tank Pumping, and Portable Toilet Rental. For industry experts, that list of services in that order

address. Like many similar companies, Cotter’s makes itself available on a 24/hour 7-days/week basis. This, as our audience will understand, is perhaps the best way a

likely paints a familiar picture of a progressive and

local level sewer service company can make itself into a

systematic septic failure- and in this case- that is entirely

vital resource. continued on page 30

2 8 A MERIC AN L IQUID WA S TE NO V EM BER 2020

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N O V E M B E R 2 0 2 0 A M E R I C A N LI QUI D WASTE 29


INDEX

SPOTLIGHT

regulatory bodies and federal health guidelines. These have made it possible for a number of contracting teams to stay in business during these tough times. All that being said, there are two services in particular which Cotter’s offers that we have not seen in any other local level septic service and portable toilet rental company. These are trailer units available for customer pick up, and cleaning service for privately owned portable toilets. In this part of the country, most people own a heavy-duty pickup truck. With their portable unit rentals, customers are invited to come down to the company’s stockyard and drive away with a rental toilettrailer. This lets customers save money on the mileage But, of course, Cotter’s does not make its bones solely by servicing frozen, broken, and otherwise troubled septic tanks and lines. They also provide a serviceable list of portable toilet rentals and related products and services. Their portable toilet team works primarily with construction contractors, providing portable toilet hauling, and cleaning services to help builders stay on time and under budget. They clean and sanitize their portable toilets no less than once a week when in service, depending on the number of units being provided to a site and the number of workers who will be using it. Cotter’s has a small team of dispatch experts who have worked out a formula that lets them schedule portable toilet cleanings ahead of time, which

they would ordinarily be charged for. Furthermore, with the frequent septic problems common to this part of the country- many people will buy a portable toilet and fail to plan for its cleaning. Fortunately for the people of Laurel and Billings Montana, Cotters provides cleaning services for these privately owned portable toilets. Finally, it bears mentioning that Cotter’s also makes themselves available through their Facebook page which is unusually popular for a page of this kind. At the time of this writing, they have over a hundred people actively checking and interacting with the page. It’s quite likely that many of their regular customers are anticipating freezing and/or flooding problems this time of year.

saves some heartache for everyone involved. They also do event rentals for short term events like weddings, backyard receptions, and the like. Their hand wash stations have been in particularly high demand during the COVID-19 health crisis. These units can be equipped with paper towels and hand

Sources http://cotterssewer.com/portable-toilets/ https://www.facebook.com/Cotters-Sewer-Septic-PortableToilets-1786537704903112

sanitizer. These rentals have been a great asset for work teams which have had to provide verifiable evidence that they are staying within the restrictions of local

3 0 A MERIC AN L IQUID WA S TE NO V EM BER 2020

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THANK YOU

W E

509.785.2955 Vi si t Us CALL FOR UPDATED LIST OF


WE’RE IN THIS TOGETHER

You perform an essential service, and so many people depend on you to deliver. Rest easy, knowing you can continue to depend on us and our quality builds. Thanks for all you do. Be safe & know we’re always thinking of you.

CUSTOM BUILT. DRIVEN BY YOU. 314 Lake Avenue N., Hamilton, ON L8E 3A2 | t: 800-263-4508 | e: sales@transwaysystems.com | www.transwaysystems.com


INDEX

Abbott Rubber CO. Inc..................................................2 800-852-1855 / pumperhose.com

General Pump............................................................... 23 generalpump.com

American Jetter............................................................ 32 866-944-3569 / americanjetter.com

GSBB Services, LLC...................................................... 32 843-535-5712 / www.gsbb.biz

Aqua-Zyme Disposal Systems Inc........................... 2 979-245-5656 / aqua-zyme.com

Imperial Industries Inc............................................... 21 800-558-2945 / imperialind.com

Armal Inc........................................................................ 15 866-873-7796 / www.armal.biz

In The Round Dewatering........................................ 10 317-539-7511 / ITRDewatering.com

Bright Dyes.................................................................... 32 800-394-0678 / brightdyes.com

J.C. Gury Company Inc..................................................6 800-903-3385 / jcgury.com

Cam Spray...................................................................... 25 800-648-5011 / camspray.com

Key Commercial Corp................................................ 10 877-333-4539 / keycommercial.com

Com Vac.............................................................................5 800-243-7986 / comvacsystems.com

Mid-State Tank Co., Inc.................................................4 800-722-8384 /midstatetank.com

Stamp Works................................................................. 32 800-758-2743 / sales@stampworks.net

Comforts of Home...................................................... 34 877-382-2935 / cohsi.com

Navitas Credit Corp..................................................... 14 800-422-1844 /navitascredit.com

Transway Systems Inc................................................ 33 800-263-4508 / transwaysystems.com

Coxreels........................................................................... 20 800-269-7335 / coxreels.com

Norweco Inc.....................................................................7 800-667-9326 /norweco.com

F.M. Manufacturing..................................................... 13 877-889-2246 / fmmfg.com

NozzTeq.......................................................................... 29 866-620-5915 / nozzteq.com

Fraser Woods Fabrication & Machining LTD......FC fraserwoods.com

Paul Swoyer Septics LLC............................................BC 830-935-4936

Fruitland Manufacturing ......................................... 11 800-663-9003 / fruitlandmanufacturing.com

Peterson Products..........................................................6 800-669-1434 / pipeplug.com

3 4 A MERIC AN L IQUID WA S TE NO V EM BER 2020

PolyJohn Enterprises.................................................. 35 800-292-1305 / polyjohn.com Power Line Industries / Hot Jet USA..................... 32 800-213-3272 / hotjetusa.com RCS II Inc.....................................................................6, 25 518-812-0000 / septicdrainer.com Robuschi ........................................................................ 31 gardnerdenverproducts.com • Roth Global Plastics.......................................................4 866-943-7256 / roth-america.com

VacCon............................................................................ 27 904-493-4969 / vac- con.com Vacuum Sales Inc............................................................3 800-547-7790 / vacuumsalesinc.com Westmoor Ltd............................................................... 32 800-367-0972 / westmoorltd.com

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It’s been a challenging year, but there’s still plenty to be thankful for. We want to give thanks to all of our PolyJohn employees for their hard work and productivity as we adapted to the challenges 2020 threw our way. We are also thankful for the road that lies ahead. We know what we need to do to get better as a company and are grateful for the opportunities that can bring. And most of all, we are thankful for all of our customers — past, present, and future. You have been and continue to be there for us, and we promise to do the same for you.

FROM

Always Have Been & Always Will Be

2500 GASPAR AVE., WHITING, IN 46394

pjALW.COM | 800.292.1305

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DOWNLOAD OUR GUIDES PJProductGuide.com | PJBuyersGuide.com

N O V E M B E R 2 0 2 0 A M E R I C A N LI QUI D WASTE 35


3 6 A MERIC AN L IQUID WA S TE NO V EM BER 2020

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Profile for Gideon

American Liquid Waste - November 2020