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Hotel Online Distribution 2014 The Ultimate Guide


2013 witnessed the dominance of

OTAs, Social media and the assurgent Meta-search. Will 2014 will be a similar mixed bag?

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Here is what we think you should consider before you overhaul your hotel’s

Online Distribution Strategy Confidential & Proprietary


7%

bookings generated from mobile and tablet devices

MOBILE

The Action Is Here Confidential & Proprietary

20%

hike expected in mobile bookings


Mobile enabled websites and

applications to gain popularity among hoteliers.

Invest in a mobile app or site

Quick Tip Confidential & Proprietary


12% rise in OTA bookings in North America Q3 2013

OTA – Ever Emergent

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13% bookings generated by OTAs


OTAs

Include in your distribution mix to keep the balance

Quick Tip Confidential & Proprietary


13% Increase in traffic to meta search sites in 2013 ● 60% Travelers who frequent comparison shop ●

Meta Search- ‘Hybrid’ Digital Marketing Confidential & Proprietary


Google Hotel Finder, TripAdvisor Connect and Trivago are becoming driving force in online hotel distribution

Meta search

Utilize marketing to shift share from the OTAs to the direct bookings

Quick Tip Confidential & Proprietary


21%

travelers used Facebook to search for hotel information at least once

Social Media

It’s here to stay!

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14%

used Facebook to book a hotel room


Design a social media campaign to promote special packages, festivals and loyalty benefits.

Social Channels

Use like Facebook, Twitter to highlight key messages important to your hotel.

Quick Tip Confidential & Proprietary

Engage with guests to create social ambassadors.


81% Travelers find user reviews important

60% Travelers frequent comparison shop

Travel Reviews- Electronic Word of Mouth Confidential & Proprietary


Monitor reviews across travel sites like TripAdvisor, Yelp, Booking.com, Expedia Invest in an online reputation software for easy monitoring and directly responding to your guests.

Quick Tip Confidential & Proprietary


Thank

You

US Sales Office: eRevMax Inc. 37 North Orange Avenue, Suite 500 Orlando, Florida 32801, U.S.A

UK Sales Office: eRevMax Ltd. 28 Leman Street London E18ER, United Kingdom

Tel: +1 (321) 251 6559 Fax: +1 (321) 206 8630 E-mail: usa@eevmax.com

Tel: +44 (0) 20 7422 7528 Fax: +44 (0) 44 (0) 20 7265 5100 E-mail: uk@erevmax.com

Visit us at www.erevmax.com

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Hotel online distribution 2014