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Hotel Online Distribution 2014 The Ultimate Guide

2013 witnessed the dominance of

OTAs, Social media and the assurgent Meta-search. Will 2014 will be a similar mixed bag?

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Here is what we think you should consider before you overhaul your hotel’s

Online Distribution Strategy Confidential & Proprietary


bookings generated from mobile and tablet devices


The Action Is Here Confidential & Proprietary


hike expected in mobile bookings

Mobile enabled websites and

applications to gain popularity among hoteliers.

Invest in a mobile app or site

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12% rise in OTA bookings in North America Q3 2013

OTA – Ever Emergent

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13% bookings generated by OTAs


Include in your distribution mix to keep the balance

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13% Increase in traffic to meta search sites in 2013 ● 60% Travelers who frequent comparison shop ●

Meta Search- ‘Hybrid’ Digital Marketing Confidential & Proprietary

Google Hotel Finder, TripAdvisor Connect and Trivago are becoming driving force in online hotel distribution

Meta search

Utilize marketing to shift share from the OTAs to the direct bookings

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travelers used Facebook to search for hotel information at least once

Social Media

It’s here to stay!

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used Facebook to book a hotel room

Design a social media campaign to promote special packages, festivals and loyalty benefits.

Social Channels

Use like Facebook, Twitter to highlight key messages important to your hotel.

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Engage with guests to create social ambassadors.

81% Travelers find user reviews important

60% Travelers frequent comparison shop

Travel Reviews- Electronic Word of Mouth Confidential & Proprietary

Monitor reviews across travel sites like TripAdvisor, Yelp,, Expedia Invest in an online reputation software for easy monitoring and directly responding to your guests.

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US Sales Office: eRevMax Inc. 37 North Orange Avenue, Suite 500 Orlando, Florida 32801, U.S.A

UK Sales Office: eRevMax Ltd. 28 Leman Street London E18ER, United Kingdom

Tel: +1 (321) 251 6559 Fax: +1 (321) 206 8630 E-mail:

Tel: +44 (0) 20 7422 7528 Fax: +44 (0) 44 (0) 20 7265 5100 E-mail:

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Hotel online distribution 2014  
Hotel online distribution 2014  

As technology advances and the world of social media expands, more and more travelers are turning towards smart phones and tablets to book h...